Behavioral Healthcare Options

What Behavioral Healthcare Options does

Behavioral Healthcare Options (BHO), founded in 1991 and headquartered in Las Vegas, is a privately held behavioral health management company that operates as a subsidiary or affiliate of Health Plan of Nevada. It delivers Employee Assistance Programs (notably the TLC "The Life Connection" sub-brand), specialty behavioral health services covering mental health and substance use, 24/7 crisis intervention, utilization management, behavioral health case management, and multi-disciplinary PPO provider network administration. Its provider network is credentialed and recredentialed on a three-year cycle to NCQA standards, and its utilization management function holds full URAC accreditation.

Under the hood, BHO runs a behavioral health management platform combining telephonic and online intake (bhoptions.eapintake.com), utilization management workflows (prior authorization, concurrent and retrospective review, discharge planning), case management, provider credentialing, and health informatics/reporting. The platform integrates with third-party digital tools including NowClinic virtual counseling, the Help Where You Are and Advantage Engagement work-life resource portals, and Microsoft Teams for virtual EAP events. Core customers include Health Plan of Nevada, Sierra Health and Life, Health Plan of Nevada Medicaid, and Southwest Medical; BHO also sells through broker/agent channels to employer clients.

The business model is predominantly B2B and recurring: multi-year subscription/managed-services contracts with employers, health plans, and government health programs for EAP delivery, UM, and network administration. End users (employees and household members) access services at no cost up to a predetermined number of sessions, with the employer or health plan funding the program as part of its benefits package. Geographic reach is anchored in Nevada with documented capability to build out additional PPO networks in new US regions within 30 to 60 days.

Name

Behavioral Healthcare Options

Legal name

Behavioral Healthcare Options, Inc.

Website

https://bhoptions.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Behavioral Healthcare Options (BHO) is a URAC-accredited, Las Vegas-based behavioral health administrator and Employee Assistance Program provider serving Nevada-based health plans, employers, brokers, and government Medicaid programs through credentialed PPO networks and utilization management services.

Ownership category

akta.pro rank

Product category

Behavioral Health Management Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Care Management & Population Health Program Administration (HLAEALAG), Behavioral Health PPO Networks (HLAEANAG), Benefits Administration (BPACAPAC)

Keywords

• Employee assistance program
• Behavioral health services
• Utilization management
• Provider network administration
• Mental health treatment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Employee Assistance Program (EAP) Services: B2B EAP services provided to employers as part of employee benefit packages. Services are offered at no cost to eligible members, with employers funding the program as part of their benefits strategy. Includes assessment, short-term counseling, referral and follow-up services.
2. Behavioral Health Network Administration: Specialty behavioral health and provider network administrative services including utilization management and case management for health plans and self-insured employers.
3. Utilization Management Services: Comprehensive UM services including prior authorization, concurrent/retrospective review, and discharge planning, furnished to health plans and employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Behavioral Healthcare Options delivers managed behavioral health and Employee Assistance Program (EAP) services to employers, brokers, and health plans, including The Life Connection (TLC) EAP, specialty mental health and substance abuse treatment, 24/7 crisis intervention, work-life services, and a multi-disciplinary PPO provider network. The company also provides backend utilization management, case management, network administration, and health risk assessment / wellness programs on multi-year subscription contracts.

Product overview

Behavioral Healthcare Options (BHO) provides a unified behavioral health and employee assistance program platform consisting of multiple integrated services. The core offerings include The Life Connection (TLC) Employee Assistance Program, Specialty Behavioral Health Services, Crisis Intervention Services, and Preferred Provider Organization (PPO) Networks. These are supplemented by administrative modules including Behavioral Health Utilization Management, Case Management Services, Network Administration, Health Risk Assessments, Wellness Programs with Health Coaching, and Health Informatics and Reporting. The Life Connection EAP serves as the primary entry point for employees seeking counseling, referrals, and work-life resources, while the PPO Networks provide access to credentialed mental health and substance abuse providers throughout the country. The platform emphasizes integration across all services to deliver coordinated care for members facing behavioral health challenges.

Differentiator

Problem solved

Functional benefit

Brands

• The Life Connection (TLC): Employee Assistance and Work-Life Program providing counseling, consultations, and resources for employees and families.
• BHO Advantage

Products and services

• The Life Connection (TLC) Employee Assistance Program An employee assistance program providing assessment, short-term counseling, referral, and follow-up services to help employees and their families address personal problems affecting work and home life. A predetermined number of sessions are available at no cost to eligible members and their dependents.
• Specialty Behavioral Health Services A full range of specialized behavioral health products and services covering mental health and substance use treatment, distinguished by clinical and administrative excellence. Includes inpatient and outpatient services, crisis stabilization, and treatment coordination.
• Crisis Intervention Services 24/7 crisis intervention services for members experiencing behavioral health emergencies, available by telephone through the BHO intake line.
• Work-Life Services Telephonic consultations with licensed professionals for legal advice, financial planning, childcare and elder care referrals, plus written information, resources, and access to online work-life platforms.
• Preferred Provider Organization (PPO) Networks Multi-disciplinary specialty provider networks covering mental health and substance abuse, including psychiatrists, marriage and family therapists, licensed alcohol and drug counselors, and clinical social workers. Facilities and providers are credentialed and recredentialed every three years per NCQA standards.
• Behavioral Health Utilization Management Systematic approach to managing behavioral health care needs including prior authorization, concurrent and retrospective review, and discharge planning, furnished to health plans and employers. URAC-accredited.
• Behavioral Health Case Management Services Coordination with providers by licensed clinical case managers experienced in mental health and substance abuse disorders to meet members' needs across the care continuum.
• Behavioral Health Network Administration Administration services for multi-disciplinary PPO provider networks, including provider credentialing and recredentialing every three years per NCQA standards. Includes the ability to develop tailored networks in 30 to 60 days.
• Management and Human Resources Consulting Consultation and training services for human resource professionals, managers, and supervisors to assist with employee performance, organizational well-being, and productivity, including supervisory training and critical incident response.
• Health Risk Assessments Individual assessments and disease-specific interventions designed to help members identify behaviors that may increase risk for accident or illness, integrated with EAP and wellness offerings.
• Wellness Program including Health Coaching Wellness program that integrates with EAP services and other benefits, promoting employee health and well-being through coaching and behavior change support.
• Health Informatics and Reporting Customized quarterly and annual program utilization reports providing population profiling, trends, costs, and clinical outcomes data for employer and health plan clients.

Quantifiable outcome

• Up to 20 percent of employees may have problems affecting job performance at any given time
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Health Plan of NevadacoreChannel Partner/ Reseller/ DistributorHealth Plan of Nevada is a primary partner through which BHO provides behavioral health services to members. BHO provides mental health, substance abuse services, and EAP benefits for Health Plan of Nevada members.
• Sierra Health and LifecoreChannel Partner/ Reseller/ DistributorSierra Health and Life partners with BHO to provide behavioral health network services and utilization management for their member populations.
• Health Plan of Nevada MedicaidcoreChannel Partner/ Reseller/ DistributorBHO provides provider network administration services for Health Plan of Nevada Medicaid program, offering multi-disciplinary PPO networks for behavioral health services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Evernorth Behavioral Health (Cigna): Evernorth, the health services arm of Cigna, includes behavioral health and EAP offerings delivered through employer-sponsored benefit plans. Comparable to BHO as a parented MBHO with similar distribution to employer and health plan customers, though operating at vastly larger scale within a national carrier.
• Magellan Health: Magellan Health is a large managed behavioral health organization providing behavioral health benefits administration, EAP, and specialty network services to health plans and employers. Now part of Centene, it is comparable to BHO as a broad incumbent MBHO with PPO network administration and UM capabilities, though it operates at much greater scale.
• Sentara Health Plans / Anthem EAP services: Sentara Health Plans and similar payer-affiliated MBHOs deliver EAP and behavioral health network services as part of broader health plan offerings. Comparable to BHO in that they are health-plan-owned behavioral health arms, mirroring BHO's positioning under Health Plan of Nevada.
• Optum Behavioral Health: Optum Behavioral Health, part of UnitedHealth Group, is BHO's sibling entity under the same parent ecosystem and the largest behavioral health network in the U.S. Highly comparable in product set (EAP, UM, PPO network) and customer base, but with national scale that BHO currently lacks.

Direct peers

• ComPsych: ComPsych is the largest independent EAP and behavioral health provider in the U.S., offering assessment, counseling, referral, utilization management, and work-life services to employers. It is the closest direct competitor to BHO's TLC EAP and PPO network offering, competing head-to-head in broker-sold employer benefits.
• CuraLinc Healthcare: CuraLinc Healthcare is an independent EAP and behavioral health provider offering employee assistance, work-life, and behavioral health network services to employers. Highly comparable to BHO in product mix, customer profile (mid-market employers via brokers), and operating scale.
• Health Advocate (West Corporation): Health Advocate is an employee assistance and health advocacy provider offering EAP, work-life, and behavioral health navigation services to employers and health plans. Directly comparable to BHO's employer-sponsored EAP and work-life product set, with similar broker-channel go-to-market.

Emerging players

• Modern Health: Modern Health is a global mental health platform offering counseling, coaching, and EAP-adjacent services to employers and employees. Comparable to BHO's employer-sponsored EAP and work-life offerings, with overlap in target customer (HR/benefits buyers) but differentiated by virtual-first delivery.
• Spring Health: Spring Health provides precision mental health benefits including EAP, therapy, and coaching to employers. Comparable to BHO in employer-sponsored behavioral health positioning, but operates at a much larger recent scale and competes for the same broker-sold employer RFPs.
• Lyra Health: Lyra Health is a digital-first mental health benefits platform providing EAP-style services, teletherapy, and coaching to employer clients. Directly comparable to BHO's employer-sponsored behavioral health offering but differentiated by a tech-native delivery model that pressures traditional MBHOs on access speed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavioral Healthcare Options