Armor Insurance Services Inc
Armor Insurance Services Inc is a privately held insurance agency in Cerritos, California, operating within the Acrisure Southwest Region network to distribute personal and commercial insurance, primarily Mercury Insurance auto products, to individuals and small businesses in the Southwest US.
- Company typePrivate
- Founded1992
- HeadquartersCerritos, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Armor Insurance Services Inc firmographics
Firmographics- Name
- Armor Insurance Services Inc
- Legal name
- Armor Insurance Services Inc
- Website
- https://insuranceagentservice.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Armor Insurance Services Inc is a privately held insurance agency in Cerritos, California, operating within the Acrisure Southwest Region network to distribute personal and commercial insurance, primarily Mercury Insurance auto products, to individuals and small businesses in the Southwest US.
- Ownership category
- akta.pro rank
Where Armor Insurance Services Inc is headquartered
LocationHeadquarters
- HQ city
- Cerritos
- HQ country
- United States
- HQ region
- North America
Markets served
Armor Insurance Services Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Agency Commissions: Generates revenue through insurance commissions as an independent agency, selling Mercury Insurance products and other insurance lines within the Acrisure network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance premiums are individualized based on risk assessment and coverage requirements. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Armor Insurance Services Inc product offering
Product offeringCore offering
Armor Insurance Services Inc is an independent insurance agency that sells personal and commercial insurance products to individuals and businesses in the U.S. Southwest region. The agency operates within the Acrisure network and primarily distributes Mercury Insurance products through a direct instant quote platform, along with access to multiple payment portals for policy servicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal lines insurance coverage (notably auto) sold to individuals in the U.S. Southwest through Mercury Insurance's instant quote platform within the Acrisure network.
- Commercial Insurance Business insurance solutions for small and mid-sized businesses in the U.S. Southwest, delivered through the broader Acrisure Southwest platform and Armor Insurance Services agency.
Companies that use Armor Insurance Services Inc
Customer profileSegments1 record
Ideal customer profiles2 records
Armor Insurance Services Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Armor Insurance Services Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AcrisurecoreArmor Insurance Services Inc operates as an agency within the Acrisure Southwest regional network. Acrisure is one of the largest insurance agencies in the United States, providing Armor with network membership, brand association, and access to a broad range of insurance products and carriers.
Armor Insurance Services Inc competitors and assessment
Company assessmentBroad incumbents
- Hub International: A large North American insurance brokerage with comparable personal and commercial distribution via regional offices and carrier partnerships. Comparable at the agency-network and commission-revenue business-model level.
- Acrisure: Acrisure is the parent insurance brokerage network Armor operates within. It is the closest comparable for understanding the distribution model, commission economics, and product breadth that Armor leverages as a regional partner agency.
- Mercury Insurance: Mercury is the primary carrier whose products Armor distributes, including via the instant quote portal. It is comparable as the dominant counterparty whose underwriting appetite and commission structure directly shape Armor's revenue.
- Brown & Brown Insurance: A large US insurance brokerage generating revenue primarily through commissions on personal, commercial, and specialty lines. Comparable as a scaled regional-agency consolidator competing for the same Southwest SMB and consumer book.
- Arthur J. Gallagher & Co. A global insurance brokerage and risk management firm with deep personal, commercial, and benefits distribution. Comparable as a scaled incumbent whose regional retail brokerage competes for the same Southwest customers Armor serves.
- Marsh McLennan: A global professional services firm in insurance brokerage and risk advisory. Relevant incumbent peer that exerts pricing and talent pressure on regional agency networks like Acrisure Southwest.
Direct peers
- Alandale Insurance Agency: An Acrisure Southwest partner agency specializing in trucking and mineral lines but operating the same network-agency distribution model. Useful peer for understanding the range of niche specializations within the same network.
- Allen Lawrence & Associates: Another Acrisure Southwest partner agency listed alongside Armor for client resources and additional lines of business. Operates the same regional agency model with similar carrier and product positioning.
- Alvarado Pacific Insurance Services: A sibling Acrisure Southwest partner agency that also offers instant quotes and digital payment portals in the same region. Closely comparable in size, GTM, and product mix to Armor Insurance Services.
- Anderson Insurance Consultants: An Acrisure Southwest partner agency appearing on the same regional client resources page as Armor. Comparable as a co-located regional agency offering personal and commercial insurance with digital payment tooling.
Market position
Customer concentration
Armor Insurance Services Inc social profiles
Digital presenceArmor Insurance Services Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armor Insurance Services Inc leadership team
Management profileNumber of profiles
Armor Insurance Services Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armor Insurance Services Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armor Insurance Services Inc
What does Armor Insurance Services Inc do?
Armor Insurance Services Inc is an independent insurance agency that sells personal and commercial insurance products to individuals and businesses in the U.S. Southwest region. The agency operates within the Acrisure network and primarily distributes Mercury Insurance products through a direct instant quote platform, along with access to multiple payment portals for policy servicing.
Is Armor Insurance Services Inc a public or private company?
Armor Insurance Services Inc is a private company. It is classified as unknown and is currently operating.
When was Armor Insurance Services Inc founded?
Armor Insurance Services Inc was founded in 1992. It employs 51 to 100 people.
Where is Armor Insurance Services Inc based?
Armor Insurance Services Inc is headquartered in Cerritos, United States, in the North America region.
How does Armor Insurance Services Inc make money?
One revenue line is on record: insurance Agency Commissions.
Who are Armor Insurance Services Inc's main competitors?
Broad incumbents on record are Hub International, Acrisure, Mercury Insurance, Brown & Brown Insurance, Arthur J. Gallagher & Co. and Marsh McLennan. Direct peers are Alandale Insurance Agency, Allen Lawrence & Associates, Alvarado Pacific Insurance Services and Anderson Insurance Consultants.
Does Armor Insurance Services Inc have an API?
No public API is recorded for Armor Insurance Services Inc.