Prime Policy Group

What Prime Policy Group does

Prime Policy Group is a bipartisan government relations and public affairs firm headquartered at 1801 K Street NW in Washington, D.C. The firm provides issue advocacy, legislative and regulatory strategy, coalition building, strategic communications, crisis and reputation management, Capitol Hill fly-in management, Washington representation, and digital media services to Fortune 500 corporations, trade associations, and non-profit organizations. Its practice footprint spans Trade and Tax, International Affairs, Healthcare, Energy, Technology, and AI policy, supported by publishing vehicles including the Healthcare Today newsletter and the Prime Power energy policy newsletter. The firm generates revenue through professional services fees — typically retainer-based engagements — anchored in long-cycle advocacy campaigns (multi-year appropriations fights, regulatory campaigns, and tariff/tax advisory in the current IEEPA landscape).

The firm is wholly owned by WPP plc, the global communications services conglomerate, and operates alongside WPP sister companies BCW (Burson Cohn & Wolfe) and Direct Impact for integrated communications and grassroots mobilization. Leadership includes former Capitol Hill chiefs of staff, a former Senior Advisor to the Vice President, and the founder of predecessor firm BKSH & Associates, providing direct pedigree into legislative and executive-branch decision makers. The firm claims reach to decision makers across all 50 states and globally through a partner network.

Prime Policy Group traces its lineage through predecessor BKSH & Associates, founded by Charlie Black, a longtime advisor to Republican presidential campaigns. The firm has built a roster of documented advocacy outcomes — including $700M+ in Diesel Emission Reduction Act appropriations since 2011, a $5M FY2020 lead-free R&D appropriation, multiple Section 179D deduction extensions, and a successful multi-year Norwegian Air DOT foreign air carrier permit — that function as core sales assets for new client acquisition.

Name

Prime Policy Group

Legal name

Prime Policy Group

Website

https://prime-policy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Policy Group is a Washington, D.C.-based bipartisan government relations and public affairs firm serving Fortune 500 companies, trade associations, and non-profits with legislative strategy, regulatory advocacy, coalition building, crisis communications, and Washington representation; it is wholly owned by WPP plc.

Ownership category

akta.pro rank

Product category

Government Relations and Public Affairs Services

NAICS

Political Organizations (813940)

SIC

Services-Business Services, Nec (7389)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Government relations services
• Public affairs consulting
• Legislative advocacy
• Policy strategy consulting
• Crisis communications advisory

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Relations and Public Affairs Consulting: The firm generates revenue through professional services fees for government relations advocacy, legislative strategy consulting, regulatory monitoring, coalition building, strategic communications, and crisis management services for corporate and trade association clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Prime Policy Group is a bipartisan government relations and public affairs firm that advises Fortune 500 companies, trade associations, and non-profit organizations on legislative strategy, regulatory navigation, coalition building, strategic communications, and crisis management. The firm delivers Washington representation, issue advocacy campaigns, Capitol Hill fly-in management, and digital media services, organized around practice areas that include Trade and Tax, International Affairs, Healthcare, Energy, and Technology/National Security.

Product overview

Prime Policy Group is a bipartisan government relations and public affairs firm offering advisory services rather than a software product. The firm provides issue advocacy, legislative strategy, coalition building, strategic communications, crisis management, and regulatory monitoring through its team of policy experts. Core service offerings include Capitol Hill fly-in management, Washington representation, and digital media strategy. The firm publishes the Healthcare Today newsletter covering federal healthcare policy and maintains practice areas focused on Trade and Tax, International Affairs, and Healthcare policy. The company operates from Washington DC with a global network reaching decision makers across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Issue Advocacy

Quantifiable outcome

• $700+ million secured for Diesel Emission Reduction Act funding over the past decade
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• WPP plccoreOthersPrime Policy Group is wholly owned by WPP plc, the global communications services company. This parent company relationship provides Prime Policy Group with global reach and resources.
• BCW (Burson Cohn & Wolfe)coreOthersBCW is identified as a sister company within the WPP network. Prime Policy Group has partnered with BCW on election analysis content, combining resources for client deliverables.
• Direct Impact (WPP Subsidiary)supportingOthersPrime Policy Group partnered with Direct Impact on election analysis series, leveraging WPP group companies for comprehensive client coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• BCW (Burson Cohn & Wolfe): WPP-owned global communications and public affairs agency, formally identified as a sister company to Prime Policy Group within the WPP network. Comparable in the strategic communications, public affairs, and crisis management components of PPG's offerings, and directly relevant as a network partner for cross-discipline mandates.

Broad incumbents

• Holland & Knight: Large national law firm with one of the most active Washington DC lobbying and public policy practices. Comparable to Prime Policy Group across federal legislative advocacy, appropriations work, and federal agency engagement, supported by a broader legal platform.
• Akin Gump Strauss Hauer & Feld: One of the largest government affairs and public policy practices in Washington DC, integrated with a major law firm. Directly comparable to Prime Policy Group in offering federal lobbying, regulatory counseling, and bipartisan representation for corporate and trade association clients, but with substantially larger bench and legal services platform.
• Brownstein Hyatt Farber Schreck: Major Washington-based lobbying and law firm with a top-tier federal government relations practice. Highly comparable to Prime Policy Group in serving Fortune 500 and trade association clients on legislative strategy, regulatory advocacy, and coalition building, but operates alongside a much larger legal practice.

Direct peers

• CGCN Group: Washington DC-based bipartisan government affairs firm serving corporate and association clients. Comparable to Prime Policy Group in federal advocacy, appropriations, and strategic communications work.
• Forbes Tate Partners: Bipartisan public affairs and government relations firm in Washington DC serving corporate and association clients. Directly comparable to Prime Policy Group in advocacy, strategic communications, and federal engagement model.
• BGR Group: Bipartisan government affairs and public relations firm headquartered in Washington DC. Directly comparable to Prime Policy Group in serving Fortune 500, trade association, and foreign-government clients on US federal policy advocacy and strategic communications.
• Mehlman Consulting: Bipartisan government affairs and lobbying firm in Washington DC. Directly comparable to Prime Policy Group in pure-play government relations model serving corporate and trade association clients across healthcare, technology, and financial services.
• Subject Matter: Bipartisan government affairs and strategic communications firm in Washington DC. Directly comparable to Prime Policy Group in federal legislative advocacy, crisis management, and Fortune 500/trade association client focus.
• Cornerstone Government Affairs: Bipartisan federal government affairs firm in Washington DC focused exclusively on legislative and regulatory advocacy for corporate and trade association clients. Closely comparable to Prime Policy Group in pure-play government relations model, client segments, and bipartisan positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrimePolicyGrp
• LinkedInlinkedin.com/company/prime-policy-group
• Instagraminstagram.com/primepolicygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Policy Group