What Davis And Green does

Davis & Green is a privately held, Christian-owned home services company headquartered in Richmond, Virginia, that delivers electrical, plumbing, and HVAC services to residential and commercial customers across the Richmond metropolitan area (30+ communities including Chesterfield, Henrico, Hanover, Midlothian, and Petersburg). Founded in 1984 as an electrical contractor, the company added HVAC services in 2020 and plumbing services in 2022, completing its transformation into a multi-trade home comfort provider that the company markets as a one-stop-shop for whole-home service needs. Its service portfolio spans electrical panel upgrades, whole-home rewiring, EV charging installation, generators, water heaters, drain and sewer service, HVAC repair/replacement, and indoor air quality — supported by certified partnerships with Lennox (Premier Dealer), Generac (Certified Installer), Rheem (Pro Partner), and Kohler. A recurring Bundle Buddy (Whole Home Comfort Plan) subscription layer provides multi-trade maintenance contracts, and the company offers in-house financing through Service Finance Company LLC alongside an online shop with upfront transparent pricing for water heaters and HVAC units. Technology infrastructure is built on ServiceTitan for customer management and field operations, with a dedicated commercial portal (Paytrace) for business accounts.

The company's go-to-market is direct-to-customer across two channels: a residential motion driven by phone, website "Book Now," and "Instant Quote" tools with technicians dispatched to homes, and an enterprise field-sales motion for commercial properties supported by structured inquiry forms and 24/7 emergency response. Revenue is generated through one-time professional-services fees (electrical, plumbing, HVAC repair/installation), equipment sales margin on OEM products (Lennox, Generac, Rheem, Kohler), recurring subscription revenue from the Bundle Buddy maintenance plan, and financing-adjacent services. Marketing channels include SEO-driven website content, social media presence across Google/Facebook/YouTube/Yelp, promotional discounts, and community involvement (Special Olympics Virginia, The Doorways). The company holds an A+ BBB rating with continuous accreditation since 1984 and reports having "serviced hundreds of thousands of homes" over its operational history.

Name

Davis And Green

Legal name

Davis & Green

Website

https://dgelectrical.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Davis & Green is a privately held, Richmond, Virginia-based home services company founded in 1984 that provides electrical, plumbing, and HVAC installation, repair, and maintenance to residential and commercial customers across the Richmond metro area.

Ownership category

akta.pro rank

Product category

Home Services (Electrical, Plumbing, HVAC)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• Residential electrical services
• Plumbing services
• HVAC services
• Generator installation
• Home maintenance plans

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Electrical Services: Revenue from electrical repair, installation, panel upgrades, whole-home rewiring, EV charging station installation, generator services, and lighting fixture services for residential and commercial customers. Billed as one-time service fees with service-specific promotions ($100 off panel change, $20 off any service).
2. Plumbing Services: Revenue from plumbing repair, drain cleaning, sewer service, water heater installation/repair (tanked and tankless), pipe repair, sump pump services, gas line services, fixture installation, and water filtration/softening systems. Billed as one-time service fees with promotions such as $150 off sewer or water line replacement.
3. HVAC Services: Revenue from heating (furnaces, heat pumps, boilers) and cooling (AC repair, installation, mini-splits) services, plus indoor air quality solutions (humidifiers, dehumidifiers, air purifiers, UV lights). As a Lennox Premier Dealer, the company also earns margin on equipment sales alongside installation services.
4. Maintenance Agreement (Bundle Buddy): Recurring revenue from the Whole Home Comfort Plan (Bundle Buddy), providing scheduled maintenance across electrical, plumbing, and HVAC systems with discounted parts and labor for subscribers.
5. Financing and Payment Services: The company offers in-house financing through Service Finance Company LLC and a separate commercial payment portal (Paytrace), facilitating larger ticket transactions and recurring service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Davis & Green is a home services company providing repair, installation, and maintenance for electrical, plumbing, and HVAC systems to residential and commercial customers in the Richmond, VA metro area. The company also sells and installs third-party equipment (Generac/Trane generators, Lennox and Rheem HVAC units, water heaters), operates an online shop with transparent upfront pricing, and offers a recurring Bundle Buddy Whole Home Comfort maintenance plan.\n\nDavis & Green is a home services company providing repair, installation, and maintenance for electrical, plumbing, and HVAC systems to residential and commercial customers in the Richmond, VA metro area. The company also sells and installs third-party equipment (Generac/Trane generators, Lennox and Rheem HVAC units, water heaters), operates an online shop with transparent upfront pricing, and offers a recurring Bundle Buddy Whole Home Comfort maintenance plan.

Product overview

Davis & Green is a home services company offering a unified suite of electrical, plumbing, and HVAC services for residential and commercial customers in Richmond, VA. Founded in 1984, the company provides comprehensive solutions including electrical services (panels, rewiring, generators, EV charging), plumbing (water heaters, drains, sewers, fixtures), and HVAC (heating, cooling, air quality). As a Lennox Premier Dealer and certified installer for Generac and Rheem products, the company sells and installs third-party equipment brands alongside its service labor. The portfolio includes maintenance plans (Bundle Buddy/Whole Home Comfort Plan) and handyman services, positioning Davis & Green as a one-stop-shop for whole-home comfort needs.

Differentiator

Problem solved

Functional benefit

Brands

• Bundle Buddy: A maintenance agreement program offered by Davis & Green for ongoing home service needs.
• Whole Home Comfort Plan

Products and services

• Residential Electrical Services Electrical repair, installation, panel upgrades, whole-home rewiring, outlets/switches, surge protection, smoke/CO detectors, ceiling fans, lighting fixtures, and EV charging station installation for residential customers in the Richmond, VA metro area.
• Plumbing Services Full-service plumbing including water heater repair/replacement (tank and tankless), drain cleaning, sewer repair, garbage disposals, water filters/softeners, shower and sink installation, toilet repair/replacement, gas lines, pipe repair, and sump pumps for residential customers in the Richmond metro area.
• HVAC Services Heating and cooling services for residential customers: gas and electric furnace installation and repair, AC repair/installation/maintenance, heat pumps, ductless mini-splits, boilers, and indoor air quality solutions including air purifiers, UV lights, and humidifiers/dehumidifiers. Includes Lennox and Rheem HVAC equipment sale with installation.
• Commercial Electrical Services Commercial electrical contracting including emergency generator design and installation, lighting control systems, switchgear maintenance, facility retrofits, thermal imaging, interior/exterior lighting maintenance, LED retrofits, EV chargers, data communications (access control, CCTV, fiber optics, network systems), commercial electrical safety audits, surge protection, trenching and boring, and VFD installation. Serves offices, retail, warehouses, medical buildings, and light industrial facilities with 24/7 emergency response.
• Generator Services Whole-home backup generator installation, maintenance, and emergency generator design from Generac, Trane, and Kohler. Davis & Green is a Generac Certified Installer and authorized Kohler dealer.
• Bundle Buddy (Whole Home Comfort Plan) Maintenance Agreement Recurring subscription maintenance plan bundling electrical, plumbing, and HVAC systems for residential customers; offers 20% discount on parts and labor for covered systems, priority scheduling, and 24/7 emergency service.
• EV Charging Station Installation Residential and commercial EV charging station installation including Level 1 and Level 2 chargers with mobile phone app monitoring capabilities.
• Handyman Services General handyman services for various home repair and maintenance needs for residential customers in the Richmond, VA area.

Quantifiable outcome

• LED retrofitting can reduce lighting-related energy use by up to 70%
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Better Business Bureau (BBB)coreOthersDavis & Green has been BBB Accredited since 1984 and maintains an A+ rating. The BBB accreditation serves as a primary trust and credibility signal for residential and commercial customers evaluating home services providers in the Richmond market.
• Associated Builders and Contractors (ABCVA)minorOthersMember of the Associated Builders and Contractors Virginia chapter, indicating adherence to construction and trade industry standards.
• Richmond Regional VBA (Chamber of Commerce)minorOthersMember of the local Chamber of Commerce, providing networking, community visibility, and local business advocacy.
• Institute of Real Estate Management (IREM)minorOthersListed as a partner on the IREM Central Virginia Chapter website, indicating Davis & Green is recognized by property and real estate managers as a preferred vendor for home services.
• Special Olympics VirginiaminorOthersDavis & Green is a supporter and sponsor of Special Olympics Virginia, participating in fundraising and community events. The company highlights this partnership as part of its community outreach and values-based identity.
• Lennox (Premier Dealer)coreChannel Partner/ Reseller/ DistributorDavis & Green is a Lennox Premier Dealer, meaning they are certified to sell and install Lennox residential HVAC equipment including furnaces, air conditioners, and heat pumps. This designation is the company's most prominently featured brand partnership and drives significant HVAC equipment revenue.
• Rheem (Pro Partner)coreChannel Partner/ Reseller/ DistributorDavis & Green is a Rheem Pro Partner, certified to sell and install Rheem water heating and HVAC equipment. Rheem is a major manufacturer of water heaters, furnaces, and air conditioners, complementing the Lennox partnership.
• Generac (Certified Installer)coreChannel Partner/ Reseller/ DistributorDavis & Green is a Generac Certified Installer of whole-home backup generators. The company markets Generac and Trane generators prominently on its website and in marketing materials as part of its electrical services portfolio.
• Kohler (Dealer)minorChannel Partner/ Reseller/ DistributorDavis & Green is an authorized Kohler dealer, offering Kohler generators and potentially other Kohler plumbing/kitchen products as part of its product portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Michael & Son Services: Mid-Atlantic multi-trade home services provider (electrical, plumbing, HVAC, remodeling) headquartered in Virginia, serving the Richmond and broader Virginia market. Closely comparable multi-trade, regional business model with similar customer segments.
• Woodfin: Richmond, VA-based home services company offering plumbing, heating, cooling, electrical, and appliance services. Direct regional competitor operating the same multi-trade platform in the same metro.
• F.H. Furr: Mid-Atlantic multi-trade home services company offering electrical, plumbing, HVAC, and generator services across Virginia, Maryland, DC, and surrounding states. Operates the same three-trade platform as Davis & Green, serving residential customers in overlapping Richmond-area markets.

Others

• HomeServe USA: National home services and warranty plan provider offering coverage for electrical, plumbing, and HVAC repairs. Not a direct contractor competitor, but operates an adjacent subscription/warranty model that competes for the same customer wallet share as Davis & Green's Bundle Buddy plan.

Broad incumbents

• Service Experts Heating & Air Conditioning: National HVAC-focused service brand with a Lennox-affiliated dealer network. Competes with Davis & Green's HVAC and indoor air quality offerings, particularly through shared Lennox dealer ecosystem dynamics.
• Benjamin Franklin Plumbing: Nationally franchised plumbing services brand with strong on-time-arrival and pricing guarantees. Competes with Davis & Green's residential plumbing service line.
• One Hour Heating & Air Conditioning: Nationally franchised residential HVAC services brand. Competes with Davis & Green's HVAC service line in shared mid-Atlantic markets.
• ARS / Rescue Rooter: National multi-brand home services platform (American Residential Services / Rescue Rooter) offering HVAC, plumbing, and electrical services across the U.S. Larger, more diversified incumbent that competes head-to-head with regional players like Davis & Green in shared markets.
• Roto-Rooter: National plumbing, drain cleaning, and water damage restoration brand. Directly competes with Davis & Green's plumbing and drain/sewer service lines in the Richmond market.
• Mr. Sparky Electrical: Nationally franchised electrical services brand with same-day and 24/7 service positioning. Competes directly with Davis & Green's electrical service line in overlapping metro areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDAfmhCg3MN1VN3EqZ53NAQ
• Facebookfacebook.com/davisandgreen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davis And Green