TechBuddy
TechBuddy operates an on-demand marketplace connecting consumers and businesses with a network of 1,000+ freelance technicians across Sweden, Spain, Germany, and Israel, delivering home tech support, device repairs, smart-home installations, and complementary home services, underpinned by its Buddy.inc white-label platform.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TechBuddy does
TechBuddy is an on-demand personal tech-support marketplace founded in 2016 in Sweden by Tahero Nori, with its primary operating entity TechBuddy Iberia S.L. headquartered in Barcelona, Spain. The company connects consumers and businesses with a network of more than 1,000 freelance technicians ("Buddies") who deliver in-home and remote technical assistance, device repairs (phones, tablets, smartwatches, scooters), smart-home and smart-lock installations, and complementary home services such as furniture assembly and handyman work. Operations span four countries—Sweden, Spain, Germany, and Israel—and the platform has supported over 100,000 customers with a reported 4.8/5 satisfaction rating.
The underlying technology stack centers on Buddy.inc, a proprietary Platform-as-a-Service product that handles booking, real-time technician tracking, dispatch, service reporting, invoicing, and customer reviews. Buddy.inc is used both internally and white-labeled to enterprise partners (Telia, MediaMarkt, Kjell & Co) so they can operate their own service workforces. Customers transact via TechBuddy's website and mobile app, by phone, or through embedded entry points inside retail and delivery partners including IKEA, Leroy Merlin, Worten, MediaMarkt, Calbet, and Glovo. Pricing is unit-based and transparent: €49 for the first on-site hour (€12.25 per 15-minute increment after), €19.90 for a 30-minute remote session, and device-specific repair prices from €39 to €119 with a 1-year warranty on AAA-quality parts.
The business model combines direct-to-consumer services with a B2B distribution and SaaS layer. Core revenue comes from professional-services fees on home assistance, remote support, and repairs, supplemented by managed-services fees from retail and telecom partners, and SaaS-style licensing for Buddy.inc. In May 2021 TechBuddy acquired Sweden's TaskRunner AB (8.5M SEK) and TidyApp, then rebranded to "Buddy Company" in November 2021 to position itself as a one-stop shop for home services. The company is privately held, has not disclosed external funding rounds, and operates with a small corporate headcount (approximately 30 people in Spain), relying on a gig-economy labor model for service delivery.
TechBuddy firmographics
Firmographics- Name
- TechBuddy
- Legal name
- TECHBUDDY IBERIA, S.L.
- Website
- https://techbuddy.es
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TechBuddy operates an on-demand marketplace connecting consumers and businesses with a network of 1,000+ freelance technicians across Sweden, Spain, Germany, and Israel, delivering home tech support, device repairs, smart-home installations, and complementary home services, underpinned by its Buddy.inc white-label platform.
- Ownership category
- akta.pro rank
TechBuddy industry classification
Industry- Product category
- On-Demand Technical Support Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)
- akta.pro secondary industry
- Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where TechBuddy is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
TechBuddy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Home Technical Assistance Services: Hourly-based technical support services delivered at customer homes, including installation, configuration, and training for technology devices.
- Remote Technical Assistance: Virtual technical support services provided remotely, charged at per-session rates.
- Device Repairs: On-site repair services for smartphones, tablets, smartwatches, and electric scooters. Includes screen replacements, battery changes, and charging port repairs. Parts used are AAA HQ quality with 1-year warranty.
- B2B Partnership Services: TechBuddy provides white-label or embedded services through partner retailers and brands, managing technician networks for their customer service needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Assistance - First hour |
| Unit Pricing | Pay-as-you-go | Home Assistance - Extended |
| Unit Pricing | Pay-as-you-go | Remote Assistance - Initial session |
| Unit Pricing | Pay-as-you-go | Remote Assistance - Extended |
| Unit Pricing | Pay-as-you-go | Smart Lock Installation |
| Unit Pricing | Pay-as-you-go | Mobile Phone Screen Repair |
| Unit Pricing | Pay-as-you-go | Mobile Phone Battery Repair |
| Unit Pricing | Pay-as-you-go | Mobile Phone Charging Port Repair |
| Unit Pricing | Pay-as-you-go | Tablet Screen Repair |
| Unit Pricing | Pay-as-you-go | Tablet Glass Repair |
| Unit Pricing | Pay-as-you-go | Tablet Battery Repair |
| Unit Pricing | Pay-as-you-go | Smartwatch Glass Repair |
| Unit Pricing | Pay-as-you-go | Smartwatch Battery Repair |
| Unit Pricing | Pay-as-you-go | Pickup and Delivery for Repairs |
| Unit Pricing | Pay-as-you-go | Minimum Service Fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
TechBuddy product offering
Product offeringCore offering
TechBuddy is an on-demand personal tech support provider offering in-home technical assistance, remote troubleshooting, and on-site device repairs (smartphones, tablets, smartwatches, electric scooters) delivered by a network of freelance technicians called "Buddies." The company also operates Buddy.inc, a Platform-as-a-Service (PaaS) solution that enables businesses to manage their own service technician networks or gig economy workforces for delivering consumer services.
Product overview
TechBuddy operates as a multi-service platform offering on-site and remote technical support, repairs, and home services across Europe. The core offering consists of three main service lines: Asistencia a Domicilio (on-site tech support visits), Asistencia en Remoto (remote technical support), and Reparaciones a Domicilio (on-site device repairs for phones, tablets, smartwatches, and scooters). Additional services include smart lock installation, furniture assembly, and handyman services. The company also operates the Buddy.inc Platform-as-a-Service product, enabling other businesses to manage service operations. Following the TaskRunner acquisition in 2021, TechBuddy rebranded as Buddy Company to offer a unified 'one-stop shop' for all home services through a single app.
Differentiator
Problem solved
Functional benefit
Brands
- Buddy.inc: Platform-as-a-Service (PaaS) software solution that enables businesses to offer services to their consumers through management of internal teams or gig economy workers. Includes dashboards, reporting, invoicing, analytics, and service status visibility.
Products and services
- Asistencia a Domicilio (Home Assistance) On-site technical support visits where a Buddy technician travels to the customer's home or office to provide installation, configuration, training, and troubleshooting for technology devices. Priced at €49 per hour with €12.25 per additional 15-minute increment.
- Asistencia en Remoto (Remote Assistance)
Quantifiable outcome
- 100,000+ satisfied clients served
- +4 more outcomes
Companies that use TechBuddy
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles2 records
TechBuddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
TechBuddy partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- IKEAcoreTechBuddy partnered with IKEA to offer installation services for IKEA Home Smart devices at customer homes. The service was initially available in all IKEA stores in Madrid and Barcelona, helping customers set up and configure smart home products purchased from IKEA.
- TidyAppcoreTechBuddy acquired TidyApp (cleaning services app) as part of its strategy to become Buddy Company - a one-stop-shop for all home services. Combined with TaskRunner, TechBuddy rebranded under Buddy Company to offer cleaning, handyman, and technology services through a single app.
- GlovocoreTechBuddy services became available through the Glovo app, allowing customers to book technical assistance and repairs alongside other delivery services. The partnership extends TechBuddy's reach to Glovo's user base in Spain.
- TaskRunnercoreTechBuddy acquired 100% of TaskRunner AB, a Swedish marketplace where users can find professionals for various home and office services. TaskRunner has 34,000+ registered clients and 16,000+ runners. This acquisition expands TechBuddy's service offerings beyond technology to include furniture assembly, moving help, gardening, TV mounting, and maintenance services.
- CalbetminorTechBuddy partnered with Calbet to offer Smart Service Connectivity - installation, advice, and technical support services. Initially available in 35 Calbet stores and their call center, with plans to expand to online store and home repair services.
- WortencoreWorten integrated TechBuddy's repair services into their 'Worten Soluciona' program, offering at-home device repairs for smartphones, tablets, smartwatches, and electric scooters. The service is accessible through Worten's website and allows customers to book repairs without leaving home.
- Leroy MerlincoreLeroy Merlin partnered with TechBuddy to offer technical assistance services for IoT and Smart Home products. The service was initially available in 6 selected stores in Madrid and Barcelona, with plans to expand nationwide. TechBuddy technicians help customers install and configure smart home devices purchased at Leroy Merlin.
- MediaMarktcoreMediaMarkt offers TechBuddy technical support services to its customers in Spain, providing installation and configuration services for technology products sold at MediaMarkt stores.
- AmazonminorPartner company for e-commerce and technology product distribution.
- LaLigaminorSports league partnership for promotional activities.
- InsuramaminorInsurance partner for device protection services.
- SosmaticminorPartner company in the service industry.
- FamaexminorPartner company.
- TeliacoreTelia uses TechBuddy's Buddy.inc platform to manage their service technician network, providing technical support services to Telia customers in Sweden.
- Kjell & CominorKjell & Co uses TechBuddy's platform and technicians to provide support services to their customers in Sweden.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
TechBuddy competitors and assessment
Company assessmentEmerging players
- JustAnswer: Online marketplace connecting consumers with experts for paid advice including tech support. Overlaps with TechBuddy's remote-assistance line and platform approach, but focused on remote synchronous help rather than dispatched in-home visits.
Direct peers
- Puls: On-demand consumer tech-support platform that dispatches technicians to homes for device setup, repair and smart-home installation. Acquired by Best Buy in 2024, validating the model TechBuddy operates and the strategic value of its network.
- uBreakiFix: Specialty consumer device-repair franchise operating across North America for smartphones, tablets, smartwatches and computers. Comparable to TechBuddy's 'Reparaciones a Domicilio' line, which performs similar repairs on-site with warranty-backed parts.
- HelloTech: U.S.-based on-demand platform dispatching technicians for in-home tech support including smart-home, TV mounting, networking and device setup. Closely mirrors TechBuddy's core 'Buddy at the door' technician model and pricing model.
- Airtasker: Australia-headquartered home-services marketplace with categories including tech support, handyman, mounting and cleaning. Operates a similar gig-economy service-provider model and has expanded internationally, making it a useful scale comparable for TechBuddy's multi-country ambition.
- TaskRabbit: Two-sided home-services marketplace connecting consumers with taskers for furniture assembly, mounting, handyman and similar in-home services. Highly comparable to TechBuddy's TaskRunner acquisition and broader Buddy Company strategy of generalizing the tech-only Buddies into a multi-category home-services platform.
- Geek Squad (Best Buy): Best Buy's in-home and remote consumer tech-support arm, providing installation, repair and setup for PCs, mobile devices and smart home gear. Comparable to TechBuddy in service scope, pricing model and target customer, but operating at much greater scale in North America.
- Handy: Marketplace platform for on-demand home services including cleaning, furniture assembly, TV mounting and handyman tasks. Comparable as a managed marketplace that aggregates independent pros, a model TechBuddy has extended via TaskRunner/TidyApp.
Broad incumbents
- Fnac Darty Services: After-sales and installation services unit of French retailer Fnac Darty, providing home setup, delivery and installation for purchased electronics. Overlaps with TechBuddy's retail-partner model (IKEA/Leroy Merlin/MediaMarkt/Worten) but as part of a vertically integrated retailer rather than as a neutral platform.
- Currys Help & Home Tech Services: U.K. retailer's in-home and remote tech-support offering for setup, troubleshooting and smart-home installation. Comparable to TechBuddy as a retailer-embedded consumer tech-support service; broader retailer rather than a neutral multi-partner platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TechBuddy social profiles
Digital presenceTechBuddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechBuddy leadership team
Management profileNumber of profiles
Profiles5 records
TechBuddy subsidiaries and ownership
Company hierarchySubsidiaries1 record
TechBuddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechBuddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechBuddy
What does TechBuddy do?
TechBuddy is an on-demand personal tech support provider offering in-home technical assistance, remote troubleshooting, and on-site device repairs (smartphones, tablets, smartwatches, electric scooters) delivered by a network of freelance technicians called "Buddies." The company also operates Buddy.inc, a Platform-as-a-Service (PaaS) solution that enables businesses to manage their own service technician networks or gig economy workforces for delivering consumer services.
Is TechBuddy a public or private company?
TechBuddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TechBuddy founded?
TechBuddy was founded in 2016. It employs 11 to 50 people.
Where is TechBuddy based?
TechBuddy is headquartered in Barcelona, Spain, in the Europe region.
How does TechBuddy make money?
Four revenue lines are on record. Home Technical Assistance Services are the primary driver. The others are remote Technical Assistance, device Repairs and B2B Partnership Services.
Who are TechBuddy's main competitors?
JustAnswer is listed as an emerging player. Direct peers are Puls, uBreakiFix, HelloTech, Airtasker, TaskRabbit, Geek Squad (Best Buy) and Handy. Broad incumbents are Fnac Darty Services and Currys Help & Home Tech Services.
Does TechBuddy have an API?
No public API is recorded for TechBuddy.
What industry is TechBuddy in?
TechBuddy's product category is On-Demand Technical Support Services. Its primary akta.pro industry code is BPAAACAB, Hardware & Device Support (PC, Mobile, Peripherals), with a secondary code of BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 81121 and its SIC code is 7372.