AssetTrax
- Company typePrivate
- Founded2020
- HeadquartersCalabasas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AssetTrax does
AssetTrax LLC is a privately held Minnesota-based SaaS company that provides asset and inventory management solutions for the used industrial machinery and equipment sector, operating two sub-branded products under a unified platform. DataRef delivers pricing data and market analytics for used machinery, positioning itself as a trusted pricing reference, while AIM with PiQ is an AI-powered mobile and browser cataloging application that combines computer-vision-based asset identification with generative AI (OpenAI/ChatGPT) for content creation. The platform runs on cloud infrastructure (Amazon S3 for storage) and integrates with YouTube APIs to enable video uploads tied to cataloged assets, with an exposed RESTful API supporting third-party integrations.
The company operates a dual go-to-market: a self-serve, product-led growth motion through its website offering a free trial capped at 100 images and items, alongside an enterprise-direct-sales channel governed by Enterprise Service and Subscription Agreements with enhanced SLAs. Pricing is subscription-based, paid in advance with auto-renewal, and publicly disclosed pricing is not available. Target customers are split between companies dealing in used industrial machinery and equipment and construction-industry firms needing equipment cataloging, identification, and valuation workflows. AssetTrax also operates under a licensing relationship with IPF Invest & Trade LTD, as disclosed in its copyright notice.
The firm has 11-50 employees, is incorporated as an LLC in Minnesota, USA, and shows no disclosed venture or growth-equity funding. Strategic technology relationships include Amazon S3 (core infrastructure), YouTube API Services (video integration), and OpenAI/ChatGPT (generative AI features). AI functionality is delivered entirely through third-party models rather than proprietary systems, and the company maintains no published patents, awards, or named customer references in the available data.
AssetTrax firmographics
Firmographics- Name
- AssetTrax
- Legal name
- AssetTrax LLC
- Website
- https://assettrax.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AssetTrax industry classification
Industry- Product category
- Asset Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where AssetTrax is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AssetTrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Software as a service subscription model with automatic renewal at the end of each subscription period. Payments are due in advance for upcoming services. The company also offers enterprise-level service agreements with enhanced SLAs for corporate customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Limited to 100 images and items with optional cloud storage upgrade |
| Subscription | Annual | Standard SaaS Subscription - Full platform access with automatic renewal |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
AssetTrax product offering
Product offeringCore offering
AssetTrax provides a unified SaaS platform for managing and monetizing industrial equipment and fleet assets. Its two core offerings are DataRef, which delivers pricing data and analytics for used industrial machinery, and AIM with PiQ, an AI-powered mobile and browser cataloging app that automates asset identification and listing. The platform is designed for industrial machinery dealers, rental companies, fleet operators, and construction firms that need to track, value, and monetize high-value equipment.
Product overview
AssetTrax offers a unified platform with two distinct products for inventory and asset management: DataRef provides pricing data and analytics for used industrial machinery and equipment, while AIM with PiQ is an AI-powered cataloging application that streamlines asset identification and management workflows. The products serve complementary functions, with DataRef offering market intelligence and AIM providing mobile cataloging capabilities with AI assistance.
Differentiator
Problem solved
Functional benefit
Brands
- DataRef: The Most Trusted Source of Pricing Data and Analytics for Used Industrial Machinery and Equipment.
- AIM with PiQ
Products and services
- DataRef
Companies that use AssetTrax
Customer profileSegments2 records
Ideal customer profiles1 record
AssetTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
AssetTrax partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon S3coreAmazon S3 cloud storage is required for users who want to store more than the 100 images/items allowed in the Trial version. This is the primary cloud storage infrastructure partner for the platform.
- YouTube API ServicescoreAssetTrax integrates with YouTube API Services to enable users to upload videos directly to their YouTube accounts from within the AIM application. Uses YouTubeApi.youtubeUploadScope and YouTubeApi.youtubepartnerScope permissions.
- OpenAI (ChatGPT/LLM)coreThe AIM platform incorporates AI tools including ChatGPT/LLM (Large Language Models) for content generation and other functionalities. Users acknowledge and agree to ChatGPT Terms of Use when using AI features.
Recent moves6 records
Expansion highlights5 records
AssetTrax competitors and assessment
Company assessmentDirect peers
- Asset Panda: Cloud-based asset tracking and management SaaS targeted at operations teams; competes directly with AssetTrax AIM on the asset/inventory management use case for SMB and enterprise buyers.
- Tenna: Asset and equipment tracking platform for construction and field operations; overlaps AssetTrax's construction vertical on job-site equipment inventory and lifecycle management.
Broad incumbents
- Ritchie Bros. Auctioneers: Global marketplace for used industrial equipment with embedded pricing data from actual transactions; competes with DataRef's pricing intelligence value proposition.
- Samsara: Large fleet telematics and asset tracking platform; relevant comparator for AI/cloud-based equipment monitoring that AssetTrax's cataloging tools aim to serve.
- EquipmentShare: Construction equipment rental and fleet management platform with telematics and asset tracking; overlaps AssetTrax on construction fleet asset services and monetization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
AssetTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssetTrax leadership team
Management profileNumber of profiles
AssetTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssetTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssetTrax
What does AssetTrax do?
AssetTrax provides a unified SaaS platform for managing and monetizing industrial equipment and fleet assets. Its two core offerings are DataRef, which delivers pricing data and analytics for used industrial machinery, and AIM with PiQ, an AI-powered mobile and browser cataloging app that automates asset identification and listing. The platform is designed for industrial machinery dealers, rental companies, fleet operators, and construction firms that need to track, value, and monetize high-value equipment.
Is AssetTrax a public or private company?
AssetTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AssetTrax founded?
AssetTrax was founded in 2020. It employs 11 to 50 people.
Where is AssetTrax based?
AssetTrax is headquartered in Calabasas, United States, in the North America region.
How does AssetTrax make money?
One revenue line is on record: saaS Subscription.
Who are AssetTrax's main competitors?
Direct peers on record are Asset Panda and Tenna. Broad incumbents are Ritchie Bros. Auctioneers, Samsara and EquipmentShare.
Does AssetTrax have an API?
Yes. AssetTrax offers an API for integrating third-party applications. The API documentation is not publicly linked. Integration requires technical skill and adherence to prescribed usage limits including limits on number of calls, number of records per call, bandwidth usage, and frequency of calls. AssetTrax may restrict activities if usage limits are reached. API access may fail or be partially executed if limits are exceeded. AssetTrax may cease supporting the current API version with 30 days notice or less if required by law, breach of terms, or security risks.
What industry is AssetTrax in?
AssetTrax's product category is Asset Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 5182.