Push IO

What Push IO does

Push IO, founded in 2009 and headquartered in Boulder, Colorado, was originally a mobile services provider developing applications for sports leagues, news broadcasters, and media companies. In 2013, Push IO was acquired by Oracle, and its mobile push notification capabilities became part of Oracle Responsys Campaign Management, a cross-channel campaign management platform within Oracle's Customer Experience (CX) cloud suite. The platform delivers personalized marketing messages across email, SMS, mobile push, rich push, web push, and browser push channels, leveraging purpose-built AI for RFM analysis, customer lifetime value prediction, fatigue analysis, look-alike modeling, and send-time optimization, with ML-based recommendations powered by Oracle Infinity Behavioral Intelligence.

The product architecture combines an intuitive drag-and-drop email designer, audience segmentation, A/B and multivariate testing, and customer journey orchestration across owned digital channels. Notable integrations include CrowdTwist Loyalty and Engagement for first-party data enrichment and the Oracle CX Mobile SDK for mobile lifecycle configuration. Pricing follows a quote-based annual enterprise subscription model, with custom configurations and implementation typically delivered through Oracle Consulting Services.

Go-to-market is executed via Oracle's global direct enterprise sales force and inside sales teams, supplemented by Oracle Cloud Marketplace listings and certified ISV implementation partners. The platform targets B2C marketers as the primary segment, with dedicated vertical positioning across retail and e-commerce, financial services, communications, government, hospitality, life sciences, and utilities. A single named customer (Neostar in automotive) is disclosed, and revenue/ARR figures are not publicly reported. The firmographic profile lists 501-1000 employees, though this likely reflects the broader post-acquisition Oracle Responsys organization rather than the standalone Push IO entity, given the modest $200,010 funding round recorded in November 2013 from Advancit Capital.

Name

Push IO

Legal name

Oracle Corporation

Website

https://push.io

Company type

Public

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Push IO is a Boulder-based mobile services provider developing applications for sports leagues, news broadcasters, and media companies. Acquired by Oracle in 2013, its technology now powers mobile push capabilities within Oracle Responsys Campaign Management.

Ownership category

akta.pro rank

Product category

Cross-Channel Marketing Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Push-to-Talk (PTT) & Walkie-Talkie Apps (BPAMACAI)

Keywords

• Mobile app development
• Push notification services
• Cross-channel marketing
• Campaign management platform
• Media industry applications

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription: Cloud-based campaign management platform delivered as subscription service with annual contracts. Pricing is quote-based for enterprise deployments requiring custom configuration, integration, and support levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Push IO is a mobile services provider that develops mobile applications and push notification infrastructure for sports leagues, news broadcasters, and media companies. The company's technology is integrated within Oracle's Responsys cross-channel campaign management platform, enabling enterprises to deliver personalized marketing messages across email, SMS, mobile push, web push, and browser push channels using AI-driven segmentation, machine learning recommendations, and real-time behavioral intelligence.

Product overview

Oracle Responsys Campaign Management is a single unified cross-channel campaign management platform. It provides a comprehensive suite of capabilities including email marketing production with dynamic personalization, audience segmentation and targeting, cross-channel experience delivery (email, SMS, mobile push, web push), A/B and multivariate testing, advanced AI-driven intelligence (RFM analysis, customer lifetime value, look-alike modeling, fatigue analysis), send-time optimization, campaign analytics, and loyalty program integration. The platform is part of Oracle's broader CX Marketing suite alongside Eloqua Marketing Automation and Unity Data Platform.

Differentiator

Problem solved

Functional benefit

Brands

• Responsys: Cross-channel campaign management platform delivering advanced intelligence for personalized digital marketing across email, SMS, mobile push, and web push channels.

Products and services

• Oracle Responsys Campaign Management Cross-channel campaign management platform that delivers advanced intelligence at scale, enabling personalized marketing messages across email, SMS, mobile push, web push, and browser push channels based on individual customer interests and preferences. Serves enterprise B2C marketers across retail, e-commerce, financial services, hospitality, life sciences, and government.

Quantifiable outcome

• Reduced customer churn through intelligent segmentation and fatigue analysis
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CrowdTwistcoreTechnology or IntegrationIntegration partnership enabling real-time response to core lifecycle marketing events to build deeper customer relationships. Captures rich first-party data including profile data, engagement data, and purchase data through CrowdTwist's integration with Responsys.
• Oracle CX Mobile SDKcoreTechnology or IntegrationOracle CX Mobile SDK enables configuration and implementation of customer mobile lifecycle. Coordinates easily across mobile channels, reducing complexity while improving customer mobile experience.
• Oracle ConsultingcoreImplementation/ SI/ Consulting PartnerFull-service Oracle Consulting Services organization collaborates to augment team capabilities and resolve outstanding digital marketing needs including implementation and ongoing support.
• Oracle Cloud MarketplaceminorChannel Partner/ Reseller/ DistributorCloud Marketplace listing for ecosystem discovery, partner-verified integrations, and marketplace distribution of Responsys-related solutions and add-ons.
• ISV PartnersminorImplementation/ SI/ Consulting PartnerIndependent software vendors and implementation partners certified to deploy, customize, and integrate Responsys for specific industry or use case requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iterable: Cross-channel marketing platform with strong push, SMS, email, and in-app capabilities targeting consumer brands and media companies. Overlaps directly with Push IO's enterprise customer profile and cross-channel orchestration roadmap.
• Airship: Mobile customer engagement platform specializing in push notifications, in-app messages, and cross-channel orchestration. Direct competitor to Push IO's core mobile push competency, with stronger standalone brand recognition in the mobile-first engagement category.
• Braze: Public cross-channel customer engagement platform (formerly AppBoy) covering email, push, SMS, in-app, and webhooks with strong AI personalization. Comparable to Push IO/Responsys in cross-channel orchestration, with deeper mobile-first heritage.
• OneSignal: Push notification infrastructure platform serving mobile and web developers at scale. Most direct head-to-head competitor on Push IO's original pure-play mobile push notification offering, with a developer-led GTM model.

Emerging players

• Klaviyo: Public e-commerce-focused customer engagement platform with strong email, SMS, and mobile push capabilities. Direct competitor for B2C retail and DTC brand wallets, increasingly expanding into broader cross-channel orchestration that overlaps with Push IO.
• Customer.io: Developer-friendly messaging and automation platform covering push, email, SMS, and in-app for product-led teams. Comparable in cross-channel messaging scope to Push IO's offering, with a smaller but more developer-native footprint.

Broad incumbents

• HubSpot Marketing Hub: Mid-market and enterprise marketing automation platform with email, push, and basic cross-channel orchestration. Competes with Push IO/Responsys on the lower end of Oracle's enterprise customer pyramid.
• Adobe Experience Cloud: Adobe's enterprise CX platform spanning Adobe Campaign, Marketo Engage, and Real-Time CDP. Broad incumbent that competes with Oracle Responsys for enterprise cross-channel campaign management and personalization workloads.
• Salesforce Marketing Cloud: Largest enterprise marketing cloud, offering email, mobile push, SMS, journey orchestration, and AI personalization. Competes with Oracle Responsys (and therefore Push IO capabilities) for large enterprise CX budgets and is consistently cited as a leader in campaign management.
• Oracle Eloqua: Sibling Oracle CX product for B2B marketing automation, sold alongside Responsys in Oracle's CX Marketing suite. Closely comparable technically and structurally, with overlapping customer base inside Oracle accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pushio
• YouTubeyoutube.com/oracle
• Facebookfacebook.com/oraclemarketingcloud
• LinkedInlinkedin.com/company/oracle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Push IO