MIDEL
MIDEL operates midel.com, a mobile-first online lottery betting platform targeting Thai consumers, offering wagers on Thai, Lao, Hanoi, Yi Gi, Malaysian, and stock-index lotteries with automated True Wallet deposits and withdrawals.
- Company typePrivate
- Founded1978
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MIDEL does
MIDEL operates midel.com, an online lottery betting platform targeting individual consumers in Thailand. Users register and log in via a partner site (spezbar.com) and place bets through a mobile browser on iOS and Android devices. The platform aggregates six lottery products in a single account - Thai Government Lottery, Lao Lottery, Hanoi Lottery, Yi Gi fast-draw Lottery, Malaysian Lottery, and a Stock-index Lottery - with no minimum bet, near-universal number acceptance, and payout rates positioned at the top of the informal market (3-digit straight pays 900-970 baht per 1 baht wagered).
The technical stack centers on three components: an automated deposit and withdrawal system that processes wallet transactions within one to two minutes without manual approval; native integration with Thailand's True Wallet (ทรูวอเลท) e-payment product for instant fund transfers; and a real-time results module that posts lottery outcomes continuously. Distribution is purely self-serve web, with member acquisition driven by organic search traffic and redirects from the spezbar.com affiliate. There are no native mobile apps, no public APIs, no published integrations beyond True Wallet, and no formal certifications, regulatory disclosures, or audited payout history.
The business model is a transaction-based take rate on bet volume with no minimum ticket size. The company has not disclosed incorporation jurisdiction, ownership, headcount, funding, or revenue in its public-facing material; the website is in Thai, the payment rails are Thai-only, and member acquisition is concentrated in the Thai consumer market. The platform therefore functions as a small-scale, single-country retail gambling affiliate with no disclosed parent entity, no visible management team, and significant regulatory opacity given that most lottery products offered are formally restricted to official Thai Government channels.
MIDEL firmographics
Firmographics- Name
- MIDEL
- Legal name
- MIDEL
- Website
- https://midel.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MIDEL operates midel.com, a mobile-first online lottery betting platform targeting Thai consumers, offering wagers on Thai, Lao, Hanoi, Yi Gi, Malaysian, and stock-index lotteries with automated True Wallet deposits and withdrawals.
- Ownership category
- akta.pro rank
MIDEL industry classification
Industry- Product category
- Online Lottery Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), In-Play (Live) Betting Exchanges (MPAEAIAD)
Keywords
Where MIDEL is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MIDEL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard lottery betting with no minimum and maximum number restrictions |
Distribution channels1 record
Marketing channels2 records
MIDEL product offering
Product offeringCore offering
MIDEL operates an online lottery betting platform that aggregates six lottery types (Thai Government Lottery, Lao Lottery, Hanoi Lottery, Yi Gi Lottery, Malaysian Lottery, and Stock Index Lottery) into a single mobile-accessible service. The platform processes player deposits and withdrawals through an automated True Wallet e-payment integration and delivers real-time lottery result updates. Users register and log in through the partner site spezbar.com and place bets directly without agent intermediaries.
Product overview
MIDEL operates as an online lottery gambling platform offering a unified betting system that consolidates multiple lottery types (Thai, Lao, Hanoi, Yi Gi, Malaysian, and stock market lotteries) in a single mobile-accessible platform. The core offering is the online lottery betting platform with automated deposit/withdrawal wallet system, featuring True Wallet integration and real-time prize result updates. Users can access all lottery types through a single account with no number restrictions and full payout on winning bets.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Lottery Platform (เว็บหวยออนไลน์) Unified mobile-first betting platform that consolidates Thai, Lao, Hanoi, Yi Gi, Malaysian, and Stock Index lotteries into one account, with automated True Wallet deposit/withdrawal processing and real-time prize result updates for individual Thai consumers.
- Thai Lottery Betting (หวยไทย) Thai Government Lottery betting product available on the platform with premium payout rates and 24-hour expert support staff coverage.
- Lao Lottery Betting (หวยลาว) Lao lottery betting with transparent reporting and accurate real-time prize result updates processed through the platform's automated system.
- Hanoi Lottery Betting (หวยฮานอย) Daily Hanoi lottery betting with rapid processing, 100 percent transparency, and automatic deposit/withdrawal functionality.
- Yi Gi Lottery Betting (หวยยี่กี) Continuous-draw Yi Gi lottery betting operating throughout the day with verifiable technology and no minimum bet requirements.
- Malaysian Lottery Betting (หวยมาเลย์) International-standard Malaysian lottery betting with stated high security standards and verifiable prize result checking.
- Stock Index Lottery Betting (หวยหุ้น) Lottery betting based on stock market index numbers with international-standard transparency and security.
Quantifiable outcome
- Deposit/withdrawal processing within 1-2 minutes vs 15-30 minutes via agent systems
Companies that use MIDEL
Customer profileSegments2 records
Ideal customer profiles1 record
MIDEL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
MIDEL partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
MIDEL competitors and assessment
Company assessmentDirect peers
- Lottoland: International online lottery betting platform offering bets on draws from multiple countries with automated online settlement, directly comparable to MIDEL's multi-country lottery aggregation model.
- Jackpot.com: Digital lottery platform offering access to multiple state and international lottery draws with online ticket purchase and result tracking, comparable in product scope and target user behavior.
- LottoGo: Online lottery betting site aggregating multiple international lottery draws with automated online wagering, directly comparable in product category and customer value proposition.
- TheLotter: Online lottery messenger/courier service enabling consumers to purchase entries in major international lotteries digitally, mirroring MIDEL's cross-border lottery access use case.
- Lottery.com: Mobile-first online lottery platform enabling remote ticket purchase and result verification, closely aligned with MIDEL's mobile-optimized lottery wagering experience.
- PlayHugeLottos: Multi-lottery online platform offering international draw access with consolidated purchasing and result notifications, similar in offering breadth and target use cases.
- Lotto Agent: Online lottery service aggregating international draws with digital ticket purchasing and result delivery, similar business model to MIDEL's consolidated multi-lottery offering.
- WinTrillions: Online lottery and sweepstakes platform offering bets on international lotteries with consolidated account access, comparable to MIDEL's centralized multi-lottery wagering platform.
- Lottorika (TotoMarket / Lottorika): International online lottery platform providing access to multiple overseas lotteries via a single account, analogous to MIDEL's unified wallet model spanning Thai, Lao, Hanoi, Malaysian, and other draws.
Broad incumbents
- Camelot Group (National Lottery operator): Established state-franchised national lottery operator running regulated draw-based lottery systems at scale; relevant as a broader incumbent benchmarking operational scale, licensing constraints, and consumer lottery behavior.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MIDEL social profiles
Digital presenceMIDEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIDEL leadership team
Management profileNumber of profiles
MIDEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIDEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIDEL
What does MIDEL do?
MIDEL operates an online lottery betting platform that aggregates six lottery types (Thai Government Lottery, Lao Lottery, Hanoi Lottery, Yi Gi Lottery, Malaysian Lottery, and Stock Index Lottery) into a single mobile-accessible service. The platform processes player deposits and withdrawals through an automated True Wallet e-payment integration and delivers real-time lottery result updates. Users register and log in through the partner site spezbar.com and place bets directly without agent intermediaries.
Is MIDEL a public or private company?
MIDEL is a private company. It is classified as unknown and is currently operating.
When was MIDEL founded?
MIDEL was founded in 1978. It employs 51 to 100 people.
Where is MIDEL based?
MIDEL is headquartered in Manchester, United Kingdom, in the Europe region.
Who are MIDEL's main competitors?
Direct peers on record are Lottoland, Jackpot.com, LottoGo, TheLotter, Lottery.com, PlayHugeLottos, Lotto Agent, WinTrillions and Lottorika (TotoMarket / Lottorika). Camelot Group (National Lottery operator) is listed as a broad incumbent.
Does MIDEL have an API?
No public API is recorded for MIDEL.
What industry is MIDEL in?
MIDEL's product category is Online Lottery Betting. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132.