Empowered To Run
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Empowered To Run firmographics
Firmographics- Name
- Empowered To Run
- Legal name
- Empowered To Run
- Website
- https://empoweredto.run
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Empowered To Run industry classification
Industry- Product category
- Political Candidate Training
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- MOOC & Open Course Platforms (EDAFAIAA)
- akta.pro secondary industries
- Cohort-Based Course Platforms (EDAFAIAB), Group & Class-Based Live Tutoring Platforms (EDANAGAB), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Empowered To Run is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Empowered To Run business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: 501(c)(3) nonprofit organization that relies on tax-deductible donations from individuals and organizations. Donations support development of online courses, guidance, and tools for candidates.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Empowered To Run product offering
Product offeringCore offering
Empowered To Run delivers online, self-paced training courses that prepare prospective and first-time candidates to run for down-ballot state and local offices and govern effectively, built around its proprietary EDG (Emotional, Design, Government Quotient) framework and a six-course curriculum (Demystify Your Run, Run With Your Community, Get Local on Policy & Governance, Build Your Case, Develop Your Campaign, Prepare to Govern). The organization also develops state-specific policy and governance courses co-developed with state-level policy organizations, beginning with Navigate Pennsylvania Policy & Governance. Courses are offered free or at minimal cost and delivered via MOOC platforms with live video sessions.
Product overview
Empowered To Run is a 501(c)(3) nonprofit organization offering a six-series online course curriculum focused on training thoughtful leaders to run for office successfully and govern effectively. The core product is the EDG (Emotional, Design, Government Quotient) Framework, which integrates campaign tactics and guidance throughout. Current offerings include the Understand Your Voters course and Navigate Pennsylvania Policy & Governance course (co-developed with the Pennsylvania Budget & Policy Center), with additional state-specific Navigate Policy & Governance courses in development. The curriculum progresses through six series: Demystify Your Run, Run With Your Community, Get Local on Policy & Governance, Build Your Case, Develop Your Campaign, and Prepare to Govern. All courses are delivered online via MOOC platforms (eduNEXT and NovoEd) and include live Zoom video conference sessions.
Differentiator
Problem solved
Functional benefit
Brands
- EDG: Emotional Quotient (EQ), Design Quotient (DQ), and Government Quotient (GQ) framework - a training program designed to help candidates run successfully and govern effectively.
Products and services
- EDG (Emotional, Design, Government Quotient) Framework Empowered To Run's proprietary training framework that develops Emotional Quotient (EQ), Design Quotient (DQ), and Government Quotient (GQ) to help candidates represent their communities authentically and govern effectively. It is the conceptual backbone of the curriculum.
- Empowered To Run Candidate Curriculum (Six-Course Series) University-level online training series covering the full candidate journey: Demystify Your Run, Run With Your Community, Get Local on Policy & Governance, Build Your Case, Develop Your Campaign, and Prepare to Govern. Designed for prospective and first-time candidates for down-ballot state and local offices.
- Understand Your Voters An online course that teaches candidates industry best practices for engaging with community members to understand challenges, hopes, and needs — covering priorities of voting blocks, root causes of problems, and personal stories to build authentic connections.
- Navigate Pennsylvania Policy & Governance A state-specific policy and governance course co-developed with the Pennsylvania Budget & Policy Center that prepares candidates to run and govern by learning context around the biggest policy issues impacting Pennsylvania constituents, governing authorities, and expert resources.
Quantifiable outcome
- +72 Net Promoter Score achieved in pilot course (Holy Grail-level customer satisfaction)
- +3 more outcomes
Companies that use Empowered To Run
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Empowered To Run technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Empowered To Run partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Pennsylvania Budget & Policy CentercoreCo-developed Navigate Pennsylvania Policy & Governance, a first-of-its-kind state-level policy course for candidates and those at the intersection of policy and politics. Partnership combines Empowered To Run's training methodology with PBPC's policy expertise.
- SeedSpotsupportingFeatured as a project and organizational support partner, likely providing incubation or acceleration support for social ventures.
- Give LivelysupportingThird-party donation processing platform partnered to securely process online donations to Empowered To Run.
- Amazon Web ServicessupportingCloud infrastructure provider for website and platform services.
- GooglesupportingTechnology partner providing various Google services and integrations.
- HubSpotsupportingMarketing and CRM platform used for customer relationship management.
- StripesupportingPayment processing platform for donation transactions.
- PayPalsupportingAlternative payment processing option for donations.
- eduNEXTsupportingOnline learning platform provider for course delivery infrastructure.
- NovoEdsupportingCollaborative learning platform provider referenced in Terms of Use and Honor Code.
- QuincyIDsupportingIdentity management service for user authentication.
- ZapiersupportingAutomation platform for connecting various third-party services.
- PressablesupportingWordPress hosting provider for website infrastructure.
- UnbouncesupportingLanding page platform for marketing and conversion optimization.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Empowered To Run competitors and assessment
Company assessmentBroad incumbents
- Wellstone Action: Long-established political training organization running campaign schools for candidates and staff. Overlaps in candidate training curriculum but operates from a broader progressive-policy orientation.
- Harvard Kennedy School / Campaign School Programs: Established university-based campaign management programs (e.g., Institute of Politics). Overlaps in candidate training offerings but at higher price points and different delivery mode.
Direct peers
- Running Start: Nonpartisan nonprofit training young women for political leadership and to run for office. Comparable mission of building a pipeline of qualified candidates through structured training.
- She Should Run: Nonpartisan nonprofit encouraging and preparing women to run for office across all levels of government. Highly comparable mission, target audience (prospective candidates), and free online course/training model.
- New American Leaders: Nonprofit training first-time and immigrant candidates to run for local and state office. Closely aligned target market and curriculum focus on running and governing effectively.
- Vote Run Lead: Nonpartisan nonprofit training women to run for office, including down-ballot races. Directly comparable candidate training program, similar audience and curriculum philosophy.
- New Politics: Nonpartisan organization recruiting and training candidates with national service backgrounds to run for office. Comparable candidate pipeline and training model.
- The Arena (campaign training program): Provides online and in-person campaign training to first-time and diverse candidates. Comparable candidate training curriculum delivered digitally with similar nonprofit model.
Emerging players
- Higher Heights for America: Builds the political power and pipeline of Black women candidates. Comparable down-ballot candidate development focus but narrower demographic scope.
Regional players
- Minnesota Community Power Builders / state-level civic training orgs: Regional and state-level civic and candidate training organizations that localize content for specific states — the same partnership archetype ETR uses with PA Budget & Policy Center.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Empowered To Run social profiles
Digital presenceEmpowered To Run financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empowered To Run leadership team
Management profileNumber of profiles
Profiles5 records
Empowered To Run funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empowered To Run M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empowered To Run
What does Empowered To Run do?
Empowered To Run delivers online, self-paced training courses that prepare prospective and first-time candidates to run for down-ballot state and local offices and govern effectively, built around its proprietary EDG (Emotional, Design, Government Quotient) framework and a six-course curriculum (Demystify Your Run, Run With Your Community, Get Local on Policy & Governance, Build Your Case, Develop Your Campaign, Prepare to Govern). The organization also develops state-specific policy and governance courses co-developed with state-level policy organizations, beginning with Navigate Pennsylvania Policy & Governance. Courses are offered free or at minimal cost and delivered via MOOC platforms with live video sessions.
Is Empowered To Run a public or private company?
Empowered To Run is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Empowered To Run founded?
Empowered To Run was founded in 2017. It employs 1 to 10 people.
Where is Empowered To Run based?
Empowered To Run is headquartered in Washington, United States, in the North America region.
How does Empowered To Run make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Empowered To Run's main competitors?
Broad incumbents on record are Wellstone Action and Harvard Kennedy School / Campaign School Programs. Direct peers are Running Start, She Should Run, New American Leaders, Vote Run Lead, New Politics and The Arena (campaign training program). Higher Heights for America is listed as an emerging player. Minnesota Community Power Builders / state-level civic training orgs is listed as a regional player.
Does Empowered To Run have an API?
No public API is recorded for Empowered To Run.
What industry is Empowered To Run in?
Empowered To Run's product category is Political Candidate Training. Its primary akta.pro industry code is EDAFAIAA, MOOC & Open Course Platforms, with a secondary code of EDAFAIAB, Cohort-Based Course Platforms. Its NAICS code is 61169 and its SIC code is 8200.