Name

Chronic

Legal name

Chronic

Website

https://wearechronic.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding and Creative Services: Chronic generates revenue through providing professional branding, creative, and marketing services to cannabis brands. Services include brand identity and visual systems, brand strategy, positioning, messaging, market research, competitor analysis, product innovation and naming, campaign development, digital marketing strategy, website design and development, package design, social media activation, and experiential marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Chronic is a B2B creative and branding consultancy that serves cannabis brands and operators with end-to-end services spanning brand identity and visual systems, brand strategy and positioning, market and customer research, competitor analysis, product innovation and naming, campaign development, digital marketing strategy, market activation, website design and development, package design, social media activation, and experiential marketing. The firm also extends select branding, identity, and packaging engagements to adjacent consumer brands outside of cannabis.

Product overview

Chronic is a creative and branding consultancy for the cannabis industry, operating as a division of 20nine. The company offers a comprehensive suite of professional services including brand identity and visual systems, brand strategy and positioning, market research, competitor analysis, product innovation and naming, campaign development and optimization, digital marketing strategy, market activation, website design and development, package design, social media activation, and experiential marketing. Their portfolio includes notable client work such as the Greenroom experiential cannabis exhibit for the Philadelphia Flower Show, brand identity and packaging for Bud & Mary's, visual brand refresh for Dogwalkers, brand systems for Seven Point Packaging, and brand guidelines for Good Harvest Co. The company serves cannabis brands including Beyond Hello, Curaleaf, Harvest, Liberty, PHS, Herbology, Keystone, and Prime, positioning itself as a strategic partner for brands seeking to connect with cannabis consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Visual Systems
• Brand Strategy, Positioning, Messaging Strategic consulting for brand positioning and messaging frameworks tailored to cannabis operators and adjacent consumer brands.
• Market and Customer Research Consumer insights and market research services for cannabis brands, informing brand decisions with data-driven understanding of current cannabis consumers.
• Competitor Analysis Competitive analysis and market intelligence for the cannabis industry, supporting positioning and differentiation.
• Product Innovation & Naming New product development and brand naming services for cannabis and adjacent consumer brands.
• Campaign Development & Optimization Marketing campaign creation and performance optimization for cannabis and consumer brands.
• Digital Marketing Strategy Digital marketing planning and strategy services for cannabis brands, adapted to regulated-channel constraints.
• Market Activation Go-to-market activation services for cannabis brands bringing new products and identities to market.
• Website Design & Development Website design and development services for cannabis brands and adjacent consumer brands, including sites like those delivered for Seven Point Packaging and Good Harvest Co.
• Package Design Product packaging design services for cannabis products, delivered for clients such as Bud & Mary's.
• Social Media Activation Social media marketing and activation campaigns for cannabis brands within platform and regulatory constraints.
• Experiential Marketing Event-based and experiential marketing services for cannabis brands, including the Greenroom cannabis exhibit concept, booth content, design, installation, and event coordination at the Philadelphia Flower Show.

Quantifiable outcome

• 10,000+ booth visitors at the Greenroom cannabis exhibit
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pennsylvania Horticultural SocietycoreStrategic or Co-development Partner · 1 January 2020Chronic began an ongoing partnership with PHS anchored in presenting the first ever medical cannabis exhibit at the Philadelphia Flower Show in 2020. The goal was to spark a new mainstream narrative around cannabis use as a health and wellness treatment.
• Athletes for CarecoreStrategic or Co-development PartnerAthletes for Care is a non-profit empowering legendary athletes to advocate for cannabis as an alternative to opioids. Chronic is a Founding Game Changer Partner and exclusive brand strategy and brand marketing partner. They are also the Presenting Sponsor of the A4C Golf Tour.
• Lt. Gov. John FettermanminorGTM or Marketing PartnerChronic supports Lt. Governor John Fetterman in his ongoing advocacy for cannabis legalization. He was a featured speaker at the 2021 Philadelphia Flower Show and is a long-time supporter of legalizing cannabis and expunging cannabis-related incarceration.
• Eric MethminorOthersEric Meth is an advisor to Chronic. He is the Founder and CEO of Good Harvest Co. (acquired by Surfside in 2020) and brings 25 years of CPG and retail experience to help cannabis brands reach consumers.
• Nichelle PaceminorOthersNichelle Pace is an advisor to Chronic. She is CEO of Brand Enchanted Media with 18+ years of film/video production, lifestyle marketing and advertising agency background. She has led campaigns for regulated brands including spirits, tobacco, and healthcare/pharma.
• Scott BermanminorOthersScott Berman is an advisor to Chronic. He is President and Co-Founder of The Panther Group with 20+ years of experience in politics, cannabis advocacy, healthcare, and digital advertising. He has co-founded and exited multiple companies in ad tech and cannabis distribution sectors.
• NORMLminorGTM or Marketing PartnerThe National Organization for the Reform of Marijuana Laws. Chronic follows and supports their advocacy efforts for cannabis legalization.
• Last Prisoner ProjectminorGTM or Marketing PartnerLast Prisoner Project focuses on criminal justice reform related to cannabis. Chronic supports their efforts and advocacy.
• Cannabis for Black LivesminorGTM or Marketing PartnerCannabis for Black Lives advocates for racial justice in the cannabis industry. Chronic follows and supports their advocacy efforts.
• National Cannabis Industry Association (NCIA)minorGTM or Marketing PartnerThe National Cannabis Industry Association is the leading trade association for the cannabis industry. Chronic follows and supports their advocacy efforts.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Johannes Leonardo: Johannes Leonardo is an independent creative agency with strong branding and integrated campaign capabilities; a broad incumbent peer competing for the same enterprise creative engagements as Chronic.
• Big Spaceship: Big Spaceship is a digital and creative agency focused on brand experience and integrated marketing; comparable as a broader creative-services incumbent with overlapping digital strategy and activation capabilities.
• Mother: Mother NY is an independent creative agency delivering brand strategy and campaign development for consumer brands — comparable to Chronic in core creative capabilities, though broader in client category coverage.
• Anomaly: Anomaly is a globally recognized independent creative and brand strategy agency with deep CPG/regulated-brand expertise; comparable to Chronic as a broader incumbent that competes for the same enterprise branding engagements when clients consider generalist alternatives.
• Mekanism: Mekanism is an independent creative agency known for integrated brand storytelling, content, and campaign work across consumer categories — a relevant broad incumbent peer for branding and creative services engagements that overlap with Chronic's offering.
• Wieden+Kennedy: Wieden+Kennedy is a global independent creative network with extensive CPG and regulated-brand experience — the archetypal broad incumbent competitor for top-tier brand identity and campaign engagements in regulated categories.

Direct peers

• The VIA Agency: The VIA Agency is an East Coast–based creative and advertising agency with a notable cannabis practice, working on brand strategy, campaign development, and experiential work for cannabis operators — directly comparable to Chronic's service mix and geography.
• Baker Creative: Baker Creative is an independent cannabis-focused creative and branding agency that serves licensed operators with brand identity, packaging, and campaign work — a direct specialty-services peer to Chronic in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chronic
• Instagraminstagram.com/wearechronic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chronic