What Oddball Marketing does

Oddball Marketing Pty Ltd is an Australian private digital marketing agency headquartered in West Gosford, NSW, with a satellite office in Sydney CBD. Founded in 2012, the firm operates with 11-50 employees and serves small and medium businesses primarily on the Central Coast of NSW and in the Sydney metropolitan area. Its service offering spans the full marketing stack, organised into Marketing (Strategy, Email Marketing), Web (Website Design, Custom Development), Search (Google Ads, SEO), Design (Brand & Logo, Graphic Design), and Content (Social Media, Copywriting) groups, plus a free 'Discovery Session' used as a pre-sales consult. The agency uses WordPress as its core content management platform and has no proprietary technology disclosed.

The business model is services-led, with revenue generated from monthly retainer subscriptions (billed on the first of the month, with a 12-month upfront option) and retrospective billing for additional scope. Go-to-market is direct, sales-led, and relationship-driven, anchored on the website (oddballmarketing.com.au), an active blog, multi-platform social presence, a weekly 'Oddmail' newsletter, and face-to-face discovery meetings. Customer logos span at least nine verticals (Automotive, Healthcare, Media, Home Services, Manufacturing, Fitness, Business Services, Lifestyle, Security) with no single dominant account, though the mix is heavily SMB-weighted. No AI/ML capabilities, no funding rounds, no parent company, and no M&A activity are disclosed.

Name

Oddball Marketing

Legal name

Oddball Marketing Pty Ltd

Website

https://oddballmarketing.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Oddball Marketing is an Australian private digital marketing agency based in West Gosford and Sydney, founded 2012, serving SMBs on the Central Coast and Sydney metro with retainer-based SEO, web design, branding, Google Ads, social, and copywriting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Gosford

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Oddball Marketing generates revenue through monthly retainer-based services and project-based engagements. Their Terms & Conditions indicate monthly subscription billing (billed on the first of the month) with the option to pay 12 months in advance. Additional services are billed retrospectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oddball Marketing is a full-service digital marketing agency based on the Central Coast of NSW, Australia, delivering integrated marketing services to small and medium businesses. Its offering spans marketing strategy, SEO, Google Ads, website design, custom development, branding and logo design, graphic design, social media management, email marketing, and copywriting, with all activities coordinated to work together as a single lead-generation system.

Product overview

Oddball Marketing is a Central Coast-based marketing agency offering a comprehensive suite of marketing services. Their offering is structured as a service-based agency model rather than a unified software product, providing Marketing Strategy, Email Marketing, Website Design, Custom Development, Google Ads, SEO, Brand & Logo Design, Graphic Design, Social Media, and Copywriting as distinct service lines. Clients can engage individual services or access the full marketing suite through their 'one place for all your marketing' approach. The agency also offers free Discovery Sessions to help prospective clients understand their needs before engaging services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Cross-channel digital marketing strategy development for businesses, designed to connect with target audiences and drive leads, brand awareness, and ROI.
• Email Marketing Email marketing services where every email is written in the client's voice and shaped around their customers' needs to produce measurable results.
• Website Design Website design service building visually strong, easy-to-use websites engineered to drive conversion and act as a foundation for all other marketing activities.
• Custom Development Custom development solutions that support client customer journeys and streamline delivery, including bespoke problem-solving and integrations.
• Google Ads Google Ads management using advanced strategies to target customers when they are ready to buy, generating leads and driving sales for clients.
• SEO (Search Engine Optimisation) Search engine optimisation service applying proven techniques to improve website visibility, drive organic traffic, and attract higher-quality leads at lower long-term cost.
• Brand & Logo Design Visual brand identity design service creating unique business identities, including logos, intended to reinforce brands and help businesses stand out.
• Graphic Design Graphic design service producing stylish, visually engaging design assets that align with brand and vision and connect with target audiences.
• Social Media Social media management service curating brand-aligned presence across platforms to engage customers and build community connections.
• Copywriting Content and copywriting service producing compelling copy designed to captivate audiences, build trust, and drive conversion.
• Oddball Discovery Session Free, obligation-free initial consultation lasting approximately one hour to assess prospective client needs, discuss business goals, and explore suitable service options.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Coalition Technologies: US-based full-service digital marketing agency offering SEO, web design/development, PPC, and branding. Directly comparable integrated marketing services and SMB-to-mid-market positioning.
• WebFX: Full-service digital marketing agency offering SEO, website design, PPC, social media, and content marketing to SMB and mid-market clients globally. Directly comparable to Oddball Marketing's integrated service model and SMB focus.
• Ignite Visibility: Digital marketing agency offering SEO, paid media, social media, email marketing, and website design services. Directly comparable in full-service SMB-focused marketing offerings and integrated channel strategy.
• Online Marketing Gurus: Australia-based digital marketing agency providing SEO, Google Ads, social media, and web design services to Australian SMBs. Closest geographic and customer-base comparable to Oddball Marketing, competing in the same Australian SMB marketing services segment.
• SmartSites: US-based digital marketing agency providing website design, SEO, PPC, and social media services to SMBs. Closely comparable business model, service mix, and target customer segment to Oddball Marketing.
• Disruptive Advertising: Full-service digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market clients. Comparable in channel mix (Google Ads, SEO, web design) and consultative sales-led go-to-market similar to Oddball's discovery-session approach.
• LYFE Marketing: Full-service social media and digital marketing agency serving SMBs with social media management, PPC, SEO, and email marketing. Directly comparable channel mix and SMB client profile to Oddball Marketing.
• KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion rate optimization for mid-market and growth-stage clients. Comparable in offering performance-driven paid media and SEO services that overlap with Oddball's Google Ads and SEO practices.

Regional players

• First Page Digital: Australia and Asia-based digital marketing agency offering SEO, PPC, and social media services. Comparable service mix and SMB/mid-market focus, operating in overlapping Australian and broader APAC markets.
• Bang Digital: Australia-based digital marketing agency offering SEO, Google Ads, web design, and social media services to SMBs. Comparable service portfolio and Australian SMB customer base, making it a direct domestic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OddbalMarketing
• Facebookfacebook.com/oddballmarketing
• LinkedInlinkedin.com/company/oddball-marketing
• Instagraminstagram.com/oddballmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oddball Marketing