Emry
- Company typePrivate
- Founded2022
- HeadquartersCollinsville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Emry firmographics
Firmographics- Name
- Emry
- Legal name
- Emry
- Website
- https://emryhealth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Emry industry classification
Industry- Product category
- Healthcare Cost Navigation Services
- NAICS
- Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)
- akta.pro secondary industry
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
Keywords
Where Emry is headquartered
LocationHeadquarters
- HQ city
- Collinsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- B2B Employee Benefit Subscription: Emry offers BillAssist as an employer-sponsored benefit. Employers and health plans embed the service into their benefits packages, with employees/members accessing the platform at no direct cost. Pricing is structured as a subscription or per-employee-per-month (PEPM) model based on group size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Employer Group Plans |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Emry product offering
Product offeringCore offering
Emry Health provides an AI-powered healthcare cost navigation platform called BillAssist that helps employees and health plan members reduce out-of-pocket medical costs. The platform combines three core services — hospital financial assistance eligibility and application support, expert medical bill review for errors, and provider/insurer negotiation — delivered through a web portal and mobile app and supported by U.S.-based human advocates. It is sold primarily to employers, health plans, TPAs, and brokers as an employee or member benefit on a per-employee/per-member subscription basis.
Product overview
Emry Health offers a unified healthcare cost reduction and benefit navigation platform, anchored by the AI-powered BillAssist product. BillAssist is a modular platform that combines three core services — Hospital Financial Assistance, Bill Review, and Negotiation Services — along with optional add-ons including DebtProtect (a guarantee that covers remaining costs up to $1,000) and Emry Concierge (high-touch executive advocacy). The Navigator add-on bundles HFA technology, bill review, and negotiation with one-tap access to human support and pharmacy guidance. The company also offers specialized solutions tailored to different buyer segments: Associations & Nonprofits, Brokers & Consultants, Employer Groups, Health Plans, Third Party Administrators, and Emry Concierge for private clients and executives.
Differentiator
Problem solved
Functional benefit
Brands
- BillAssist: A technology platform that helps users lower high-cost medical bills by identifying hospital financial assistance eligibility, reviewing bills for errors, and negotiating lower out-of-pocket costs.
- Emry Concierge
Products and services
- BillAssist AI-powered platform that helps employees and health plan members lower high-cost medical bills by quickly determining eligibility for hospital financial assistance, connecting users with navigators who review bills for accuracy and negotiate lower out-of-pocket costs, and setting up manageable payment plans. Sold to employers, health plans, TPAs, and brokers as an employee/member benefit.
- Hospital Financial Assistance Connects employees and members to nonprofit hospital financial assistance programs that offer free or discounted care to eligible patients, helping reduce or eliminate hospital bills for qualifying individuals. Marketed as part of Emry's expertise offerings.
- Bill Review Expert review of medical bills to identify billing errors, duplicate charges, and pricing discrepancies that inflate costs, protecting employees and employers from unnecessary expenses. Addressed to employer groups and members with high-deductible plans facing inflated hospital charges.
- Negotiation Services Expert medical bill negotiation services that engage healthcare providers and insurance companies on behalf of members to lower out-of-pocket costs, correct billing errors, and uncover discounts or assistance programs. Reports an 85%+ success rate on out-of-network claims and 30–50% average bill savings.
- DebtProtect Guarantee add-on that pays remaining out-of-pocket costs up to $1,000 for members if their bill cannot be reduced to zero through financial assistance or negotiation, providing an additional layer of financial protection. Amount is customized to group requirements.
- Emry Concierge High-touch, customized patient advocacy services for private clients and executives, providing dedicated support to navigate healthcare, optimize health plan usage, and reduce total benefits costs. Targeted at individual executives and high-net-worth clients seeking white-glove navigation.
- Navigator Full-service healthcare guidance combining hospital financial assistance technology, bill review, and negotiation, with one-tap access to navigation services for lower-cost care, pharmacy discounts, and human advocate support.
Quantifiable outcome
- Average savings of $1,800 per member case
- +6 more outcomes
Companies that use Emry
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Emry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Emry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GoFundMecoreEmry Health partnered with GoFundMe in June 2025 to offer BillAssist to GoFundMe users launching medical fundraisers. The partnership helps patients in medical crisis reduce out-of-pocket costs through hospital financial assistance, bill review, and negotiation — ensuring donations stretch further. The average BillAssist user saves over $3,000 per bill, with many high-cost bill cases seeing savings over $50,000.
- Cancer for CollegecoreCancer for College partnered with Goodroot (Emry's parent company) in September 2023 to provide benefit navigation support to families of pediatric cancer survivors. Emry's BillAssist provides live expert guidance on cost-effective healthcare decisions, hospital financial assistance technology, bill review, and negotiation services. Goodroot Foundation and community have donated over $1 million to CFC over five years.
- UBERDOCminorEmry Health partnered with UBERDOC, a marketplace for direct-pay healthcare goods and services, in October 2022. The partnership aimed to expedite quality, affordable healthcare by connecting patients to UBERDOC's priority access services alongside Emry's cost navigation capabilities.
- Opyn HealthcoreEmry's mobile application is powered by Opyn Health technology. The Opyn Health app (available on iOS and Android) serves as the technology platform for Emry's BillAssist service, enabling members to check eligibility, upload bills, and access virtual assistant support.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Emry competitors and assessment
Company assessmentDirect peers
- Transcarent: Transcarent provides a healthcare navigation experience for self-insured employers that includes bill transparency, care guidance, and cost reduction — overlapping directly with Emry's BillAssist and Navigator offerings for the same employer buyer.
- Health Advocate: Health Advocate offers employee assistance, medical bill review, and negotiation services to employer-sponsored populations, directly mirroring Emry's core bill-reduction and advocacy capabilities for the same HR/benefits buyer.
- CoPatient: CoPatient provides medical bill review, error identification, and negotiation services to consumers and employer groups, competing with Emry's Bill Review and Negotiation products on substantially the same use cases.
- Goodbill: Goodbill is a consumer and employer-facing medical bill negotiation and hospital financial assistance service, directly comparable to Emry's BillAssist on core bill-reduction functionality and target market.
- Quantum Health: Quantum Health is a leading real-time healthcare navigation and care coordination platform sold to self-funded employers, directly competing with Emry's BillAssist in the employer benefits channel with similar value propositions around reducing claims costs and improving member experience.
Broad incumbents
- Included Health: Included Health combines navigation, advocacy, and virtual primary/specialty care for employers and health plans, addressing similar employer pain points to Emry but with a much broader clinical and navigation portfolio.
- Alight: Alight is a large employee benefits and health navigation platform serving enterprise employers, overlapping with Emry's employer benefit distribution channel and broader benefits decision-support category.
- Personify Health: Personify Health (formerly Virgin Pulse) is a broad employee wellbeing and benefits navigation platform, competing with Emry in the employer benefits channel but with a wider product portfolio spanning wellness, navigation, and point solutions.
- Accolade: Accolade is a public personalized advocacy and virtual care platform serving large employers and health plans, overlapping with Emry's benefit navigation value proposition as part of a much broader navigation and clinical offering.
Emerging players
- Garner Health: Garner Health uses provider cost and quality data to direct employees to high-value care, addressing the same employer cost-reduction use case as Emry but through provider steerage rather than bill negotiation and HFA navigation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emry social profiles
Digital presenceEmry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emry leadership team
Management profileNumber of profiles
Profiles12 records
Emry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emry M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emry
What does Emry do?
Emry Health provides an AI-powered healthcare cost navigation platform called BillAssist that helps employees and health plan members reduce out-of-pocket medical costs. The platform combines three core services — hospital financial assistance eligibility and application support, expert medical bill review for errors, and provider/insurer negotiation — delivered through a web portal and mobile app and supported by U.S.-based human advocates. It is sold primarily to employers, health plans, TPAs, and brokers as an employee or member benefit on a per-employee/per-member subscription basis.
Is Emry a public or private company?
Emry is a private company. It is classified as corporate owned and is currently operating.
When was Emry founded?
Emry was founded in 2022. It employs 101 to 250 people.
Where is Emry based?
Emry is headquartered in Collinsville, United States, in the North America region.
How does Emry make money?
One revenue line is on record: B2B Employee Benefit Subscription.
Who are Emry's main competitors?
Direct peers on record are Transcarent, Health Advocate, CoPatient, Goodbill and Quantum Health. Broad incumbents are Included Health, Alight, Personify Health and Accolade. Garner Health is listed as an emerging player.
Does Emry have an API?
No public API is recorded for Emry.
What industry is Emry in?
Emry's product category is Healthcare Cost Navigation Services. Its primary akta.pro industry code is HLACAKAN, Medication Pricing, Copay Assistance & Patient Financial Support Tools, with a secondary code of HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity). Its NAICS code is 624 and its SIC code is 8000.