Blooc

What Blooc does

Blooc is a privately held Swedish residential property developer founded in 2011 by Camilla Käll and Stefan Gustavsson, headquartered in Stockholm. The company specializes in architect-designed townhouses (radhus) and apartments built in garden city (trädgårdsstad) configurations across multiple Mälardalen municipalities including Stockholm, Uppsala, Norrköping, Eskilstuna, Nynäshamn, Sigtuna, and Upplands-Bro. Its core products are Blooc House (townhouses, 99-150 kvm, 3-5 bedrooms) and Blooc Flat (apartments, 19-97 kvm studios to four-room units), both manufactured via modular timber-frame construction in partner Derome's factories — an approach that reportedly reduces build time by one-third compared to conventional on-site construction. Blooc operates an in-house architecture team, pursues signature design elements (painted staircases, cast-iron fireplaces, industrial windows), and complements its physical product with Blooc Home, a digital resident app developed with Tmpl (now Avy-Tmpl).

Blooc makes money primarily through one-time property sales to individual buyers and housing cooperatives (bostadsrättsföreningar), with mixed tenure forms spanning freehold (äganderätt) and cooperative ownership (bostadsrätt), priced between approximately SEK 3.25-5.775M per townhouse. Since 2025 the company has entered the rental segment through a long-term partnership with Lynea (Brunswick Real Estate's new housing company) under which Blooc designs and develops rental townhouses while Lynea owns and operates them, earning Blooc a development fee per unit. Go-to-market is sales-led through blooc.se interest registration, an in-house sales function, and a network of regional real estate brokers (Riksmäklaren, Fastighetsbyrån, Mäklarhuset, Widerlöv, LF Fastighetsförmedling). Derome, Sweden's largest wooden house manufacturer, has owned 17% of Blooc since 2017 and serves as the strategic manufacturing and capital partner underpinning the model.

Name

Blooc

Legal name

Blooc AB

Website

https://blooc.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Blooc is a Stockholm-based Swedish residential developer designing and building architect-led townhouses and apartments in garden city configurations across multiple Mälardalen municipalities, serving families and housing cooperatives via modular timber construction and partnerships with Derome and Lynea.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential real estate development
• Townhouse construction
• Modular timber housing
• Garden city development
• Architect-designed homes

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New residential property sales (ownership): Blooc develops and sells newly constructed townhouses and paired houses (radhus/parhus) to individual buyers. Properties are sold as äganderätt (freehold/owner-occupied) or as bostadsrätter (cooperative ownership). Revenue is realized upon handover to buyers upon completion/inflyttning.
2. New residential property sales (rental): Blooc has entered the rental housing segment through long-term partnership with Lynea (Brunswick Real Estate's new housing company), developing rental townhouses (hyresradhus). Blooc designs and develops; Lynea owns and manages.
3. Blooc Flat (apartment product): Blooc sells or leases apartment units developed under the Blooc Flat product line. The product can be delivered rapidly — assembled on-site in weeks — to landowners seeking to build housing areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Blooc develops and sells newly built residential housing - townhouses (radhus), paired houses (parhus), and apartments - delivered as architect-designed products under the Blooc House and Blooc Flat lines. Homes are factory-manufactured in modular timber frames (via the Derome partnership) and assembled on-site in Swedish garden city-style neighborhoods across multiple regions, with mixed tenure options including freehold ownership (äganderätt) and cooperative apartments (bostadsrätt).

Product overview

Blooc is a Swedish residential housing developer specializing in townhouses (radhus) and garden city developments. The company operates two main product lines: Blooc House (townhouses) and Blooc Flat (apartments), both designed in-house by their architecture team. Blooc also offers a digital resident management app called Blooc Home. The company develops housing in mixed tenure forms (ownership and rental) across Swedish metropolitan areas including Stockholm, Uppsala, Nynäshamn, and Norrköping.

Differentiator

Problem solved

Functional benefit

Brands

• Blooc Home: Digital resident app for handling errands and digital case management for Blooc residents.

Products and services

• Blooc House Architect-designed townhouses (radhus/parhus) developed in garden city-style areas, featuring signature details (painted staircases, cast iron fireplaces, industrial windows, Blooc Lamp and Blooc Mirror interior details) and proprietary interiors (Blooc Kitchen, Blooc Bathroom Cabinet). Houses range from approximately 99 to 150 kvm with 3-5 bedrooms. Available as freehold ownership (äganderätt) or cooperative apartments (bostadsrätt), delivered as complete homes for Swedish families.
• Blooc Flat Apartment product line ranging from compact 19-24 kvm studios to 97 kvm four-room units and duplex penthouses. Built using modular construction with factory manufacturing and quick on-site assembly. Available both as apartments sold to individual buyers via housing cooperative (bostadsrätt) and as a rapid-build product delivered to landowners and developers seeking to build housing areas with Blooc's design concept.
• Blooc Home (digital resident app) Digital resident application providing digital case handling, service requests, and community features for Blooc homeowners. Developed in partnership with Tmpl (now Avy-Tmpl), offering a digital interface for residents to manage their housing-related services and communications.
• Hyresradhus (rental townhouses) via Lynea partnership Rental townhouse (hyresradhus) offering developed by Blooc and operated by Lynea (Brunswick Real Estate). Blooc contributes the architect-designed townhouse concept; Lynea owns and manages the rental portfolio. Initial projects include Skvalpet & Brisen in Bro Mälarstrand (21,218-22,881 SEK/month estimated rent) and Tornvändan in Steninge Slottsby (18,453-23,084 SEK/month estimated rent).

Quantifiable outcome

• Building time reduced by one-third through factory-based timber construction with Derome
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

22 partnerships are on record, tiered major, core and minor.

• Heimstaden Bostad and Magnolia BostadmajorStrategic or Co-development Partner · 22 October 2025Blooc acquired building rights for 63 townhouses in Bro Mälarstad, Upplands-Bro, from Heimstaden Bostad and Magnolia Bostad.
• Lynea (Brunswick Real Estate's housing company)coreStrategic or Co-development Partner · 21 October 2025Blooc entered a long-term partnership with Lynea — Brunswick Real Estate's newly established housing company — to develop rental townhouses (hyresradhus) across Sweden. First project: 56 rental townhouses in Slättmalm, Botkyrka, with construction start in June 2025. Henrik Svahn is CEO of Derome Husproduktion, connecting this to the Derome relationship.
• Ikano Bostad and HSB BostadmajorStrategic or Co-development Partner · 14 August 2025Blooc acquired building rights (byggrätter) in Botkyrka from Ikano Bostad and HSB Bostad for new housing development.
• KF Fastigheter and MagnoliaminorStrategic or Co-development Partner · 17 June 2025KF Fastigheter and Magnolia sold building rights in Bro Mälarstrand to Blooc for new housing development.
• BesqabminorStrategic or Co-development Partner · 12 June 2025Blooc acquired building rights for 19 homes in Vallentuna from Besqab AB.
• Kapitel and Birger BostadminorStrategic or Co-development Partner · 1 June 2025Kapitel and Birger Bostad sold building rights in Steninge Slottsby (Tun 8) to Blooc.
• Källberga Mark ABmajorStrategic or Co-development Partner · 2 February 2025Blooc acquired building rights for 37 townhouses in Källberga, Nynäshamn, from Källberga Mark AB. This followed Blooc's largest-ever land acquisition in Källberga in 2021.
• NordeaminorGTM or Marketing Partner · 1 January 2025Blooc collaborates with Nordea bank for mortgage financing guidance and FAQ support for Blooc buyers across projects.
• FrentabminorStrategic or Co-development Partner · 1 December 2024Following successful prior collaboration in Mörtnäs Hagar (92 townhouses), Blooc and Frentab launched a new joint project 'Lilla Odlaren' in Hermanstorp, Vega, with move-in from Q3 2026.
• Nordhem BostadminorStrategic or Co-development Partner · 1 January 2022Joint development with Nordhem Bostad for Brf Solhöjden in Björkalund, Norrköping (15 townhouses, from 3,875,000 SEK).
• SHH BostadminorStrategic or Co-development Partner · 1 January 2020Joint project with SHH Bostad in Steninge Slottsby, Sigtuna — including Slottsträdgården project (production started 2020).
• Generation PepminorOthers · 1 January 2020Blooc partners with Generation Pep (a children's health foundation) for community and wellness initiatives, including school visits and focus activities in Blooc neighborhoods to address children's sedentary behavior.
• GodElminorGTM or Marketing Partner · 1 January 2020Blooc entered a long-term partnership with Swedish electricity provider GodEl, offering green electricity to Blooc residents.
• ElbiliominorGTM or Marketing Partner · 1 January 2020Blooc partners with Elbilio for future-oriented car mobility solutions in Blooc neighborhoods, supporting the company's EV charging and car pool strategy.
• Gillöga (Gillöga Fastigheter)coreStrategic or Co-development Partner · 1 January 2019Blooc and Gillöga have developed multiple housing projects in Lindbacken, Uppsala, since 2019. Joint projects include Brf Svanmossen (19 units, sold out 2020), Brf Mossgläntan (multiple phases), Brf Skogsbrynet, Björnmossen (6 units), and additional phases. At least 7 joint projects in Lindbacken.
• Faskunge FastighetermajorStrategic or Co-development Partner · 1 January 2019Blooc and Faskunge Fastigheter have developed multiple phases of the Borsökna district in Eskilstuna since 2019. Projects include Brf Siken, Brf Harren, and additional phases. Faskunge also developed a preschool in Borsökna.
• TB-gruppenminorStrategic or Co-development Partner · 1 January 2019Joint project with TB-gruppen for housing development in Upplands Väsby (Wijk Oppgård) — Parkhusen project (multiple phases, completed).
• TitaniaminorStrategic or Co-development Partner · 1 January 2019Joint project with Titania for Skogsgungan in Valsjöskogen, Österåker (nominated for Årets Bygge 2022).
• Serafim FastigheterminorStrategic or Co-development Partner · 1 January 2019Joint project with Serafim Fastigheter for Brf Opal in Sollentuna (completed with move-in 2020).
• TechbuddyminorGTM or Marketing Partner · 1 January 2019Techbuddy provides digital setup services to Blooc's new home buyers — network installation, smart home advice, technology troubleshooting. 'Buddies' are trained in Blooc homes. Part of a suite of smart home partnerships including Pandy, Glue, and Hedvig.
• HedvigminorGTM or Marketing Partner · 1 January 2019Blooc partners with Hedvig (a digital home insurance provider) to offer smart and simple home insurance to Blooc's residents.
• DeromecoreStrategic or Co-development Partner · 1 January 2017Derome (family-owned wood concern, Sweden's largest wooden house manufacturer) has owned 17% of Blooc since 2017. All Blooc homes are manufactured in Derome's timber factories, reducing build time by approximately one-third. Derome has signed a climate plan for fossil-free operations by 2045. This is a deep manufacturing and ownership partnership central to Blooc's operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Ikano Bostad:
• Derome: Sweden's largest wooden house manufacturer and 17% owner/strategic manufacturing partner of Blooc. Operates as Blooc's factory partner rather than direct competitor, but participates in adjacent Swedish residential construction and is a key ecosystem player for Blooc's modular model.

Direct peers

• Besqab: Stockholm-focused residential developer of homes and apartments. Direct geographic and product overlap with Blooc, especially around Stockholm/Uppsala; Blooc has even acquired building rights from Besqab in Vallentuna, indicating positioning as a peer and counterparty.
• Bonava: Swedish residential developer listed on Nasdaq Stockholm, developing townhouses and apartments for similar family/single-family buyer segments across the Nordics and Germany. Closely comparable product mix and buyer profile to Blooc, though at much greater scale and with a multi-country footprint.
• Magnolia Bostad: Swedish residential developer of homes, apartments, and community planning projects. Closely comparable townhouse/apartment product offering; Blooc has acquired building rights from Magnolia in Bro Mälarstad, confirming direct competitive and transactional overlap.
• HSB Bostad: Major Swedish cooperative housing developer building bostadsrätter and rental housing nationwide. Direct overlap with Blooc's bostadsrätt and rental segments; Blooc has acquired building rights from HSB in Botkyrka alongside Ikano.
• Wästbygg Gruppen: Swedish developer of residential and commercial properties (Nasdaq Stockholm listed), with active townhouse and apartment projects in Swedish growth regions. Comparable Swedish residential developer competing in similar submarkets with publicly disclosed financials.

Broad incumbents

• JM AB: Sweden's largest residential developer (Nasdaq Stockholm listed), producing single-family homes, townhouses, and apartments primarily in Stockholm, Uppsala, and other Swedish growth regions. Directly overlaps with Blooc's geography and product types but operates at far greater scale and as a public company.
• Skanska (Residential): Major Swedish/global construction and real estate developer (Nasdaq Stockholm listed) with residential operations producing homes and apartments. Broad incumbent in the same Swedish geography with substantially larger resources and international footprint.
• NCC (Residential): One of Sweden's largest construction and real estate companies (Nasdaq Stockholm listed) with a substantial residential housing division producing apartments and townhouses. Broad incumbent competing for the same Swedish buyer base with greater scale and a diversified construction portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloocstockholm
• Facebookfacebook.com/blooc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooc