K2 Insurance
Acrisure Southwest Region is a regional division of Acrisure, LLC, a private insurance brokerage offering personal and business insurance, employee benefits, payroll/HR, and specialty coverage through direct sales, web-based lead capture, and partner channels.
- Company typePrivate
- Founded2002
- HeadquartersMurrieta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
K2 Insurance firmographics
Firmographics- Name
- K2 Insurance
- Legal name
- Acrisure, LLC
- Website
- https://k2brokers.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acrisure Southwest Region is a regional division of Acrisure, LLC, a private insurance brokerage offering personal and business insurance, employee benefits, payroll/HR, and specialty coverage through direct sales, web-based lead capture, and partner channels.
- Ownership category
- akta.pro rank
K2 Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where K2 Insurance is headquartered
LocationHeadquarters
- HQ city
- Murrieta
- HQ country
- United States
- HQ region
- North America
Markets served
K2 Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels4 records
K2 Insurance product offering
Product offeringCore offering
Brokers and delivers personalized insurance policy solutions across personal and commercial lines for clients in the Southwest United States. Product categories include personal insurance, business insurance, trucking, mineral/specialty, employee benefits, payroll & HR, risk management, cybersecurity, managed IT, and 24/7 claims support. The offering combines a region-specific advisory model with global broker scale for a combined consumer and business audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance coverage for individuals and families, including auto, home, life, and recreational vehicles, delivered with regional Southwest expertise.
- Business Insurance Commercial insurance solutions for businesses, including property, general liability, workers' compensation, commercial auto, surety bonds, umbrella, and cyber liability.
- Trucking Insurance Specialized insurance coverage for trucking operations, addressing the unique risk profile of commercial transportation businesses.
- Mineral/Specialty Insurance Specialty insurance coverage for mineral and resource-extraction operations and other niche industries with complex risk profiles.
- Employee Benefits Employee benefits brokerage and advisory services for employers, including design, placement, and administration of group benefits.
- Payroll & HR Payroll processing and human resources support services for employers, complementing the employee benefits offering.
- Risk Management Risk management advisory services to identify, mitigate, and manage exposure across insurance portfolios for commercial clients.
- Cybersecurity Cybersecurity services for clients to protect against digital threats, complementing cyber liability coverage.
- Managed IT Managed IT services supporting clients' technology infrastructure, complementing cybersecurity and risk management offerings.
- 24/7 Claims Service Round-the-clock claims support service for clients across personal and commercial lines.
Companies that use K2 Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
K2 Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K2 Insurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Acrisure Truck GroupminorTrucking-focused insurance partner providing specialized commercial trucking and fleet insurance solutions. Listed under Client Resources as an additional line of business for the Southwest region.
- Alandale Insurance Agency, LLCminorMineral industry-focused insurance agency partner providing specialized coverage for the mineral/resources sector. Listed under Client Resources additional lines of business.
- Allen Lawrence & AssociatesminorInsurance agency partner utilizing EPay platform for payment processing. Listed as a client resource provider for the Southwest region.
- Alvarado Pacific Insurance ServicesminorInsurance services partner operating a payment portal for policyholders. Listed as a client resource under additional lines of business.
- Armor Insurance ServicesminorInsurance agency partner offering instant Mercury Insurance quotes. Listed as a client resource provider with direct quote integration capabilities.
- Anderson Insurance ConsultantsminorInsurance consulting partner with payment portal access for client convenience. Listed under Client Resources additional lines of business.
- Mercury InsuranceminorInsurance carrier partner providing instant quote capabilities through partner agencies like Armor Insurance Services. Enables online quote generation for personal lines coverage.
K2 Insurance competitors and assessment
Company assessmentDirect peers
- USI Insurance Services: USI is a US-focused insurance brokerage serving mid-market and large commercial clients with property/casualty, benefits, and personal lines. Comparable regional brokerage model with similar service breadth.
- Hub International: Hub International is a large US-focused insurance brokerage offering personal, commercial, and employee benefits coverage through regional offices. Highly comparable to Acrisure Southwest's regional brokerage model and product mix.
- Brown & Brown Insurance: Brown & Brown is a large national insurance brokerage operating through regional offices across the US. Comparable as a direct peer in commercial and personal lines brokerage with distributed regional delivery.
- Lockton Companies: Lockton is the world's largest independent insurance brokerage with strong regional US presence. Comparable as a direct peer offering commercial, personal, and benefits brokerage through regional offices.
- Alliant Insurance Services: Alliant is a US specialty-focused brokerage serving commercial, personal, and employee benefits clients. Comparable regional brokerage structure with similar mid-market and specialty positioning.
- NFP Corp: NFP is a US-focused insurance brokerage and consulting firm offering property/casualty, benefits, and wealth solutions. Comparable mid-market commercial brokerage with overlapping service lines.
Broad incumbents
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm offering commercial, personal, and benefits solutions. Comparable as a broad incumbent in the same commercial brokerage category with overlapping service lines.
- Aon: Aon is a global professional services firm offering insurance brokerage, reinsurance, and risk management. Comparable as a broad incumbent with overlapping commercial brokerage and risk advisory capabilities.
- Marsh McLennan: Marsh is one of the largest global insurance brokers and risk advisors serving commercial clients. Comparable as a broad incumbent with overlapping commercial brokerage, risk management, and reinsurance capabilities.
Emerging players
- RPS Insurance Brokerage: RPS is a specialty-focused wholesale and retail insurance brokerage with strong US regional presence. Comparable in specialty and excess/surplus brokerage capabilities adjacent to the firm's specialty partnerships.
Market position
Customer concentration
K2 Insurance social profiles
Digital presenceK2 Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
K2 Insurance leadership team
Management profileNumber of profiles
K2 Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K2 Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K2 Insurance
What does K2 Insurance do?
Brokers and delivers personalized insurance policy solutions across personal and commercial lines for clients in the Southwest United States. Product categories include personal insurance, business insurance, trucking, mineral/specialty, employee benefits, payroll & HR, risk management, cybersecurity, managed IT, and 24/7 claims support. The offering combines a region-specific advisory model with global broker scale for a combined consumer and business audience.
Is K2 Insurance a public or private company?
K2 Insurance is a private company. It is classified as unknown and is currently operating.
When was K2 Insurance founded?
K2 Insurance was founded in 2002. It employs 1 to 10 people.
Where is K2 Insurance based?
K2 Insurance is headquartered in Murrieta, United States, in the North America region.
Who are K2 Insurance's main competitors?
Direct peers on record are USI Insurance Services, Hub International, Brown & Brown Insurance, Lockton Companies, Alliant Insurance Services and NFP Corp. Broad incumbents are Arthur J. Gallagher & Co., Aon and Marsh McLennan. RPS Insurance Brokerage is listed as an emerging player.
Does K2 Insurance have an API?
No public API is recorded for K2 Insurance.
What industry is K2 Insurance in?
K2 Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.