Woonborg
Woonborg is a Dutch non-profit social housing corporation operating approximately 4,800 rental homes across 32 villages in Groningen and Drenthe, providing affordable housing to low-income households, seniors, people with disabilities, and young starters under regulated municipal performance agreements.
- Company typePrivate
- Founded1920
- HeadquartersRoden, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Woonborg does
Woonborg (legal entity: Stichting Woonborg) is a Dutch social housing corporation (woningcorporatie) operating approximately 4,800 rental homes across 32 villages in the provinces of Groningen and Drenthe, within the municipalities of Groningen, Aa en Hunze, Noordenveld, and Tynaarlo. Founded in 1920 and operating for over 100 years, the corporation serves low-income households, seniors, people with disabilities, and young starters/families seeking affordable rental housing, with its operating model organized around multi-year performance agreements (prestatieafspraken) with the four municipalities in its working area.
Woonborg's revenue model is straightforward subscription-style rental income, with annual rent adjustments capped under Dutch social housing regulation (up to 4.1% standard, or €25 for rents below €350, effective July 2026). Distribution occurs through two regional platforms — Thuiskompas (8 Drenthe corporations) and Groningen Huurt (12 Groningen corporations, launched November 2025) — alongside the proprietary Mijn Woonborg tenant portal for rent payment, repair requests, and account management. Recent platform investment includes a new website and tenant portal launched in October 2023, and the March 2026 deployment of Tolkie, an AI-assisted reading aid that makes web content accessible to low-literacy users through text-to-speech, word explanation, and summarization.
The corporation is governed by a Raad van Commissarissen under the leadership of directeur-bestuurder Rob Hoogeveen (since March 2026). Its operating profile is asset-heavy: a stock of approximately 4,800 homes undergoing significant capex for sustainability upgrades (390 homes under a four-year contract with Paas & Hendriks Bouwmij; 67-home De Dorth renovation with Van Wijnen), supplemented by selective acquisitions such as the May 2025 takeover of 118 senior homes from Habion in Zuidlaren. Woonborg is a non-profit entity without external shareholders; revenue, capex, and governance are bounded by Dutch housing law and Aedes sector oversight.
Woonborg firmographics
Firmographics- Name
- Woonborg
- Legal name
- Stichting Woonborg
- Website
- https://woonborg.nl
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Woonborg is a Dutch non-profit social housing corporation operating approximately 4,800 rental homes across 32 villages in Groningen and Drenthe, providing affordable housing to low-income households, seniors, people with disabilities, and young starters under regulated municipal performance agreements.
- Ownership category
- akta.pro rank
Woonborg industry classification
Industry- Product category
- Social Housing
- NAICS
- Other Community Housing Services (624229), Lessors of Residential Buildings and Dwellings (531110), Assisted Living Facilities for the Elderly (623312), Residential Intellectual and Developmental Disability Facilities (623210)
- SIC
- Services-Social Services (8300), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industry
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
Keywords
Where Woonborg is headquartered
LocationHeadquarters
- HQ city
- Roden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Woonborg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Rental income: Woonborg generates revenue through monthly rent payments from approximately 4,800 social rental homes. Rent is adjusted annually, with income-dependent rent increases for certain tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing with rent adjustments based on income and property value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Woonborg product offering
Product offeringCore offering
Woonborg is a Dutch non-profit social housing corporation (Stichting Woonborg) that owns, manages, and rents out approximately 4,800 social housing units across 32 villages in the provinces of Groningen and Drenthe. The company provides affordable rental homes to individuals and households, supported by digital tenant services such as the Mijn Woonborg portal, the Thuiskompas platform, and the Tolkie Leeshulp reading-aid tool, as well as community initiatives such as Roden Centraal.
Product overview
Woonborg is a Dutch social housing corporation operating approximately 4,800 rental homes across 32 villages in Groningen and Drenthe provinces. The company offers housing search platforms (Thuiskompas for Drenthe region, Groningen Huurt for Groningen region), tenant services (Mijn Woonborg portal), accessibility tools (Tolkie reading aid), and communication services (digital newsletter, Woonblad magazine). Core offerings include rental housing, maintenance services, and community facilities like Roden Centraal.
Differentiator
Problem solved
Functional benefit
Products and services
- Social rental housing
Quantifiable outcome
- A-score on Huurdersoordeel (Tenant Judgment) in the Aedes benchmark in 2024
- +1 more outcomes
Companies that use Woonborg
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Woonborg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature2 records
Woonborg partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Groningen Huurt (12 woningcorporaties)coreCollaboration of 12 housing corporations to create unified housing search platform for Groningen and Ommeland. Starting November 3, 2025, all social rental homes available on single platform. One registration needed to access all offerings.
- HabioncoreWoonborg took over 118 senior rental homes from Habion in Zuidlaren, including 3 locations: Ludinge (30 homes), Nieuw Laarhof I (37 apartments), and Nieuw Laarhof II (51 apartments). Addresses growing demand for suitable senior housing.
- Gemeente TynaarlocoreSigned covenant to jointly combat illegal 'ghost occupancy' and promote fair housing allocation. Addresses unauthorized occupancy, address fraud, unauthorized use, and failure to report residents.
- Gemeente NoordenveldcoreParties to multi-year performance agreements 2024-2028 covering availability, affordability, living, welfare, care, and sustainability. Area-based approach working with local village agendas.
- Koninklijke VisiominorWoonborg took over Fundament Haren building from Koninklijke Visio (end of 2023). Fundament provides independent living for 14 people with disabilities. Parents established foundation to enable housing and care for their children.
- Van WijnencoreContractor for 67-home improvement project at De Dorth in Roden. Work includes damage repair from subsidence and sustainability upgrades to label A+.
- AH WOONcoreTenant interests organization representing many of Woonborg's tenants. AH WOON regularly consults with tenants and resident committees to understand neighborhood issues. They represent tenant interests toward Woonborg and are co-signatory on performance agreements (prestatieafspraken) with municipalities.
- Heijmans Woningbouw regio NoordcoreConstruction partner for multiple projects. Building 7 new rental homes in Thedemaborg project in Nietap. Also building 20 family homes on Vrijetijdsboulevard in Roden. Heijmans incorporates biodiversity measures including bird nesting facilities in buildings.
- Talent van het Noordenminor2-year traineeship program for HBO/WO graduates at housing corporations in Groningen, Friesland, and Drenthe. Woonborg participates alongside Accolade, Elkien, Domesta, Dynhus, WoonFriesland, Woonconcept, Woonservice, Actium, De Bouwvereniging, Woningstichting Weststellingwerf, and Wold & Waard.
- SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorWoonborg is recognized by SBB as an approved learning company (erkend leerbedrijf) for MBO education in building service functions. Offers students opportunity for vocational training supervised by qualified maintenance staff.
- Paas B.V. and Hendriks BouwmijcoreMulti-year partnership to improve 390 homes over four years: bringing 147 homes to basic quality (label C) and upgrading 243 homes to insulation standard. Combined with maintenance, asbestos inventory and removal, and ecological measures in Roden, Aa & Hunze, and Tynaarlo.
- Benus & BenuscoreConstruction contractor for Vrijetijdsboulevard project (20 family homes in Roden) and Peize newbuild project (5 homes on Molenpad).
- Thuiskompas (8 Drentse woningcorporaties)coreCollaboration of 8 Drenthe housing corporations and their 12 tenant organizations. Platform for registration and responses to all available rental homes from participating corporations including Woonborg.
- Gemeente GroningencorePerformance agreements signed for 2024 covering sustainability (70 homes to be upgraded), maintaining 30% social housing in municipality, increasing social housing in Haren, and preventing financial problems for tenants.
- Gemeente Aa en HunzecorePerformance agreements covering 11 of 32 villages. Improving 160+ homes for energy efficiency, being more conservative in selling homes to maintain social housing availability, and seeking new locations for additional homes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Woonborg competitors and assessment
Company assessmentDirect peers
- Actium: Regional Dutch housing corporation in Drenthe and Groningen. Direct peer because Rob Hoogeveen (Woonborg's new CEO) was formerly Manager Vastgoed at Actium, and both share social housing portfolios in overlapping northern Dutch geographies.
- Elkien: Friesian social housing corporation. Direct peer as a co-participant in the 'Talent van het Noorden' traineeship and as a comparable northern Dutch social housing operator.
- Wold & Waard: Northern Dutch social housing corporation. Direct peer as a co-participant in the 'Talent van het Noorden' traineeship and as a fellow member of the regional social housing ecosystem in which Woonborg operates.
- Accolade: Dutch social housing corporation active in Friesland and other regions. Direct peer via the 'Talent van het Noorden' traineeship partnership and the shared social housing mandate.
- WoonFriesland: Dutch social housing corporation operating in Friesland and adjacent regions. Direct peer given the shared social housing mandate, Toegelaten Instelling status, and joint participation in the 'Talent van het Noorden' traineeship with Woonborg.
- Woonservice: Drenthe-based Dutch social housing corporation. Direct peer as a co-participant in the 'Talent van het Noorden' traineeship and as a fellow member of the Thuiskompas regional housing allocation platform.
- Woonconcept: Dutch social housing corporation operating in Drenthe. Direct peer as a co-participant in the Talent van het Noorden traineeship and as a fellow member of the Thuiskompas Drenthe housing allocation platform.
- Domesta: Dutch social housing corporation in Emmen, Drenthe. Direct peer given the direct executive link (Esther Borstlap left Woonborg to lead Domesta) and overlapping social housing focus in the same northern region.
- Woningstichting Weststellingwerf: Friesian social housing corporation. Direct peer via joint participation in the 'Talent van het Noorden' traineeship and shared operational model focused on rural Dutch communities.
- De Bouwvereniging: Dutch social housing corporation in Friesland. Direct peer as a co-participant in the 'Talent van het Noorden' traineeship and as a similar rural-focused social housing provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woonborg social profiles
Digital presenceWoonborg compliance and trust
Trust signalCompliance1 record
Woonborg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woonborg leadership team
Management profileNumber of profiles
Profiles8 records
Woonborg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woonborg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woonborg
What does Woonborg do?
Woonborg is a Dutch non-profit social housing corporation (Stichting Woonborg) that owns, manages, and rents out approximately 4,800 social housing units across 32 villages in the provinces of Groningen and Drenthe. The company provides affordable rental homes to individuals and households, supported by digital tenant services such as the Mijn Woonborg portal, the Thuiskompas platform, and the Tolkie Leeshulp reading-aid tool, as well as community initiatives such as Roden Centraal.
Is Woonborg a public or private company?
Woonborg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woonborg founded?
Woonborg was founded in 1920. It employs 101 to 250 people.
Where is Woonborg based?
Woonborg is headquartered in Roden, Netherlands, in the Europe region.
How does Woonborg make money?
One revenue line is on record: rental income.
Who are Woonborg's main competitors?
Direct peers on record are Actium, Elkien, Wold & Waard, Accolade, WoonFriesland, Woonservice, Woonconcept, Domesta, Woningstichting Weststellingwerf and De Bouwvereniging.
Does Woonborg have an API?
No public API is recorded for Woonborg.
What industry is Woonborg in?
Woonborg's product category is Social Housing. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities. Its NAICS code is 624229 and its SIC code is 8300.