BrainX
BrainX sells a patented personalized learning platform for corporate sales training, call centers, and mental toughness, plus a 7MTF personality assessment; it serves enterprises like J.D. Power and Amgen, and recently launched free parent content on kids and AI.
- Company typePrivate
- Founded2004
- HeadquartersCalifornia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrainX does
BrainX is a private learning technology company headquartered in Thousand Oaks, California, founded in 2004 by CEO Bruce Lewolt, a learning technology inventor who previously developed systems for McGraw-Hill, IBM, SAT/ACT, and medical board exam preparation. The company sells a patented Personalized Learning System (PLS) built around the BrainX Digital Tutor, which constructs cognitive learning profiles for each user and uses patented memory reactivation (spaced repetition) to push skills to sub-conscious mastery. Its core commercial motion is enterprise B2B sales training, with documented deployments at J.D. Power, LaSalle Bank, Amgen, PACE Automotive Finance, StoneStreet Capital, and Camp Negotiation Institute, alongside accreditation partnerships with the American Association of Inside Sales Professionals (CISP program) and the National Tutors Association.
The product portfolio spans the core PLS platform, the 7MTF Assessment & Training System (a personality tool combining the Five-Factor Model with motivation factors), Custom Sales Training, Mental Toughness Training (four certification tiers), Call Center Training with verbal skills simulations, a Course Library of expert content, and a Daily Workout module that delivers 10-15 minutes of personalized reinforcement each morning. A separate Education & Schools solution targets K-12 learners. In 2026 the company launched a consumer-facing content platform targeting parents and grandparents raising AI-native children, offering research-based articles on AI settings, critical thinking, and false AI accusations. Delivery is via direct enterprise sales with quote-based multi-year contracts; the parent content is free.
BrainX firmographics
Firmographics- Name
- BrainX
- Legal name
- BrainX
- Website
- https://brainx.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrainX sells a patented personalized learning platform for corporate sales training, call centers, and mental toughness, plus a 7MTF personality assessment; it serves enterprises like J.D. Power and Amgen, and recently launched free parent content on kids and AI.
- Ownership category
- akta.pro rank
BrainX industry classification
Industry- Product category
- Sales Training Software
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
- akta.pro secondary industries
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD), Corporate Learning & Training Content Development (EDAGAKAC), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where BrainX is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrainX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Corporate Sales Training Licensing: BrainX licenses its personalized learning platform and course library to corporate clients for sales training, call center training, and manager development. Pricing is likely subscription or per-seat based for enterprise contracts.
- Parent/Consumer Content: Free content platform for parents providing research-based articles on raising kids with AI. Revenue model unclear; may support B2B credibility and lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise corporate training programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BrainX product offering
Product offeringCore offering
BrainX builds and licenses a patented Personalized Learning System (PLS) for corporate sales teams, call centers, sales managers, and K-12 schools. The platform uses the BrainX Digital Tutor to build cognitive profiles and deliver personalized lessons, simulations, and daily reinforcement workouts. Offerings include custom sales training, the 7MTF personality assessment, mental toughness training, and call center solutions, all aimed at producing subconscious skill mastery.
Product overview
BrainX is a Personalized Learning System (PLS) that combines patented intelligent learning technology with mastery-based learning strategies. The core BrainX platform uses the BrainX Digital Tutor (an AI-powered adaptive tutoring component) to deliver personalized instruction. The product portfolio includes the 7MTF Assessment & Training System for personality-based sales approaches, Custom Sales Training for corporations, Mental Toughness Training with four certification courses, Call Center Training solutions, Daily Workout for ongoing reinforcement, and a Course Library of expert content. BrainX also offers an Education & Schools solution for K-12 learning. All modules are delivered through the unified BrainX PLS platform with patented memory reactivation and mastery-based learning algorithms.
Differentiator
Problem solved
Functional benefit
Brands
- Blast Learning: A separate online learning platform (blastlearning.net) serving as the delivery mechanism for BrainX's training content, offering learner and manager login portals with session-level learning records.
- 7MTF System
- BrainX Personalized Learning System (PLS)
Products and services
- BrainX Personalized Learning System (PLS) The core intelligent learning platform that combines patented personalized learning technology with mastery-based learning strategies. It accepts any type of content and builds cognitive learning profiles for each learner to deliver personalized lessons, practice schedules, and simulations that drive subconscious mastery.
- 7MTF Assessment & Training System A personality and motivation assessment system based on the Five-Factor Model that identifies 7 Motivation/Temperament Factors to help salespeople and managers understand customers and adapt their approach accordingly.
- Custom Sales Training Corporate sales training solution that develops custom courses and sales processes based on the science of emotions and persuasion, combined with BrainX's personalized training to mastery for enterprise sales teams.
- Mental Toughness Training Four-course training program for salespeople and managers covering Olympic Level Drive & Focus, Professional Level Performance Under Pressure, Intermediate Mental Skills, and Advanced Mental Skills, including personal coaching from mental toughness experts.
- Call Center Training Personalized training and coaching cloud platform for call centers that customizes instruction and spaced practice to agent needs with verbal skills training in real-world verbal response simulations.
- BrainX for Education & Schools Personalized eLearning solution for K-12 education, particularly effective for English Learners, Special Education Students, and students with low motivation levels, featuring courses in multiple languages.
Quantifiable outcome
- 300% increase in sales within 6 months (LaSalle Bank case study)
- +4 more outcomes
Companies that use BrainX
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
BrainX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
BrainX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- American Association of Inside Sales Professionals (AA-ISP)coreBrainX selected by AA-ISP to deliver their Certified Inside Sales Professional (CISP) Accreditation program. BrainX's patented intelligent learning system builds personal learning paths to help salespeople master CISP competencies. AA-ISP Founder noted BrainX's neuroscience-based approach goes beyond current training methods.
- National Tutors AssociationminorThe National Tutors Association selected BrainX Personalized Learning System for all of their online training and certification programs, recognizing personalized learning technology as the most promising application of education technology.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
BrainX competitors and assessment
Company assessmentDirect peers
- SalesHood: Sales enablement and training platform offering interactive learning, coaching, and practice for sales reps; comparable to BrainX in target buyer and solution category.
- Brainshark: Sales readiness and training vendor focused on practice, role-play, and coaching for sales teams — directly competes with BrainX's personalized sales training and verbal skills simulations.
- Corporate Visions: Sales training and messaging company serving enterprise B2B sales and marketing teams; overlaps with BrainX's custom sales training and persuasion-focused content.
- Mindtickle: Enterprise sales readiness and enablement platform delivering training, role-play, and coaching for revenue teams — directly comparable to BrainX's sales training and coaching positioning.
- Lessonly by Seismic: Sales training and enablement tool (now part of Seismic) used by customer-facing teams for interactive training; closely overlaps with BrainX's call-center and sales training modules.
- Allego: Sales learning, coaching, and conversation intelligence platform aimed at enterprise sales and customer success teams; competes in the same sales training and enablement category as BrainX.
- Richardson Sales Performance: Long-established sales training and performance improvement provider for enterprise clients; comparable to BrainX's custom sales training and consultative methodology focus.
Broad incumbents
- Skillsoft: Large incumbent corporate learning content and platform provider covering compliance, leadership, and sales topics; broader scope than BrainX but overlapping in enterprise training.
- Docebo: Enterprise LMS/LXP platform used by large organizations for sales and broader training programs; competes with BrainX at the platform layer but with broader scope.
Others
- Common Sense Media: Non-profit providing research-based guidance for parents on kids and technology; relevant peer given BrainX's 2026-launched B2C parent-on-AI content hub, though monetization models differ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrainX social profiles
Digital presenceBrainX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainX leadership team
Management profileNumber of profiles
Profiles2 records
BrainX subsidiaries and ownership
Company hierarchySubsidiaries2 records
BrainX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainX
What does BrainX do?
BrainX builds and licenses a patented Personalized Learning System (PLS) for corporate sales teams, call centers, sales managers, and K-12 schools. The platform uses the BrainX Digital Tutor to build cognitive profiles and deliver personalized lessons, simulations, and daily reinforcement workouts. Offerings include custom sales training, the 7MTF personality assessment, mental toughness training, and call center solutions, all aimed at producing subconscious skill mastery.
Is BrainX a public or private company?
BrainX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainX founded?
BrainX was founded in 2004. It employs 11 to 50 people.
Where is BrainX based?
BrainX is headquartered in California, United States, in the North America region.
How does BrainX make money?
Two revenue lines are on record. Corporate Sales Training Licensing is the primary driver. The others are parent/Consumer Content.
Who are BrainX's main competitors?
Direct peers on record are SalesHood, Brainshark, Corporate Visions, Mindtickle, Lessonly by Seismic, Allego and Richardson Sales Performance. Broad incumbents are Skillsoft and Docebo. Common Sense Media is listed as an others.
Does BrainX have an API?
No public API is recorded for BrainX.
What industry is BrainX in?
BrainX's product category is Sales Training Software. Its primary akta.pro industry code is EDAFAFAD, Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills), with a secondary code of EDAFAHAD, Simulation & Scenario-Based Learning Authoring. Its NAICS code is 611430 and its SIC code is 7372.