ShopDunk

What ShopDunk does

ShopDunk is a Vietnamese authorized Apple reseller and retail chain operating under Công ty Cổ Phần HESMAN Việt Nam (Hesman Vietnam Joint Stock Company), founded in 2016 and headquartered in Hanoi. The company has operated as an authorized Apple reseller since 2020 and runs a hybrid physical-and-digital retail model: standard chain stores and Apple Mono Store format locations across more than 20 Vietnamese provinces and cities (including Hanoi, Ho Chi Minh City, Da Nang, Hai Phong, and Can Tho), complemented by an e-commerce storefront at shopdunk.com and a dedicated B2B portal at doanhnghiep.shopdunk.com.

The core product portfolio is Apple-centric: iPhone, iPad, Mac (including MacBook Neo, MacBook Air, MacBook Pro), Apple Watch, AirPods, and Apple-branded accessories, with selective non-Apple adjacencies in Fujifilm cameras and Dreame home appliances under the cameras and home appliances categories. The underlying technology stack is conventional retail — POS, online storefront, CRM — integrated with Vietnamese payment gateways (VNPAY, ZaloPay, Apple Pay) and the logistics partner Viettel Post for nationwide COD across all 63 provinces. The company also operates ShopDunkCare, an authorized Apple warranty and repair center at 161 Xa Dan, Hanoi.

ShopDunk monetizes through hardware sales (one-time, high average transaction value from premium Apple pricing), professional services via three proprietary extended warranty tiers (Standard, VIP 1-for-1 Exchange, Diamond VIP), and a transaction-linked fee layer from 0% installment (trả góp) partnerships, trade-in (Thu Cũ Đổi Mới), and SIM card bundling. It serves three customer segments: individual Vietnamese consumers across all retail and online channels (primary), enterprise and corporate buyers via a dedicated B2B field sales motion, and education-sector institutions with Apple Classroom deployment support. Co-marketing arrangements with banks (Sacombank, VIB) and reseller partnerships with Microsoft (Office packages) extend distribution and promotional reach.

Name

ShopDunk

Legal name

Công ty Cổ Phần HESMAN Việt Nam

Website

https://shopdunk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ShopDunk is a Vietnamese authorized Apple reseller chain operating 20+ physical stores and an e-commerce platform, selling iPhone, iPad, Mac, Apple Watch, and AirPods to individual consumers, enterprise buyers, and educational institutions across Vietnam.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail (Apple Authorized Reseller)

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics + Computers & Peripherals Retail (CRACAAAE)

akta.pro secondary industries

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Apple authorized reseller
• Consumer electronics retail
• Mobile device sales
• Extended warranty services
• Trade-in device program

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apple Hardware Sales: ShopDunk's primary revenue stream comes from the sale of Apple products including iPhone, iPad, Mac, Apple Watch, and AirPods. Products are sold at retail pricing with periodic discounts and promotions. Revenue is one-time per transaction, driven by high average transaction values from premium consumer electronics.
2. Accessories Sales: Sale of Apple accessories (chargers, cables, Magic Mouse, Magic Keyboard, Apple Pencil) and third-party accessories (ZAGG, cases for iPhone series) generates additional revenue alongside core hardware sales.
3. Extended Warranty Services: ShopDunk offers proprietary extended warranty tiers including Standard Warranty, VIP 1-for-1 Exchange, and Diamond VIP warranty programs. These add-on services generate professional services revenue and create customer stickiness beyond the standard Apple warranty period.
4. Trade-In (Thu Cũ Đổi Mới): The company operates a trade-in program allowing customers to exchange used devices for new purchases. This drives new hardware sales while managing inventory of pre-owned devices.
5. Installment Payment Services: ShopDunk facilitates installment payment plans (trả góp) for high-value purchases, partnering with financial institutions and offering 0% installment combos. This service expands the addressable market to price-sensitive customers.
6. B2B Enterprise Sales: Dedicated enterprise sales channel offering volume purchasing, competitive pricing, and flexible payment terms for businesses and educational institutions, including Apple's Classroom app deployment for schools.
7. SIM and Mobile Services: Sale of SIM cards and related mobile services as part of the product ecosystem, bundling connectivity with device purchases.
8. Microsoft Office Packages: Resale of Microsoft Office software packages alongside Apple hardware, creating a complementary productivity software revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

ShopDunk is an authorized Apple reseller in Vietnam that sells genuine Apple hardware (iPhone, iPad, Mac, Apple Watch, AirPods, Apple accessories) and certified pre-owned Apple devices through chain retail stores, an Apple Mono Store format, and the shopdunk.com e-commerce platform. The company complements hardware sales with value-added services including trade-in, 0% installment payments, multi-tier extended warranties (Standard, VIP 1-for-1, Diamond VIP), an authorized Apple warranty and repair center (ShopDunkCare), and a dedicated B2B enterprise and education procurement channel.

Product overview

ShopDunk is a Vietnamese Apple authorized retailer chain operated by Hesman Group, offering a comprehensive portfolio of Apple products and services. The core product offering includes iPhone smartphones, iPad tablets, Mac computers (including MacBook Neo, MacBook Air, and MacBook Pro lines), Apple Watch smartwatches, AirPods audio devices, Apple accessories, cameras (Fujifilm), and home appliances. Beyond hardware sales, ShopDunk provides complementary services including Apple Care extended warranty, trade-in programs, installment payment options, SIM card services, Microsoft Office packages, and workshop programs. The company operates authorized Apple warranty service centers and offers enterprise sales solutions for business and education customers. ShopDunk became an Apple authorized reseller in 2020 and maintains stores across multiple Vietnamese provinces.

Differentiator

Problem solved

Functional benefit

Brands

• ShopDunkCare: Apple authorized warranty and repair service center operating at 161 Xã Đàn, Nam Đồng, Đống Đa, Hanoi.
• ShopDunk Plus

Products and services

• iPhone Apple smartphones sold by ShopDunk, including iPhone 17 Pro Max 256GB, iPhone 17 Pro 256GB, iPhone 17e 256GB, and iPhone 17 256GB with various color and storage configurations. Targeted at individual Vietnamese consumers and enterprise buyers seeking genuine Apple hardware with authorized warranty.
• iPad Apple tablets sold by ShopDunk, including iPad Air (M4) 11-inch Wi-Fi, iPad (A16) 11-inch Wi-Fi, iPad Pro M5 11-inch Wi-Fi 256GB, and iPad mini (A17 Pro) Wi-Fi 128GB. Sold to consumers, enterprises and education customers (Apple Classroom deployments).
• Mac Apple computers sold by ShopDunk, including MacBook Neo 13-inch (A18 Pro chip), MacBook Air 13-inch (M5 chip, 10-core CPU, 8-core GPU, 24GB, 512GB SSD), and MacBook Pro (M5 Pro) 14 inch. Targeted at consumers and B2B/education buyers.
• Apple Watch Apple smartwatches including Apple Watch Series 11 (Aluminum GPS, 42mm/46mm Sport Band), Apple Watch Ultra 3 GPS + Cellular 49mm Alpine Loop, and Apple Watch SE 3 (Aluminum GPS, 40mm Sport Band). Sold to Vietnamese consumers.
• AirPods and Apple audio products Apple audio products including AirPods Max 2, AirPods 4, AirPods Pro 3, and AirPods 4 Noise Cancellation. Sold to individual consumers with promotional discounts up to 40%.
• Apple Accessories Apple-branded peripherals and accessories including Apple 20W USB-C Power Adapter, Magic Mouse, Apple Pencil Pro, and Magic Keyboard for iPad Pro 13-inch (M4). Sold alongside core hardware.
• Certified Pre-Owned Apple Devices (Máy lướt) Pre-owned/refurbished Apple devices sold by ShopDunk at reduced prices, complementing the trade-in program and offering lower-price-tier options to Vietnamese consumers.
• Trade-In Program (Thu Cũ Đổi Mới) Trade-in service allowing customers to exchange used devices as credit toward new Apple product purchases, with possible price differentials. Available across retail stores and online.
• 0% Installment Payment (Trả Góp) Installment payment service partnering with financial institutions to offer 0% interest installment plans for high-value Apple products such as iPad, with combo packages available.
• Extended Warranty Packages Tiered extended warranty offerings for Apple products sold at ShopDunk, including Standard Extended Warranty (Bảo Hành Mở Rộng), VIP 1-for-1 Exchange Warranty, and Diamond VIP Warranty (Bảo Hành Kim Cương). Pricing is not publicly disclosed.
• Apple Care aligned extended warranty Extended warranty service aligned with Apple's warranty policy for Apple products purchased at ShopDunk, providing coverage beyond the standard manufacturer warranty.
• ShopDunkCare authorized Apple warranty and repair center Authorized Apple warranty and repair service center at 161 Xã Đàn, Nam Đồng, Đống Đa, Hanoi, providing in-warranty repairs and warranty claims for Apple products, including handover to Apple Authorized Service Providers in Vietnam when needed.
• Enterprise and Education Sales (Bán hàng doanh nghiệp) Dedicated B2B sales channel for Vietnamese businesses and educational institutions offering competitive volume pricing, flexible payment terms, Apple product expert consultation, and deployment support (including Apple Classroom app deployment for schools).
• SIM Card Service SIM card and related mobile services sold at ShopDunk retail locations, bundling connectivity with device purchases.
• Microsoft Office Package Resale of Microsoft Office software packages alongside Apple hardware, providing customers with productivity software bundles as part of the Apple product ecosystem.
• Workshop Program Educational workshop programs for ShopDunk customers to learn about Apple products, used as a customer engagement and education channel.
• Camera (Fujifilm X half [HF10]) Digital cameras including the Fujifilm X half [HF10], offered as part of ShopDunk's broader product portfolio alongside Apple hardware.
• Home Appliances (e.g., Dreame robot vacuums) Home appliances category featuring products such as Dreame robot vacuum cleaners, offered with promotional discounts.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ Distributor · 1 January 2020ShopDunk became an authorized Apple reseller in 2020. The company operates standard chain stores and Apple Mono Store format locations, providing genuine Apple products with full warranty coverage. ShopDunk also operates ShopDunkCare, an authorized Apple warranty and repair center at 161 Xã Đàn, Hanoi.
• VNPAYcoreTechnology or IntegrationVNPAY payment gateway enables QR code payments (VNPAY-QR), domestic ATM card payments, and international card payments (Visa, MasterCard, JCB, UnionPay) on shopdunk.com. Supports 35+ mobile banking apps and 15+ e-wallets for QR payments, plus 40+ domestic bank cards.
• ZaloPaycoreTechnology or IntegrationZaloPay partnership enables 100% prepaid shipping service for all ShopDunk products nationwide. Customers complete payment via ZaloPay QR code scanning or app before goods are dispatched, with VAT invoices included.
• Viettel PostcoreStrategic or Co-development PartnerViettel Post partnership enables Cash on Delivery (COD) service covering all 63 provinces and cities in Vietnam. This partnership allows ShopDunk to serve customers nationwide who do not visit physical stores, with insurance on high-value shipments and structured deposit and payment protocols.
• SacombankminorGTM or Marketing PartnerSacombank and ShopDunk joint promotion offering 500,000 VND discount directly applied to purchase invoices for customers paying with Sacombank cards or services.
• VIB (Vietnam International Bank)minorGTM or Marketing PartnerVIB credit card promotion offering 700,000 VND discount for Apple product purchases at ShopDunk when paying with VIB credit card.
• Apple Authorized Service Providers in VietnamcoreImplementation/ SI/ Consulting PartnerShopDunk receives warranty claims and forwards devices to Apple Authorized Service Providers in Vietnam for inspection, fault assessment, and repair under Apple's warranty terms. The company also operates its own ShopDunkCare authorized warranty center.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Apple Inc. (direct retail): Apple's own retail and online store is the principal brand incumbent shaping the competitive landscape for ShopDunk. Apple sets pricing, allocations, and warranty terms that govern the entire authorized reseller ecosystem, including ShopDunk.
• Digiworld Corporation: Digiworld is one of Apple's official distributors in Vietnam, supplying authorized resellers (including ShopDunk) and operating its own retail brands. It is a broader incumbent in the same value chain: comparable upstream distribution role, with adjacent retail presence.

Regional players

• Power Mac Center: Power Mac Center is an Apple Premium Reseller operating in the Philippines with Mono Store-format retail, authorized service, and B2B/education programs. Highly comparable business model to ShopDunk, though based in a different geography.
• iStyle (Apple Premium Reseller): iStyle is an Apple Premium Reseller operating across multiple emerging markets including Vietnam. Comparable as an authorized Apple-focused chain with Mono Store-grade retail experience and enterprise/education programs.

Direct peers

• Mobile World (The Gioi Di Dong): The Gioi Di Dong is Vietnam's largest consumer electronics and mobile retailer with thousands of stores across all 63 provinces. It is an authorized Apple reseller and competes with ShopDunk across the full Apple product line, accessories, and installment-financed retail.
• Hoang Ha Mobile: Hoang Ha Mobile is a multi-store Apple authorized reseller in Vietnam with both physical retail and e-commerce. Comparable to ShopDunk in product mix (iPhone, iPad, Mac, Watch, AirPods), installment payment options, and trade-in programs.
• Viettel Store: Viettel Store is the retail arm of Vietnam's largest telecom operator, selling smartphones, accessories, and bundles (including iPhones) nationwide. It overlaps with ShopDunk in smartphone and accessory retail, often bundled with SIM and postpaid plans.
• FPT Shop: FPT Shop is one of Vietnam's largest authorized Apple reseller chains, with hundreds of stores nationwide and a full e-commerce platform. It competes directly with ShopDunk in Apple hardware, accessories, and B2B/education sales, and operates with a larger footprint and parent-group backing.
• ThinkPro: ThinkPro is a Vietnam-based Apple Premium Reseller and Mac specialist with physical showrooms and an online store. Directly comparable to ShopDunk in Mac and Apple-focused retail, education/enterprise positioning, and authorized warranty handling.
• CellphoneS: CellphoneS is a Vietnam-based multi-brand electronics retailer with strong Apple presence, both online and via physical stores. It competes directly with ShopDunk in iPhone/iPad/Mac retail, accessories, and installment financing for premium devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ShopDunkApple
• Facebookfacebook.com/shopdunk.store
• TikToktiktok.com/@shopdunk_apple
• Xx.com/ShopDunk_Com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopDunk