Laura

What Laura does

Laura Rekrytointi Oy, operating as Laura, is a Finnish recruitment technology company founded in 1998 and headquartered in Helsinki, with additional offices in Varkaus and Joensuu. The company operates a vertically integrated recruitment platform serving both employers and job seekers in the Finnish market, comprising three core product layers: the Laura.fi job board (listing 11,000+ open positions from 4,000+ employers), the Laura Recruitment Software (browser-based applicant tracking and workflow management), and the Laura Talent Bank (Osaajapankki), a database of 250,000+ talent profiles marketed as Finland's fastest-growing. The underlying technology is a cloud-hosted browser application served from an ISO-27001-certified environment, with AI-powered matching being introduced in a redesigned Talent Profile product rolling out through 2026. Complementary modules include multi-channel Targeted Recruitment Campaigns (Facebook, Instagram, Google, and Laura's media network) and Substitute Management (Sijaishallinta).

The business model combines transactional, subscription, and managed-service revenue streams targeted across multiple segments: large enterprises, public sector organizations, industrial and manufacturing firms, SMEs, recruitment agencies, and healthcare/wellbeing providers. Job postings are sold à la carte at €230 (Normal) or €590 (Featured) per 30-day listing; the Talent Bank is sold as monthly subscriptions at €300 (Bronze), €500 (Silver), or €800 (Gold); recruitment campaigns are priced at €1,490 (Targeted) or €2,790 (POWER); and a full Recruitment Total Solution combines software, staffing services, and employer branding. Go-to-market is hybrid: self-serve e-commerce for SMEs and individual recruiters, dedicated sales account management for enterprise and public-sector accounts, and broad distribution through The Network international consortium (90+ countries) and a partnership network of 40+ Finnish local media outlets reaching 3.8 million weekly unique visitors.

At 11–50 employees, with over 25 years of continuous operation, no disclosed external funding, and an independent private ownership structure, Laura positions itself as a stable, full-stack domestic recruitment partner. Its scale signals — 50,000+ annual recruitments, 25,000+ trusting HR professionals, and a 250,000+ profile talent pool — indicate a mature, entrenched position in the Finnish recruitment market, with growth currently driven by product feature expansion, partnership ecosystem buildout, and international distribution rather than by aggressive scaling.

Name

Laura

Legal name

Laura Rekrytointi Oy

Website

https://laura.fi

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Laura is a Finnish recruitment technology company (founded 1998) operating a vertically integrated platform combining a job board, recruitment software, and a 250,000+ profile talent bank serving employers, public sector, and job seekers across Finland with limited international distribution via The Network consortium.

Ownership category

akta.pro rank

Product category

Recruitment Software

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Job Market Intelligence & Employer Networking Services (BPACAOAJ)

Keywords

• Recruitment software
• Online job board
• Talent database
• Recruitment marketing
• Staffing services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Job Posting Fees: One-time fees for publishing job listings on Laura.fi. Employers pay per posting based on selected package tier (Normal, Featured). The posting remains visible for 30 days.
2. Talent Bank Subscriptions: Recurring monthly subscription service (Bronze €300/month, Silver €500/month, Gold €800/month + VAT) giving recruiters access to search and view talent profiles. Higher tiers include more profile views per month (100, 200, 400 respectively). Subscriptions are ongoing with 1-month notice period.
3. Targeted Recruitment Campaigns: Paid recruitment marketing campaigns priced as one-time services: Targeted Recruitment Campaign at €1,490 + VAT and POWER Campaign at €2,790 + VAT. These include multi-channel advertising (social media, Google, media network), tailored expert work, campaign optimization, and guaranteed minimum ad views.
4. Recruitment Process Management Services: Comprehensive recruitment services combining the recruitment software system, personnel services (recruitment outsourcing, direct search, staff leasing), and employer brand development as a complete package.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Laura is a Finnish recruitment technology company that operates the Laura.fi job board, the Laura Recruitment Software (Rekrytointijärjestelmä) applicant tracking system, and the Laura Talent Bank (Osaajapankki) candidate database. It sells job posting packages, tiered Talent Bank subscriptions, targeted recruitment marketing campaigns, staffing/outplacement services, and a comprehensive Recruitment Total Solution bundle to employers across Finland. It simultaneously provides free job search, talent profiles, and job alerts to job seekers as the supply side of its recruitment marketplace.

Product overview

Laura operates as a comprehensive recruitment solutions provider offering an integrated product portfolio centered on the Laura Rekrytointijärjestelmä (recruitment software platform), the Laura.fi job board marketplace, and the Laura Osaajapankki (Talent Bank) database with 250,000+ profiles. The flagship recruitment software manages the full hiring workflow from job posting through application handling. The job board connects job seekers with 11,000+ open positions from 4,000+ employers across Finland. The Talent Bank enables proactive candidate sourcing before formal recruitment begins. Supplementary services include Targeted Recruitment Campaigns (social media and Google advertising), staffing services, and employer branding. The company emphasizes a one-partner approach, combining software, services, and employer brand development into a unified recruitment solution.

Differentiator

Problem solved

Functional benefit

Brands

• Laura.fi: The primary job board platform connecting job seekers with employers across Finland.
• Laura Recruitment Software
• Laura Talent Bank (Osaajapankki)

Products and services

• Laura Rekrytointijärjestelmä (Laura Recruitment Software) Browser-based recruitment management system enabling employers to receive applications and manage the entire hiring process, including job posting creation, applicant tracking, and candidate communication. Targeted at Finnish employers across all sizes.
• Laura.fi (Job Board) Online job board connecting job seekers with employers across Finland. Features 11,000+ open positions and 4,000+ employers. Offers job alerts and candidate profile functionality. Available in Finnish and English.
• Laura Osaajapankki (Talent Bank) Finland's fastest-growing talent database with 250,000+ registered profiles. Enables recruiters to search and view candidate profiles to find suitable talent before initiating formal recruitment. Available in Bronze (€300/month, 100 profile views), Silver (€500/month, 200 views), and Gold (€800/month, 400 views) subscription tiers. Targeted at Finnish recruiters and employers.
• Rekrytointikampanjat (Targeted Recruitment Campaigns) Multi-channel recruitment marketing campaigns advertising job postings on social media (Facebook, Instagram) and Google. Includes Targeted Campaign (€1,490 + VAT, 500+ guaranteed ad views) and POWER Campaign (€2,790 + VAT, 1,000+ guaranteed views). Features expert-created targeting, campaign optimization, and performance guarantees.
• Rekrytoinnin kokonaispalvelu (Recruitment Total Solution) Comprehensive recruitment service combining intelligent recruitment software, staffing services, and employer brand development into a single package. Includes candidate sourcing, application management, and dedicated recruitment team support. Targeted at employers wanting a single-partner full-service solution.
• Henkilöstöpalvelut (Staffing Services) Staffing and recruitment outsourcing services including recruitment support, direct search, and temporary staffing, available as part of the total recruitment solution. Targeted at employers needing outsourced hiring capacity.
• Sijaishallinta (Substitute Management) Service for managing substitute/temporary staffing needs, enabling employers to efficiently handle substitute placement and scheduling. Targeted at organizations with frequent temporary staffing requirements (e.g., healthcare, public sector).
• Job Postings (Työpaikkailmoittelu) Job advertising service with two tiers: Normal Posting (€230 + VAT, 30-day display) and Featured Posting (€590 + VAT, enhanced visibility with highlighted display, featured image, and top placement). Postings reach candidates through Laura's 3.8M weekly visitor media network. Self-serve via online store.
• Osaajaprofiili (Talent Profile)

Quantifiable outcome

• Over 50,000 recruitments annually through the platform
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• The NetworkcoreGTM or Marketing PartnerThe Network is an international job board consortium covering over 90 countries across Asia, Africa, Europe, Middle East, Americas, and Oceania. Through this partnership, Laura enables Finnish employers to reach international candidates and allows job seekers to access positions globally. Member sites include major job boards like Totaljobs (UK), Cadremploi (France), InfoJobs (Italy), JobsDB (Hong Kong), and many others.
• Local Finnish Media PartnerscoreGTM or Marketing PartnerLaura has partnered with over 40 local Finnish media companies (newspapers, news sites) including Savon Sanomat, Helsingin Uutiset, Turkulainen, Kouvolan Sanomat, Karjalainen, and many others. These partners display Laura job postings in 'recruitment boxes' on their websites, reaching 3.8 million unique online visitors weekly (KMT 2023 AWD).
• Agronomiliitto (Finnish Association of Academic Agronomists)minorGTM or Marketing PartnerProfessional association partnership providing access to agronomy professionals for recruitment purposes.
• Tradenomit (Business and Technology Professionals)minorGTM or Marketing PartnerProfessional association partnership providing access to business and technology professionals for recruitment purposes.
• Tampereen Aikuiskoulutuskeskus (TAKK)minorGTM or Marketing PartnerVocational education provider partnership reaching over 11,000 adult students annually, helping employers connect with future professionals.
• CareeriaminorGTM or Marketing PartnerVocational education provider partnership offering over 80 different qualifications and reaching approximately 11,000 students annually, providing access to future professionals for employers.
• Opiskelijan TampereminorGTM or Marketing PartnerStudent-focused partnership platform helping employers reach young talent and students in the Tampere region.
• Paytrail OyjcoreTechnology or IntegrationFinnish payment service provider (Business ID: 2122839-7) providing payment processing for online job posting purchases through Laura's web store. Paytrail operates in cooperation with Finnish banks and credit institutions and is an authorized payment institution.
• UniversumminorGTM or Marketing PartnerPartnership with Universum, a global employer branding platform, helping organizations attract and recruit top talent through employer brand insights and positioning.
• Software FinlandminorGTM or Marketing PartnerPartnership with Software Finland association, providing access to software and technology professionals for recruitment.
• Keskuskauppakamari (Central Chamber of Commerce)minorGTM or Marketing PartnerPartnership with the Finnish Central Chamber of Commerce, enhancing Laura's credibility and reach in the business community.
• Suomen Pakolaisapu (Finnish Refugee Advice)minorGTM or Marketing PartnerPartnership supporting refugee employment through recruitment services, helping integrate refugees into the Finnish labor market.
• Henry (Finnish HR Association)minorGTM or Marketing PartnerPartnership with the Finnish HR professionals association, supporting knowledge sharing and professional development in recruitment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenhouse: US-headquartered ATS provider serving mid-market and enterprise employers. Competes with Laura's Recruitment Software in the broader category of structured hiring and applicant tracking.
• Indeed: Global job board and recruitment advertising platform. Indirectly competes with Laura.fi for employer job-posting budgets and candidate attention across all markets including Finland.
• LinkedIn (Talent Solutions): Microsoft-owned professional network with talent acquisition, job posting, and recruitment marketing products. Broad incumbent competing with Laura's Talent Bank, campaigns, and job board offerings.

Direct peers

• Mol.fi: Finnish job board and recruitment services platform owned by Barona. Direct competitor to Laura.fi in the Finnish employment market with job listings and recruitment solutions.
• SmartRecruiters: Global ATS and recruitment marketing platform. Competes with Laura's Recruitment Software and Targeted Recruitment Campaign products, particularly for enterprise customers seeking global hiring tools.
• Jobylon: European ATS and recruitment platform founded in the Nordics. Direct competitor to Laura's recruitment software with similar focus on mid-market employers.
• Duunitori: Finland's leading job board and career platform. Direct competitor to Laura.fi job board, serving the same Finnish employers and job seekers with job listings and recruitment content.
• Oikotie Työpaikat (Sanoma): Finnish classifieds and job board owned by Sanoma. Operates a competing job marketplace to Laura.fi with significant brand recognition in Finland.

Regional players

• Teamtailor: Swedish-headquartered ATS and recruitment marketing platform serving Nordic and European employers. Competes with Laura's Recruitment Software and recruitment campaign offerings in the broader Nordic market.
• StepStone: European online job board and recruitment platform with strong presence in DACH and Benelux. Regional peer operating in adjacent European markets to Laura's Finnish home base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvoimetTyopaikatUusimaa
• LinkedInlinkedin.com/company/laurarekrytointioy
• Instagraminstagram.com/laurarekrytointioy
• Xx.com/LauraTyopaikat

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura