What Moving Media does

Moving Media Australia Pty. Ltd. is a private mobile out-of-home (OOH) advertising company headquartered in Noosa, Queensland, operating a fleet of mobile digital advertising assets across Australia with international partner reach to New Zealand, the United Kingdom, Europe, the United States and Canada. The company deploys six core product lines: 3-sided LED Digital Trucks positioned as Australia's most advanced mobile digital trucks with 12+ screen modes, 100% solar-powered Solar LED Trailers for 24/7 visibility, 6x3 metre Mobile Billboard Trailers for flexible roadside placement, Ground-Level Activations (walking boards, scooter boards, bike boards), Branded Hydration Assets combining solar-powered water trailers with integrated digital screens for events, and Special Projects for bespoke campaigns. The proprietary Mobilytics platform provides real-time impression tracking via WiFi/Bluetooth sensor detection, audience heat maps, busiest engagement time analysis, post-campaign reporting, and digital retargeting capabilities, with dashboards updating every minute.

The business operates a campaign-based revenue model with quote-based pricing that depends on asset type, location, campaign length, and customisation requirements, offering flexible tiers and discounts for multi-asset or long-term bookings. Go-to-market is sales-led and founder-driven, with Managing Director Mick Diffey handling direct client engagement via phone, email, and website enquiries, responding within two business hours and offering free no-obligation consultations. Customer segments span advertising agencies, national brands, government and public sector bodies, event organisers, and local business owners, with named engagements including Uber Eats, Nike, Budget Direct, Victoria Police, the University of the Sunshine Coast, Aruma, and the Monique Ryan Federal Election campaign. All campaigns are positioned as 100% carbon-neutral through a partnership with Reforest, which provides client-facing dashboards tracking trees planted and CO2 offset. The company employs 51-100 people and is privately held with no external funding rounds disclosed.

Name

Moving Media

Legal name

Moving Media Australia Pty. Ltd.

Website

https://movingmedia.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Moving Media is a private Australian mobile out-of-home advertising company operating a nationwide fleet of LED digital trucks, solar trailers, and billboard assets, serving brands, agencies, government, and event organisers with real-time analytics via its Mobilytics platform and 100% carbon-neutral campaigns through Reforest.

Ownership category

akta.pro rank

Product category

Mobile Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Material Distribution Services (541870), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

akta.pro secondary industries

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Mobile OOH advertising
• Digital billboard trucks
• Mobile LED trailers
• Out-of-home marketing
• Mobile billboard campaigns

Headquarters

HQ city

Coolum Beach

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile OOH Advertising Campaigns: Full-service mobile out-of-home advertising campaigns using digital trucks, LED trailers, billboard trailers, and ground-level activations. Pricing depends on asset type, location, campaign length, and customisation requirements. Offers flexible pricing tiers and discounts for multi-asset bookings or long-term campaigns. Custom creative, additional tech features, and specific activation logistics may incur extra costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Moving Media operates a fleet of mobile out-of-home (OOH) advertising assets including 3-sided LED digital trucks, solar-powered LED trailers, mobile billboard trailers, ground-level pedestrian boards, and branded hydration units. The company sells full-service advertising campaigns—covering consultation, creative, logistics, real-time tracking, and post-campaign retargeting—delivered to brands and advertising agencies across Australia with international reach via partner networks. All campaigns are 100% carbon-neutral through the Reforest partnership.

Product overview

Moving Media offers a portfolio of six mobile out-of-home (OOH) advertising solutions: Digital Trucks (featuring Australia's most advanced 3-sided LED screens with live streaming and real-time tracking), Solar LED Trailers (100% solar-powered for 24/7 eco-friendly advertising), Mobile Billboard Trailers (6x3 metre static displays for flexible placement), Ground-Level Activations (walking boards, scooter boards, and bike boards for street-level engagement), Branded Hydration Assets (solar-powered water trailers with digital ads for events), and Special Projects (custom solutions for unique briefs). The entire portfolio is supported by the proprietary Mobilytics analytics platform for real-time campaign measurement and data-driven insights. All campaigns are carbon-neutral through a Reforest partnership and offer nationwide coverage across Australia plus international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Trucks High-impact mobile advertising trucks featuring 3-sided LED screens with dynamic content capabilities, audio/video integration, real-time tracking, and over 12 screen modes including multi-content displays, live streaming, mobile targeting mode, corner activation mode, and panoramic event mode. Used by brands and agencies for campaigns requiring high-visibility mobile advertising in metro and regional areas.
• Solar LED Trailers 100% solar-powered LED trailers with high-brightness displays visible 24/7 day and night, equipped with smart remote technology for real-time content updates from a control centre. Provides eco-friendly advertising in both metro and remote locations with zero emissions.
• Mobile Billboard Trailers Mobile 6x3 metre static billboard trailers for strategic roadside and pedestrian placement with flexible relocation options and rapid deployment for targeted high-traffic area campaigns.
• Ground-Level Activations Street-level advertising including walking boards, scooter boards, and bike boards for direct pedestrian engagement. Features illuminated options for nighttime visibility and flexible deployment at events, festivals, and urban locations.
• Branded Hydration Assets Solar-powered water trailers delivering chilled triple-filtered water at events with integrated digital advertising. Features 10-tap high-volume design, 50-inch smart TV display, and sustainability impact tracking dashboard. Combines brand activation with event utility.
• Special Projects Customised mobile OOH solutions for unique campaign challenges including remote activations, hyper-targeted engagement, experiential campaigns, brand takeovers, and government awareness campaigns.
• Mobilytics Platform Proprietary real-time data and analytics platform providing live impression tracking, audience heat maps, busiest engagement times, and post-campaign reporting. Includes sensor technology for WiFi and Bluetooth device detection and digital retargeting capabilities. Dashboard updates every minute with real-time location and impression data.

Quantifiable outcome

• Up to 650,000 impressions per activation
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ReforestcoreStrategic or Co-development PartnerMoving Media partners with Reforest, an Australian climate-tech platform, to achieve 100% carbon-neutral campaigns for all clients. Through this partnership, Moving Media calculates their carbon footprint and invests in tree-planting initiatives that sequester CO2, restore biodiversity, and support local communities. Reforest provides a real-time dashboard allowing clients to track trees planted, CO2 offset, and reforestation project locations. This partnership is a core element of Moving Media's sustainability commitment and competitive differentiation.
• MobilyticscoreTechnology or IntegrationMoving Media partners with Mobilytics, an innovative data platform providing real-time location insights and measurement for mobile advertising. The Mobilytics sensor technology detects WiFi and Bluetooth signals from devices within range of Moving Media's LED screens to count impressions. The partnership enables live impression tracking, audience heat maps, busiest engagement times, post-campaign reports, and digital retargeting opportunities. Dashboard updates every minute with real-time data.
• Shopping Centre PartnersminorChannel Partner/ Reseller/ DistributorMoving Media has exclusive shopping centre partner sites across Australia where mobile billboard and digital truck activations can be deployed. These partnerships enable activations at approved high-traffic retail locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hivestack: Programmatic digital out-of-home advertising platform connecting advertisers to DOOH inventory via real-time bidding. Adjacent competitor that could either integrate with or disintermediate Moving Media's mobile fleet as agency buying shifts to automated channels.
• Vistar Media: Programmatic DOOH supply-side platform powering automated buying across digital OOH networks. Comparable as a data-and-measurement-led player in the OOH space; represents both a potential partnership channel and a competitive threat to traditional mobile OOH operators.

Broad incumbents

• JCDecaux: Global OOH giant operating street furniture, billboard, and transit advertising across 80+ countries. Comparable in offering broad OOH inventory and sustainability commitments, but portfolio is overwhelmingly static rather than mobile — a key distinction from Moving Media's mobile-led model.
• Lamar Advertising: Major US-based outdoor advertising operator focused on billboard, transit, and digital OOH inventory. Comparable in providing measurable, data-driven OOH at scale, though its asset base is overwhelmingly static roadside rather than mobile.
• Clear Channel Outdoor: Global outdoor advertising operator with extensive billboard, transit, and airport networks. Comparable in offering measurable OOH inventory at scale, but operates primarily fixed-location formats rather than mobile/fleet-based activations.
• OUTFRONT Media: US-listed outdoor media company operating billboards, transit, and digital out-of-home networks across North America. Comparable in offering data-enabled OOH to agencies and brands, but again anchored in fixed-location formats versus Moving Media's mobile-led portfolio.

Direct peers

• oOh!media: ASX-listed Australian out-of-home advertising leader operating roadside, transit, and place-based OOH assets nationwide. Most direct comparable in geography and channel mix; overlaps with Moving Media in billboard and digital roadside inventory, though with a larger static-fleet footprint.
• Adverttu: UK-based mobile billboard advertising specialist operating digital and static advertising on bikes, scooters, and vehicles. Closest functional peer to Moving Media's ground-level activations and mobile digital truck offerings, sharing the same asset-light, urban-activation playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/movingmediaaus
• LinkedInlinkedin.com/company/movingmedia-australia
• Instagraminstagram.com/movingmediaaust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Media