RC Lurie Company

Name

RC Lurie Company

Legal name

RC Lurie Company

Website

https://rclurie.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Lighting Representative Services

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Design Services (BPAHAKAJ)

Keywords

• Lighting manufacturer's representative
• Commercial lighting products
• Lighting controls systems
• Architectural lighting specification
• Industrial lighting distribution

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: As a manufacturer's representative firm, RC Lurie generates revenue through commissions paid by the lighting and controls manufacturers they represent. They facilitate the specification, sale, and procurement of lighting products for commercial and industrial projects in Arizona. The company serves as an intermediary between manufacturers and specifiers/contractors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RC Lurie Company is a full-service manufacturer's representative firm for lighting and controls products and services across Arizona. The company represents approximately 200 lighting and controls manufacturers (including Lithonia Lighting/Acuity Brands since 1960), providing specification support, project procurement assistance, and product expertise to commercial, industrial, healthcare, education, and institutional projects through offices in Phoenix and Tucson.

Product overview

RC Lurie Company operates as a full-service manufacturer's representative agency for lighting and controls products across Arizona, representing over 200 manufacturers including Lithonia Lighting (now Acuity Brands). The company offers an extensive portfolio of approximately 27,621 products organized into three main categories: Interior Lighting Products (downlights, troffers, pendants, linear fixtures, medical lighting, etc.), Exterior Lighting Products (area lights, wall packs, sports lighting, landscape lighting, poles, etc.), and Building Systems (control systems, IoT integration, EV charging, emergency power). The company serves commercial and industrial lighting sectors, specializing in Healthcare, Education, Commercial Office, Hazardous/Rated Environment, and Institutional applications. Recent featured products include DURATAPE COB IP20 flexible LED tape, DURAFLEX NOTTE neon linear systems, Stria 3R/3S linear luminaires, River lighting family, and Orbit S architectural pendants.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Lighting Products Comprehensive range of interior lighting solutions including acoustic solutions, behavioral health lighting, ceiling lights, clean room fixtures, downlights, cylinders, highbay and lowbay lights, linear recessed/suspended/wall fixtures, pendants, troffers, vanity lights, and specialty lighting for various indoor commercial, healthcare, education, and institutional applications.
• Exterior Lighting Products Outdoor lighting solutions including area and post top lights, bollards, exterior wall sconces, floodlights, garage and canopy lights, landscape lighting, poles and pole accessories, sports lighting, wall packs, and solar and daylighting products for commercial, industrial, and public-space exterior applications.
• Building Systems Integrated building solutions including control components, control systems, custom solutions, EV charging solutions, emergency power systems, IoT integration, PoE enabled products, RGB and color tuning, and transformers and inverters.
• Manufacturer Representative Services Full-service manufacturer's representative agency providing lighting and controls product specification, sales, and procurement support across Arizona, with LC-certified field sales professionals engaging directly with architects, lighting designers, contractors, and end-users.

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Lithonia Lighting (Acuity Brands)coreChannel Partner/ Reseller/ DistributorRC Lurie is one of only two agencies that has represented Lithonia Lighting since the company began utilizing outside representatives. This legacy partnership has continued through Lithonia's evolution into Acuity Brands, representing over 60 years of continuous representation.
• 200 Lighting ManufacturerscoreChannel Partner/ Reseller/ DistributorRC Lurie represents approximately 200 lighting and controls manufacturers including Acuity Brands, A-Light, Axis Lighting, Bega, Eureka, Fluxwerx, Juno, Luminii, Lithonia, Pinnacle, Vode, and many others. This comprehensive manufacturer representation enables them to meet any product need for demanding lighting designs.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Facility Solutions Group: Large national lighting, electrical, and controls solutions provider that overlaps RC Lurie's commercial lighting focus but operates at far greater scale and geographic reach.
• Graybar: National electrical and lighting products distributor serving contractors and commercial buyers, overlapping RC Lurie's procurement facilitation but at national scale.
• Rexel USA: Large electrical and lighting distribution company serving commercial and industrial customers, an adjacent channel player to RC Lurie's rep-agency model.
• Voss Lighting: National lighting supply and distribution company serving commercial and industrial customers, overlapping RC Lurie's product-supply role across broader territory.

Direct peers

• Regency Lighting: Commercial lighting and controls distributor/specifier serving similar healthcare, education, and commercial verticals, overlapping RC Lurie's project-based lighting solutions role.
• Hossley Lighting Associates: A regional lighting and controls manufacturer's representative agency serving specifiers and contractors, mirroring RC Lurie's rep-agency model in a different U.S. territory.
• E. Sam Jones Distributor: Long-established Southeastern lighting representation and distribution firm serving architects, designers, and contractors – a direct analog to RC Lurie's specification-support business.
• Yale Lighting Concepts & Design: Manufacturer's representative agency for architectural lighting and controls, competing in the same specification-and-commission model as RC Lurie in another region.

Others

• Acuity Brands: The lighting and controls manufacturer (parent of Lithonia) that RC Lurie represents; an upstream principal rather than a competitor, but central to the same lighting value chain.
• Signify (Philips Lighting): Global lighting and controls manufacturer whose products flow through rep/distribution channels like RC Lurie's; an ecosystem principal in the same category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rc-lurie-co.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RC Lurie Company