What Namgrass UK does

Namgrass UK Limited is a UK-based designer, developer, and distributor of artificial grass systems, founded in 2008 and headquartered in New Milton, Hampshire, with manufacturing carried out in Belgium under ISO 9001 standards. The company offers nine core turf SKUs spanning budget to premium tiers (Burley at £19.06/m² through Holmsley at the top end of the range), a specialist Play-Putt golf/sports product, and a complementary accessories line (Geotex membrane, joining tape, Aqua Bond adhesive, shockpad underlay, and Eco cleaning tablets), all carrying a standard 10-year product and UV warranty. Proprietary yarn and backing technologies — including Xtra Spine, Micro Nerve (MINT), C-Rib construction, Dual C-Shaped yarn, and the Tuft-Lock backing system, plus the Pureti air-purification coating — sit at the core of the product differentiation.

The business operates a hybrid go-to-market: a nationwide network of over 250 stockists and retailers supplies trade and DIY customers, while an approved installer network (including named partners such as South Coast Artificial Grass, Phoenix Artificial Grass, VCA Surfacing, Cornwall Artificial Lawns, Discover Landscape, and Solent Garden Services) delivers turnkey installations. Direct-to-consumer engagement runs through the company website with sample requests, project planning tools, and quote requests, supplemented by content marketing, an installer community program (#NamgrassInstall), and trade exhibition presence (FutureScape, Family Attractions Expo). Enterprise brand references include ITV (Love Your Garden), Sky Sports (Soccer AM), BBC, CBeebies, Channel 4, Coca-Cola, Martini, Adidas, Merlin Entertainments, Legoland, and Alton Towers, alongside community projects with Butterwick Hospice.

Revenue is generated primarily through one-time product sales priced per square metre, complemented by accessories and installation services delivered via the channel. The company is privately held with no disclosed institutional funding, is led by Directors Stefaan Rossel and Robert Redcliffe, and operates exclusively within the UK mainland market. EcoVadis Gold certification (2021, top 3% of industry for sustainability) and a Golden Bridge Trade & Export Award (2016) constitute the principal external recognitions.

Name

Namgrass UK

Legal name

Namgrass UK Limited

Website

https://namgrass.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Namgrass UK designs, manufactures (in Belgium), and distributes artificial grass systems through 250+ UK stockists and an approved installer network, serving residential, commercial, sports, and education customers with proprietary yarn technologies and a 10-year warranty.

Ownership category

akta.pro rank

Product category

Artificial Grass Manufacturing

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Artificial grass
• Synthetic turf
• Landscape turf products
• Garden grass installation
• Sports surfaces

Headquarters

HQ city

New Milton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artificial Grass Product Sales: One-time sale of artificial grass products to consumers, businesses, and through stockists. Products include various grass ranges with different pile heights, colors, and specifications priced per square meter. Includes made-to-measure cutting services.
2. Accessories and Installation Materials: Sale of installation accessories including Geotex membrane, joining tape, adhesive (Aqua Bond), shock pads, and eco cleaning tablets. These products complement the core artificial grass offerings.
3. Professional Installation Services: Installation services provided through a network of Namgrass Approved Installers. Customers can find installers through the website. Installation is offered alongside product sales for complete project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Namgrass UK designs, develops and supplies artificial grass (synthetic turf) products manufactured in Belgium to ISO 9001 standards. The portfolio includes nine grass varieties with pile heights from 11.5mm to 40mm for residential, commercial, sport, and playground applications, complemented by installation accessories (Geotex membrane, joining tape, Aqua Bond adhesive, shock pads, eco cleaning tablets). Products are distributed through a UK network of over 250 stockists and approved installers, with direct consumer engagement via sample and quote requests through the company website.

Product overview

Namgrass UK is an artificial grass manufacturer and installer offering a comprehensive portfolio of synthetic turf products and installation accessories. The core product line comprises nine artificial grass varieties (Exbury Dark, Oakley, Bramshaw, Burley, Wilverley, Solis, Pragma, Serenity, Play-Putt) ranging from budget-friendly options (30mm pile) to premium luxury grades (40-50mm pile), complemented by a dedicated sports/golf product (Play-Putt). The accessories range includes essential installation products (Geotex Membrane, Joining Tape, Aqua Bond adhesive) and maintenance items (Shockpad 10mm underlay, Eco Cleaning Tablets). Products are categorised by application (Residential, Commercial, Sport, Schools & Playground) and feature (Premium, Pet-Friendly, Gardens). All products carry a 10-year warranty and are manufactured in Belgium to ISO 9001 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Serenity Artificial Grass Luxury artificial grass with 38mm pile height, designed for elegance and brightness, densely packed to withstand busy family garden traffic. Ultra-soft and vibrant appearance; RRP £33.65/m².
• Oakley Artificial Grass Premium artificial grass with 40mm pile height featuring a blend of MiNT, Diamond, and Xtra Spine yarns for softness, resilience and realism. Multi-directional design with five-colour palette; RRP £32.53/m².
• Bramshaw Artificial Grass Versatile artificial grass with 32mm pile height, six natural shades and three yarn shapes (W Shape, C-Rib, MiNT). Soft, durable, and realistic for active families, pets, and playgrounds; RRP £28.04/m².
• Burley Artificial Grass Budget-friendly artificial grass with dense C-Rib yarn construction and 30mm pile height. Four natural hues for a lush welcoming look; cost-effective family garden choice; RRP £19.06/m².
• Wilverley Artificial Grass

Quantifiable outcome

• Pureti technology: 1m² of treated artificial grass purifies same amount of air as 1 fully grown tree
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EcoGridcoreStrategic or Co-development Partner · 9 June 2016Namgrass partnered with EcoGrid to provide customers with an environmentally friendly innovation in sub-base design. EcoGrid is made from 100% recycled plastic and offers fast water drainage, 20-year guarantee, and incredible load-bearing capability. The grid system can be laid directly on screed level and filled with sharp angular stone, eliminating expensive excavation costs.
• Namgrass Approved InstallerscoreChannel Partner/ Reseller/ DistributorNationwide network of approved professional installers who provide installation services for Namgrass products. Includes companies such as South Coast Artificial Grass Ltd, Phoenix Artificial Grass, VCA Surfacing, Cornwall Artificial Lawns, Discover Landscape & His Dog, and Solent Garden Services. Installers are vetted and promoted through Namgrass social media channels.
• EcoGrid UKminorImplementation/ SI/ Consulting PartnerEcoGrid UK (contact: 0151 639 4281 or [email protected]) provides the installation system and technical support for the EcoGrid sub-base solution used with Namgrass artificial grass installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Easigrass: UK artificial grass specialist serving residential and commercial customers with national installation coverage. Direct peer to Namgrass in the UK premium and pet-friendly grass segment.
• SYNLawn: Artificial grass manufacturer with UK distribution offering residential, commercial and pet-friendly turf ranges. Comparable product portfolio, warranty-led positioning and channel-based distribution to Namgrass.
• LazyLawn: UK-based artificial grass supplier and installer with a national footprint. Competes directly with Namgrass in residential gardens, schools and commercial landscaping applications.
• Condor Grass: UK-based artificial grass manufacturer and supplier with a multi-tier product range and nationwide installer network. Direct competitor to Namgrass in the UK residential and sports turf market with similar channel-based GTM.
• Royal Grass: Dutch manufacturer of artificial grass with European production, competing head-to-head with Namgrass in the premium residential and commercial synthetic turf category across Europe. Comparable manufacturing-led model and product breadth.

Broad incumbents

• AstroTurf: Original synthetic turf brand with broad residential, commercial and sports applications globally. A larger incumbent that overlaps with Namgrass in sports surfaces and landscaping, though with a wider geographic footprint.
• FieldTurf: Major global manufacturer of artificial sports turf with extensive football, rugby and hockey pitch installations. Less focused on UK residential gardens than Namgrass but competes in the commercial and sports verticals Namgrass serves.
• Polytan: European manufacturer of sports surfaces including artificial turf, athletics tracks and playgrounds. Overlaps with Namgrass in sports turf and playground applications but operates as a broader sports-surfaces incumbent.
• TigerTurf: Established UK/New Zealand-headquartered manufacturer of synthetic turf with significant sports-pitch and landscape exposure. Broader and more sports-focused than Namgrass, but competes in the same UK artificial grass category.

Regional players

• Notts Sport: UK-based manufacturer and installer of synthetic sports surfaces (hockey, football, multi-use). Comparable UK presence and sports/school customer overlap with Namgrass, though focused more heavily on pitch systems than landscape grass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/namgrass
• Xx.com/namgrass
• LinkedInlinkedin.com/company/namgrass-uk-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namgrass UK