Kuga Electrical

What Kuga Electrical does

Kuga Electrical (also operating as Kuga Energy and 13KUGA) is an Australian commercial solar EPC company founded in 2016 and headquartered in Keysborough, Victoria. The company designs, procures, and installs large-scale commercial and industrial solar PV systems (100kW to over 1.5MW per site) along with battery energy storage systems (BESS), LED lighting upgrades, commercial heat pumps, EV chargers, solar carports, ground-mount (including single-axis tracking) systems, microgrids, and off-grid solar infrastructure. It is a Clean Energy Council-accredited Solar Retailer and holds electrical contractor licences in VIC, NSW, QLD, TAS, and ACT, with offices in Keysborough VIC, Kings Park NSW, and Berrinba QLD, plus a procurement and supply chain office in Eastwood, Philippines, and a full-time procurement presence in China.

The company's revenue model is predominantly one-time project-based EPC delivery, augmented by recurring Solar PPA referral fees (third-party-owned systems) and rebate management services (STCs, LGCs, VEECs). Notable completed projects include a 1.5MW rooftop + 5.7MWh Sungrow battery installation at a Melbourne shopping centre, a 1.56MW single-axis tracking ground-mounted system generating 2,608 MWh/year, a 1.27MW meat packer facility in Victoria, a 1.022MW Americold cold storage facility in Queensland, an 845kW portfolio across six aged care sites, and the award-winning multi-storey carpark and rooftop solar system at Wagga Wagga Hospital NSW. Kuga's vertically integrated in-house model covers civil, electrical, and mechanical works, enabling rapid turnaround (e.g., a 1.2MW project completed in 10 weeks) and complex custom engineering such as inverter stations built directly above main switchboards.

Kuga's go-to-market is direct enterprise field sales targeting commercial and industrial customers in manufacturing, cold storage, food processing, healthcare/aged care, retail/shopping centres, and remote/off-grid operations, supported by an inside sales team reachable via phone (13 5842) and website consultation booking. The company is privately held with no disclosed institutional investors or external funding, and was recognised with six awards at the 2023 Master Electricians Australia Electrical Industry Excellence Awards, including the National Award for Clean Energy Project of the Year (NSW) and Master Electrician of the Year (NSW).

Name

Kuga Electrical

Legal name

Kuga Electrical

Website

https://13kuga.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuga Electrical (Kuga Energy) is an Australian commercial solar EPC company that designs and installs multi-MW rooftop, ground-mount, and battery storage systems for commercial and industrial customers across VIC, NSW, QLD, TAS, and ACT. Founded 2016, headquartered in Keysborough VIC, with 11-50 employees.

Ownership category

akta.pro rank

Product category

Commercial Solar EPC (Engineering, Procurement and Construction)

NAICS

Power and Communication Line and Related Structures Construction (237130), Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Electrical Balance-of-Plant EPC (MV Collection, Cabling, Earthing, Lighting) (EUAEADAB)

Keywords

• Commercial solar EPC
• Battery energy storage
• Rooftop solar installation
• LED lighting upgrades
• Commercial heat pumps

Headquarters

HQ city

Keysborough

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Solar Installation (EPC): Engineering, procurement, and construction of large-scale commercial solar PV systems (rooftop, ground-mount, carport). Revenue is project-based, earned upon completion of installation. Projects range from 100kW to over 1.5MW per site.
2. Battery Energy Storage Systems (BESS): Design and installation of commercial battery storage systems, including Sungrow, Tesla Powerwall, Alpha, and Q CELLS battery products. Often bundled with solar PV installations or delivered as standalone retrofits.
3. LED Lighting Upgrades: Commercial LED lighting installation and upgrade services for warehouses, offices, and industrial facilities, often rebated through state energy efficiency programs.
4. Commercial Heat Pump Installation: Installation of commercial hot water heat pump systems, eligible for Victorian Energy Upgrades (VEU) and NSW Energy Saving Scheme (ESS) certificates.
5. EV Charger Installation: Commercial electric vehicle charging station installation services.
6. Solar PPA (Power Purchase Agreement): Kuga Energy arranges third-party PPA providers for commercial customers. The PPA provider finances, owns, and operates the solar system; the customer purchases electricity at a fixed rate below grid prices. Kuga earns referral/arrangement fees and installation revenue.
7. Solar Rebate Management (STCs/LGCs/VEECs): As a CEC-approved retailer, Kuga manages the surrender of STCs and LGCs on behalf of customers, reducing upfront system costs. Victorian VEEC program rebates are also facilitated for eligible installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kuga Electrical designs, supplies, and installs large-scale commercial solar PV systems (rooftop, ground-mount, single-axis tracking, and carport), battery energy storage systems, LED lighting upgrades, commercial heat pumps, and EV chargers for Australian businesses. The company delivers projects on a turnkey EPC basis with in-house civil, electrical, and mechanical execution, and offers solar PPA financing and rebate management as supporting commercial mechanisms.

Product overview

Kuga Electrical (Kuga Energy) is a commercial solar EPC company offering integrated renewable energy solutions primarily for commercial and industrial clients across Australia. The portfolio centers on Commercial Solar Installation as the core product, supported by Battery Energy Storage Systems (including proprietary STORION products, Tesla Powerwall, and Alpha batteries) for energy independence and peak shaving. The company provides a comprehensive suite of add-on services including EV Chargers, LED Lighting, Commercial Heat Pumps, Solar PPA financing, Solar Carports, Off-Grid Systems, Ground Mount Systems, Solar Microgrids, Solar Farms, Business Solar Rebates, Energy Audits, Power Factor Correction, and New Construction services. Services are delivered through a vertically integrated in-house model covering civil, electrical, and mechanical works, with operations across Victoria, NSW, Queensland, and the Philippines. The company also offers Solar Power Purchase Agreements enabling zero-capital solar installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Solar Installation (EPC)
• Battery Energy Storage System (BESS) Design and installation of commercial battery energy storage systems (BESS) for peak shaving, backup power, demand charge reduction, and grid support, including STORION T50 (34.4-1032.2 kWh), STORION T30 (28.7-68.8 kWh), and SMILE5 (2.9-60.6 kWh) products, often bundled with solar PV installations or delivered as standalone retrofits.
• Commercial LED Lighting Upgrades Commercial LED lighting installation and upgrade services for warehouses, offices, and industrial facilities, delivered as a standalone energy-efficiency offering or alongside solar projects and supported by state rebate programs such as VEU and ESS.
• Commercial Heat Pump Systems Supply and installation of commercial hot water heat pump systems that use ambient air to heat water, using 65-70% less energy than traditional electric water heaters; suitable for commercial buildings and eligible for VEU/ESS rebates.
• EV Charging Infrastructure Commercial electric vehicle charging station installation for workplaces, retail, hospitality, and fleet operators, often combined with solar and battery installations.
• Solar Carport Installations Solar PV installed on carport structures to provide shaded parking while generating on-site renewable energy, often combined with rooftop solar for larger commercial sites such as hospitals and shopping centres.
• Ground-Mount Solar Systems (including single-axis tracking) Ground-mounted solar PV systems, including single-axis tracking installations that increase yield by approximately 30% compared to fixed-tilt, used at sites such as the 1.56MW cold storage project.
• Off-Grid Solar Systems Standalone off-grid solar systems combining solar PV, battery storage, and backup generation for remote industrial, mining, and agricultural sites where grid connection is impractical or unreliable.
• Solar Microgrids Localised energy grids integrating solar PV, battery storage, control systems, and distribution infrastructure to provide energy independence and resilience for remote or critical-load sites.
• Solar Farm Installations Large-scale solar power station (solar farm) installations for utility and commercial-scale renewable energy generation, delivered through Kuga's EPC model.
• Solar Power Purchase Agreement (PPA) Solar Power Purchase Agreement arrangement that allows commercial customers to deploy solar with no upfront capital, paying a fixed cents/kWh rate (15.1-21.7c/kWh across 10-20 year terms) below grid rates (~27.69c/kWh), with Kuga earning installation revenue and arrangement fees.
• Business Solar Rebate Management End-to-end management of government solar incentives for commercial customers, including Small-scale Technology Certificates (STCs), Large-scale Generation Certificates (LGCs), and Victorian Energy Efficiency Certificates (VEECs) to lower upfront system costs.
• Commercial Energy Audits Professional commercial energy audits that evaluate current power usage, identify solar, battery, LED, and heat pump optimisation opportunities, and provide actionable recommendations to reduce operating costs.
• Power Factor Correction Electrical power factor correction services that improve power quality and reduce demand charges and energy costs for commercial and industrial sites.
• New Construction Solar Integration Solar and energy solutions integrated into new commercial building construction projects, designed and delivered by Kuga's EPC team in coordination with builders and developers.

Quantifiable outcome

• Reduces daytime electricity consumption by 60–80% for commercial solar customers
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Industry Partners (unspecified solar panel manufacturers)coreTechnology or IntegrationKuga Electrical partners with major solar panel manufacturers including Jinko, Hanwha Q.Cells, SunPower, LONGi, Seraphim, REC, Risen, Trina, and Astronergy for panel supply. Works with inverter manufacturers including Sungrow, SolarEdge, Huawei, SMA, ABB, Fronius, Goodwe, Sofar, and Growatt. Battery partners include Tesla Powerwall, Alpha, LG Chem, and Q CELLS. Partnerships are ongoing commercial supply relationships supporting Kuga's EPC delivery model.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tesla Energy: Global provider of commercial solar, Powerwall/Powerpack battery storage, and EV charging — including in Australia. Competes with Kuga across the bundled C&I solar + battery + EV charging stack, but with global scale and a proprietary hardware ecosystem.
• Origin Energy: Major Australian utility and energy retailer offering commercial solar and battery solutions alongside electricity retail. Overlaps with Kuga's C&I solar EPC offering but operates as a diversified incumbent rather than a focused specialist.
• AGL Energy: One of Australia's largest integrated energy companies offering commercial solar, batteries, and PPA products as part of a broad retail and generation portfolio. Competes with Kuga in the C&I solar and battery market but with much greater scale, capital, and brand reach.
• ENGIE Australia: Global energy services company with Australian operations in commercial solar, batteries, and energy efficiency. Overlaps with Kuga's enterprise decarbonisation offerings as part of a much broader energy services portfolio.

Direct peers

• Energus: Australian commercial solar and energy efficiency specialist focused on C&I customers with multi-state delivery capability. Directly comparable in customer segment, product mix (solar + LED + energy efficiency), and project-based delivery model.
• Todae Solar: One of Australia's largest commercial and industrial solar EPC companies, delivering multi-MW rooftop and ground-mount solar installations. Directly comparable to Kuga in target customer (C&I enterprises), service offering, and project scale.
• Phocas Energy: Australia-based commercial and industrial solar EPC contractor with operations across multiple states. Directly comparable in scale, service offering, and target verticals (manufacturing, logistics, retail).
• GI Energy: Australian energy services company delivering commercial solar, battery storage, and efficiency solutions to enterprises. Comparable offering and customer base to Kuga, with similar focus on multi-state project execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kugaelectrical
• Facebookfacebook.com/13KUGA
• LinkedInlinkedin.com/company/kuga-electrical

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuga Electrical