Seeds Training

What Seeds Training does

Seeds Training is a privately held, founder-owned educational training company founded in 1993 by Greg Evans and headquartered at 2358 University Avenue, San Diego, California. The firm is structured as a California for-benefit LLC that matches more than 30% of annual revenue to charitable service or educational causes, and it employs 101-250 people. Over 30 years it has delivered programs in 16 countries and built a catalog of curriculum spanning three parallel training tracks: youth programs for ages 9-18 (Star Series plus a four-level teen progression: apX, Leader Launch, Compass, and Pinnacle, alongside Common Ground Now, NatureWorks, and the GEAR UP Youth Leadership Summit), teacher professional development built around its proprietary HIT (Hook, Immerse, Transfer) Educator Training System across four levels (Classroom Toolbox, Learning Lab, Curriculum Incubator, Teaching Mastery), and parent training workshops (Learning Channels, GOAPE goal setting, Communication PowerTools, Brain Training, Coaching Your Child). Underlying technology is experiential, brain-based learning methodology embedded in human-delivered proprietary frameworks; there is no app, no API, and no AI/ML capability referenced.

The business generates revenue primarily through professional-services fees for in-person workshops, multi-day intensives, and custom engagements, with named customers including GEAR UP state programs (Oregon, Washington, Georgia, 4 LA), NCCEP, English Schools Foundation (Hong Kong), Horizon School UAE, Reality Changers, Simon Scholars, KPMG, PwC, Standard Chartered, Texas Instruments, and Singapore Airlines. Distribution combines direct enterprise/field sales for schools and organizations, live training events for parents, and two separate online platforms — seedstraininghub.com (leadership, parent engagement, and educator PD courses) and seedsparenttraining.com (online parent courses) — that extend the catalog into recurring/digital delivery. Pricing is quote-based and not publicly disclosed. Marketing relies on Instagram content, a website newsletter, and conference appearances (e.g., 2026 National GEAR UP Academy). The company has no disclosed external funding, no parent company, and no acquisitions, mergers, or leadership changes on record.

Name

Seeds Training

Legal name

Seeds Training LLC

Website

https://seedstraining.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Seeds Training is a San Diego-based, founder-owned educational training company (founded 1993) that delivers proprietary brain-based youth, teacher, and parent training programs through in-person workshops, custom events, and online platforms, serving schools, school districts (GEAR UP), nonprofits, and enterprise clients across 16 countries.

Ownership category

akta.pro rank

Product category

Educational Training Services

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (61143), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Youth leadership training
• Educator professional development
• Parent training programs
• Experiential learning programs
• School culture transformation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Youth Training Programs: Fee-for-service training programs for youth including Star Series (ages 9-12), apX, Leader Launch, Compass, Pinnacle, Common Ground Now, NatureWorks, and custom youth leadership events. Programs range from 1-5 day workshops and camps.
2. Teacher/Educator Training: Professional development programs for educators using the HIT Training System (4 levels), Project-based Learning Lab, and custom in-service workshops ranging from 90 minutes to multi-day intensives.
3. Parent Training Programs: Parent workshops covering How Your Child Learns, Goal Setting, Communication PowerTools, Brain Training, and Coaching Your Child. New online parent training programs available at seedsparenttraining.com.
4. Online Training Hub: Online courses and virtual training for students, parent engagement, and professional development through the dedicated seedstraininghub.com platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Seeds Training designs and delivers experiential educational training programs that build life, leadership, and learning skills in students ages 9-18, K-12 educators, and parents. The company offers three product tracks: youth training (e.g., Star Series, the four-level Teen Leadership Progression, Common Ground Now, Youth Leadership Summit, NatureWorks), teacher training (the proprietary four-level HIT Training System, Project-based Learning Lab, and in-service workshops), and parent training (learning channels, goal setting, communication, brain training, and coaching workshops). Programs are delivered through in-person workshops and camps, custom organizational engagements, and an online training hub.

Product overview

Seeds Training is an educational training company offering youth, teacher, and parent training programs. The portfolio consists of three main training tracks: Youth Training (including Star Series, apX, Leader Launch, The Compass, The Pinnacle, Common Ground Now, Youth Leadership Summit, NatureWorks, and Custom Events), Teacher Training (the four-level HIT Educator Training System plus Project-based Learning Lab and Keynotes/In-Service Workshops), and Parent Training (How Your Child Learns, Goal Setting, Communication PowerTools, Brain Training, Coaching Your Child, Live Events, and Online Parent Training Programs). Programs are delivered through in-person workshops, camps, and a separate Online Training Hub. The company also partners with organizations like NCCEP/GEAR UP for specialized initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Seeds Training Hub: Online training hub for leadership and skills training, student courses, parent engagement, and professional development for educators
• Seeds Parent Training
• Star Series
• apX
• Leader Launch
• The Compass
• The Pinnacle
• Common Ground Now
• Youth Leadership Summit
• NatureWorks
• HIT Training System
• Project-based Learning Lab
• Keynotes & In-Service Workshops
• The Learning Channels
• GOAPE Framework
• Communication PowerTools
• Brain Training
• Coaching Your Child

Products and services

• Star Series Training program for ages 9-12 consisting of 4 programs spanning 2 days each, covering 8 learning themes. Designed to develop good habits early and combat loss of passion for learning by mixing learning-to-learn skills, life skills, and leadership skills.
• Teen Leadership Progression (apX, Leader Launch, Compass, Pinnacle) Four-level teen training sequence for ages 13-18 covering MINDSET (apX), SKILL DEVELOPMENT (Leader Launch), DIRECTION (The Compass), and RESULTS (The Pinnacle). Each level spans 3-5 days and uses simulations, dialogues, and experiential games to deliver leadership and learning outcomes.
• Common Ground Now One-day experiential program focused on positive school culture. Develops self-awareness and empathy to create meaningful connections across peer groups and build safer, more inclusive campus communities.
• Youth Leadership Summit Program conducted in partnership with NCCEP serving GEAR UP initiative students. Supports development of college-going culture through dynamic training modules, leadership skills, peer connections, public speaking, teamwork, and goal setting.
• NatureWorks Program enabling students to build leadership and entrepreneurship skills through real-world environmental conservation initiatives that bring measurable impact in schools, with pathways to further study and careers in conservation.
• Custom Youth Events Custom-designed programs for engaging youth in communities, including life skills initiatives for at-risk youth, peer mentoring groups, sports leadership programs, anti-bullying interventions, and gamification of curriculum.
• HIT Educator Training System (HIT 1-4) Proprietary four-level training system for educators using the Hook, Immerse, Transfer (HIT) framework. HIT 1 covers METHOD (everyday classroom tactics), HIT 2 covers SYSTEM (matching tools to competencies), HIT 3 covers EXECUTE (curriculum assembly), and HIT 4 covers WAY OF BEING (educator mastery).
• Project-based Learning Lab One-to-three-day workshop teaching the critical steps in designing successful project-based learning initiatives, from concept to scaffolding to deliverables and measurables.
• Keynotes & In-Service Workshops Half-day and full-day professional development workshops ranging from 90 minutes to 8 hours, including pre-designed skill-enhancing sessions and custom-built events for specific team needs.
• How Your Child Learns Curriculum helping parents understand how their child learns best by exploring learning styles, their strengths and weaknesses, and strategies for supporting children to become better learners.
• Goal Setting (GOAPE Framework) Workshop teaching the GOAPE framework for setting and achieving goals, breaking long-term goals into short-term achievable targets, developing productive habits, and providing specific support tools.
• Communication PowerTools Workshop teaching professional communication strategies adapted for parents, including clear communication frames, neuro-linguistics basics, and positive mental imaging.
• Brain Training Workshop covering brain theories and tactics for developing brain capacity in both parents and children, enabling faster learning, better retention, and enhanced creativity.
• Coaching Your Child Workshop focusing on strategies to maintain student motivation, addressing procrastination and focus issues through six steps for boosting motivation in both parents and children.
• Live Parent Training Events Live parent training events conducted worldwide, with trainers available to work with organizations or groups on customized training.
• Online Parent Training Programs Online courses available through a separate platform (seedsparenttraining.com) for parents to take courses remotely and level up their parenting skills.
• Online Training Hub Separate online training platform providing access to leadership and skills training courses, parent engagement courses, and professional development for educators.

Quantifiable outcome

• Research shows ages 9-12 is when most students start losing passion for learning
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NCCEP (National Council for Community and Educational Partnerships)coreStrategic or Co-development PartnerSeeds Training partners with NCCEP to conduct the Youth Leadership Summit, which serves students of the nationwide GEAR UP initiative. The program supports development of a college-going culture in GEAR UP communities through dynamic training modules, leadership skills, and peer connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LifeBound: LifeBound publishes leadership and life skills curricula for teens and young adults with educator training components — closely aligned with Seeds Training's teen leadership and teacher training tracks.
• WhyTry: WhyTry delivers motivation, resilience, and life skills curricula to at-risk and traditional K-12 students, often purchased by districts — comparable in SEL/motivation focus and youth segment.
• Ron Clark Academy: Ron Clark Academy trains educators and students through high-energy, experiential methodology rooted in engagement and life skills — a directly comparable educator/student training model with national workshop programs.
• Ripple Effects: Ripple Effects provides SEL and behavioral intervention tools for K-12 students, addressing motivation, life skills, and resilience — comparable in student-facing SEL methodology and district sales.
• 7 Mindsets: 7 Mindsets delivers SEL and life-skills curriculum to K-12 schools and districts through a proprietary mindset framework — directly competing in the SEL/life-skills supplement space with school district procurement models.
• Franklin Covey Education (Leader in Me): Franklin Covey's Leader in Me program is one of the most widely adopted K-12 leadership and life skills frameworks in U.S. schools, targeting the same educator/student buyer with a codified methodology — a directly comparable leader-development curriculum.
• National Youth Leadership Council: NYLC delivers service-learning and youth leadership training to schools and districts nationwide — comparable in mission, audience (grades K-12), and experiential leadership methodology.

Emerging players

• Dare to Lead (Brené Brown): Dare to Lead is a proprietary leadership development curriculum delivered through corporate training and facilitator networks — comparable in proprietary methodology, leadership focus, and workshop-based delivery model.

Broad incumbents

• Boys & Girls Clubs of America: Boys & Girls Clubs operates the largest U.S. youth development network, delivering life skills and leadership programming at scale — a broad incumbent in the youth development space with overlapping target demographics.
• FranklinCovey (Corporate): FranklinCovey's enterprise leadership development practice serves corporate clients including many of the same Fortune 500 buyers (PwC, KPMG, financial services) listed as Seeds Training customers — a broader incumbent in enterprise leadership training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/seedstraining
• Xx.com/seeds_training
• LinkedInlinkedin.com/company/seeds-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeds Training