DealerNet

What DealerNet does

DealerNet (legal name: Dealernet Tecnologia e Sistemas LTDA) is a Brazilian technology company founded approximately in 1996 that provides cloud-based Dealer Management System (DMS) software for the automotive sector. The company is headquartered in Lauro de Freitas, Bahia, Brazil, and has operated for over 27 years, establishing itself as a pioneer in the Brazilian automotive IT market with a claimed 31% market share, serving 41 automotive brands and over 100,000 users.

The company's core product is Dealernet Workflow, a comprehensive DMS platform marketed as the most complete solution in the Brazilian market. The platform is built on cloud infrastructure with automatic updates, backup, and data encryption, organized around nine integrated modules: Estoque (Inventory), CRM (Customer Relationship Management), Oficina (Workshop), Vendas (Sales), Pós-venda (After-sales), Fiscal (Tax), Contábil (Accounting), and Financeiro (Financial). The system addresses multiple vehicle segments including Cars & Motorcycles, Trucks & Buses, and Machines & Implements, with specific workflows tailored to Brazilian fiscal and regulatory requirements including LGPD data protection compliance.

Dealernet operates a direct enterprise sales model targeting automotive dealerships and dealership groups across Brazil, with no disclosed third-party distribution channels. Revenue is generated through subscription-based DMS licensing with annual billing cadence and quote-based enterprise pricing tailored to dealership size and modules selected. The company provides direct implementation services (Implantação) and dedicated customer support, employing between 101-250 people. Named enterprise customers include Grupo Caoa (with SAP integration), Fiori Veículos, and Automax Fiat, alongside multiple dealership groups such as Grupo Barigui, Grupo Itavema, Grupo Stefanini, and Grupo Sinal. The company maintains LGPD compliance with a designated Data Protection Officer and offers consultancy services as a complementary revenue stream.

Name

DealerNet

Legal name

Dealernet Tecnologia e Sistemas LTDA

Website

https://dealernet.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

DealerNet provides cloud-based Dealer Management System (DMS) software for automotive dealerships in Brazil, serving 41 brands and 100,000+ users with integrated modules for inventory, CRM, sales, workshop, fiscal, and accounting operations.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software (DMS)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Dealer management software
• Automotive DMS
• Dealership operations platform
• Cloud DMS
• Automotive software solutions

Headquarters

HQ city

Bahia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. DMS Software Subscriptions: Dealernet generates revenue primarily through subscription-based DMS (Dealer Management System) licensing. The cloud-hosted system provides ongoing access to the Workflow platform with automatic updates and support included. Given the B2B nature and enterprise sales motion, revenue is likely recurring/subscription-based with multi-year contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DealerNet provides a cloud-based Dealer Management System (DMS) called Dealernet Workflow for automotive dealerships in Brazil. The platform unifies eight operational modules — inventory (Estoque), CRM, workshop (Oficina), sales (Vendas), after-sales (Pós-venda), tax (Fiscal), accounting (Contábil), and financial (Financeiro) — into a single workflow that covers the entire dealership lifecycle from negotiation through sales and after-sales. The offering is delivered as a subscription with bundled implementation and customer support, targeted at dealerships across cars, motorcycles, trucks, buses, and agricultural equipment segments.

Product overview

DealerNet offers a unified platform architecture centered on Dealernet Workflow, described as the most complete DMS (Dealer Management System) in the market for the automotive ecosystem. The platform is built around a core Workflow system with integrated modules including Estoque (Inventory), CRM, Oficina (Workshop), Vendas (Sales), Pós-venda (After-sales), Fiscal (Tax), Contábil (Accounting), and Financeiro (Financial). All modules operate within a cloud-based infrastructure providing automatic updates, backup, and data security through encryption.

Differentiator

Problem solved

Functional benefit

Brands

• Dealernet Workflow: A proactive DMS (Dealer Management System) platform that drives the company forward by enforcing process compliance in automotive dealerships.

Products and services

• Dealernet Workflow A cloud-based Dealer Management System (DMS) for automotive dealerships and dealership groups in Brazil, covering inventory, CRM, workshop, sales, after-sales, fiscal, accounting, and financial operations in a single integrated workflow. Sold to enterprise dealership groups and mid-market dealerships via subscription with direct sales and bundled implementation.
• Dealernet Consultorias (Consultancy Services) Consultancy services offered by DealerNet to automotive dealerships, part of the company's go-to-market offering alongside the Workflow DMS. Targeted at automotive dealerships and dealership groups seeking process and operational advisory services.

Quantifiable outcome

• 31% market share in the Brazilian automotive dealership DMS market
• +3 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Four partnerships are on record, tiered major, notable and core.

• Grupo CaoamajorStrategic or Co-development PartnerGrupo Caoa is one of the largest automotive dealership groups in Brazil. Dealernet implemented its Workflow DMS system at Grupo Caoa, including integration with SAP and significant integrated software deployments. The engagement involved expanding customer satisfaction in buying and service experiences, investing in after-sales and engineering areas, and implementing the first phase of the SAP system alongside Dealernet's integrated software solutions.
• Fiori VeículosnotableStrategic or Co-development PartnerFiori Veículos operates automotive dealerships in Pernambuco and Paraíba states. The company uses Dealernet Workflow for store traffic management and sales process tracking, reporting that the system surpassed expectations and directly improved collaborator productivity. Director Lucas Ferrari described Dealernet Software as the best automotive management solution in the market.
• Automax FiatnotableStrategic or Co-development PartnerAutomax Fiat is a Fiat automobile dealership that uses Dealernet for factory integration, continuous software upgrades, management agility, and operational ease. Dealer Vitor Gomes noted gains in integration with the factory and constant software information upgrades following Dealernet implementation.
• Automotive Brands Ecosystem (41 Brands)coreTechnology or IntegrationDealernet serves 41 different automotive brands across Brazil through its DMS platform. The company maintains integrations and specialized workflows for multiple vehicle brands across the cars, motorcycles, trucks, buses, and agricultural equipment segments. This broad brand coverage is cited as a key market strength.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tekion: Tekion is a cloud-native automotive retail platform unifying DMS, CRM, and consumer experience in a single SaaS suite. It is directly comparable to Dealernet's cloud-based integrated DMS philosophy and represents the modern benchmark for innovation in dealership software.
• DealerSocket: DealerSocket, now part of Cox Automotive, offers a DMS, CRM, and digital retailing platform for franchise automotive dealerships. It is comparable to Dealernet through its integrated DMS-plus-CRM offering for franchise dealers, though primarily serving North America.
• PBS Systems: PBS Systems is a Canadian-headquartered provider of DMS and dealership management software for automotive, powersports, and recreation retailers. It is comparable to Dealernet as a mid-market DMS specialist with subscription delivery and similar modular coverage of dealer operations.
• Frazer Computing: Frazer Computing provides a DMS specifically designed for independent and franchise auto dealers, with workflow modules across dealer operations. It is comparable to Dealernet as a focused DMS vendor addressing a similar customer mission in the auto retail software space.
• CDK Global: CDK Global is one of the largest global providers of dealer management systems and automotive retail technology, serving nearly every major auto brand. It is directly comparable to Dealernet as a DMS specialist, though operating at far greater global scale and with broader product depth.

Broad incumbents

• Cox Automotive: Cox Automotive is the largest automotive technology and services company globally, encompassing Dealertrack, DealerSocket, Kelley Blue Book, Manheim, and Autotrader. It overlaps with Dealernet through DMS and dealer software offerings, but as one segment of a much broader automotive ecosystem.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established North American DMS and dealer-services provider with deep incumbent relationships. It is comparable to Dealernet through its core dealership management software offering, though operating primarily in the U.S. market.

Regional players

• TOTVS: TOTVS is the largest Brazilian enterprise software company, with vertical solutions including automotive dealership management. It is comparable to Dealernet as a Brazil-headquartered vendor of dealership software, though TOTVS operates much more broadly across multiple verticals and segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Dealernetb2b
• YouTubeyoutube.com/channel/UC2EEkXNxAggo5zr5if-zWgw
• Facebookfacebook.com/Dealernet.page
• LinkedInlinkedin.com/company/dealernetbrasil
• Instagraminstagram.com/dealernetbrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerNet