CrowdTwist
CrowdTwist is an enterprise loyalty management software platform, now part of Oracle, that helps consumer brands run multichannel points programs, gamification, and AI-driven analytics for customer retention.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CrowdTwist does
CrowdTwist is an enterprise-scale loyalty management software vendor founded in 2009 and headquartered in New York. The company provides a multichannel loyalty and analytics platform that enables consumer brands to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics for retention and engagement optimization. Its solution is positioned for organizations seeking to unify member engagement data across digital and physical channels and to act on it through personalized loyalty experiences.
CrowdTwist operates as a unified SaaS platform competing in the loyalty management software market alongside vendors such as Kobie, TapMango, and Paytronix. The platform supports use cases including sports fan engagement, customer retention, and structured loyalty program management. CrowdTwist has been acquired by Oracle and is currently sold and operated as part of Oracle's enterprise customer experience (CX) portfolio under the 'Oracle CrowdTwist' brand, with integration potential into Oracle's CX Cloud, NetSuite, and MICROS hospitality/POS assets. The company is led by Scott Matthews (CEO), with co-founder Joshua Bowen serving as Chief Corporate Development Officer and Rosanna Tirrito as SVP of Client Success.
The business model is enterprise B2B SaaS, with revenue generated through platform licensing to large consumer brands and organizations running multichannel loyalty programs. Specific pricing and contract structures are not publicly disclosed. Prior to and following acquisition, CrowdTwist had raised approximately $15.8 million in venture funding from investors including Fairhaven Capital Partners, SoftBank Group, StarVest Partners, Lerer Hippeau, 1745 Ventures, MDC Ventures, and Techstars, and now operates with 51–100 employees under Oracle ownership.
CrowdTwist firmographics
Firmographics- Name
- CrowdTwist
- Legal name
- CrowdTwist
- Website
- https://crowdtwist.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CrowdTwist is an enterprise loyalty management software platform, now part of Oracle, that helps consumer brands run multichannel points programs, gamification, and AI-driven analytics for customer retention.
- Ownership category
- akta.pro rank
CrowdTwist industry classification
Industry- Product category
- Loyalty Management Software
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)
- akta.pro secondary industries
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)
Keywords
Where CrowdTwist is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
CrowdTwist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
CrowdTwist product offering
Product offeringCore offering
CrowdTwist is an enterprise-scale loyalty management platform that enables organizations to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics. The platform is designed for enterprise customers seeking to improve customer retention and engagement through personalized loyalty experiences.
Product overview
CrowdTwist is a single unified loyalty management platform acquired by Oracle. It operates as Oracle's enterprise-scale loyalty solution featuring points programs, gamification mechanics, and AI-driven analytics capabilities. The platform is designed for enterprise customers seeking to improve customer retention through personalized loyalty experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Oracle CrowdTwist Loyalty Platform
Companies that use CrowdTwist
Customer profileIdeal customer profiles1 record
CrowdTwist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
CrowdTwist partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
CrowdTwist competitors and assessment
Company assessmentDirect peers
- Kobie Marketing: Kobie is a long-standing enterprise loyalty management agency and platform provider that competes head-to-head with CrowdTwist in designing and operating points, rewards, and tiered loyalty programs for large brands. It is one of the named competitors in the CrowdTwist differentiators.
- TapMango: TapMango is a cloud-based customer loyalty and engagement platform used by retail and restaurant brands to run points, referral, and digital rewards programs. It is directly cited alongside CrowdTwist as a competitor in enterprise loyalty management.
- Paytronix: Paytronix is a guest engagement and loyalty platform purpose-built for restaurants and convenience stores, offering points, offers, and AI-driven analytics similar to CrowdTwist's feature set. It is named in CrowdTwist's competitive set.
- Yotpo: Yotpo offers a commerce marketing platform that bundles reviews, SMS marketing, and a loyalty module — competing with CrowdTwist in the brand-side loyalty and customer engagement software category.
- Smile.io: Smile.io is a widely adopted points, referral, and VIP loyalty platform for Shopify and other e-commerce brands. It competes with CrowdTwist in the digital-native and mid-market segments of loyalty management.
- Antavo: Antavo is an enterprise SaaS loyalty platform for retail, fashion, and beauty brands, offering points engines, gamification, and analytics comparable to CrowdTwist's feature set.
- Annex Cloud: Annex Cloud provides an enterprise loyalty and referral marketing platform with gamification, user-generated content, and advocacy tools, directly overlapping with CrowdTwist's product offering.
- LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce merchants, competing with CrowdTwist in the points-and-rewards software category.
- Comarch Loyalty: Comarch is a global IT services and software vendor offering an enterprise loyalty management suite used by telcos, banks, and retailers — directly comparable to CrowdTwist's enterprise loyalty positioning.
- SailPlay: SailPlay is a customer loyalty and engagement platform that delivers points, gamification, and behavioral segmentation, closely aligned with CrowdTwist's core capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CrowdTwist social profiles
Digital presenceCrowdTwist financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdTwist leadership team
Management profileNumber of profiles
Profiles3 records
CrowdTwist funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdTwist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdTwist
What does CrowdTwist do?
CrowdTwist is an enterprise-scale loyalty management platform that enables organizations to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics. The platform is designed for enterprise customers seeking to improve customer retention and engagement through personalized loyalty experiences.
Is CrowdTwist a public or private company?
CrowdTwist is a private company. It is classified as corporate owned and is currently operating.
When was CrowdTwist founded?
CrowdTwist was founded in 2009. It employs 51 to 100 people.
Where is CrowdTwist based?
CrowdTwist is headquartered in New York, United States, in the North America region.
Who are CrowdTwist's main competitors?
Direct peers on record are Kobie Marketing, TapMango, Paytronix, Yotpo, Smile.io, Antavo, Annex Cloud, LoyaltyLion, Comarch Loyalty and SailPlay.
Does CrowdTwist have an API?
No public API is recorded for CrowdTwist.
What industry is CrowdTwist in?
CrowdTwist's product category is Loyalty Management Software. Its primary akta.pro industry code is THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle), with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 541840 and its SIC code is 7310.