Auer Gruppe

What Auer Gruppe does

Auer Gruppe GmbH is a privately held, family-owned multi-brand automotive and mobility group founded in 1929 by Karl Auer in Zizenhausen, Germany, and currently led by Karl-Heinz Auer. Headquartered in Stockach on Lake Constance, the group operates approximately 350 employees across seven facilities in southern Germany (Stockach, Ravensburg, Konstanz, Singen, Bad Saulgau, AUER Biker Village, and Caramobil), supplemented by a retail store within the CANO shopping center in Singen. The group is an authorized dealer for BMW, MINI, Land Rover, Jaguar, Lotus, Hyundai, KTM X-Bow, and ISUZU in the passenger vehicle segment, BMW Motorrad, Ducati, KTM, Husqvarna, Honda, Indian, and Norton in motorcycles, and Bürstner, Carado, ERIBA, HYMER, Laika, LMC, Niesmann + Bischoff, and CROSSCAMP in caravans and motorhomes.

The business model spans three product categories beyond traditional vehicle sales. First, a construction and agricultural equipment segment, added materially in 2021, includes SANY excavators and wheel loaders, Bobcat material handling, Hymach forestry machines, Ufkes Greentec stump grinders and mulchers, and Humbaur and Brian James trailers, with a published SANY financing program and a four-partner rental network. Second, an aftersales and service infrastructure provides authorized BMW/MINI workshops, MTM performance tuning, accident and damage claim handling (including a 24/7 hotline), the AUER Sparwerkstatt cost-effective service offering, and BMW/MINI Service 5+ extended service packages. Third, ancillary revenue streams include AUER Versicherungen (insurance via BGV Bodensee partnership), the AUER Card loyalty program with a regional partner discount network, vehicle wash parks in Stockach and Ravensburg, the online Fahrzeugmarkt vehicle marketplace, and the wholly-owned Campingpark Stockach-Bodensee. Customer acquisition occurs through physical dealership locations, e-commerce via eBay shops and a dedicated Biker Village webshop, regional event sponsorships, and direct field sales teams. Pricing for vehicles is not publicly disclosed, while SANY construction equipment has published tiered financing terms ranging from 0% (2-year) to 1.75-2.80% (3-5 year) interest rates.

Name

Auer Gruppe

Legal name

AUER Gruppe GmbH

Website

https://auer-gruppe.de

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Auer Gruppe GmbH is a privately held, family-owned multi-brand automotive and mobility group founded in 1929, operating approximately 350 employees across seven facilities in southern Germany's Lake Constance region, selling passenger vehicles, motorcycles, caravans, and construction/agricultural equipment.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockach

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Sales (Automobiles): Sales of new and used passenger vehicles including BMW, MINI, Land Rover, Jaguar, Lotus, Hyundai, KTM X-Bow, and ISUZU
2. Motorcycle Sales: Sales of motorcycles and related gear including BMW Motorrad, Ducati, KTM, Husqvarna, Honda, Indian, and Norton
3. Caravan and Recreational Vehicles: Sales of caravans and motorhomes through Caramobil brand, representing Bürstner, Carado, ERIBA, HYMER, Laika, LMC, Niesmann + Bischoff, and CROSSCAMP
4. Construction and Agricultural Equipment: Sales and rental of SANY excavators and loaders, Bobcat material handling equipment, Hymach products, Ufkes Greentec forestry equipment, and Humbaur trailers
5. Service and Maintenance: Authorized BMW service workshop, repairs, maintenance, and parts distribution across all locations
6. MTM Tuning: Performance tuning and vehicle optimization through official MTM Stützpunktpartner for KTM X-Bow and other sports/performance vehicles
7. Campingpark Stockach-Bodensee: Campground operations at Johann-Glatt-Straße 3, Stockach
8. Insurance Services: Partnership with BGV Bodensee offering vehicle and customer insurance products

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Auer Gruppe is a multi-brand dealership group operating authorized retail for passenger vehicles (BMW, MINI, Jaguar, Land Rover, Lotus, Hyundai, KTM X-Bow, ISUZU), motorcycles (BMW Motorrad, Ducati, KTM, Husqvarna, Honda, Indian, Norton), caravans/motorhomes (Bürstner, HYMER, ERIBA, etc.), and construction/agricultural equipment (SANY, Bobcat, Hymach, Ufkes Greentec, Humbaur). The company provides vehicle sales, authorized service and maintenance, parts distribution, insurance brokerage (BGV Bodensee), customer loyalty programs, and runs Campingpark Stockach-Bodensee.

Product overview

Auer Gruppe is a multi-brand vehicle dealership group based in Stockach, Germany, offering a diversified portfolio of automotive, motorcycle, caravan, and construction equipment products and services. The core offering consists of passenger vehicle brands (BMW, MINI, Jaguar, Land Rover, Lotus, Hyundai, KTM X-Bow, ISUZU), motorcycle brands (BMW Motorrad, Ducati, KTM, Husqvarna, Honda, Indian, Norton), and caravan brands (Bürstner, Carado, ERIBA, HYMER, Laika, LMC, Niesmann + Bischoff, CROSSCAMP). The company extends its portfolio with construction and agricultural equipment (SANY excavators and wheel loaders, Hymach forestry machines, Bobcat material handling equipment, Ufkes Greentec stump grinders and forest cutters, Humbaur trailers, Simex attachments). Related services include authorized workshops, accident/damage claim management, insurance products (via BGV partnership), customer loyalty cards (AUER Cards), vehicle wash facilities, and MTM tuning services. Sub-brands include AUER Biker Village (motorcycle retail), Caramobil (caravan retail), Campingpark Stockach-Bodensee (campsite), and AUER Store im CANO Singen (shopping center retail). The company operates seven locations across southern Germany serving retail, business, and trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Passenger Vehicles New and used BMW passenger vehicles including BMW i (electric), BMW M (performance), and standard BMW models. Authorized BMW dealer and contract workshop offering sales, financing, and service.
• MINI Vehicles MINI vehicles including new cars and young used vehicles with financing models, service packages, and MINI App integration. Authorized MINI dealer.
• Jaguar Vehicles Jaguar luxury vehicles including F-TYPE, E-PACE, and F-PACE models. Authorized Jaguar dealer and service partner with 5-year warranty support.
• Land Rover Vehicles Land Rover SUV vehicles. Authorized Land Rover dealer partner at the Stockach location.
• Lotus Vehicles Lotus sports cars including Emeya, Emira, and Evija models. Authorized Lotus dealer and service partner. Business Edition available with 75% tax depreciation benefits.
• Hyundai Vehicles Hyundai vehicles including TUCSON, i20, KONA Electric, and IONIQ 9. Authorized Hyundai dealer with exclusive advantages, leasing options, and special fleet conditions.
• KTM X-Bow Sports Vehicles KTM X-Bow sports vehicles including R and GT models, plus X-Bow GT-XR Limited edition. Authorized KTM X-Bow dealer with MTM tuning partner services.
• ISUZU Commercial Vehicles ISUZU D-MAX pickup trucks with up to 3.5-ton towing capacity. Authorized ISUZU dealer offering commercial vehicle solutions.
• AUER Biker Village (Motorcycles) Motorcycle dealership featuring BMW Motorrad, Ducati, KTM, Husqvarna, Honda, Indian, and Norton brands with accessories, riding gear, lifestyle products, and dedicated webshop.
• Caramobil (Caravans and Motorhomes) Caravan dealership featuring Bürstner, Carado, ERIBA, HYMER, Laika, LMC, Niesmann + Bischoff, and CROSSCAMP caravans and motorhomes covering budget to luxury segments.
• SANY Construction Equipment SANY excavators (mini, compact, mobile, crawler, demolition) and wheel loaders (SW series) ranging from 1.6t mini to 50t large excavators. Authorized SANY dealer with 5-year warranty, mobile service, financing, maintenance, training, and parts supply.
• Bobcat Material Handling Equipment Material handling solutions including diesel forklifts, electric forklifts, LPG forklifts, warehouse equipment, and telehandlers. Authorized Bobcat dealer.
• Hymach Forestry Machines Hymach HERBHY remote-controlled brush cutters and related forestry equipment. Authorized Hymach dealer with partner card and rental options.
• Ufkes Greentec Forestry Equipment Ufkes Greentec stump grinders (Piranha, Shark series, 660), forest cutters (Forestcutter 300, 370), forst mulchers, and Crab log grapples for forestry applications.
• Humbaur and Brian James Trailers Humbaur trailers including construction trailers, single-axle trailers, vehicle transporters, tippers, box trailers, multi-purpose trailers, horse trailers, tandem trailers, and low-loaders. Brian James Trailers also represented.
• Used Vehicles (Gebrauchtwagen) Pre-owned vehicles across all brands with quality certification, vehicle purchase service, and trade-in options.
• Service and Workshop Authorized BMW service workshop, stone chip repair, BMW Classic restoration, and general vehicle maintenance services across all locations.
• Accident and Damage Claim Management Accident and damage claim management with AUER 24/7 emergency hotline for customers.
• AUER Insurance - BGV Bodensee Vehicle and customer insurance products offered through BGV Badische Versicherung partnership via Marcel Auer agency.
• AUER Card Loyalty Program Customer loyalty program including AUER Card Bonus, AUER Card Premium, and AUER Card for new vehicles with discounts across Auer services and regional partner businesses.
• MTM Performance Tuning MTM performance tuning including engine tuning, suspension, brakes, wheel modifications, and exhaust systems for KTM X-Bow, Bentley, Porsche, Lamborghini, Spyker, Audi, VW, Seat, and Skoda. Official MTM support partner at Lake Constance.
• Campingpark Stockach-Bodensee Campground facility at Johann-Glatt-Straße 3, Stockach (Papiermühle) for recreational vehicles and camping near Lake Constance.
• AUER Store im CANO Singen Retail store in CANO shopping center featuring rotating themed exhibitions of premium car, motorcycle, and caravan brands, with extended hours (Mon-Sat 09:30-20:00) and lifestyle articles.
• AUER Wash Parks Car wash facilities in Stockach and Ravensburg locations.
• AUER Vehicle Marketplace Online vehicle marketplace for browsing and purchasing available vehicles across the AUER Gruppe inventory.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered core and minor.

• BMW AG (Automobile und Motorräder)coreChannel Partner/ Reseller/ DistributorAuthorized BMW dealer for passenger vehicles and motorcycles since 1959. Over 70 years of BMW competence. Offers new vehicle sales, authorized service workshop, BMW SERVICE 5+ programs, and BMW Classic restoration services.
• MINIcoreChannel Partner/ Reseller/ DistributorAuthorized MINI dealer offering new vehicle sales, used vehicles, MINI SERVICE 5+, and special business conditions for fleet customers.
• Land RovercoreChannel Partner/ Reseller/ DistributorOfficial Land Rover dealer partner at Stockach location. Authorized service and sales for Land Rover vehicles.
• JaguarcoreChannel Partner/ Reseller/ DistributorOfficial Jaguar dealer partner at Stockach location. Authorized sales, service, and parts for Jaguar vehicles with 5-year warranty support.
• LotuscoreChannel Partner/ Reseller/ DistributorAuthorized Lotus dealer and service partner. Offers Lotus Emira, Emeya, and Evija models. Business Edition available with 75% tax depreciation benefits.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer offering Tucson, Kona, i20, and IONIQ models. Exclusive Hyundai advantages and special fleet conditions available.
• KTM X-BowcoreChannel Partner/ Reseller/ DistributorAuthorized KTM X-Bow dealer offering GT and R models. MTM tuning partner for performance upgrades. Models include X-Bow GT-XR Limited edition.
• ISUZUcoreChannel Partner/ Reseller/ DistributorAuthorized ISUZU dealer for D-MAX pickup trucks. Offers commercial vehicle solutions with up to 3.5-ton towing capacity.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorPart of AUER Biker Village facility. Authorized motorcycle sales and service for BMW Motorrad products.
• Ducati, KTM, Husqvarna, Honda, Indian, NortoncoreChannel Partner/ Reseller/ DistributorMotorcycle brands represented at AUER Biker Village and AUER Store CANO Singen, offering diverse sports, adventure, and cruiser motorcycles.
• Bürstner, Carado, ERIBA, HYMER, Laika, LMC, Niesmann + Bischoff, CROSSCAMPcoreChannel Partner/ Reseller/ DistributorCaravan and motorhome brands sold through Caramobil dealership. Full range of recreational vehicles from budget to luxury segments.
• SANYcoreChannel Partner/ Reseller/ DistributorAuthorized SANY dealer for excavators (SY and mini models) and wheel loaders (SW series). Services include mobile service, financing, maintenance, training, parts supply, and 5-year warranty. Models range from 1.6t mini excavators to 50t large excavators.
• BobcatcoreChannel Partner/ Reseller/ DistributorMaterial handling equipment dealer offering diesel forklifts, electric forklifts, LPG forklifts, warehouse equipment, and telehandlers.
• HymachcoreChannel Partner/ Reseller/ DistributorAuthorized Hymach dealer for remote-controlled brush cutters (HERBHY series). Rental programs available.
• Ufkes GreenteccoreChannel Partner/ Reseller/ DistributorForestry equipment brand including stump grinders (Shark series, Piranha, 660), forest cutters (Forestcutter 300, 370), mulchers, and grab tools (Greentec Crab). Rental programs available.
• Humbaur and Brian James TrailerscoreChannel Partner/ Reseller/ DistributorTrailer dealer offering Humbaur product line including construction trailers, single-axle trailers, vehicle transporters, tippers, box trailers, multifunction trailers, horse trailers, tandem trailers, and low-loaders. Brian James Trailers also represented.
• MTM Motoren Technik MayercoreStrategic or Co-development PartnerOfficial MTM Stützpunktpartner at Lake Constance. Performance tuning for KTM X-Bow, Bentley, Porsche, Lamborghini, Spyker, Audi, VW, Seat, and Skoda. Products include engine tuning, suspension, brakes, wheel components, and exhaust systems.
• BGV Bodensee VersicherungcoreStrategic or Co-development PartnerInsurance partnership offering AUER VERSICHERUNGEN products through Marcel Auer agency. Vehicle insurance and related coverage for customers.
• CANO Shopping Center SingencoreStrategic or Co-development PartnerRetail partnership hosting AUER Store within CANO shopping center. Extended operating hours (Mon-Sat 09:30-20:00) with rotating themed exhibitions.
• MAC Museum Art & Cars SingenminorGTM or Marketing PartnerAUER Card partner offering complimentary hot or cold non-alcoholic beverage with museum visit.
• Badeparadies Schwarzwald TitiseeminorGTM or Marketing PartnerAUER Card partner offering 10% discount on all rates, valid outside Baden-Württemberg school holidays.
• Fahrdynamisches Zentrum SteißlingenminorGTM or Marketing PartnerAUER Card partner offering 10% discount on total invoice amount (excludes already reduced items).
• Europcar ÜberlingenminorGTM or Marketing PartnerAUER Card partner offering 15% discount on vehicle rentals.
• Segelschule Yachtcharter ÜberlingenminorGTM or Marketing PartnerAUER Card partner offering 15% discount on all sailing school and yacht charter offerings.
• Dangel Mietpark (Bad Wurzach)minorChannel Partner/ Reseller/ DistributorSANY rental partner offering equipment rental, sales, and service in Bad Wurzach area.
• Niebling Gbr (Konstanz)minorChannel Partner/ Reseller/ DistributorSANY rental partner in Konstanz area offering equipment rental and sales.
• Green Man Lohr Gbr (Stockach)minorChannel Partner/ Reseller/ DistributorSANY rental partner in Stockach area offering equipment rental and sales.
• Müller Bau- & Agrarmietpark (Meckenbeuren)minorChannel Partner/ Reseller/ DistributorSANY rental partner in Meckenbeuren offering construction and agricultural equipment rental and sales.

Scale indicators5 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Senger Gruppe: German family-owned multi-brand dealer group representing premium brands (including BMW) across multiple locations in southern/central Germany. Closely comparable to AUER Gruppe in scale, franchise mix, and southern-German regional focus.
• Emil Frey Gruppe: Swiss-founded, DACH-region multi-brand automotive retailer with dealerships across Germany and Switzerland. Operates franchised sales, service and parts across multiple premium and volume brands — directly comparable business model to AUER Gruppe's multi-brand, multi-vertical approach.
• Hahn Gruppe: Frankfurt-based multi-brand automotive retailer with full sales, service and financing operations across premium and volume marques. Comparable to AUER Gruppe as a regional multi-brand group with authorized workshop services.
• Auto-Scholz Gruppe: Long-standing German multi-brand automotive retailer with both premium and volume franchises, full-service operations, and a regional dealership footprint. Comparable franchise mix and full-service model to AUER Gruppe.
• Rosier Gruppe: German multi-brand automotive dealer group with a portfolio of premium franchises and integrated service operations. Comparable to AUER Gruppe in business model — franchised new/used vehicle sales plus authorized service — and similarly anchored by long-tenured OEM partnerships.
• Dello Gruppe: Northern-German multi-brand automotive dealer group operating franchised sales and service for premium and volume brands. Comparable to AUER Gruppe in multi-brand dealership model and authorized service workshop focus.
• Tölke + Fischer Gruppe: Multi-brand German automotive dealer group with dealerships across North Rhine-Westphalia, focused on premium franchises. Directly comparable to AUER Gruppe's multi-brand franchised retail model with integrated service.
• RRPS Group: German multi-brand automotive group operating franchised sales and service across multiple regions. Comparable to AUER Gruppe in business model as a multi-brand franchised dealer group with full-service operations.
• Auto Bierschneider Gruppe: Large Bavarian multi-brand automotive dealer group with dealerships across southern Germany. Closely comparable to AUER Gruppe in geographic concentration in southern Germany and multi-brand franchise portfolio including premium marques.

Emerging players

• Motorcycle World / Zweirad Center Stadler: One of Germany's largest multi-brand motorcycle retail chains with showrooms and accessories webshops across multiple cities. Comparable to AUER's Biker Village sub-brand in motorcycle multi-brand retail and e-commerce distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/auergruppegmbh
• YouTubeyoutube.com/channel/UC_tbSdzDafQYhtfkDkxV5Rg
• Facebookde-de.facebook.com/auergruppe
• LinkedInlinkedin.com/company/auer-gruppe-gmbh
• Instagraminstagram.com/auergruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auer Gruppe