MyStudyWeb
MyStudyWeb is the exclusive Swedish distributor of international EdTech products for K-12 schools and municipalities, combining its own Cartl\u00e4ggaren diagnostics and mystudyweb learning platform with brands like PASS, Matific, iMAL, myON, and WriteReader.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyStudyWeb does
MyStudyWeb Sweden AB is a privately held Swedish EdTech company founded in 2011 by CEO Mathias Crona and domiciled in Sweden (Swedish Aktiebolag, org.nr. 556863-5949). The company operates as the exclusive Swedish distributor for a curated portfolio of international EdTech products targeted at Swedish schools (F-9 and upper secondary) and municipal school authorities (skolhuvudm\u00e4n). Its own proprietary technology consists of two integrated platforms: Cartl\u00e4ggaren, a norm-referenced, self-correcting diagnostic testing tool in mathematics, Swedish, and English that generates individualized learning recommendations (IAP), and the mystudyweb learning platform, which provides approximately 500 video lessons, over 10,000 self-correcting exercises, and a Drill skills module for grades 4-9. The Cartl\u00e4ggaren-to-mystudyweb pipeline is the technical backbone: diagnostic outputs automatically drive personalized task assignment in the learning platform.
Beyond its own products, MyStudyWeb distributes international brands including PASS and CAT4 (GL Education), Matific (F-6 mathematics), iMAL (multisensory phonics from Dybuster), Skriv och l\u00e4s (formerly WriteReader, creative writing), myON (Renaissance Learning digital library, 8,000+ titles), Orthograph (spelling training), and Mozaik (interactive 3D content). The PASS student well-being survey, developed with researchers at the University of Oxford and Cambridge, is described as being used in 35 countries with nearly 2 million surveys conducted over five years.
The business model is B2B subscription licensing sold directly to Swedish schools and municipalities through a structured test/demo/order funnel on the company website, with annual billing and quote-based pricing (no public price list). Technology runs on AWS infrastructure (data stored in Sweden and Ireland) with GDPR-compliant EU residency and ISO-certified data networks. The go-to-market is content-driven, combining an active blog, newsletter, social media (Facebook, Instagram, LinkedIn), webinars, demo bookings, and exhibition at industry events such as BETT London. The company currently operates exclusively in Sweden with no disclosed funding, parent company, or institutional investors.
MyStudyWeb firmographics
Firmographics- Name
- MyStudyWeb
- Legal name
- MyStudyWeb Sweden AB
- Website
- https://mystudyweb.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyStudyWeb is the exclusive Swedish distributor of international EdTech products for K-12 schools and municipalities, combining its own Cartl\u00e4ggaren diagnostics and mystudyweb learning platform with brands like PASS, Matific, iMAL, myON, and WriteReader.
- Ownership category
- akta.pro rank
MyStudyWeb industry classification
Industry- Product category
- Educational Technology / EdTech Distribution
- NAICS
- All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Formative & Benchmark Assessment Content (K–12) (EDAGADAH), Assessment, Testing & Exam Prep Publishing (MPAJABAF), Assessment & Item Writing / Test Content Development (EDAGAKAE)
Keywords
Where MyStudyWeb is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
MyStudyWeb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- EdTech product licensing and distribution (Sweden): MyStudyWeb acts as the exclusive Swedish distributor for multiple international EdTech products (PASS, CAT4, iMAL, Matific, Mozaik, Skriv och Läs, myON, Orthograph). Revenue is generated through school and municipality licensing contracts, likely on a per-seat or school-license basis, with subscription or annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School/municipality license — not publicly priced |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MyStudyWeb product offering
Product offeringCore offering
MyStudyWeb distributes and curates a portfolio of proprietary and international educational software products for the Swedish school market. The company sells its own assessment and learning platforms (e.g., mystudyweb, Kartläggaren) alongside licensed third-party solutions covering literacy, mathematics, cognitive abilities testing, and digital classroom content, targeted at Swedish F-9 schools, upper secondary schools, and municipalities.
Product overview
MyStudyWeb is a Swedish distributor of leading international EdTech products whose own portfolio consists of two proprietary platforms — Kartlaggaren (a diagnostic testing tool in mathematics, Swedish, and English, used for whole-school screening) and mystudyweb (a digital learning material for grades 4–9 with video lessons, exercises, and a Drill module) — plus the distributed international product PASS (a norm-referenced student attitudinal survey developed with researchers at Oxford and Cambridge). These core products are tightly integrated: Kartlaggaren's diagnostic results feed directly into mystudyweb's individualised work plans, while PASS provides complementary whole-school wellbeing data. MyStudyWeb also distributes a curated selection of international EdTech products including Matific (adaptive mathematics for F–6), iMAL (multisensory phonics for early literacy), Skriv och las (research-based creative writing tool, formerly WriteReader), CAT4 (cognitive abilities testing), Orthograph (spelling skills training), myON (digital English library with 8,000+ titles), and Mozaik (interactive 3D content). The company operates exclusively in Sweden and also facilitates access to LearnLab.
Differentiator
Problem solved
Functional benefit
Products and services
- mystudyweb
- Kartläggaren
- Matific
- iMAL
- Skriv och Läs
- CAT4
- Orthograph
- myON
- Mozaik
- PASS
Quantifiable outcome
- Students who complete PASS show improved identification of at-risk students and more targeted student health interventions
- +2 more outcomes
Companies that use MyStudyWeb
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
MyStudyWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MyStudyWeb partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and supporting.
- WriteReadercoreWriteReader (Danish company) and MyStudyWeb entered a distribution agreement where MyStudyWeb became the exclusive Swedish distributor for WriteReader's product, which was renamed 'Skriv och Läs' for the Swedish market. WriteReader/Skriv och Läs is used in over half of Danish schools, in Oslo and other Norwegian municipalities, and in hundreds of US schools.
- GL EducationcoreGL Education is the UK's largest provider of formative assessments and the original developer of PASS (Pupil Attitudes to Self and School). MyStudyWeb is the Swedish distributor for PASS, which is based on research from University of Oxford and Cambridge and used in 35 countries with nearly 2 million surveys conducted in the past 5 years.
- MatificcoreMatific is an award-winning, research-based mathematics learning platform (F-6). MyStudyWeb is the Swedish distributor. Matific features an AI Assistant, adaptive activities, and thousands of interactive exercises. The product won awards and is developed with educational research input.
- Renaissance Learning (myON)majorRenaissance Learning provides myON, a digital English library with over 8,000 books. MyStudyWeb distributes myON in Sweden. Used by over 5 million students globally each year. Available in multiple languages with both digital reading and audio read-aloud capabilities.
- Amazon Web ServicessupportingMyStudyWeb uses AWS for data storage on servers in Sweden and Ireland. Under exceptional circumstances (e.g., court decisions in the USA), personal data may be transferred to the USA under EU standard contractual clauses.
- Specialpedagogiska Skolmyndigheten (SPSM)supportingIn 2019, a project was conducted with support from the Swedish Special Educational Needs Agency (SPSM) to improve the usability of mystudyweb for students with reading/writing difficulties, NPF (ADHD, AST), students needing help with delimitation and initiation, and students needing to train working memory.
- iMAL / Imal ABcoreiMAL is an individually adapted phonics method for early reading and writing instruction. MyStudyWeb distributes iMAL in Sweden. The method uses multi-sensory learning and was developed with pedagogical expertise.
- CAT4 (GL Education)coreCAT4 is a cognitive abilities test offered by GL Education and distributed by MyStudyWeb in Sweden. It helps schools identify gifted students and understand the type of support or additional challenge needed.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
MyStudyWeb competitors and assessment
Company assessmentDirect peers
- Skooler: Finnish-Norwegian EdTech company providing learning management systems, assessment tools, and communication platforms for K-12 schools in Nordic markets. Directly comparable to MyStudyWeb in targeting Nordic municipalities with integrated school digital platforms.
- Eduhouse Oy: Finnish educational technology company offering e-learning platforms and digital training content for schools and vocational education. Comparable to MyStudyWeb as a Nordic-region digital learning content distributor serving educational institutions.
- Gleerups Utbildning: Leading Swedish educational publisher offering digital and print learning materials, assessment tools, and teacher resources for K-12. Directly comparable to MyStudyWeb as a Swedish K-12 educational content and tools provider serving schools and municipalities.
Broad incumbents
- Imagine Learning: Large US-based K-12 EdTech company providing supplemental digital curricula, assessment tools, and learning platforms. Comparable in offering category (adaptive learning, assessment, literacy/math) though operates globally at much larger scale than MyStudyWeb.
- Vitec Software Group: Swedish vertical software group with multiple education-focused business units serving Nordic schools, municipalities, and educational institutions. Adjacent peer operating in the broader Nordic education software market at significantly larger scale.
- Houghton Mifflin Harcourt: Global K-12 educational publisher and EdTech provider offering curricula, assessments, and digital learning platforms. Comparable in product mix (assessment + digital learning content) to MyStudyWeb, though at vastly larger scale and primarily operating in US market.
- Sanoma Corporation: Finnish-based learning solutions provider operating across Nordic and European markets with digital learning platforms, educational content, and assessment tools. Comparable to MyStudyWeb in serving K-12 with integrated digital curriculum and assessment offerings.
- Bonnier Education: Major Nordic educational publisher providing textbooks, digital learning platforms, and assessment tools for K-12. Overlaps with MyStudyWeb's portfolio in Swedish school content distribution but operates at significantly larger scale across multiple Nordic markets.
Emerging players
- Teacher Created Materials: Educational publisher offering literacy and content resources for K-12, with growing international presence. Comparable to MyStudyWeb's distributed products (myON, Skriv och Läs) in providing reading and literacy content to schools.
Regional players
- Knowit Education: Nordic IT consultancy with significant education sector presence providing digital solutions to schools and municipalities across Scandinavia. Comparable to MyStudyWeb in serving Nordic K-12 digital transformation needs but as a consultancy rather than product company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MyStudyWeb social profiles
Digital presenceMyStudyWeb compliance and trust
Trust signalCompliance2 records
MyStudyWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyStudyWeb leadership team
Management profileNumber of profiles
Profiles1 record
MyStudyWeb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyStudyWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyStudyWeb
What does MyStudyWeb do?
MyStudyWeb distributes and curates a portfolio of proprietary and international educational software products for the Swedish school market. The company sells its own assessment and learning platforms (e.g., mystudyweb, Kartläggaren) alongside licensed third-party solutions covering literacy, mathematics, cognitive abilities testing, and digital classroom content, targeted at Swedish F-9 schools, upper secondary schools, and municipalities.
Is MyStudyWeb a public or private company?
MyStudyWeb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyStudyWeb founded?
MyStudyWeb was founded in 2011. It employs 1 to 10 people.
Where is MyStudyWeb based?
MyStudyWeb is headquartered in Stockholm, Sweden, in the Europe region.
How does MyStudyWeb make money?
One revenue line is on record: edTech product licensing and distribution (Sweden).
Who are MyStudyWeb's main competitors?
Direct peers on record are Skooler, Eduhouse Oy and Gleerups Utbildning. Broad incumbents are Imagine Learning, Vitec Software Group, Houghton Mifflin Harcourt, Sanoma Corporation and Bonnier Education. Teacher Created Materials is listed as an emerging player. Knowit Education is listed as a regional player.
Does MyStudyWeb have an API?
No public API is recorded for MyStudyWeb.
What industry is MyStudyWeb in?
MyStudyWeb's product category is Educational Technology / EdTech Distribution. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAGADAH, Formative & Benchmark Assessment Content (K–12). Its NAICS code is 61169 and its SIC code is 8200.