Huper
- Company typePrivate
- Founded1966
- HeadquartersHeidenheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Huper firmographics
Firmographics- Name
- Huper
- Legal name
- Werbeagentur Hüper GmbH
- Website
- https://hueper.de
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Huper industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Huper is headquartered
LocationHeadquarters
- HQ city
- Heidenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Huper business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Project-based: Project-based professional services for advertising and marketing including web design, social media strategies, branding, print media, video production, and photography. Revenue generated through individual project contracts, retainer arrangements, and ongoing service agreements.
- Digital Products - vProspekt & vFunnel: Proprietary digital products (vProspekt, vFunnel) offered as standalone services or bundled with agency services
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Huper product offering
Product offeringCore offering
Werbeagentur Hüper is a full-service advertising agency delivering integrated marketing across digital and print channels. The agency provides website development, social media strategy, SEO/SEA, branding, print media production, video and photography, and corporate identity services for regional and national clients. It also operates two proprietary digital products — vProspekt (interactive virtual brochure) and vFunnel (digital customer survey tool) — offered as standalone offerings or bundled with agency services.
Product overview
Hüper is a full-service advertising agency (Werbeagentur) based in Heidenheim, Germany, founded in 1966. The agency operates as a platform-plus-services model, offering proprietary digital products alongside comprehensive marketing services. The core proprietary products include vProspekt (interactive virtual brochure) and vFunnel (digital survey tool), which are standalone digital offerings. The agency complements these with a full range of service offerings spanning website development (WordPress, HTML, Joomla), social media strategy, print media production, branding, video/image production, photography, and search engine marketing. The portfolio is unified by the agency's cross-channel approach, where services are designed to work together across digital and traditional media channels.
Differentiator
Problem solved
Functional benefit
Brands
- vProspekt: An interactive virtual brochure that brings classic print campaigns to life digitally with animations, effects, and cross-channel implementation. A proprietary brand of Werbeagentur Hüper.
- vFunnel
Products and services
- vProspekt Interactive virtual brochure that brings classic print campaigns to life digitally with animations, effects, and cross-channel implementation. A proprietary digital offering sold as a standalone product or bundled with agency services.
- vFunnel Digital survey tool for collecting and evaluating customer opinions reliably and with maximum impact, distributed via website, social media, or other digital platforms. Proprietary brand of Werbeagentur Hüper.
- Website Development Website development services using WordPress, HTML, or Joomla, focused on modern technical standards, responsive design, and user experience for business clients.
- Social Media Strategy and Creative Implementation Development and execution of social media strategies with content creation, including postings, videos, reels, stories, and paid social advertising on Meta platforms.
- Print Media Services Complete print production including business cards, brochures, business documents, magazines, flyers, posters, textiles, and full print processing management delivered through subsidiary Hüper Print und Medien GmbH.
- Corporate Identity and Branding Brand development services including logo design, corporate design guidelines, and creation of visual identity systems for businesses.
- Video and Image Film Production Production of videos and image films for marketing and brand communication purposes for business clients.
- Photography Services Product photography, portrait photography, and company photography services for marketing and brand communications.
- Search Engine Marketing (SEM) Search engine optimization (SEO) and search engine advertising (SEA) services including on-page/off-page optimization, content marketing, keyword analysis, and Google Ads management.
- App Development Mobile application development service covering design, programming, and testing for iOS and Android platforms to ensure seamless user experience.
- Newsletter Marketing Email marketing services as part of inbound marketing strategies for customer retention and communication, delivered through Brevo platform.
- Brand Guidelines Corporate design handbook documenting all design rules and guidelines for consistent brand application across internal and external teams.
Quantifiable outcome
- German Web Award 2025 - Three websites awarded for outstanding design, user experience, and technical implementation
- +3 more outcomes
Companies that use Huper
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles5 records
Huper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Huper partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 1. FC HeidenheimcoreProud sponsor and official partner since 2006. Partnership represents regional strength and sporting values that inspire. Not just sponsorship but a statement for regional strength and sporty values. Agency handles creative marketing for the football club.
- MittwaldminorWebsite hosting provider. Hüper's website is hosted with Mittwald CM Service GmbH & Co. KG based in Espelkamp, Germany.
- Brevo (Sendinblue)minorNewsletter and email marketing platform provider used for sending marketing communications to subscribers.
- Hüper Print und Medien GmbHcoreRelated company handling print processing and production. Weekly millions of brochures produced and distributed through furniture trade. Customers benefit from favorable conditions due to high volumes.
- 1. FC HeidenheimcoreLong-term sponsorship and official partnership since 2006, symbolizing shared values of passion, commitment, and continuous improvement in both sports and creative work.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Huper competitors and assessment
Company assessmentDirect peers
- kempertrautmann: Hamburg-based independent creative agency offering brand, digital, and integrated campaigns. Similar full-service positioning and headcount range to Hüper, making it a peer in independent mid-size German agency segment.
- thjnk Hamburg: Hamburg-based independent agency group offering brand strategy, digital, and creative services. Comparable independent full-service positioning to Hüper, operating at similar scale within the German agency market.
- Strichpunkt Design: Stuttgart-based brand and design agency specializing in corporate identity, brand strategy, and digital communication. Highly comparable to Hüper's regional full-service model in southern Germany, with similar mid-size scale and B2B/Mittelstand focus.
- Kolle Rebbe: Hamburg-based independent creative agency focused on brand, digital, and integrated campaigns. Similar mid-size independent agency profile to Hüper with comparable full-service offerings and enterprise B2B clientele.
- antoni advertising: Stuttgart-based creative agency known for Mercedes-Benz work, offering brand communication, digital, and integrated campaigns. Comparable full-service creative agency operating in Baden-Württemberg with similar regional enterprise client mix.
Broad incumbents
- Serviceplan Group: Germany's largest independent full-service agency group headquartered in Munich. Operates across creative, digital, media, and content with global reach — a broad incumbent that overlaps Hüper's full-service advertising capabilities but at vastly greater scale and with international footprint.
- Jung von Matt: Hamburg-based leading creative agency network with strong German and European footprint. Comparable to Hüper as a full-service creative and digital agency, but significantly larger with offices across multiple markets and a broader enterprise client base.
- DDB Germany: German arm of the DDB global advertising network, offering creative, digital, and integrated campaigns. Comparable as a full-service German agency serving enterprise clients, with the added advantage of international network resources Hüper lacks.
- Scholz & Friends: Hamburg-based full-service advertising agency with German and European presence. Direct comparison to Hüper's full-service creative/digital offering but with substantially larger headcount, multi-city offices, and broader enterprise account roster.
Regional players
- Heimatt Media & Brands: Regional German marketing and brand agency with full-service offerings including digital, print, and branding. Operates in a similar regional/mid-market segment to Hüper within Germany but typically serves different geographic sub-markets rather than overlapping Ostwürttemberg.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Huper social profiles
Digital presenceHuper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huper leadership team
Management profileNumber of profiles
Profiles4 records
Huper subsidiaries and ownership
Company hierarchySubsidiaries1 record
Huper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huper
What does Huper do?
Werbeagentur Hüper is a full-service advertising agency delivering integrated marketing across digital and print channels. The agency provides website development, social media strategy, SEO/SEA, branding, print media production, video and photography, and corporate identity services for regional and national clients. It also operates two proprietary digital products — vProspekt (interactive virtual brochure) and vFunnel (digital customer survey tool) — offered as standalone offerings or bundled with agency services.
Is Huper a public or private company?
Huper is a private company. It is classified as family owned and is currently operating.
When was Huper founded?
Huper was founded in 1966. It employs 11 to 50 people.
Where is Huper based?
Huper is headquartered in Heidenheim, Germany, in the Europe region.
How does Huper make money?
Two revenue lines are on record. Professional Services - Project-based is the primary driver. The others are digital Products - vProspekt & vFunnel.
Who are Huper's main competitors?
Direct peers on record are kempertrautmann, thjnk Hamburg, Strichpunkt Design, Kolle Rebbe and antoni advertising. Broad incumbents are Serviceplan Group, Jung von Matt, DDB Germany and Scholz & Friends. Heimatt Media & Brands is listed as a regional player.
Does Huper have an API?
No public API is recorded for Huper.
What industry is Huper in?
Huper's product category is Advertising Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 54181 and its SIC code is 7311.