Pacific National Exhibition

What Pacific National Exhibition does

The Pacific National Exhibition (PNE) is a non-profit, statutory entertainment organization founded in 1910 and headquartered at Hastings Park in Vancouver, British Columbia. It operates four integrated business streams: the seasonal Playland amusement park (375,000 annual guests including Fright Nights), the 15-day annual PNE Fair (700,000+ guests), year-round events at multi-purpose venues (Pacific Coliseum, Agrodome, PNE Forum, Rollerland), and Hastings Park facility maintenance. In June 2026, PNE launched the Freedom Mobile Arch, a new 10,000-capacity open-air amphitheatre anchored by North America's largest clean-span mass-timber roof, establishing a third major entertainment anchor alongside the Fair and Pacific Coliseum.

PNE's revenue model is diversified across consumer ticket sales (Playland passes $30-$56, Fair admission $7-$19.25, Fright Nights tiered pricing $37-$57), corporate and group programs (corporate BBQ packages starting at $2,500, catering from $22-$54 per person, suite rentals $1,500-$1,800 per game), parking (event rates $20-$25), venue rentals, the 92-year PNE Prize Home Lottery, food and beverage concessions, vendor/exhibitor fees, and sponsorship/naming rights (Freedom Mobile as flagship). Distribution is direct-to-consumer through the owned TicketLeader.ca platform, on-site box offices, dedicated group sales and corporate event teams, and the Convention Force vendor application portal. The organization employs approximately 3,500 workers at peak operation (including 90 full-time management and a heavily seasonal/fair-time union workforce) and is recognized as British Columbia's largest employer of youth.

Customer segments span families and general public (primary), K-12 school groups, corporate organizations, premium/hospitality buyers, food and craft vendors, film/TV production clients, the surrounding neighbourhood (7,000+ households served through the Neighbourhood Ticket Program), and sports fans attending PWHL Vancouver (Vancouver Goldeneyes) games. As a statutory non-profit, all revenue is reinvested into Hastings Park care, facility maintenance, and community programs including the Arts & Culture Grant Program administered in partnership with Freedom Mobile.

Name

Pacific National Exhibition

Legal name

Pacific National Exhibition

Website

https://pne.ca

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacific National Exhibition (PNE) is a Vancouver-based non-profit entertainment organization operating Playland amusement park, the annual PNE Fair (700,000+ guests), and year-round venues including Pacific Coliseum and the newly opened Freedom Mobile Arch amphitheatre, serving BC families, schools, corporate clients, and community groups.

Ownership category

akta.pro rank

Product category

Entertainment and amusement venue operations

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Festival Grounds & Fairgrounds Operations (MPAGALAH), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)

Keywords

• Amusement park operations
• Live event venue
• Annual fair entertainment
• Prize home lottery
• Corporate event hosting

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales - Playland: Revenue from single-day Fun and Thrill passes for Playland amusement park, open seasonally (May through August/September). Prices vary by advance purchase vs. day-of, with group rates available.
2. Ticket Sales - PNE Fair: Revenue from 15-day annual summer Fair admission tickets (August 22 – September 7), with Any Day passes, group rates, and season passes ($99). Opening weekend priced at $7 per person.
3. Ticket Sales - Summer Night Concerts & Events: Revenue from individual concert tickets at Freedom Mobile Arch and Pacific Coliseum, starting at $49+ fees for Summer Night Concerts. PWHL Vancouver (Vancouver Goldeneyes) single-game tickets and Disney on Ice tickets. Suite rentals for premium experiences.
4. Fright Nights Tickets: Revenue from Fright Nights haunted attraction tickets with tiered pricing (T1/T2/T3) and Rapid Pass add-ons.
5. PNE Prize Home Lottery: Revenue from lottery ticket sales for the annual prize home lottery, featuring a grand prize home valued at over $2.3 million plus vehicles, cruises, and cash prizes.
6. Food & Beverage - Playland: On-site concession revenue from multiple branded outlets (Triple O's, Pizza Pizza, Coaster Dogs, Cheese Please, The Fryway, Buen Gusto Tacos & Totchos, BeaverTails, What the Fudge, and Drinx Bar Hut). PNEats mobile ordering platform available.
7. Venue & Space Rentals: Revenue from renting venues and spaces for corporate events, private park rentals, filming/TV/movie production, community ice rentals, suite rentals (Pacific Coliseum and Freedom Mobile Arch), and PWHL suite rentals.
8. Catering Services: Customizable catering services for corporate events, banquets, concerts, and trade shows with multiple menu tiers (The PNE $43, The Hastings $47, The Pacific $54), breakfast/lunch/dessert buffets, and cocktail receptions. Accommodates dietary restrictions with Ocean Wise sustainable sourcing.
9. Group Sales Programs: Revenue from group ticket programs including Super Groups promo code program, school group rates, corporate BBQ packages, birthday party packages, and private park rentals.
10. Vendor/Exhibitor Fees: Revenue from vendor booth fees at the annual PNE Fair, with a comprehensive exhibitor application process. The PNE Fair is the largest ticketed event in BC.
11. Filming Location Rentals: Revenue from film, TV, and commercial production filming at the PNE grounds and venues, including buildings, Playland, parking lots, and green space. Booking through the PNE Manager of Film Sales.
12. Parking Revenue: Parking revenue through EasyPark system with event and non-event day rates (non-event hourly from $4.75, event rates from $20-$25 per vehicle).
13. Sponsorship & Naming Rights: Revenue from naming rights partnerships (Freedom Mobile Arch naming rights), event sponsorships, and brand partnerships across Playland, PNE Fair, Fright Nights, and year-round venues. Pacific Coliseum and Agrodome naming rights inquiries open.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

The PNE operates a multi-venue entertainment campus at Hastings Park in Vancouver, running the Playland seasonal amusement park, the annual 15-day PNE Fair, Summer Night Concerts, Fright Nights, year-round events at Pacific Coliseum and Freedom Mobile Arch, and the PNE Prize Home Lottery (now in its 92nd year). It also sells venue rentals, corporate event packages, catering, filming location services, and parking to individuals, families, schools, and corporate buyers. As a non-profit statutory organization, all revenue is reinvested into Hastings Park facility maintenance and community programs.

Product overview

The Pacific National Exhibition (PNE) is a non-profit entertainment complex at Hastings Park, Vancouver, operating four distinct business streams: (1) Playland amusement park with rides, attractions, games, and food; (2) the annual PNE Fair featuring entertainment, performers, rides, and the Summer Night Concert series; (3) year-round events including concerts, PWHL hockey, trade shows, and the Freedom Mobile Arch venue; and (4) park care and facility maintenance. Key venues include the Pacific Coliseum, Agrodome, Forum, Freedom Mobile Arch (new 2026), and Rollerland. The organization also runs Fright Nights, the PNE Prize Home Lottery, and offers corporate/private rentals, birthday parties, school programs, and catering services.

Differentiator

Problem solved

Functional benefit

Brands

• Playland: Amusement park open seasonally (May through Labour Day) featuring rides, attractions, midway games, and food. Operates 5 days a week (Wednesday through Sunday) with late-night openings on select Fridays and Saturdays in July and August. Includes Fright Nights during October.
• PNE Fair
• Fright Nights
• Freedom Mobile Arch
• Pacific Coliseum
• PNE Agrodome
• PNE Prize Home Lottery
• PNE Forum
• Rollerland

Quantifiable outcome

• 700,000+ guests annually at the PNE Fair, making it the longest-running and best-attended annual ticketed event in BC
• +6 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Freedom MobileflagshipGTM or Marketing Partner · 1 January 2026Freedom Mobile serves as the flagship naming rights sponsor for the Freedom Mobile Arch, Vancouver's newest open-air concert venue at Hastings Park with capacity up to 10,000 guests. Freedom Mobile also partners on the Arts & Culture Grant Program, providing $20,000 for a signature Gate 1 design and two $10,000 grants for artists and cultural practitioners across BC.
• Fizz (Freedom Mobile Brand)coreGTM or Marketing Partner · 1 January 2026Fright Nights has partnered with Fizz (Freedom Mobile's brand) for presenting sponsorship of the annual Fright Nights haunted attraction event at Playland, targeting millennials and thrill-seekers.
• InteraccoreGTM or Marketing Partner · 1 January 2026Interac serves as the presenting sponsor of The Market at the PNE Fair 2026, an indoor shopping hub in the Forum building featuring vendor and exhibitor booths.
• BCAAcoreGTM or Marketing Partner · 1 January 2026BCAA is the sponsor of the BCAA Stage at the PNE Fair 2026, which showcases a cultural mosaic of dynamic dancers, musical performers, and special guests representing BC's diverse cultural landscape.
• Coca-ColacoreGTM or Marketing Partner · 1 January 2026Coca-Cola sponsors the Lagoon Coca-Cola Stage at the PNE Fair 2026, hosting Breaking Battle Live and other performances throughout the fair.
• TicketLeader.cacoreChannel Partner/ Reseller/ Distributor · 1 January 2026TicketLeader.ca is the PNE's owned and operated ticketing platform (owned by the PNE) handling all ticket sales across Playland, PNE Fair, Summer Night Concerts, PWHL games, Disney on Ice, Fright Nights, Rollerland, birthday parties, and venue rentals.
• Convention Force (Vendor Application Portal)coreTechnology or Integration · 1 January 2026The PNE uses Convention Force's online portal for vendor and exhibitor applications at the annual PNE Fair, enabling vendors to create profiles, browse opportunities, and submit applications electronically.
• Aga Khan FoundationminorStrategic or Co-development Partner · 1 January 2026The Aga Khan Foundation produces the 'Our Potential. Our Purpose' travelling exhibition at the PNE Fair 2026 Rollerland, showcasing inspiring stories of people addressing inequality, education access, and climate change to build stronger communities.
• Live NationcoreStrategic or Co-development Partner · 1 January 2026Live Nation produces the Thee Sacred Souls Constellation Tour across North America, with their August 9, 2026 show at the PNE (Freedom Mobile Arch) produced by Live Nation.
• Ocean WiseminorStrategic or Co-development Partner · 1 January 2026PNE catering services partner with the Ocean Wise sustainable seafood program, ensuring sustainable sourcing for seafood dishes at catered events and venues.
• Pacific Assistance Dogs Society (PADS)minorStrategic or Co-development Partner · 1 January 2026PADS (Pacific Assistance Dogs Society) participates in PADS at Playland as part of International Assistance Dog Week (August 3–9), with a special day celebrating the organization's assistance dogs at Playland.
• Vancouver Symphony Orchestra (VSO)coreStrategic or Co-development Partner · 1 January 2026Cynthia Erivo performs with the Vancouver Symphony Orchestra at the 2026 Summer Night Concerts on August 29, with guest conductor Anthony Parnther, marking a collaboration between the PNE and the VSO.
• Musqueam, Squamish, and Tsleil-Waututh NationsflagshipStrategic or Co-development Partner · 1 January 2026The three host Nations have significant cultural presence at the Freedom Mobile Arch through permanent public art commissions: Squamish Nation artist Sinámkin (Jody Broomfield), Musqueam artist Kelly Cannell, and Tsleil-Waututh Nation artists shḵwen̓ Ocean and Sara Hyland. The PNE acknowledges the historic relationship between Indigenous people and Hastings Park.
• EasyParkcoreTechnology or Integration · 1 January 2026EasyPark manages PNE's automated parking system using license plate recognition technology, with mobile app payments via ZipBy, Passport, Honk, and ParkMobile, and pay-by-meter stations.
• PNE Prize Home Lottery PartnerscoreGTM or Marketing Partner · 1 January 2026Prize partners for the 2026 PNE Prize Home Lottery include: 3 Chevrolet vehicles, 2 Cadillac vehicles, 1 motorcycle, 2 Celebrity Cruises, 1 Woody's RV Travel Trailer, 1 Beachcomber Hot Tub package, 2 $10,000 Metropolis at Metrotown shopping sprees, and 5 $10,000 cash draws.
• Plus1minorGTM or Marketing Partner · 1 January 2026Zeds Dead has partnered with Plus1 so that $1 per ticket goes to supporting organizations working for equity, access, and dignity for all. Plus1 is a charitable platform connecting ticket buyers with social causes.
• PNE Year-Round Programming PartnerscoreStrategic or Co-development Partner · 1 January 2026Year-round programming partners include PWHL Vancouver (Vancouver Goldeneyes) for professional women's hockey at Pacific Coliseum, Monster Jam, Disney on Ice, and various trade show and community event organizers who host events year-round at PNE venues.

Scale indicators16 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• K-Days (Edmonton): Edmonton's 10-day summer exhibition featuring midway rides, concerts, agricultural exhibits, and food. Operated by Northlands (now Explore Edmonton); comparable in scale, format, and Western Canadian regional exhibition positioning.
• Calgary Stampede: 10-day annual Stampede in Calgary combining rodeo, agricultural exhibition, midway rides, concerts, and food. Larger in scale and brand strength than PNE; same multi-activity fair + entertainment model and similar community/youth employment positioning in Western Canada.
• Canadian National Exhibition (CNE): Annual 18-day end-of-summer fair and exhibition at Exhibition Place in Toronto. Closest structural peer: operates Playland-equivalent midway rides, concerts, agricultural exhibits, and food vendors on a municipally owned site with statutory non-profit governance — essentially the Toronto mirror of PNE.
• Exhibition Place (Toronto): City-owned 192-acre exhibition grounds hosting the CNE, trade shows, concerts, and year-round events. Operates multiple venues comparable to PNE's Pacific Coliseum/Agrodome/Forum cluster and shares the statutory municipal-corporation model.
• Western Fair District: Multi-use fairgrounds in London, Ontario, operating racing, gaming, agriplex, and exhibition venues year-round. Similar statutory/community-owned model and year-round venue hosting (conferences, trade shows, sports) at a smaller scale than PNE's Hastings Park.
• Royal Agricultural Winter Fair: Annual indoor agricultural exhibition held each November in Toronto. Comparable as a multi-decade Canadian exhibition with livestock competitions, food, vendors, and entertainment; complementary rather than directly competing on calendar with PNE Fair.

Broad incumbents

• AEG Presents: Global live entertainment and venue operator (AEG/Anschutz Entertainment Group). Operates competing amphitheatres and arenas, including in Western Canada, and is a frequent counterparty for concerts that PNE would otherwise book at the Freedom Mobile Arch.
• Six Flags Entertainment Corporation: Largest North American regional amusement park operator (former Cedar Fair/Six Flags merger). Broad incumbent in the amusement park category that competes for regional family entertainment dollars and touring concert programming at its owned theme parks.
• Live Nation Entertainment: Global live entertainment promoter/venue operator. Already produces Summer Night Concerts at the Freedom Mobile Arch (per PNE's own partnership data) and competes for marquee touring acts that PNE books at the Arch and Pacific Coliseum.
• Walt Disney Parks and Resorts: Global theme park and family entertainment operator including Disneyland and Disney on Ice (which tours through PNE's Pacific Coliseum). Broad incumbent setting brand and pricing benchmarks in the family amusement and ticketed entertainment category where PNE competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PNE.Playland
• LinkedInlinkedin.com/company/pacific-national-exhibition
• Instagraminstagram.com/pne_playland
• Xx.com/pne_playland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific National Exhibition