Randolph YMCA

What Randolph YMCA does

Randolph YMCA, operating as the West Morris Area YMCA, is a 501(c)-style non-profit community organization founded in 1889 and headquartered at 14 Dover Chester Road, Randolph, New Jersey. It operates a single physical facility serving the Morris County area and delivers a comprehensive portfolio of programs across three pillars: youth development, healthy living, and social responsibility. Core offerings include tiered membership dues (individual, family, senior), a structured swim lesson curriculum progressing from Level A through Adult Intermediate at a 3:1 swimmer-to-instructor ratio, American Red Cross certification courses (Lifeguard, Waterfront Lifeguard, CPR/AED/First Aid), summer and afterschool childcare, Dover Preschool, competitive swim team programs, and specialized therapeutic offerings for seniors, Parkinson's patients, and adults with developmental disabilities in partnership with the NJ Division of Developmental Disabilities (DDD).

The organization's technology stack consists of third-party purchased fitness and training systems rather than proprietary development. SMARTfit provides cognitive-motor training purported to enhance focus, balance, coordination, and speed; EGYM delivers automated resistance and intelligent strength training; pool infrastructure includes a main pool and a warm water pool supporting adaptive swimming, aqua rehabilitation, Warrior UH20, and a broad catalog of aqua fitness classes (Hydro Spin, Aqua Tabata, Aqua Combat, Aqua Volleyball, Yoga Fit, Calm Waters). The YMCA app is provided through Daxko Core (Reclique). No proprietary software, AI/ML models, or developer platform are constructed in-house.

The revenue model is a diversified non-profit mix combining subscription-based membership dues, subscription swim lesson fees ($83/month for members, $130/month for community members), one-time certification and program fees (lifeguard $340-$475, recertification $180-$235, CPR/AED $80-$95), seasonal camp and childcare programs, and charitable contributions through annual campaigns, planned giving, bequests, and gift annuities. The go-to-market is direct-to-consumer via the facility and website (wmaymca.org / randolphymca.org), with a 7-day free trial and corporate membership partnerships to drive enrollment. Customer segments are horizontally segmented across children and families, adults seeking fitness, seniors and special needs populations, and corporate/community organizations seeking employee wellness and professional certifications.

Name

Randolph YMCA

Legal name

West Morris Area YMCA

Website

https://randolphymca.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Randolph YMCA (West Morris Area YMCA) is a 135-year-old non-profit operating a single facility in Randolph, NJ, offering membership-based fitness, aquatics, youth development, swim lessons, American Red Cross certifications, and specialized therapeutic programs to Morris County families, adults, seniors, and local organizations.

Ownership category

akta.pro rank

Product category

Community Fitness & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Club Sports Programs (EDALAIAB)

Keywords

• Community fitness center
• Youth development programs
• Aquatics swim lessons
• Lifeguard certification training
• Nonprofit wellness services

Headquarters

HQ city

Randolph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues: Monthly recurring membership fees providing access to fitness facilities, pools, and member benefits. Membership categories include individual, family, and senior tiers.
2. Swim Lessons: Monthly recurring program fees for group swim lessons at $83/month for members and $130/month for community members. Private and semi-private lessons available in session packages of 1, 5, or 10.
3. American Red Cross Certifications: One-time course fees for lifeguard certification ($340-$475), recertification ($180-$235), and CPR/AED/First Aid training ($80-$95).
4. Summer Camp Programs: Seasonal day camp program fees for youth development activities including arts, sports, science, and outdoor fun.
5. Before & After School Care: Childcare program fees for before and after school supervision and activities.
6. Planned Giving and Donations: Charitable contributions including annual campaigns, bequests, real estate gifts, life insurance, charitable trusts, and gift annuities to support long-term organizational sustainability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Randolph YMCA (legal name: West Morris Area YMCA) is a nonprofit community organization that operates a single physical facility at 14 Dover Chester Road, Randolph, NJ, offering facility memberships, group fitness classes, aquatic programs (swim lessons, swim team, masters swim, adaptive swim, aqua fitness, aqua rehabilitation), youth development programs (summer camp, before/after school care, preschool), personal training, and American Red Cross certification courses (lifeguard, CPR/First Aid/AED). The organization generates revenue primarily through recurring membership dues, program fees, certification course fees, and charitable donations, and it offers need-based financial assistance.

Product overview

The West Morris Area YMCA (Randolph YMCA) is a nonprofit community organization offering a comprehensive portfolio of fitness, aquatic, youth development, and wellness programs. The core offerings include swim lessons (with structured progression from Level A through Adult), competitive swimming (WMY Swim Team, Masters Swim), and aquatic fitness classes. Fitness services include personal training, EGYM smart fitness technology, and SMARTfit cognitive training. Youth development encompasses Summer Horizons Camp, Before & After School Care, and Dover Preschool. The YMCA also provides American Red Cross certification courses (Lifeguard, CPR/First Aid/AED) and specialized programs for seniors, Parkinson's patients, and adults with developmental disabilities (DDD). Membership and day pass options provide access to pools, fitness areas, group classes, and childcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim Lessons Group swim instruction program with structured progression from parent/child (Levels A–B) through preschool (Levels 1–3), school-age (Levels 4–6), and adult lessons, maintained at a 3:1 swimmer-to-instructor ratio. Priced at $83/month for YMCA members and $130/month for community members, with a $15 evaluation fee for new students.
• WMY Swim Team Competitive youth swim team offering training and competition with tryouts for the 2026–2027 season.
• Masters Swim Adult competitive swimming program for ages 18 and older focusing on endurance and technique.
• Adaptive Swimming Specialized swimming instruction for individuals with disabilities, promoting water safety and skill development.
• Aqua Rehabilitation Aquatic therapy program utilizing the warm water pool for rehabilitation and therapeutic exercises.
• Aqua Fitness Classes Water-based group fitness classes including Hydro Spin, Oodles of Noodles, Aqua Tabata, Aqua Combat, Aqua Volleyball, Yoga Fit, Calm Waters, and Splash Surprise.
• Summer Horizons Camp Seasonal summer day camp program featuring arts, sports, science, and outdoor activities for youth during summer months.
• Before & After School Care Childcare services for school-age children before and after regular school hours.
• Dover Preschool Preschool educational program for young children offered at the YMCA facility.
• Personal Training One-on-one fitness training sessions with certified personal trainers tailored to individual fitness goals.
• EGYM Training System Technology-enabled fitness training using EGYM smart gym equipment with intelligent resistance and tracking capabilities for personalized strength training.
• SMARTfit Cognitive-Motor Training Cognitive-motor training technology that enhances focus, balance, coordination, and speed through interactive physical and cognitive exercises.
• Small Group Training Group fitness training sessions with certified instructors focusing on various workout modalities.
• DDD Adult Small Group Fitness Specialized small group fitness program for adults with developmental disabilities, offered in partnership with the New Jersey Division of Developmental Disabilities.
• Youth Fitness Fitness programs designed specifically for youth members of the YMCA.
• CPR/First Aid/AED Course American Red Cross certification course covering CPR, First Aid, and AED usage for professional rescuers. Priced at $80 for YMCA members and $95 for community members.
• Full Lifeguard Course American Red Cross full lifeguard certification course for indoor and outdoor pools, including First Aid/CPR/AED; minimum age 15. Priced at $340 for YMCA members and $440 for community members.
• Waterfront Lifeguard Course American Red Cross lifeguard certification with waterfront specialization for beaches, lakes, and waterfront facilities. Priced at $425 for YMCA members and $475 for community members.
• Lifeguard/Waterfront Recertification Courses Recertification courses for currently certified lifeguards to maintain their credentials. Priced at $180 for YMCA members and $220 for community members.
• Parkinson's Programs Specialized fitness and wellness programs designed for individuals with Parkinson's disease.
• Birthday Parties Facility rental and party services for children's birthday celebrations at the YMCA.
• YMCA Membership Recurring membership providing access to fitness facilities, pools, group classes, and member benefits, with individual, family, senior, and corporate tiers.
• Corporate Memberships Business membership packages offering employee fitness benefits and corporate wellness programs for local companies.
• Facility Day Pass Single-visit access to YMCA facilities for non-members wanting to try the facility before committing to membership.
• 7-Day Free Trial Complimentary one-week trial membership for prospective members to experience YMCA facilities and programs.
• Financial Assistance Need-based financial assistance program that helps qualifying community members access YMCA programs and membership.
• Planned Giving Charitable giving program allowing donors to support the YMCA through annual campaigns, bequests, real estate gifts, life insurance, charitable trusts, and gift annuities.
• Drop-in Babysitting On-site childcare services available during specified hours throughout the week while parents use YMCA facilities.
• Kids Corner Supervised children's area and activities available while parents are at the facility.

Quantifiable outcome

• 3:1 swimmer-to-instructor ratio maintained for group swim lessons, ensuring personalized attention and safety
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SMARTfitcoreTechnology or IntegrationSMARTfit provides cognitive-motor training technology installed at the facility. The SMARTfit system enhances focus, balance, coordination, and speed through integrated physical and cognitive exercises, representing a key differentiator in the fitness offerings.
• Morris County Chamber of CommerceminorGTM or Marketing PartnerCommunity partner and proud member organization supporting local business community connections.
• State Farm (Erin Misurelli)minorGTM or Marketing PartnerLocal insurance agency partner supporting community initiatives.
• The Arrangement SalonminorGTM or Marketing PartnerLocal business partner participating in community support.
• Johnson DodgeminorGTM or Marketing PartnerLocal automotive dealer supporting YMCA community initiatives.
• Heymann and Fletcher LawminorGTM or Marketing PartnerLocal law firm partner supporting community charitable efforts.
• Step One SignsminorGTM or Marketing PartnerLocal signage company partner for community support.
• JBWS (Jewish Family Services of Morris County)minorGTM or Marketing PartnerNonprofit social services partner addressing domestic abuse and family support.
• Warrior StrongcoreStrategic or Co-development PartnerDedicated program partner offering Warrior UH20 aquatic therapy and wellness programming at the YMCA facility.
• Goryeb Children's HospitalminorGTM or Marketing PartnerPediatric healthcare partner supporting children's health initiatives.
• Alliance Dance StudiominorGTM or Marketing PartnerDance instruction partner offering youth ballet lessons at the YMCA.
• Merry HeartminorGTM or Marketing PartnerHealthcare partner supporting senior wellness and mental health programming.
• Interfaith Food PantryminorGTM or Marketing PartnerNonprofit partner addressing food insecurity in Morris County.
• Homeless SolutionsminorGTM or Marketing PartnerNonprofit partner addressing homelessness in the community.
• Market Street MissionminorGTM or Marketing PartnerFaith-based nonprofit partner supporting community social services.
• CFR Morris (Community FoodBank of NJ)minorGTM or Marketing PartnerRegional food bank partner supporting community hunger relief.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: National fitness chain competing for the same adult strength and conditioning members in the New Jersey market. For-profit with no equivalent youth or community mission.
• Life Time Fitness: Premium large-format fitness chain that competes for the same adult wellness member in New Jersey suburbs through fitness floors, pools, classes, and family programming, but operates as a for-profit.
• Planet Fitness: Low-cost national gym chain with broad New Jersey presence. Competes on price for budget-conscious fitness members, but lacks pool, swim instruction, and youth development programs.
• Equinox: Premium fitness operator with select New Jersey locations offering group fitness, personal training, and wellness amenities. Competes for the higher-end adult fitness segment but lacks aquatics depth and youth programs.

Others

• American Red Cross (Training Services): National certification partner and competitor for lifeguard, CPR, and First Aid training. Comparable on the certification program revenue stream but operates as a national-scale entity rather than a local community provider.

Emerging players

• USA Swimming: National governing body fostering learn-to-swim and competitive swim pipelines that YMCA swim teams plug into. Indirect participant rather than competitor, but shapes the competitive swim ecosystem the Y serves.

Direct peers

• Madison Area YMCA: Adjacent Morris County-area YMCA with overlapping community footprint. Operates identical membership model, swim/aquatics offering, childcare, and youth development programs to overlapping families.
• Boys & Girls Clubs of America: National nonprofit youth development organization offering after-school care, summer camps, and teen programs. Highly comparable on youth development mission and nonprofit membership/fee model, though narrower on adult fitness.
• Summit Area YMCA: Nearby New Jersey YMCA branch offering the same membership-based fitness, aquatics, youth, and community programs to a comparable suburban demographic. Directly comparable in mission, pricing model, and program mix.
• JCC (Jewish Community Center) Association: Nonprofit community center network offering comparable fitness, aquatics, summer camp, preschool, and senior programming to families. Closest structural analog to the YMCA outside of the Y network itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/randolphymcanj
• Facebookfacebook.com/RandolphYMCA
• LinkedInlinkedin.com/company/randolph-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randolph YMCA