CozyPure

What CozyPure does

CozyPure, operated under the legal entity Organic Comfort Zone, manufactures and sells handmade organic mattresses and bedding from a single workshop and showroom at 2308 Granby Street in Norfolk, Virginia. Founded by Cheryl Hahn in 1991 originally as 'Tomorrow's World,' the company is a 100% woman-owned, bootstrapped small business (1-10 employees) that vertically integrated its production in the early 1990s after its contract manufacturers began outsourcing overseas. The product portfolio centers on solid organic Dunlop latex mattresses — no coils, no foams, no fillers — built around a modular, zippered construction that enables lifetime comfort correction, My-Side-Your-Side customization, and Reverse-Flip firmness. Adjacent offerings include the LaNoodle Pillow and latex mattress topper, hand-tufted wool comforters, organic cotton percale sheets and duvet covers, an organic crib mattress, and baby/kids textiles, plus lifestyle items such as organic cotton clothing and orthopedic pet beds. The flagship Artisan de Amore Luxury Hotel Collection bundles the full sleep system. Materials are GOLS-certified organic latex sourced from Sri Lanka, CCPB-certified organic cotton, and chemical-free wool; the workshop is solar-powered and operates as a carbon-neutral net-zero facility.

The go-to-market is direct-to-consumer through cozypure.com, supported by phone-based sales and an in-person showroom, with free shipping on orders over $200 across the continental US (plus Alaska, Hawaii, Puerto Rico, and Canada). Revenue is overwhelmingly one-time purchases of made-to-order mattresses and bedding with typical 5-10 business day lead times, augmented by the Cuddle-Up Club VIP membership that gives repeat buyers 20% off bedding plus an additional 10% off sale prices. Pricing is unit-based across the catalog ($12-$528 for individual items) with quote-based pricing for full mattress collections. Marketing is content-driven via the 'Under the Covers' blog, organic SEO, email newsletters, Shopper Approved-verified customer reviews, referral incentives, and earned media including Washington Post coverage, targeting health-conscious and eco-conscious consumer segments (chemical-sensitive, allergy-prone, sustainably minded, couples with differing firmness preferences, and parents seeking non-toxic baby bedding).

Name

CozyPure

Legal name

Organic Comfort Zone

Website

https://cozypure.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

CozyPure is a 100% woman-owned Norfolk, Virginia manufacturer of handmade organic mattresses and bedding — solid GOLS-certified Dunlop latex mattresses with modular, lifetime-adjustable construction plus complementary pillows, wool comforters, organic cotton sheets, and baby textiles — sold direct-to-consumer via e-commerce, phone, and a single showroom.

Ownership category

akta.pro rank

Product category

Organic Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Organic mattresses
• Natural latex bedding
• Handcrafted sleep products
• Organic cotton sheets
• Chemical-free bedding

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for mattresses, bedding, pillows, and accessories. Products are made-to-order with typical lead times of 5-10 business days for mattresses. Free shipping on orders over $200 within continental US.
2. Cuddle-Up Club Membership: VIP membership program offering 20% off bedding every day plus an extra 10% off sale prices for mattress purchasers. Provides ongoing customer loyalty revenue through repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CozyPure designs, handcrafts, and sells made-to-order organic latex mattresses (including the customizable Custom Cozy Latex Mattress and the Luxury Hotel Collection bundle) and complementary organic bedding such as the LaNoodle Pillow, LaNoodle latex topper, hand-tied wool comforter, organic percale sheets, organic crib mattress, and baby/kids cotton items. Products are manufactured at the company's solar-powered Norfolk, Virginia workshop using GOLS-certified organic Dunlop latex, organic wool, and certified organic cotton, and are sold direct-to-consumer with a 100 Night Sleep Well Promise.

Product overview

CozyPure is an organic mattress and bedding company offering a unified portfolio of handcrafted sleep products made in their Norfolk, Virginia workshop. The core offering centers on Custom Cozy Latex Mattresses featuring modular Dunlop latex construction with customizable firmness, sold alongside complementary bedding including the LaNoodle Pillow, Hand-Tied Wool Comforter, Percale Organic Cotton Sheet Set, and mattress toppers like the LaNoodle Cuddle-Top. The company also offers baby and kids products (Organic Crib Mattress, swaddle blankets, burp cloths, crib sheets), lifestyle products (organic cotton clothing, orthopedic pet beds), and support products (Wood Slat Foundations, mattress protectors). The Luxury Hotel Collection Artisan bundles the full sleep system. The company operates on a made-to-order, handcrafted manufacturing model with a Cuddle-Up Club membership for ongoing customer discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Artisan de Amore Luxury Hotel Collection: The company's best-selling customizable mattress collection featuring handcrafted organic sleep products including natural latex mattress, organic cotton waterproof mattress protector, LaNoodle latex mattress topper, natural latex organic pillows, hand-tufted wool comforter, and organic cotton sheets.

Products and services

• Custom Cozy Latex Mattresses Customizable, modular organic latex mattresses made from solid natural Dunlop latex with reversible firmness levels and a zippered case that allows individual comfort layers to be adjusted or replaced over the life of the mattress, designed for individual consumers seeking a long-lasting, non-toxic primary bed.
• Artisan de Amore Luxury Hotel Collection Bundle of CozyPure's best-selling handcrafted organic sleep products (customizable natural latex mattress, organic cotton waterproof mattress protector, LaNoodle latex mattress topper, customizable natural latex organic pillows, hand-tufted wool comforter, organic percale sheet set, and organic cotton duvet cover) sold together at a bundle discount to consumers outfitting a full bedroom.
• LaNoodle Pillow Adjustable sleep pillow filled with pure natural latex noodles in a certified organic cotton sateen cover, with a zipper that lets consumers add or remove fill to customize firmness, targeted at eco-conscious adult and family sleepers.
• LaNoodle Cuddle-Top Latex Mattress Topper Latex mattress topper made of thousands of tiny hand-cut natural latex noodles that move freely to contour to the body, providing soft cushioning and puffy comfort on top of an existing mattress for adult consumers.
• Hand-Tied Wool Comforter Hand-tufted comforter filled with lofty, chemical-free 100% wool inside certified pure organic cotton sateen fabric, designed for natural temperature regulation across seasons for individual adult and family sleepers.
• Percale Organic Cotton Sheet Set Classic percale sheet set made from long-staple certified organic cotton with a crisp woven percale weave, deep 17-inch pockets, and perimeter elastic, sold in Twin, TXL/Full, and Queen/King/Cal King sizes at unit prices.
• Organic Cotton Duvet Cover Organic cotton duvet cover designed to protect and complement CozyPure wool comforters and mattresses, sold as part of the Luxury Hotel Collection and through the organic cotton sheets category.
• Organic Crib Mattress Natural latex organic crib mattress that provides a chemical-free, non-toxic sleep surface for infants, sold as a standalone baby product to parents and caregivers.
• Wood Slat Foundations Premium mattress foundation built with 18 solid wood slats running head-to-toe for even weight distribution and long-term durability, sold to consumers to support organic latex mattresses on a metal bed frame.
• Organic Mattress Protector Organic cotton waterproof mattress protector designed to shield mattresses from moisture and allergens, sold as a standalone accessory and as part of the Luxury Hotel Collection bundle.
• Organic Cotton Reversible Matelasse Blankets Reversible organic cotton matelasse blankets offered in multiple patterns (DeVINE, Dragonfly, Ticking Stripe, Zebra) and sizes, targeted at adult consumers seeking decorative, eco-friendly throw/blanket options.
• Kapok Pillows Pillows filled with ultra-soft kapok fiber from the pods of the kapok (silk java) tree, offering a soft and fluffy alternative to latex or wool-filled pillows for individual consumers.
• Organic Cotton Swaddle Blanket Set Organic cotton swaddle blankets sold as a two-pack for swaddling infants, targeted at parents seeking chemical-free baby textiles.
• Organic Cotton Sateen Crib Sheet Organic cotton sateen crib sheet sized to fit standard crib mattresses, sold as a baby product to parents building a non-toxic nursery.
• Organic Cotton Burp Cloths 4-Pack Four-pack of burp cloths made from 100% organic cotton lightweight brushed flannel (15 x 20 inches, machine washable), targeted at parents of newborns.
• Baby BOO Organic Lovey Small organic lovey blanket designed for babies to hold or sleep with, sold as an entry-priced item ($12) in CozyPure's baby product line.
• Organic Cotton Clothing Organic cotton clothing items such as t-shirts sold as part of the company's broader green living product line, targeted at individual consumers seeking eco-friendly apparel.
• Orthopedic Pet Beds Organic comfort pet beds designed to provide orthopedic support and chemical-free materials for pets, sold under CozyPure's green living product category.
• Cuddle-Up Club Membership VIP lifetime discount membership for CozyPure mattress buyers, providing 20% off bedding every day plus an extra 10% off sale prices, designed to drive repeat purchases and ongoing customer loyalty.

Quantifiable outcome

• Mattress longevity of 20+ years compared to conventional 5-7 year mattress lifespan
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reverie: Natural latex mattress and adjustable bed specialist with customizable comfort options. Comparable on latex-based adjustable comfort technology and modular mattress philosophy.
• Avocado Mattress: Direct DTC peer making certified organic latex and hybrid mattresses with eco-friendly materials. Same GOLS-certified organic positioning and direct-to-consumer e-commerce model as CozyPure, though at significantly larger scale.
• My Green Mattress: Smaller-scale organic mattress DTC brand offering natural latex mattresses with similar GOLS/eco certifications and made-to-order custom features. Closest comparable in scale.
• Sleep On Latex: Pure latex mattress specialist selling direct via e-commerce. Comparable on natural Dunlop/Talalay latex focus and direct-to-consumer distribution model.
• Naturepedic: Organic and non-toxic mattress manufacturer serving health-conscious families with GOTS-certified organic materials. Strongly comparable to CozyPure on chemical-free positioning, baby/kids focus, and US-based manufacturing.
• PlushBeds: Online retailer of natural latex, organic, and eco-friendly mattresses. Directly comparable DTC mattress brand with similar organic/natural materials emphasis.
• Happsy: Smaller organic mattress brand focused on natural and non-toxic materials with similar eco-conscious positioning. Comparably small DTC competitor serving overlapping health/eco consumer segments.
• Brentwood Home: California-based eco-friendly mattress and bedding brand offering natural latex and organic options. Comparable on sustainable materials and direct-to-consumer e-commerce distribution.
• Birch by Helix: Natural and organic mattress brand by Helix Sleep using certified organic cotton, wool, and natural latex. Directly comparable eco-positioning while operating within a larger e-commerce sleep company.

Broad incumbents

• Saatva: Premium online mattress company with broader product portfolio including organic/natural lines. Larger incumbent with overlapping organic mattress offerings but far wider scope and brand awareness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cozypure
• YouTubeyoutube.com/user/cozypure
• Facebookfacebook.com/cozypure
• Instagraminstagram.com/cozypure
• LinkedInlinkedin.com/company/cozypure-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CozyPure