Bongarde Holdings

What Bongarde Holdings does

Bongarde Holdings is a privately held workplace safety, occupational health and safety (OHS), and HR compliance training and publishing company that has been in continuous operation since 1929. The firm operates through its primary legal entity, Bongarde Media Inc., which is registered in British Columbia, Canada, with operational headquarters in Windsor, Connecticut. Its product suite is centered on the SafetyNow learning management system (LMS), which delivers more than 8,000 customizable online safety and compliance courses built on cognitive learning theories and micro-training principles, supplemented by SafetyNow ILT for instructor-led training, OHS Insider for occupational health and safety compliance, and HR Insider for employment law and HR compliance (with multi-province Canadian coverage).

The underlying technology combines a self-serve LMS platform with data and analytics dashboards that track training engagement and retention, alongside compliance tools that filter legislation and case law into one-click actionable measures. The company also operates an expert webinar program and publishes a compliance-focused blog, treating content marketing as a top- and mid-funnel demand generation engine. Bongarde claims an 8x higher training retention rate and 8x ROI on safety investment relative to conventional methods, positioning its micro-training approach against the failure mode that 70% of conventional training content is forgotten within 24 hours.

The business model is predominantly subscription-based, with 3-year initial terms priced at $397 for a single user in Year 1 (50% off standard list), $997 for a 3-user SMB tier, and $1,297 for an enterprise tier, with stepped renewal discounts of 30% (Year 2) and 15% (Year 3). Complementary revenue streams include per-seat eLearning starting at $3 per user via a self-serve channel at safetynow.com and unlimited expert webinar access bundled into subscriptions. Go-to-market is a hybrid of phone-based direct sales (1-800-667-9300) targeting enterprise and a self-serve online channel targeting SMB and individual buyers. The firm has 51-100 employees, is independently owned with no disclosed parent company or outside funding, and is led by President & CEO Richard Tobin.

Name

Bongarde Holdings

Legal name

Bongarde Media Inc.

Website

https://bongarde.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Bongarde Holdings is a privately held workplace safety and compliance training company, founded 1929, that sells subscription-based LMS software (SafetyNow), instructor-led training, and HR/OHS compliance content to SMB and mid-market businesses across North America.

Ownership category

akta.pro rank

Product category

Workplace Safety & Compliance E-Learning Software

NAICS

Environmental Consulting Services (54162), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAJAL

EHS Training, Competency & Culture Programs

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Environmental, Health & Safety (EHS) Consulting

SECONDARYEDAFAAAM

Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government)

Education/Education Technology (EdTech) & Digital Learning/Learning Management Systems (LMS) & Learning Experience Platforms (LXP)

SECONDARYEDABAIAC

Learning & Development (L&D) & Training Management

Education/Corporate Training & Professional Development/HR, Talent, DEI & People Operations Training

SECONDARYBPAHAJAF

EHS Management Systems & ISO Consulting (ISO 14001/45001)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Environmental, Health & Safety (EHS) Consulting

Keywords

• Workplace safety training
• OHS compliance software
• HR compliance training
• Learning management system
• ELearning safety courses

Headquarters

HQ city

Oroville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SafetyNow ILT Subscription: Subscription-based learning management system with 3-year initial term, first-year pricing at $397 (single user), with renewal discounts in subsequent years.
2. eLearning Courses: Online training courses starting as low as $3 per user, offering access to the company's library of customizable safety and compliance content.
3. Expert Webinars: Unlimited access to expert webinars providing guidance and real solutions for workplace safety and HR compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bongarde Holdings provides workplace safety, OHS, and HR compliance training delivered through the SafetyNow Learning Management System (LMS), which offers over 8,000 customizable online courses built on cognitive learning theories and micro-training principles. The core platform is supplemented by SafetyNow ILT for instructor-led training, HR Insider for employment law compliance, and OHS Insider for occupational health and safety compliance, with integrated data and analytics tools to track training effectiveness and retention.

Product overview

Bongarde Holdings provides a suite of compliance solutions and training services organized around the SafetyNow platform ecosystem. The core offering is the SafetyNow LMS, which delivers online safety training with 8,000+ customizable courses at pricing from $3 per user. This core platform is supplemented by SafetyNow ILT for instructor-led training and specialized compliance modules including HR Insider (HR and employment law compliance) and OHS Insider (occupational health and safety compliance). The company integrates data and analytics throughout to help organizations measure training effectiveness, improve retention, and reduce workers' compensation premiums. Founded in 1929, Bongarde positions its solutions as reducing accidents, incidents, and costs while increasing productivity across supported businesses.

Differentiator

Problem solved

Functional benefit

Brands

• HR Insider: HR compliance solution providing practical guidance, templates, and process support for HR functions.
• OHS Insider
• SafetyNow
• SafetyNow ILT

Products and services

• SafetyNow Learning Management System (LMS) Award-winning online learning management system providing over 8,000 customizable safety and compliance training courses for employees and managers, built on cognitive learning theories with micro-training and customized learning paths that deliver 8x higher retention than conventional training.
• SafetyNow ILT (Instructor-Led Training)
• HR Insider
• OHS Insider
• eLearning Course Library
• Expert Webinars

Quantifiable outcome

• 8x return on investment for every dollar invested in safety and training
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Berkshire HathawaycoreStrategic or Co-development PartnerBerkshire Hathaway has partnered with Bongarde Holdings, providing credibility and trust signals for the company's compliance and safety training solutions.
• Major InsurersminorStrategic or Co-development PartnerPartnership with major insurers to help customers reduce liability and workers' compensation costs. Insurance partner status indicated as coming soon.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Docebo: Docebo is an enterprise-grade LMS platform used by compliance and HR teams with embedded content marketplaces and AI-driven personalization — competes for the same LMS buyers as SafetyNow, but as a horizontal platform rather than vertical safety specialist.
• Litmos: Litmos provides an LMS widely used for compliance and employee training across mid-market and enterprise; overlaps with SafetyNow on subscription LMS and compliance content but does not specialize in OHS.
• Skillsoft: Skillsoft is an established enterprise learning and compliance platform with broad content across leadership, technology, and compliance topics; overlaps with Bongarde in compliance training but spans a much wider enterprise L&D portfolio.

Direct peers

• Vector Solutions: Vector Solutions operates a large training and compliance platform with deep EHS, HR, and operational training libraries for regulated industries — most direct head-to-head with Bongarde's SafetyNow/HR Insider/OHS Insider stack.
• ClickSafety: ClickSafety delivers OSHA-compliant online safety training courses and LMS solutions to construction, general industry, and hazardous materials employers — directly overlaps with Bongarde's workplace safety eLearning catalog.
• SafetyCulture: SafetyCulture provides workplace safety inspection, training, and compliance tools (iAuditor + SafetyCulture Training) serving the same SMB and mid-market customers targeting OHS compliance and micro-learning outcomes — directly competes with SafetyNow.
• UL Solutions (formerly UL PureSafety): UL's workplace health and safety training business delivers OSHA-relevant eLearning and compliance content to employers — directly comparable to Bongarde's EHS and compliance course library.

Regional players

• CareerSafe: CareerSafe focuses on OSHA 10/30-hour and workforce safety eLearning for students and entry-level workers in North America — overlaps with Bongarde's workplace safety course library and entry-level compliance training segment.

Emerging players

• Avetta (including ISNetworld): Avetta/ISNetworld provides contractor management and compliance qualification, including prequalification and safety data exchange — adjacent to Bongarde's OHS Insider compliance tooling for buyers and supplier networks.
• KnowBe4: KnowBe4 focuses on security and compliance awareness training sold to the same HR/compliance buyers; smaller content overlap with Bongarde but competes for the compliance-training budget in HR departments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bongarde-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bongarde Holdings