WALB-TV

Name

WALB-TV

Legal name

Gray Local Media, Inc.

Website

https://walb.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Community programming
• Digital advertising sales

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Television Advertising: Local broadcast television advertising including local spot ads, sponsored segments, and promotional time sold to regional businesses, healthcare providers, agricultural companies, and government entities across Southwest Georgia's 40+ county coverage area.
2. Digital Advertising: Digital advertising services including display ads, video content sponsorship, and targeted digital marketing solutions offered through Gray Digital Media Albany (gdmalbany.com).
3. Programming Distribution: Over-the-air broadcast television programming distributed to viewers in the Albany television market, with companion streaming content via website and Roku app.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WALB-TV is a local broadcast television station providing news, weather, sports, and community programming to viewers across 40+ counties in Southwest Georgia. The station generates revenue primarily by selling local and digital advertising inventory to regional businesses, healthcare providers, agricultural companies, and government entities, while distributing its content via over-the-air broadcast, website streaming, mobile apps, and Roku.

Product overview

WALB-TV is a local broadcast television station serving Southwest Georgia, owned by Gray Television. The station operates as a multi-platform news and entertainment provider offering traditional broadcast television, mobile applications (iOS and Android), OTT streaming via Roku, and podcast content. The core product portfolio includes 24/7 news coverage, the First Alert Weather forecasting system, sports programming including high school and college sports, and various community-focused program series such as 'Proud to be a Georgia Farmer', 'Town and Country', 'We the People', 'A+ Educators', 'Healthcare Today', and 'Best Life'. Additional offerings include the audience engagement platform 'Send It To 10', podcast programming, and community initiatives like the annual Cans For Kids Food Drive. The station covers news across 34 counties in South Georgia including Dougherty, Lowndes, Thomas, Colquitt, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Brands

• WALB News: The local news division of WALB-TV producing news content for Southwest Georgia.
• First Alert Weather

Products and services

• WALB-TV Broadcast Television Local broadcast television station providing 24/7 news, weather, sports, and community coverage for Southwest Georgia communities including Dougherty, Lowndes, and surrounding counties.
• First Alert Weather
• WALB Mobile App
• WALB on Roku
• WALB Podcasts
• Send It To 10
• Digital Advertising (Gray Digital Media Albany)
• Proud to be a Georgia Farmer
• A+ Educators
• We the People
• Town and Country
• Healthcare Today
• Best Life
• VSU Scholar Athlete of the Week
• Cans For Kids Food Drive

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Gray TelevisioncoreChannel Partner/ Reseller/ DistributorWALB-TV is owned and operated by Gray Television, one of the largest television broadcasting companies in the United States. Gray Television provides national advertising sales, technical infrastructure, programming syndication, and operational support to its 116 television stations across 44 markets. WALB operates as a Gray Local Media station under this parent company relationship.
• Feeding the Valley Food BankminorStrategic or Co-development PartnerWALB partners with Feeding the Valley Food Bank's Albany branch for the annual Cans For Kids Food Drive, supporting local children throughout the summer months. The station promotes the food drive through its news coverage, on-air announcements, and community engagement segments. The 2026 event was held on May 14 at Feeding the Valley Food Bank on Ledo Road in Albany.
• Georgia Farm BureauminorStrategic or Co-development PartnerWALB-TV's 'Proud to be a Georgia Farmer' programming features partnerships with Georgia Farm Bureau, including coverage of the annual Georgia Farm Dog Contest and Farm Bureau events. The station's agricultural programming highlights farming families and promotes agricultural awareness across the state.
• Gray Digital Media AlbanycoreChannel Partner/ Reseller/ DistributorDigital marketing services for local advertisers are handled through Gray Digital Media Albany (gdmalbany.com), providing advertising inquiries and digital advertising solutions for businesses seeking to reach WALB's Southwest Georgia audience through online and digital advertising products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 11Alive (WXIA-TV): NBC-affiliated local TV station in Atlanta owned by Tegna. Directly comparable as a local NBC affiliate - WALB is also an NBC affiliate - but operating in the much larger Atlanta DMA as an incumbent leader.
• Gray Television, Inc. Parent company of WALB-TV and operator of 116 broadcast TV stations across 44 US markets. Provides the operational, advertising, and programming infrastructure backbone that WALB sits within; comparable as the closest peer portfolio of local broadcast stations.
• Sinclair Broadcast Group: Largest US broadcaster-operator running ~185 local TV stations across multiple markets. Operates comparable local broadcast television stations with the same ad-revenue model, network affiliate structure, and digital extensions as WALB.
• Nexstar Media Group: Second-largest US TV station operator with 200+ stations post-Tribune acquisition. Closest comparable as a publicly traded broadcast group running local ad-supported TV stations with sister digital, streaming, and political advertising offerings.
• WSB-TV: ABC-affiliated local broadcast TV station in Atlanta, the dominant Georgia-market broadcaster. Comparable product (local TV news, weather, digital, streaming) at much larger scale, serving as the state-level flagship for local broadcast.

Direct peers

• WFXL-TV: Fox-affiliated local broadcast television station in Albany, GA, operating in the same Albany DMA as WALB-TV. Directly competes for the same local viewers and regional advertising budgets across Southwest Georgia.
• WJBF-TV: ABC affiliate serving Augusta, GA, owned by Gray Television. Mirrors WALB's local news, weather, and community programming model under the same corporate parent for the Georgia market.
• WTOC-TV: CBS-affiliated local broadcast television station serving Savannah, GA, owned by Gray Television like WALB. Comparable Georgia local news operation with multi-platform distribution (broadcast, web, mobile) targeting a regional audience.
• WRBL-TV: CBS affiliate serving Columbus, GA, also owned by Gray Television. Highly comparable local TV news and weather operation sharing the same parent infrastructure, advertiser relationships, and operational playbook as WALB-TV.
• WSWG-TV: CW/MyNetworkTV affiliate serving the Albany, GA television market as a competing local broadcast station. Overlaps directly with WALB in coverage area, local ad sales, and viewer base across Southwest Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/walbnews10
• Facebookfacebook.com/walbnews10
• LinkedInlinkedin.com/company/walb-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALB-TV