Qonqord
WoodWing is a privately held, 25+ year content and information management software provider serving 1,500+ customers across publishing, manufacturing, healthcare, and finance via a modular platform for content creation, digital asset management, and document workflows.
- Company typePrivate
- Founded1983
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qonqord does
WoodWing is a privately held content and information management software provider operating for more than 25 years, serving over 1,500 active customers and 100,000+ end users across 60+ countries. The company delivers a platform-plus-modules suite comprising WoodWing Studio (collaborative content creation and multichannel publishing), WoodWing Assets (digital asset management), WoodWing Scienta (quality and knowledge collaboration for regulated industries), WoodWing Xtendis (secure certified archiving and document management), WoodWing Connect (an integration suite with APIs, webhooks, plugins, and Workato-powered iPaaS), and WoodWing Smart Styles (an Adobe InDesign plugin). AI capabilities are deployed across text and image modalities for content creation, process automation, and knowledge retrieval, but they function as feature enhancements to the core content management workflows rather than as a primary differentiator.
The business operates an enterprise B2B model with revenue drawn from software subscriptions, professional services covering discovery through long-term support, and managed WoodWing Cloud hosting. Go-to-market combines direct enterprise sales (with 'Contact sales' and 'Request advice' CTAs signaling expert-led deal motion) with a global partner network delivering local implementation across regions. The company targets nine primary verticals — Agencies, Finance, Museums, Healthcare, Housing Associations, Manufacturing, Publishing, Retail & eCommerce, and Pension Funds — with named enterprise references including Bauer Media Group, Hearst Magazines, Yamaha Motor Europe, Jungheinrich, Curess, and Erdee Media Groep. Marketing is multi-channel, anchored by content (blog, eBooks, whitepapers, success stories), events and webinars, video, newsletters, and organic social (LinkedIn, YouTube), targeting top- and mid-funnel enterprise buyers.
The integration ecosystem is a meaningful strategic asset: WoodWing Connect exposes 300+ integrations through the Integrations Marketplace and is underpinned by a Core-tier partnership with Workato for iPaaS. Smaller collaborations include industry research with Media Voices (Zero-click Content Shift report) and a joint webinar with Kordiam and Erdee Media Groep on editorial workflows. The company has no disclosed parent, no subsidiaries, no public funding rounds, and no M&A activity in the input data, consistent with its long-tenured independent status.
Qonqord firmographics
Firmographics- Name
- Qonqord
- Legal name
- WoodWing
- Website
- https://qonqord.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WoodWing is a privately held, 25+ year content and information management software provider serving 1,500+ customers across publishing, manufacturing, healthcare, and finance via a modular platform for content creation, digital asset management, and document workflows.
- Ownership category
- akta.pro rank
Qonqord industry classification
Industry- Product category
- Enterprise Content Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Qonqord is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Qonqord business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software subscriptions: Enterprise software subscriptions for content management, digital asset management, document management, and knowledge management solutions. Products include WoodWing Studio, Assets, Scienta, Xtendis, and Connect.
- Professional services: Expert guidance from discovery and process improvement to implementation, support, and long-term success. Accelerate digital transformation with tailored services.
- WoodWing Cloud: Cloud hosting, software maintenance, and managed services for customers seeking stress-free hosting and maintenance
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Qonqord product offering
Product offeringCore offering
Qonqord develops and sells an enterprise content and information management software platform comprising Studio (collaborative content creation and multichannel publishing), Assets (digital asset management), Scienta (quality and knowledge management), Xtendis (secure document management and archiving), Connect (integration suite with APIs and Workato-powered iPaaS), and Smart Styles (Adobe InDesign plugin). The platform is sold via subscriptions, professional services, and managed cloud hosting to enterprise customers across publishing, manufacturing, healthcare, finance, and other regulated industries.
Product overview
WoodWing is a platform-plus-modules architecture offering content and information management solutions. The core portfolio includes WoodWing Studio for collaborative content creation and multichannel publishing, WoodWing Assets for digital asset management, WoodWing Scienta for knowledge management and quality collaboration, WoodWing Xtendis for digital archiving and document management, WoodWing Connect as an integration suite with APIs and iPaaS capabilities (powered by Workato), and WoodWing Smart Styles as an add-on plugin for Adobe InDesign. The solutions span content orchestration, operational excellence, and professional services across industries including publishing, manufacturing, healthcare, finance, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- WoodWing Studio: Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.
- WoodWing Assets
- WoodWing Scienta
- WoodWing Xtendis
- WoodWing Connect
- WoodWing Smart Styles
Products and services
- WoodWing Studio Collaborative content creation and multichannel publishing solution for enterprise editorial and marketing teams that simplifies workflows and streamlines production across multiple channels.
- WoodWing Assets Digital asset management system that centralizes and streamlines storage, organization, and collaboration on large volumes of digital files for creative and marketing teams.
- WoodWing Scienta Quality management and knowledge collaboration platform for regulated industries that simplifies compliance, knowledge sharing, and cross-functional collaboration on quality processes.
- WoodWing Xtendis Secure and certified digital archiving and document management system that allows organizations to store, manage, and access digital assets and documents securely for compliance and long-term retention.
- WoodWing Connect Integration suite providing APIs, webhooks, plugins, and a Workato-powered iPaaS solution that enables seamless connectivity and automation between Qonqord products and 300+ third-party services.
- WoodWing Smart Styles Adobe InDesign plugin that streamlines design workflows by enabling designers to apply predefined styles quickly and consistently across publications.
- WoodWing Cloud Managed cloud hosting, software maintenance, and ongoing operational services that provide customers with stress-free hosting and lifecycle management of Qonqord software.
- WoodWing Professional Services Expert guidance and implementation services spanning discovery, process improvement, deployment, support, and long-term success to accelerate customer digital transformation.
Quantifiable outcome
- 30% efficiency increase
- +3 more outcomes
Companies that use Qonqord
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles6 records
Qonqord technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Qonqord partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WorkatocoreWorkato-powered iPaaS solution integrated into WoodWing Connect, providing the best-in-class integration platform as a service for seamless connectivity and automation between WoodWing products and third-party systems.
- Media VoicesminorIndustry research collaboration on 'Zero-click Content Shift' report analyzing how zero-click search is reshaping online discovery and traffic for publishers.
- KordiamminorJoint webinar collaboration with Erdee Media Groep and WoodWing on connecting editorial planning and production in one smooth workflow.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Qonqord competitors and assessment
Company assessmentDirect peers
- Aprimo: Aprimo offers digital asset management and marketing resource management (MRM) for enterprise brands. It overlaps with WoodWing's content orchestration and asset management stack and competes for the same marketing operations buyers.
- Cloudinary: Cloudinary is a media management and DAM platform with strong AI-powered image and video capabilities. It competes with WoodWing Assets, particularly for digital-first and eCommerce customers that prioritize AI-driven asset processing and delivery at scale.
- Bynder: Bynder is a leading enterprise digital asset management (DAM) platform serving mid-market and enterprise marketing teams. It directly overlaps with WoodWing Assets and competes for the same brand and marketing-content buyers across publishing-adjacent and consumer-brand verticals.
- Brightspot: Brightspot is a content management system focused on media, publishing, and enterprise content operations. It directly overlaps with WoodWing Studio and competes for the same publishing and media customers, including Hearst-style multi-brand publishers.
- Canto: Canto is a DAM vendor focused on brand asset management for mid-market and enterprise customers. It competes head-to-head with WoodWing Assets on centralized asset storage, workflow, and brand-consistency use cases.
- Wedia: Wedia provides a DAM and content operations platform for brand and marketing content, similar in scope to WoodWing Studio + Assets. It targets enterprise marketing teams and competes on multichannel distribution and AI-driven content operations.
Broad incumbents
- Box: Box is a cloud content management and collaboration platform serving enterprises. It overlaps with WoodWing Xtendis and Connect on secure document storage, workflow, and integrations across the enterprise.
- Hyland (Nuxeo): Hyland (owner of Nuxeo) is an established ECM and content services platform. It competes with WoodWing Xtendis and Scienta on document management, content services, and regulated-industry compliance workflows.
- OpenText: OpenText is a large enterprise content management (ECM) and information management vendor. Its portfolio competes with WoodWing Scienta and Xtendis in regulated industries (legal, finance, healthcare) where document and knowledge management are critical.
- Adobe Experience Manager: Adobe Experience Manager is Adobe's enterprise CMS and DAM platform bundled into Adobe Experience Cloud. It is a broader, well-funded incumbent that competes with WoodWing Studio + Assets, especially among large enterprises already standardized on Adobe Creative Cloud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qonqord social profiles
Digital presenceQonqord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qonqord leadership team
Management profileNumber of profiles
Qonqord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qonqord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qonqord
What does Qonqord do?
Qonqord develops and sells an enterprise content and information management software platform comprising Studio (collaborative content creation and multichannel publishing), Assets (digital asset management), Scienta (quality and knowledge management), Xtendis (secure document management and archiving), Connect (integration suite with APIs and Workato-powered iPaaS), and Smart Styles (Adobe InDesign plugin). The platform is sold via subscriptions, professional services, and managed cloud hosting to enterprise customers across publishing, manufacturing, healthcare, finance, and other regulated industries.
Is Qonqord a public or private company?
Qonqord is a private company. It is classified as unknown and is currently operating.
When was Qonqord founded?
Qonqord was founded in 1983. It employs 11 to 50 people.
Where is Qonqord based?
Qonqord is headquartered in Hilversum, Netherlands, in the Europe region.
How does Qonqord make money?
Three revenue lines are on record. Software subscriptions are the primary driver. The others are professional services and woodWing Cloud.
Who are Qonqord's main competitors?
Direct peers on record are Aprimo, Cloudinary, Bynder, Brightspot, Canto and Wedia. Broad incumbents are Box, Hyland (Nuxeo), OpenText and Adobe Experience Manager.
Does Qonqord have an API?
Yes. WoodWing Connect offers APIs, webhooks, and plugins as part of a powerful integration suite, powered by Workato iPaaS solution. The platform integrates with 300+ different services.
What industry is Qonqord in?
Qonqord's product category is Enterprise Content Management Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 5132 and its SIC code is 7372.