Village Nurseries

What Village Nurseries does

Village Nurseries operates as a wholesale plant nursery business under the operating name Everde Growers, producing and distributing ornamental plants, trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit varieties to landscape professionals and garden centers/retailers across the United States. The company runs 15 farm locations across four states — California, Florida, Texas, and Oregon — managing 6,700 acres of production capacity and producing approximately 33 million plants annually across 5,000 unique plant selections. The headquarters is registered in Houston, Texas (P.O. Box 925279, Houston, TX 77292), with farm operations distributed across nine California sites, three Florida sites, two Texas sites, and one Oregon site.

The company's product offering is organized around seven branded plant collections: five proprietary brands (Better Boxwood®, Citrus Delights™, Plush Petal™ Hydrangeas, Sweet Select®, and Vista Hill™ Tree Collection) and two inbound-licensed lifestyle brands (Southern Living® Plant Collection and Sunset® Plant Collection). Production relies on horticultural growing methods and pruning practices rather than any disclosed software, AI, or digital platform; the company has no APIs, no integrations, no AI modalities, and no documented digital technology stack. The underlying technical capability is domain specialization in plant cultivation at industrial scale, supported by 160 years of combined experience across the growing team.

The business operates a sales-led, direct-to-B2B go-to-market model. Pricing is quote-based and not publicly disclosed, with sales executed through a dedicated sales team reachable at 800-542-0209 and supported by separate general (713-613-5600) and transportation (979-677-3080) contact lines. Customer-facing engagement is supplemented by organic social channels (LinkedIn, Instagram, Facebook, YouTube) and an online plant library functioning as a catalog and brand-awareness surface rather than a transaction channel. The revenue model is wholesale plant sales with no direct-to-consumer channel disclosed. No revenue figures, funding events, ownership structure, or executive leadership data have been publicly disclosed in the source material.

Name

Village Nurseries

Legal name

Everde Growers

Website

https://villagenurseries.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Village Nurseries (operating as Everde Growers) is a wholesale plant nursery producing 33 million plants annually across 5,000 SKUs on 6,700 acres at 15 farm locations spanning California, Florida, Texas, and Oregon, serving landscape professionals and garden centers via direct B2B sales.

Ownership category

akta.pro rank

Product category

Wholesale Plant Nursery

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Forest Nurseries & Tree Seedling Production (IMAMAAAC)

Keywords

• Wholesale plant nursery
• Ornamental plant production
• Landscape plant supply
• Horticulture wholesale
• Commercial plant grower

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Plant Sales: Wholesale plant production and distribution through branded plant collections including Better Boxwood, Citrus Delights, Plush Petal Hydrangeas, Southern Living Plant Collection, Sunset Plant Collection, Sweet Select, and Vista Hill Tree Collection. Revenue generated from bulk plant sales to landscape professionals and retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Village Nurseries is a wholesale plant nursery producing trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit plants across 6,700 acres of farmland at 15 locations in California, Florida, Texas, and Oregon. The company grows approximately 33 million plants per year spanning 5,000 unique selections, organized into seven branded plant collections (Better Boxwood®, Citrus Delights™, Plush Petal™ Hydrangeas, Southern Living® Plant Collection, Sunset® Plant Collection, Sweet Select®, and Vista Hill™ Tree Collection). Its products are sold wholesale to landscape professionals, contractors, garden centers, and retail nurseries through a dedicated sales team.

Product overview

Everde Growers operates as a horticulture company with a coast-to-coast footprint across 6,700 acres in production at 15 farm locations in Texas, Florida, California, and Oregon. The company produces over 33 million plants annually across 5,000 unique plant selections. Their product portfolio spans multiple categories including trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit. The offering consists of a unified wholesale plant nursery business organized around seven branded plant collections: Better Boxwood® (ornamental shrubs), Citrus Delights™ (citrus trees), Plush Petal™ Hydrangeas (flowering shrubs), Southern Living® Plant Collection and Sunset® Plant Collection (lifestyle-branded plant lines), Sweet Select® (curated ornamental varieties), and Vista Hill™ Tree Collection (resilient trees for southern climates). These branded collections are complemented by an extensive general inventory available through their plant library and availability systems.

Differentiator

Problem solved

Functional benefit

Brands

• Better Boxwood®: A branded boxwood plant collection.
• Citrus Delights™
• Plush Petal™ Hydrangeas
• Southern Living® Plant Collection
• Sunset® Plant Collection
• Sweet Select®
• Vista Hill™ Tree Collection

Products and services

• Better Boxwood® A branded plant collection offering improved boxwood varieties for ornamental landscape applications, sold wholesale to landscape professionals and retail garden centers.
• Citrus Delights™ A branded citrus plant collection featuring fruit-bearing trees and ornamental shrubs, sold wholesale for landscape and retail applications.
• Plush Petal™ Hydrangeas A branded hydrangea plant collection featuring ornamental flowering shrubs with plush petal varieties, sold wholesale to landscape professionals and retailers.
• Southern Living® Plant Collection A licensed plant collection endorsed by Southern Living magazine, featuring plants suited for southern U.S. climates, sold wholesale to landscape professionals and garden centers.
• Sunset® Plant Collection A licensed plant collection associated with Sunset magazine, featuring plants suited for western U.S. climate zones, sold wholesale to landscape professionals and retailers.
• Sweet Select® A branded plant selection program featuring curated premium ornamental and fruit varieties, sold wholesale to landscape professionals and garden centers.
• Vista Hill™ Tree Collection A branded tree collection engineered for resilience and built to thrive in challenging heat and variable climates of the southern United States, sold wholesale for landscape and retail use.
• Wholesale Plant Inventory (A-Z Plant Library) A general wholesale plant inventory of approximately 5,000 unique selections including trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit, sold wholesale to landscape professionals, contractors, and garden centers across the U.S.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor.

• Texas Nursery & Landscape Association (TNLA)minorOthersMembership organization supporting the nursery and landscape industry in Texas
• Plant SelectminorOthersPlant selection program for western regions
• Colorado Nursery and Greenhouse Association (CNGA)minorOthersIndustry membership organization for Colorado nurseries and greenhouses
• National Nurserymen Broker Association (NNBA)minorOthersNational trade association for nursery brokers
• International Society of Arboriculture (ISA)minorOthersProfessional organization for arborists and tree care professionals
• Louisiana Nursery and Landscape Association (LNLA)minorOthersState industry association for Louisiana nurseries and landscape professionals
• Florida Nursery, Growers and Landscape Association (FNGLA)minorOthersState industry association for Florida nurseries, growers, and landscape professionals
• Go TexanminorOthersTexas agricultural marketing program
• California Landscape Contractors Association (CLCA)minorOthersState industry association for California landscape contractors
• Association of Professional Landscape Designers (APLD)minorOthersProfessional association for landscape designers
• Arizona Nursery AssociationminorOthersState industry association for Arizona nurseries
• American Society of Landscape Architects (ASLA)minorOthersProfessional association for landscape architects
• Master Nursery Garden CenterminorChannel Partner/ Reseller/ DistributorGarden center purchasing cooperative and marketing organization
• Oregon Association of Nurseries (OAN)minorOthersState industry association for Oregon nurseries
• Plant California AllianceminorOthersCalifornia plant industry alliance and marketing organization
• Spring Meadow Nursery (SYF)minorOthersNursery breeding and plant development company

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies including nursery stock, irrigation, and hardscape to landscape professionals. Adjacent rather than direct — a key channel customer of Everde and a consolidator in the broader landscape value chain.
• Costa Farms: Large diversified horticulture producer of indoor, outdoor, and tropical plants sold through mass-market retail. Broader scale and channel mix than Everde, with overlapping production capabilities and customer base in landscape/garden retail.

Direct peers

• Monrovia Nursery Company: One of the largest wholesale growers in the U.S., producing branded ornamental shrubs, trees, and perennials for landscape professionals and retailers. Directly comparable to Everde in business model, customer base, and proprietary-branded plant strategy.
• Prides Corner Farms: Wholesale nursery supplying container-grown shrubs, perennials, trees, and edibles to garden centers and landscape customers in the Eastern U.S. Directly comparable in business model and customer segments, though with regional production concentration.
• Bailey Nurseries: Large wholesale nursery producing trees, shrubs, and the Endless Summer® hydrangea collection for landscape and retail customers across North America. Comparable to Everde in scale, branded genetics, and direct-to-landscape distribution.
• Greenleaf Nursery Company: Wholesale container and field-grown nursery producing ornamentals, shrubs, and trees for landscape and garden center customers. Closely comparable in product mix, B2B sales motion, and multi-region U.S. production footprint.
• Star Roses and Plants (Conard-Pyle): Wholesale nursery specializing in branded roses, perennials, and shrubs (e.g., Knock Out® roses) sold through garden centers and landscapers. Directly comparable in branded genetics and B2B wholesale channels.
• Spring Meadow Nursery: Wholesale grower of flowering shrubs and the Proven Winners® ColorChoice® line, selling liners to finished growers and landscape channels. Directly comparable as a branded genetics-led wholesale nursery serving similar B2B customers.
• Iseli Nursery: Specialty wholesale grower of conifers, Japanese maples, and ornamental trees sold to garden centers and landscape professionals. Comparable as a branded, genetics-forward wholesale nursery serving Everde's same B2B channels.
• Woodburn Nursery & Azaleas: Wholesale nursery in Oregon producing azaleas, rhododendrons, and ornamental shrubs for garden centers and landscapers. Comparable in B2B wholesale model and Oregon-based production, partially overlapping Everde's Pacific Northwest footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/EverdeGrowers
• Facebookfacebook.com/villagenurserieswholesale
• LinkedInlinkedin.com/company/village-nurseries
• Instagraminstagram.com/everdegrowers
• Xx.com/villagenursries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Nurseries