Home Matters Caregiving

What Home Matters Caregiving does

Home Matters Caregiving is a privately held, non-medical home care services provider founded in 2007 by Clayton Foutch and his wife Christina Foutch, OTR (Occupational Therapist), headquartered in Beaverton, Oregon. The company operates exclusively through a franchise model, with 34 locally owned and operated offices delivering in-home personal and companion care to seniors, post-hospitalization patients, individuals with Alzheimer's disease and other dementias, chronic disease patients, hospice/end-of-life care recipients, and veterans utilizing VA benefits across 16 U.S. states. The Home Matters Caregiving trademark is owned by Senior Healthcare Investments, LLC. Care delivery is anchored by a proprietary 'Purpose Driven Care' methodology derived from Christina Foutch's occupational therapy background and supported by an internal clinical team of Registered Nurses, healthcare professionals, and an administrator.

The service portfolio is organized into three tiers. Personal & Companion Care covers Activities of Daily Living support, 24-Hour Care, Live-In Care, Overnight Care, Hourly Home Care, and a portable 'Care Anywhere' offering. Specialized Care includes Hospice/End-of-Life Support, Alzheimer's & Dementia Care, Post-Hospitalization Care, and Chronic Disease Support. Additional Services comprise 24/7 Virtual Care, Hospital to Home Transition, Respite Care, and VA-Approved Care. Underpinning delivery is a 'Virtual Care' technology platform providing round-the-clock remote monitoring and a 'Virtual Assessment Tool' supporting client safety assessments, marketed internally as a 'High-Tech meets High-Touch' model. The company has no published mobile app, no public API, and no disclosed integrations. Recognition includes the 'Best of Senior Living 2025' award from A Place For Mom, 'Leader in Experience 2026,' 'Provider of Choice 2026,' 'Employer of Choice 2026,' and a 5.0 aggregate Google rating across 340+ reviews.

The business model is franchise-driven at the unit level and usage-based at the service level: each franchise bills clients on an hourly basis for care delivered, with reference pricing of a $1,188 weekly median (44 hours/week) per Genworth Financial. Customer acquisition at the consumer level relies on free in-home consultations, a central 800 number (800-298-5140), online scheduling, content marketing via the company blog, and organic reputation signals. At the corporate level, Home Matters Caregiving operates a separate franchise development website (homemattersfranchise.com) to recruit new franchise operators, indicating continued unit growth as the primary growth lever. Care is delivered by employed caregivers overseen by franchise-level clinical staff and the corporate nurse-guided team.

Name

Home Matters Caregiving

Legal name

Senior Healthcare Investments, LLC

Website

https://homematters.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Matters Caregiving is a privately held, franchise-based non-medical home care provider founded in 2007. It operates 34 locally owned offices across 16 U.S. states, delivering in-home personal, companion, dementia, post-hospitalization, hospice, and VA-approved care to seniors.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

Keywords

• Home care services
• Senior care
• In-home caregiving
• Non-medical care
• Companion care

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Care Services: Hourly-based non-medical home care services billed by the hour. Services include personal care, companion care, specialized care for complex needs, and additional support services. Pricing is determined by hours of care needed and specific services required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Home Matters Caregiving provides non-medical in-home care services for seniors across the United States through a franchise network of locally owned and operated offices. Core offerings include personal and companion care (hourly, live-in, overnight, 24-hour), specialized care for Alzheimer's, dementia, post-hospitalization, chronic disease and hospice support, plus additional services such as 24/7 Virtual Care, hospital-to-home transition, respite care, and VA-approved care for veterans.

Product overview

Home Matters Caregiving is a home care services provider offering a comprehensive portfolio of non-medical in-home senior care services. The core offerings include Personal & Companion Care (Activities of Daily Living, 24-Hour Care, Live-In Care, Overnight Care, Hourly Home Care, Care Anywhere) and Specialized Care (Hospice/End-of-Life Support, Alzheimer's & Dementia Care, Post-Hospitalization Care, Chronic Disease Support). Additional services include 24/7 Virtual Care, Hospital to Home Transition, Respite Care, and VA-Approved Care. The company distinguishes itself through its care philosophy models including Nurse Guided Care, Purpose Driven Care, Better Training Better Care, Innovative Care, 1-on-1 Personalized Care, Your Aging Coach, Care on Your Schedule, and Your Care Team. Founded in 2007 and locally owned/operated across 36+ U.S. locations, the company emphasizes clinical expertise, caregiver training, and technology-enabled care assessment tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal & Companion Care

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Helpers: Franchise senior home care provider offering personal care, companionship, Alzheimer's/dementia care, and respite. Direct overlap in franchise structure, target demographic, and service offerings.
• Synergy HomeCare: Franchise non-medical home care provider with services including personal care, companion care, and specialized dementia care. Highly comparable business model, scale (300+ locations), and target market.
• Visiting Angels: One of the largest non-medical senior home care franchise systems in the U.S., operating across hundreds of territories. Directly comparable franchise model, service portfolio (companion care, personal care, dementia care, respite), and target customer base of seniors aging in place.
• Right at Home: International franchise system providing in-home care and assistance for seniors and adults with disabilities. Comparable service portfolio including personal care, specialized dementia care, and respite.
• FirstLight Home Care: Franchise home care provider offering personal care, companion care, dementia care, and respite services to seniors and adults with disabilities. Directly comparable franchise model and service portfolio.
• Amada Senior Care: Franchise senior care provider offering in-home personal care, hospice support, and care coordination. Comparable franchise model, senior focus, and emphasis on long-term caregiver-client matching.
• Comfort Keepers: Franchise-based in-home care provider offering personal care, companion care, and specialized dementia/Alzheimer's support. Highly comparable business model, target market (seniors), and service portfolio.
• BrightStar Care: Franchise home care provider offering both medical and non-medical services including senior care, dementia care, and skilled nursing. Comparable franchise model with an added clinical layer (similar nurse-guided positioning).
• Home Instead: Global franchise leader in personal care, companionship, and dementia support for older adults. Closely comparable in service mix, franchise structure, geographic scale (1,000+ locations), and focus on enabling seniors to age at home.

Others

• A Place for Mom: Largest senior care referral network in North America, connecting families to home care agencies, assisted living, and memory care providers. Adjacent ecosystem participant that drives customer referrals to providers like Home Matters and awarded Home Matters its Best of Senior Living recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/homematterscaregiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Matters Caregiving