Realtor Association Of Central Massachusetts

What Realtor Association Of Central Massachusetts does

The REALTOR Association of Central Massachusetts (RACM) is a nonprofit professional membership association headquartered at 492 Washington Street, Auburn, Massachusetts. Founded in 1923, RACM serves over 2,000 licensed real estate professionals — brokers, salespersons, property managers, appraisers, and counselors — across the Greater Worcester and Central Massachusetts region. It operates as the local affiliated board of the National Association of REALTORS (NAR) and the Massachusetts Association of REALTORS (MAR), granting members access to the federally registered REALTOR® trademark, the NAR Code of Ethics framework, MLS PIN multiple listing service access, legal hotlines, and state-level advocacy representation.

RACM's revenue model is anchored in annual membership dues — listed at $840 for a full-year join in January and pro-rated down to $195.08 for a December join — supplemented by a 2025 NAR Special Assessment of $45 and a $10 Private Property Protection Fund assessment. Secondary revenue streams include designation courses (ABR® at $250-$295 plus electives in New-Home Construction and Real Estate Investing), continuing education units, event registrations (Legislative Breakfast, Annual Meeting, Installation, Broker Power Series), and Premier/Decades/Valet/Centerpiece event sponsorships from regional partners such as MLS PIN, Country Bank, MBA Mortgage, Cantiani Insurance, Coldwell Banker Realty, Guild Mortgage, and Lamacchia Realty. The association is led by CEO Colleen Pappas and a 2026 officer slate headed by President Nate Daniel.

The underlying technology infrastructure is composed entirely of third-party SaaS — GrowthZone for the member portal, calendar, registration, and event/checkout flows; Dropbox for document hosting; Cognito Forms for committee and nomination forms; Canva for newsletter production; Zoom for webinars and town halls; FOREWARN, MileIQ, and RPR as member-benefit tool integrations; MLS PIN for listing data; and RaceWire for 5K/fundraising events. No proprietary software, AI/ML systems, or research assets are disclosed. Service delivery is split between the RACM in-house classroom in Auburn and the digital member portal at members.realtorscentralma.org.

Name

Realtor Association Of Central Massachusetts

Legal name

REALTOR Association of Central Massachusetts

Website

https://realtorscentralma.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

The REALTOR Association of Central Massachusetts is a nonprofit professional membership association serving over 2,000 licensed real estate brokers, agents, appraisers, and property managers in the Greater Worcester and Central Massachusetts region since 1923, providing education, advocacy, networking, and member benefits under the NAR REALTOR® framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: RACM generates revenue primarily through annual membership dues from real estate professionals. The dues are pro-rated based on the month of joining, with full annual dues of $840 for January and decreasing throughout the year. Additional revenue comes from event registrations, designation courses, and sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Realtor Association of Central Massachusetts is a professional membership association serving more than 2,000 real estate professionals and brokerages across Central Massachusetts. Founded in 1923, it provides advocacy, continuing education, professional designations (such as ABR), a legal hotline, events, and member resources including access to MLS PIN, FOREWARN, and RPR.

Product overview

The REALTOR® Association of Central Massachusetts (RACM) is a professional membership organization serving over 2,000 real estate professionals in Central Massachusetts since 1923. The core offering is the REALTOR® Membership program, which provides access to education (CEU courses, designation programs like ABR®, and Code of Ethics training), networking events (Top Producer Luncheon, Annual Meeting, Installation, Committee Night), advocacy services, and member benefits. The organization operates primarily through the GrowthZone-powered member portal for registrations and communications, with a physical classroom location in Auburn, MA. Key products include designation courses (ABR®, Real Estate Investing, New-Home Construction), continuing education units, and the annual events calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

20 partnerships are on record, tiered premier sponsor, core partner, champagne welcome sponsor, decades sponsor and member benefit.

• Cantiani Insurance Agencypremier sponsorGTM or Marketing PartnerPremiere Sponsor for the 100-Year Centennial Gala and Awards Celebration held on June 28, 2023 at Mechanic's Hall, Worcester, MA
• Country Bankpremier sponsorGTM or Marketing PartnerValet Sponsor for the 100-Year Centennial Gala. Also listed as a Premiere Marketing Sponsor on the RACM website.
• MLS PINcore partnerStrategic or Co-development PartnerCenterpiece Sponsor for Centennial Gala. MLS PIN provides the Multiple Listing Service platform for RACM members.
• MBA Mortgagepremier sponsorGTM or Marketing PartnerCentennial Swag Sponsor for the 100-Year Centennial Gala
• Andrew Abu REALTORS®premier sponsorGTM or Marketing PartnerEntertainment Sponsor for the 100-Year Centennial Gala
• Peters & Sowyrda, Attorneys at Lawpremier sponsorGTM or Marketing PartnerDance Floor Sponsor for the 100-Year Centennial Gala
• Lee Joseph, 2023 RACM Presidentchampagne welcome sponsorGTM or Marketing PartnerChampagne Welcome Sponsor for the 100-Year Centennial Gala
• Castinetti Realty Groupdecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• Coldwell Banker Realtydecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• Guild Mortgagepremier sponsorGTM or Marketing PartnerListed as a Premiere Marketing Sponsor on the RACM website, providing mortgage services to the real estate community
• Fairhaven.REALTORdecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• RE/MAX Diversedecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• MA Homes LLCdecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• Lamacchia Realtydecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• C2EX.REALTORdecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• Premeer Real Estatedecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• Bay State Savings Bankdecades sponsorGTM or Marketing PartnerCentennial Decades Sponsor for the 100-Year Centennial Gala
• Massachusetts Association of REALTORS (MAR)core partnerStrategic or Co-development PartnerState-level association providing legal hotline, education resources, forms, and advocacy. RACM is a local board affiliated with MAR and NAR.
• National Association of REALTORS (NAR)core partnerStrategic or Co-development PartnerNational association providing the REALTOR trademark, Code of Ethics framework, national advocacy, and member benefits programs.
• FOREWARNmember benefitTechnology or IntegrationFOREWARN is a safety and lead intelligence tool available as a new member benefit. It provides real-time background information on prospective clients using phone number or name.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Rhode Island Association of REALTORS: State-level REALTOR association in neighboring Rhode Island with the same NAR-affiliated structure. Comparable in operating model (membership dues, education, advocacy, MLS access) but serves a different New England geography.
• Connecticut Association of REALTORS: State-level NAR-affiliated REALTOR association operating just south of Massachusetts with a comparable membership, education, legal, and advocacy stack for residential real estate professionals in the New England region.
• New Hampshire Association of REALTORS: State-level REALTOR association serving New Hampshire with the same NAR-affiliated structure, dues, education, and advocacy model relevant to central New England real estate professionals.
• Maine Association of REALTORS: State-level NAR-affiliated REALTOR association in northern New England offering comparable membership, education, legal, and advocacy services for real estate professionals in a distinct but adjacent geographic market.

Broad incumbents

• National Association of REALTORS: National federation of which RACM is a local board. Provides the REALTOR® trademark, Code of Ethics framework, advocacy, and member benefit programs that RACM extends locally; structurally the upstream peer/parent organization.
• Massachusetts Association of REALTORS: State-level umbrella association of which RACM is a local board. Operates the same membership, education, legal hotline, and advocacy model but at the state tier, providing comparable services to RACM members and serving as a structural peer/parent.

Direct peers

• Berkshire County Board of REALTORS: Another NAR-affiliated local REALTOR association within Massachusetts, serving western MA. Closely comparable as a small-to-mid-sized regional REALTOR board with the same member-services, education, and advocacy model.
• Greater Boston Association of REALTORS: Local REALTOR association serving the Greater Boston region of Massachusetts. Directly comparable as a NAR-affiliated board offering membership, education, advocacy, and MLS access to real estate professionals in an overlapping state geography.
• Cape Cod & Islands Association of REALTORS: NAR-affiliated local REALTOR association serving Cape Cod and the Islands in Massachusetts. Closely comparable member-services model, dues structure, and continuing-education programs for real estate professionals in a defined Massachusetts sub-region.

Others

• MLS PIN: Multiple Listing Service used by RACM members and a Centennial Gala Centerpiece Sponsor. Not a competing association but an enabling technology/infrastructure partner that RACM depends on to deliver core member value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyqSqo8PChlNdfDpL77caoA
• Facebookfacebook.com/RealtorAssociationofCentralMass
• LinkedInlinkedin.com/company/realtors-commercial-alliance-of-massachusetts-inc
• Instagraminstagram.com/realtorscentralma
• Xx.com/wrartweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtor Association Of Central Massachusetts