Martin & Vleminckx

What Martin & Vleminckx does

Martin & Vleminckx Ltd. (doing business as MV Rides) is a Canadian private limited company founded in 2003 and headquartered in Mont-Royal, Quebec. The company designs, engineers, manufactures, and installs amusement park attractions, with a particular specialization in wooden roller coasters and a portfolio of patented steel thrill rides, family rides, and observation attractions. Its manufactured catalogue includes seven registered patented or trademarked designs — Polercoaster, Thrillwheel, Skyspire, Vistawheel, Skyblazer, G-Storm, and Unicoaster (plus Unicoaster 2.0) — alongside four wood coaster configurations (Twister, Out and Back, Terrain, Racing) that are customizable to site and budget. Through a partnership with The Seasonal Group, the company also offers immersive experiences, virtual reality rides, and animatronics as add-on product lines.

The business operates a direct, enterprise B2B go-to-market targeting theme parks, amusement parks, and experience destinations globally, with named reference customers in North America (PNE Pacific National Exhibition) and Europe (Magicland, Italy). Revenue is generated across five streams: (1) one-time sale/license of manufactured rides, (2) installation and relocation professional services, (3) consulting services for attraction planning, (4) recurring after-sales maintenance and support, and (5) VR/immersive/animatronic products via The Seasonal Group partnership. Pricing is quote-based and not publicly disclosed, varying by ride type, customization, and site conditions.

Operationally, Martin & Vleminckx is a small team (11-50 employees) with no disclosed funding, institutional investors, or M&A activity. The company is privately held, founder-owned based on available signals, and runs a global delivery model with multilingual web presence (English, French, Chinese), trade show participation (e.g., CAE Beijing), and ongoing press releases announcing landmark projects such as the 2023 PNE wooden coaster restoration and the January 2026 Magicland partnership for Italy's first wooden rollercoaster. The combined profile is that of a niche, IP-rich, project-driven engineering firm serving a small number of large enterprise customers per year, with concentration risk inherent to its deal size and customer mix.

Name

Martin & Vleminckx

Legal name

Martin & Vleminckx Ltd.

Website

https://martin-vleminckx.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin & Vleminckx (MV Rides) is a Quebec-based manufacturer and installer of amusement park attractions, specializing in customizable wooden roller coasters and a portfolio of patented thrill, family, and observation rides, serving theme parks and experience destinations globally.

Ownership category

akta.pro rank

Product category

Amusement Ride Manufacturing

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• Amusement ride manufacturing
• Wood roller coasters
• Thrill ride design
• Ride installation services
• Amusement park consulting

Headquarters

HQ city

Mont-royal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ride Manufacturing and Sales: Design, manufacture, and sale of patented thrill rides, family rides, observation rides, and wood roller coasters to amusement parks and theme parks worldwide
2. Installation and Relocation Services: Professional ride installation and attraction relocation services for destination experiences
3. Consulting Services: Expert consulting for amusement park development and attraction planning
4. After Sales Services: Ongoing maintenance, repair, and support services for installed attractions
5. Virtual Reality Rides and Animatronics: Seasonal and immersive experience products through The Seasonal Group partnership

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Martin & Vleminckx designs, manufactures, fabricates, and installs patented amusement rides — including thrill rides, family rides, observation rides, and customizable wooden roller coasters — and delivers them to theme parks and experience destinations globally. The company also provides complementary professional services covering ride installation and relocation, ongoing maintenance and repair, consulting, and after-sales support, supplemented by immersive experiences, virtual reality rides, and animatronics under The Seasonal Group sub-brand.

Product overview

Martin & Vleminckx (operating as MV Rides) is a manufacturer and service provider for the attractions industry, offering a portfolio of manufactured rides complemented by installation and maintenance services. The product portfolio is organized around two core ride manufacturing lines: Family Rides (Unicoaster® and Unicoaster® 2.0) and Thrill Rides (Polercoaster®, Skyblazer™, G-Storm™, Thrillwheel®), both featuring patented attraction designs. The company also produces Wood Roller Coasters available in four style configurations: Twister, Out and Back, Terrain, and Racing. Observation Rides (Skyspire® and Vistawheel™) round out the manufactured ride catalogue. Under The Seasonal Group sub-brand, the company offers Immersive Experiences, Virtual Reality Rides, and Animatronics theming products. Services include Installation and Relocation, Attraction Maintenance & Repair, Consulting, and After Sales Services. The company operates globally, combining cutting-edge technology with creative concepts for destination experiences worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Unicoaster®

Quantifiable outcome

• Successfully restored iconic wooden roller coaster at PNE (Pacific National Exhibition)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• MagiclandflagshipStrategic or Co-development Partner · 1 January 2026Landmark partnership announced in January 2026 for the development of the first wooden rollercoaster in Italy. This represents a significant expansion of Martin & Vleminckx's presence in the European market and showcases their wood roller coaster engineering capabilities.
• PNE (Pacific National Exhibition)coreStrategic or Co-development PartnerPNE considers Martin & Vleminckx an important partner. The company successfully restored PNE's iconic wooden roller coaster, demonstrating their expertise in coaster restoration and commitment to safety and technical excellence.
• The Seasonal GroupcoreTechnology or IntegrationPartnership for offering immersive experiences, virtual reality rides, and animatronics through The Seasonal Group product line. Extends Martin & Vleminckx's portfolio with seasonal and VR-based attraction solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chance Rides: U.S. manufacturer of amusement rides including coasters, family rides, and flat rides. Overlaps in family and thrill ride categories and shares the B2B park-operator customer base.
• Rocky Mountain Construction (RMC): U.S.-based manufacturer specializing in wooden roller coasters and track innovations (e.g., Iron Horse track). Directly comparable to Martin & Vleminckx in wooden coaster engineering and global park delivery.
• Premier Rides: U.S.-based designer and manufacturer of roller coasters and thrill rides for theme parks globally. Comparable product category (thrill rides/coasters), customer base, and B2B project model.
• S&S Worldwide (S&S Sansei): Manufacturer of thrill rides, drop towers, and coasters serving theme parks and FECs worldwide. Comparable in thrill ride manufacturing and direct park sales model.
• Great Coasters International (GCI): U.S. wooden roller coaster manufacturer with a global installed base. Highly comparable in product category, customer base (theme parks), and business model of designing/manufacturing wooden coasters.
• The Gravity Group: Wooden roller coaster design and engineering firm. Comparable as a specialized wood-coaster house competing for the same enterprise customers and project types.

Broad incumbents

• Vekoma: Dutch manufacturer of a broad portfolio of amusement rides (thrill, family, observation) sold globally to theme parks. Overlaps with Martin & Vleminckx in thrill/family ride categories but operates at larger scale with a much wider catalogue.
• Mack Rides: German family-owned ride manufacturer with a deep catalogue across thrill, family, and water rides. Competes for the same enterprise park customers but as a much larger, full-line incumbent.
• Zamperla: Italian manufacturer of amusement rides with a global footprint and broad product range. Competes in family and thrill ride categories and operates from Italy, overlapping with Martin & Vleminckx's European customer base.

Emerging players

• Dynamic Attractions: Designer and manufacturer of dark rides and themed attractions. Comparable in the themed/immersive attraction space and overlapping in enterprise park customers, though more focused on dark ride technology than coasters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MVRLLC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin & Vleminckx