Beachside Rentals

What Beachside Rentals does

Beachside Rentals Inc. is a privately held, family-operated vacation rental management company headquartered in Cayucos, California, founded in the early 1990s and acquired by owner/CEO Toni Legras-Price in 2003. The company manages more than 65 beachfront and near-beach vacation rental properties across Cayucos, Morro Bay, and Cambria on California's Central Coast, all within three blocks of the ocean, with nightly rates ranging from $102 to $895. Operations are supported by a 6-person team (bookkeeper, office manager, operations manager, head of reservations, and reservation specialist) residing within 10 minutes of the managed inventory, and a 24/7 emergency response capability. The firm holds California DRE license #01928566 and is a member of the Cayucos Chamber of Commerce and the Better Business Bureau.

Name

Beachside Rentals

Legal name

Beachside Rentals Inc.

Website

https://beachsiderentals.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Beachfront & Lakefront Homes (THAMAAAF), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental management
• Property management services
• Short-term rentals
• Beach vacation rentals
• Tenant placement services

Headquarters

HQ city

Cayucos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vacation Rental Bookings: Nightly and weekly rental income from over 65 vacation rental properties in Cayucos, Morro Bay, and Cambria. Rates range from $102 to $895 per night depending on property type and season.
2. Property Management Services: Full-service vacation rental management for property owners including marketing, maintenance, housekeeping, inspections, and guest management. Takes percentage of rental income.
3. Long-Term Rental Management: Full-time rental management services for property owners including tenant screening, rent collection, and property maintenance.
4. Tenant Placement: Placement of tenants in long-term rentals including advertising, showings, credit checks, lease writing, and key handover.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beachside Rentals operates a portfolio of over 65 vacation rental beach homes across Cayucos, Morro Bay, and Cambria on California's Central Coast, offering nightly stays ($102-$895) and monthly furnished rentals. The company provides full-service property management for owners (marketing, housekeeping, maintenance, inspections, 24/7 support) as well as long-term rental management and tenant placement services. Supporting capabilities include a secure online booking and payment platform powered by OwnerRez, keyless entry systems, and optional property damage protection plans.

Product overview

Beachside Rentals is a vacation rental management company offering a portfolio of over 65 vacation rental properties across Cayucos, Morro Bay, and Cambria on California's Central Coast. The core offering consists of vacation rental properties available for short-term stays (nightly rates from $102-$895) and monthly furnished rentals. The company provides three service lines: Vacation Rental Management Services (marketing, maintenance, housekeeping, inspections, 24/7 support for short-term rentals), Full-Time Rental Management Services (tenant screening, rent collection, long-term residential management), and Tenant Placement Services (advertising, showing, credit checks, lease writing for property owners). Supporting infrastructure includes an OwnerRez-powered online booking system and optional Property Protection Plans for damage coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Properties A portfolio of over 65 beach vacation rental homes in Cayucos, Morro Bay, and Cambria, California, including oceanfront homes, downtown rentals, and furnished monthly rentals available at nightly rates from $102 to $895, targeting families, groups, and individual travelers seeking Central Coast beach getaways.
• Vacation Rental Management Services Full-service management for short-term vacation rental property owners on California's Central Coast, including marketing, housekeeping, maintenance, inspections, damage protection insurance, and 24/7 emergency support, in exchange for a percentage of rental income.
• Full-Time Rental Management Services Property management services for long-term residential rentals on California's Central Coast, including tenant screening, rent collection, property advertising on Zillow and Rent.com, and monthly statement distribution via email or direct deposit, targeting owners of unfurnished or long-term residential property.
• Tenant Placement Services Comprehensive tenant placement for long-term rental property owners, including property advertising, showings, application collection, credit and background checks, reference calls, lease writing, and key handover.
• Property Protection Plans Optional damage protection insurance plans covering accidental damages to rental properties, with non-refundable plans ranging from $65 (short-term) to $180 (monthly) covering up to $2,100 in damages, plus refundable security deposit options up to $3,000.

Quantifiable outcome

• 98% of guests purchase damage protection insurance covering up to $2,100 in accidental damages

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Licensed Service Providers NetworkcoreStrategic or Co-development PartnerEstablished relationships with licensed and experienced professionals including plumbers, carpet cleaners, appliance repair personnel, and general maintenance providers who have worked with Beachside Rentals for many years
• visitslo.comminorGTM or Marketing PartnerLocal tourism marketing platform for advertising vacation rental properties in San Luis Obispo County
• discoveryroute.comminorGTM or Marketing PartnerLocal tourism marketing platform for vacation rental advertising in the Central Coast region
• Zillow.com, Rent.comminorChannel Partner/ Reseller/ DistributorLong-term rental listing platforms for property management and tenant placement services
• Visitors Alliance of Cayucos (VAC)minorStrategic or Co-development PartnerLocal tourism organization supporting promotion of Cayucos as a visitor destination; Toni Legras-Price serves on the organization
• SLOCAL, Cal Travel, Rotary ClubminorStrategic or Co-development PartnerRegional tourism and business organizations supporting local communities; Toni Legras-Price serves as Chair Member with SLOCAL and member of Cal Travel and local Rotary
• Cayucos Chamber of Commerce, Better Business BureauminorStrategic or Co-development PartnerBusiness membership organizations providing credibility and community connections for Beachside Rentals as a local business

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VRBO (Expedia Group): Major short-term rental marketplace and a Beachside distribution partner. As part of Expedia, VRBO increasingly bundles adjacent services that overlap with Beachside's full-service management offering.
• Airbnb: Largest short-term rental marketplace. While not a property manager, Airbnb is a distribution channel Beachside uses and is also a strategic threat via Airbnb-friendly property management services that compete for the same owner relationships.
• Sonder: Tech-enabled short-term rental and aparthotel operator providing professionally managed units in multiple markets. Comparable on the professionally managed short-stay lodging experience but operates at much larger unit counts and urban/urban-resort mix.

Direct peers

• Vacasa: Largest U.S. full-service vacation rental manager operating in beach markets across the country. Competes directly with Beachside Rentals for property owner contracts in California's Central Coast, offering similar full-service management at scale.
• Casago: Vacation rental property management franchise model with local-operator units in beach markets. Directly comparable on full-service property management and on targeting independent owners in resort coastal towns.
• Evolve: National full-service vacation rental manager with a lighter-touch model focused on owner relationships and professional cleaning/operations support. Competes for the same property-owner segment that Beachside targets in coastal markets.
• TurnKey Vacation Rentals: Tech-enabled full-service vacation rental manager competing for owner accounts in California beach destinations. Comparable on service offering (cleaning, maintenance, marketing, guest support) and target customer (individual property owners).

Regional players

• Premier Vacation Rentals: California-based regional vacation rental manager operating in coastal markets including Central Coast-adjacent towns. Direct regional comparison on local-owner relationships and beach-market positioning.

Others

• Guesty: Property management software platform serving vacation rental managers. Comparable to Beachside's reliance on OwnerRez — Guesty competes in the same PMS category and powers many of Beachside's direct competitors.
• Hostaway: Vacation rental PMS and channel manager used by many small and mid-size property managers. Adjacent comparison as an alternative stack Beachside's owner-clients and competitors run on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beachsiderentalsinc
• Instagraminstagram.com/beachsiderentalsinc
• TikToktiktok.com/@beachsiderentalscayucos?is_from_webapp=1&sender_device=pc
• Xx.com/beachsiderental
• LinkedInlinkedin.com/company/beachside-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beachside Rentals