NETIO products
NETIO products a.s. is a Czech Republic-based manufacturer of professional smart PDUs, power strips, and smart power cables with LAN/Wi-Fi connectivity, multi-protocol Open API integration, and a paid NETIO Cloud SaaS, serving IT, Pro AV, building automation, and digital signage integrators worldwide.
- Company typePrivate
- Founded2014
- HeadquartersModrany, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NETIO products does
NETIO products a.s. is a privately held Czech Republic-based manufacturer of professional smart power sockets, power distribution units (PDUs), power strips, and smart power cables designed for remote on/off control, per-outlet metering, and automated restart of connected electrical equipment. The company was established in 2014 and is headquartered in Prague/Modrany, with a workforce of 11-50 employees. Its product portfolio spans five hardware families (PowerPDU rack-mount units, PowerCable smart cables, PowerBOX power strips, PowerDIN DIN-rail devices, and 3-Phase PDUs), all of which embed network controllers supporting LAN and Wi-Fi connectivity, embedded web servers, and a multi-protocol Open API (JSON, XML, MQTT, MQTT-flex, Modbus/TCP, SNMP v1/v3, Telnet, URL API). Differentiated features include ZVS/ZCS zero-cross switching for relay longevity, sub-1% power metering accuracy, WatchDog IP and power-consumption monitoring, scheduled switching, and Lua-scriptable Condition & Rules automation. The product surface is backed by NETIO Cloud, a paid TLS-secured SaaS service for remote fleet management, plus mobile and discovery utilities.
NETIO monetizes through two streams: one-time hardware sales via direct e-commerce (shop.netio.eu and shop.netio-us.com), authorized global distributors, and a channel of AV and system integrators, and recurring NETIO Cloud subscription revenue. Target customers are IT infrastructure operators, Pro AV integrators, facility managers, and digital signage network operators. Distribution is multi-channel: direct, distributor, and integrator, with flagship Pro AV trade show presence (InfoComm, ISE) and an integration ecosystem of 20+ named partners spanning AV control (Crestron, Control4, ELAN, Neets, Kramer, RTI, SAVANT, QSC Q-Sys, Biamp, Utelogy, Atlona, SKAARHOJ), building automation (Loxone, HSYCO, Domoticz), and IT monitoring (Zabbix, Nagios, Prometheus, Grafana, Paessler PRTG, SCADA, Microsoft Azure). The company carries comprehensive worldwide certifications (UL, FCC, CSA, CB, KC, AS/NZS, RoHS, EMC, ICES) and TAA compliance on selected US-market SKUs. Břetislav Bakala is CEO. No external funding rounds, M&A activity, or ownership changes are disclosed; the company appears to be an independent, cash-flow-funded specialty hardware OEM.
NETIO products firmographics
Firmographics- Name
- NETIO products
- Legal name
- NETIO products a.s.
- Website
- https://netio-products.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NETIO products a.s. is a Czech Republic-based manufacturer of professional smart PDUs, power strips, and smart power cables with LAN/Wi-Fi connectivity, multi-protocol Open API integration, and a paid NETIO Cloud SaaS, serving IT, Pro AV, building automation, and digital signage integrators worldwide.
- Ownership category
- akta.pro rank
NETIO products industry classification
Industry- Product category
- Smart Power Distribution Units (PDUs)
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Switchgear & Switchboard Apparatus (3613), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)
- akta.pro secondary industry
- Power Distribution Units (PDUs) & Rack Power (HDACAJAC)
Keywords
Where NETIO products is headquartered
LocationHeadquarters
- HQ city
- Modrany
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
NETIO products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of smart PDUs, power strips, smart power cables, and accessories. Products range from basic switched PDUs to advanced metered PDUs with multiple outputs. Includes rack mount kits, temperature sensors, and power adapters.
- NETIO Cloud Service: Paid cloud subscription service for remote device management, monitoring, and control. Provides multi-user access, role-based permissions, historical power data, and remote firmware upgrades. Communication secured via MQTTs/TLS on port 8883.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NETIO Cloud subscription service (paid) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
NETIO products product offering
Product offeringCore offering
NETIO designs and manufactures professional smart power sockets, power strips, and Power Distribution Units (PDUs) with LAN/WiFi connectivity for remote on/off switching, per-outlet power metering, and automated device restart. The hardware portfolio spans PowerPDU (4 and 8 port rack-mount units), PowerCable (smart cables), PowerBOX (power strips), PowerDIN (DIN-rail mounted smart power controllers), and 3-Phase PDU families, and is complemented by the NETIO Cloud SaaS service, the NETIO Mobile 2 app (iOS/Android), the NETIO Discover utility, and an Open API supporting 15+ M2M protocols for third-party integration.
Product overview
NETIO products a.s. is a Czech Republic-based manufacturer of professional smart power sockets, power strips, and Power Distribution Units (PDUs) for remote power management. The product portfolio includes multiple interconnected product families: PowerPDU family (rack-mounted PDUs in 4-port and 8-port configurations with various outlet types including IEC-320 C13, NEMA 5-15R, powerCON, and Type F/Schuko), PowerCable family (compact smart power cables with dual and single outlet options), PowerBOX family (smart power strips for non-rack installations), PowerDIN family (DIN rail-mounted electricity meters with I/O), and 3-Phase family for three-phase power distribution. All hardware products are supported by the NETIO Cloud service (paid remote access), NETIO Mobile 2 app (iOS/Android), NETIO Discover utility, and the Open API supporting multiple M2M protocols. The products target IT data centers, AV installations, industrial applications, and building automation with features including remote switching, per-outlet power metering, watchdog functions, schedulers, and integration with third-party AV and automation systems.
Differentiator
Problem solved
Functional benefit
Brands
- PowerPDU: Power Distribution Units with LAN connectivity, available in various configurations (4/8 outputs, different socket types)
- PowerCable
- PowerBOX
- PowerDIN
- NETIO Cloud
- NETIO Discover
- NETIO Mobile 2
Products and services
- PowerPDU family — Professional rack-mount Power Distribution Units Professional Power Distribution Units (PDUs) with remotely controlled and metered power outlets for 19" rack installations, data centers, AV systems, and industrial applications. Includes 4-port models (PowerPDU 4PS, 4KS, 4PV, 4KB, 4PB) and 8-port models (PowerPDU 8QV, 8QS, 8KS, 8KF, 8QB, 8KB) with various outlet types, ZVS/ZCS switching, and WatchDog functions.
- PowerCable family — Compact smart power cable devices Compact smart power cable devices with remote power control and metering capabilities. Includes PowerCable 2KZ (LAN/WiFi, dual 110/230V output with DI/DO on terminal blocks, metering), PowerCable 2PZ (LAN/WiFi, dual 110/230V output, control), PowerCable 1Kx (WiFi smart socket for third-party system integration, metering and switching), PowerCable 2KB (NEMA outlets, metering and control), and PowerCable 2PB (NEMA outlets, control for US market).
- PowerBOX family — LAN-enabled smart power strips LAN-enabled smart power strips with multiple outputs for power control and metering in non-rack installations. Includes PowerBOX 4Kx (4 outputs with A/W/kWh/TPF metering, Open API integration) and PowerBOX 3Px (3 outputs with LAN control via web and Open API).
- PowerDIN family — DIN rail-mounted smart power devices DIN rail-mounted smart power devices combining electricity metering with I/O capabilities for industrial and building automation applications. Includes PowerDIN 4PZ (dual 230V/16A meter with LAN/WiFi, 4 independently switchable outputs), PowerDIN ZK3, and PowerDIN ZP3 (3-output industrial automation controllers).
- 3-Phase family (PowerPDU VK6, FK6) — Three-phase PDUs Three-phase PDUs (PowerPDU VK6 and PowerPDU FK6) for three-phase power distribution with remote control and metering capabilities for high-power industrial and data center applications.
- PDU for LED wall Specialized PDU solution designed for LED wall installations with remote power management capabilities for digital signage and Pro AV deployments.
- NETIO Cloud Secured cloud service for remote control and restarting of multiple NETIO PDUs, power strips, and cables from anywhere. TLS-secured MQTTs communication on port 8883, accessible via web browser at cloud.netio-products.com, supports unlimited devices, multi-user access with role-based permissions, historical power data, and remote firmware upgrades. Paid service hosted on European servers.
- NETIO Mobile 2 Mobile application for iOS and Android that controls individual 110/230V sockets of one or more NETIO PDU devices. Controls outputs (ON/OFF/RESET), reads power consumption data, manages weekly Scheduler, groups devices, and supports LAN discovery.
- NETIO Discover Windows utility software for discovering all NETIO products connected to LAN/WiFi. Displays IP and MAC addresses and configures DHCP/static IP settings; required for first installation.
- NETIO Open API Open API standard supporting multiple M2M protocols (JSON over HTTP, MQTT-flex, SNMP v1, SNMP v3, Modbus/TCP, XML over HTTP/S, URL API, Telnet, HTTP/S Push JSON, HTTP/S Push XML) for controlling NETIO devices from any interoperable device, software, or cloud. Documentation and protocol descriptions available on the NETIO download page and Wiki.
- NETIO T1 Sensor — External temperature sensor External temperature sensor accessory (IP67 probe, 3m cable, -20°C to +80°C range) for NETIO PDUs, enabling thermostat functions and temperature-based output switching.
Quantifiable outcome
- Relay lifetime extended through ZVS/ZCS zero-cross switching
- +2 more outcomes
Companies that use NETIO products
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
NETIO products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability3 records
Feature9 records
NETIO products partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- CrestroncoreCrestron AV control systems integrate with NETIO PDUs through SIMPL blocks and drivers, enabling power control of connected equipment from Crestron touch panels and control systems. Used in professional AV installations.
- Control4coreControl4 home automation systems can control NETIO power sockets and PDUs for integrated power management in residential and commercial installations.
- NeetscoreNeets AV control systems (EcHo Plus and others) integrate with NETIO devices for AV applications, enabling control of power to presentation equipment.
- ELANcoreELAN smart home and AV automation systems integrate with NETIO through driver support for power control of connected devices.
- BrightSigncoreBrightSign digital signage media players can control NETIO PDU outputs via plugin/driver, enabling automated power management for digital signage displays.
- AtlonamajorAtlona AV infrastructure products integrate with NETIO for power management in professional AV installations.
- KramermajorKramer AV products and K-Config software can be integrated with NETIO PDUs for combined AV distribution and power management.
- RTImajorRTI distributed control systems integrate with NETIO for power management in residential and commercial automation projects.
- SAVANTmajorSavant smart home and yacht automation systems integrate with NETIO devices for power measurement and control.
- SKAARHOJmajorSKAARHOJ broadcast control systems integrate with NETIO PDUs for power control in broadcast and production environments.
- UtelogymajorUtelogy AV management platform integrates with NETIO for monitoring and controlling power distribution in commercial AV installations.
- QsysmajorQSC Q-Sys audio and control platform integrates with NETIO for combined audio processing and power management solutions.
- LoxonemajorLoxone building automation systems can control NETIO power sockets using URL-API or Modbus/TCP protocols.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
NETIO products competitors and assessment
Company assessmentDirect peers
- Bachmann Group: German-based manufacturer of professional PDUs and power strips, including smart/metered variants for AV, IT, and office use — a close EU-based peer competing in similar channels and with comparable DIN-rail and rack-mount product lines.
- Vertiv (Geist): Vertiv, with the Geist intelligent PDU line, competes directly with NETIO in switched/metered rack PDUs for data centers and IT rooms, often bundled with UPS and DCIM software.
- APC by Schneider Electric: Schneider Electric's flagship smart-PDU and rack-power brand; competes head-to-head with NETIO in data-center, IT, and AV installations with switching, metered, and monitored PDUs. Global leader in intelligent power distribution with much broader portfolio (UPS, cooling, software).
- Server Technology (Legrand): Server Technology, a Legrand brand, specializes in high-amp intelligent PDUs for data centers — direct competition in the smart switched/metered PDU category where NETIO PowerPDU 8-series competes.
- ATEN International: ATEN provides professional AV/IT connectivity solutions including eco PDUs with remote switching and metering, overlapping NETIO in the Pro AV channel where both brands are specified by integrators.
- Raritan (Legrand): Raritan, part of Legrand's data, power, and control division, offers intelligent PDUs with per-outlet metering and switching for data centers and IT environments — a direct feature-and-channel competitor to NETIO PowerPDU products.
- CyberPower Systems: CyberPower manufactures switched and monitored PDUs alongside UPS systems, targeting the same IT and AV customer segments as NETIO with overlapping price points and feature sets.
- Eaton (including Tripp Lite): Eaton manufactures switched and metered rack PDUs under the Eaton and Tripp Lite brands, serving the same IT, data-center, and AV integrator channels as NETIO with comparable switching/metering functionality and global distribution.
Emerging players
- Digital Logger: US-based maker of network-controllable power switches and smart PDUs targeting IT and AV applications — a smaller, more specialized peer with similar remote-reboot and metering use cases as NETIO's PowerCable and PowerPDU lines.
- Ansmann Energy: European manufacturer of smart power solutions including switched PDUs and power strips for IT and AV markets; a smaller-scale peer with overlapping products but less depth in API/AV integration than NETIO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NETIO products social profiles
Digital presenceNETIO products compliance and trust
Trust signalCompliance11 records
NETIO products financial estimates
Financial estimateRevenue estimate
Valuation estimate
NETIO products leadership team
Management profileNumber of profiles
Profiles1 record
NETIO products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NETIO products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NETIO products
What does NETIO products do?
NETIO designs and manufactures professional smart power sockets, power strips, and Power Distribution Units (PDUs) with LAN/WiFi connectivity for remote on/off switching, per-outlet power metering, and automated device restart. The hardware portfolio spans PowerPDU (4 and 8 port rack-mount units), PowerCable (smart cables), PowerBOX (power strips), PowerDIN (DIN-rail mounted smart power controllers), and 3-Phase PDU families, and is complemented by the NETIO Cloud SaaS service, the NETIO Mobile 2 app (iOS/Android), the NETIO Discover utility, and an Open API supporting 15+ M2M protocols for third-party integration.
Is NETIO products a public or private company?
NETIO products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NETIO products founded?
NETIO products was founded in 2014. It employs 11 to 50 people.
Where is NETIO products based?
NETIO products is headquartered in Modrany, Czechia, in the Europe region.
How does NETIO products make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are NETIO Cloud Service.
Who are NETIO products's main competitors?
Direct peers on record are Bachmann Group, Vertiv (Geist), APC by Schneider Electric, Server Technology (Legrand), ATEN International, Raritan (Legrand), CyberPower Systems and Eaton (including Tripp Lite). Emerging players are Digital Logger and Ansmann Energy.
Does NETIO products have an API?
Yes. NETIO Open API supports M2M protocols for controlling power outputs and reading measurements: JSON over HTTP (default), MQTT-flex, SNMP v1, SNMP v3, Modbus/TCP, XML over HTTP(s), URL API (http get), Telnet, HTTP(s) Push JSON, HTTP(s) Push XML. One Open API protocol can be used at a time. The Open API allows controlling NETIO power sockets via any interoperable device, software or cloud. Documentation and protocol descriptions are available on the NETIO download page and Wiki (wiki.netio-products.com). Developer documentation is at www.netio-products.com/en/download.
What industry is NETIO products in?
NETIO products's product category is Smart Power Distribution Units (PDUs). Its primary akta.pro industry code is HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway), with a secondary code of HDACAJAC, Power Distribution Units (PDUs) & Rack Power. Its NAICS code is 335931 and its SIC code is 3613.