LVP

What LVP does

LVP (Liga de Videojuegos Profesional) is a Spanish-language esports competition organizer headquartered in Barcelona, operating as a subsidiary of GRUP MEDIAPRO through FANDROID ENTERTAINMENT, S.L.U. Founded in 2010, the company organizes national and regional professional leagues across Spain and Latin America, produces live broadcasts of world esports events in Spanish, and operates ArenaGG, an online competition platform active in 30+ countries. The company runs flagship competitions including Superliga and Superliga Segunda (League of Legends Spain), VALORANT Rising and Crossfire Cup, Liga Regional Norte and Liga Regional Sur (League of Legends Latin America), Free Fire League Latin America, and eLaLiga (EA SPORTS FIFA in partnership with LaLiga and Electronic Arts).

LVP serves three primary customer segments: game publishers (Riot Games, Garena, Electronic Arts) requiring official sanctioned competition infrastructure and Spanish-language broadcasting; brand sponsors (MediaMarkt, Intel, Domino's Pizza, Santander, Burger King, Corsair) seeking access to the Hispanic esports audience; and professional and amateur esports teams participating in its leagues. The company operates through an event-driven and enterprise field sales go-to-market model, with five offices in Barcelona, Madrid, Buenos Aires, Bogotá, and Mexico City.

Revenue is generated across three streams: B2B event production services for publishers and brands, sponsorship and advertising packages, and Spanish-language broadcasting and media rights distribution. The company operates with 101-250 employees and functions as a privately held corporate subsidiary within the GRUP MEDIAPRO conglomerate. No public pricing, funding rounds, or revenue disclosures are available, and no AI/ML capabilities are documented in the source material.

Name

LVP

Legal name

FANDROID ENTERTAINMENT, S.L.U.

Website

https://lvp.global

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

LVP is the largest Spanish-language esports competition operator, organizing national and regional leagues across 30+ countries for publishers like Riot Games and Garena, with event production, broadcasting, and ArenaGG platform services.

Ownership category

akta.pro rank

Product category

Esports Competition Operations

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

akta.pro secondary industries

Professional Esports Leagues & Circuits (MPAFADAA), Professional Esports Leagues & Seasonal Competitions (MPAGANAC), Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Esports competition operations
• Event production services
• Online gaming platforms
• Broadcast media rights
• Brand sponsorship services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Full-service esports event production for publishers and brands, including live events, broadcast production, and audiovisual content creation. LVP produces official competitions for Riot Games, Garena, and LaLiga/EA.
2. Sponsorship and Advertising: Brand sponsorship packages including title sponsorships, content integration, and audience access. Major sponsors include MediaMarkt, Intel, Domino's Pizza, Santander, Burger King, and Corsair.
3. Broadcasting and Media Rights: Spanish-language distribution of world esports events and production of original competition content across streaming platforms including Twitch.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LVP organizes and produces professional esports leagues and tournaments across Spain and Latin America for major game titles including League of Legends, VALORANT, Free Fire, and EA SPORTS FIFA. It delivers full-service event production, Spanish-language broadcasting, and sponsorship integration for game publishers (Riot Games, Garena, Electronic Arts) and consumer brand sponsors. Its ArenaGG platform enables online amateur and professional competitions across 30+ countries, complementing the live event business.

Product overview

LVP operates as an esports and gaming agency and competition operator with a multi-platform portfolio. The core offering consists of ArenaGG (the online competitive gaming platform) supplemented by organized league competitions across multiple game titles. The competition portfolio includes: League of Legends leagues (Superliga, Superliga Segunda, Iberian Cup, Liga Regional Norte, Liga Regional Sur), VALORANT competitions (Rising, Crossfire Cup), and third-party game leagues (Free Fire League, eLaLiga). LVP also provides esports consumer research through its annual Deloitte Gaming partnership report. The organization functions as a production partner for publishers like Riot Games and Garena while maintaining direct-to-consumer platforms for competition participation.

Differentiator

Problem solved

Functional benefit

Brands

• Superliga: The official League of Legends competition in Spain featuring the top 10 teams in a round-robin league format.
• Superliga Segunda
• Iberian Cup
• VALORANT Challengers Spain: Rising
• Crossfire Cup
• Liga Regional Norte
• Liga Regional Sur
• Free Fire League
• eLaLiga

Products and services

• ArenaGG Online competitive gaming platform enabling amateur and professional esports tournaments and leagues across multiple game titles, with real-time match tracking, statistics, and player rankings. Reaches players in over 30 countries and serves as LVP's technology backbone for organizing online competitions.
• Superliga The official League of Legends competition in Spain featuring the top ten professional teams in a round-robin league format across 18 matchdays, followed by playoffs and a live final. Produced by LVP with official Riot Games sanctioning.
• Superliga Segunda Second-tier League of Legends competition in Spain featuring eight teams with promotion opportunities to the top division Superliga. Launched in 2022.
• Iberian Cup Cross-border League of Legends competition bringing together top amateur teams from Spain and Portugal with professional teams from Superliga and Superliga Segunda, culminating in a live final.
• Liga Regional Norte Professional League of Legends competition for the northern Latin American region (Mexico, Central America, Caribbean), organized with official Riot Games sanctioning. Eight organizations compete in a format with regular season, group stage, and playoffs.
• Liga Regional Sur Professional League of Legends competition for teams from Argentina, Chile, and Peru. The winning team represents the region in a championship match against the Northern champion (Liga Regional Norte).
• VALORANT Challengers Spain: Rising National VALORANT league in Spain organized by LVP, consisting of two seasons per year (spring and summer) with ten professional teams competing weekly across three match days. Title sponsored by MediaMarkt and Intel.
• Crossfire Cup Annual VALORANT knockout competition launched in 2022, featuring the best professional and amateur teams in Spain with a group stage followed by playoffs.
• Free Fire League Principal continental professional league for Garena's Free Fire game in Latin America. LVP serves as primary production partner, responsible for operating the professional league, producing and broadcasting weekly games, and serving as main producer of live finals since 2019.
• eLaLiga (LaLiga FC Pro) Official EA SPORTS FIFA competition in Spain organized by LaLiga and Electronic Arts. LVP has produced eLaLiga Santander for six consecutive years, featuring teams from LaLiga Santander and LaLiga Smartbank.
• Informe del Consumidor de eSports Annual esports consumer report published by LVP and Deloitte Gaming since 2022, providing demographic data, audience habits, preferences, and brand consumption insights for the Spanish esports market based on over 5,000 responses.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Deloitte GamingcoreStrategic or Co-development Partner · 1 January 2022LVP and Deloitte Gaming launched the first Esports Consumer Report in Spain in 2022, a detailed study (5000+ responses) on esports fans. Report published annually to help the sector understand its audience.
• GarenaflagshipStrategic or Co-development Partner · 1 January 2019Since 2019, LVP has been the most important eSports production partner for Garena in Latin America, developing and producing its main continental professional league, the Free Fire League. LVP operates the professional league, produces and broadcasts weekly games, and serves as main producer of live finals.
• Takis (Bimbo Group)minorGTM or Marketing Partner · 1 January 2019Snack brand Takis from Bimbo Group promoted its product using digital resources aligned with target audience, establishing direct brand-consumer relationship. In 2019, over 60% of target audience knew about Takis' product.
• Domino's PizzacoreGTM or Marketing Partner · 1 January 2016Official pizza sponsor since 2016. Cross-sector esports strategy has made Domino's Pizza one of the most recognized brands among esports audience in its category.
• GRUP MEDIAPROflagshipStrategic or Co-development PartnerLVP is part of GRUP MEDIAPRO, one of the world's largest video gaming competition operators. GRUP MEDIAPRO provides corporate backing, infrastructure, and synergies across media production and sports/entertainment assets.
• Riot GamesflagshipStrategic or Co-development PartnerOfficial partner for League of Legends competitions in Spain and Latin America, including Superliga (Spain), Liga Regional Norte, Liga Regional Sur, and VALORANT Rising official leagues.
• LaLigaflagshipStrategic or Co-development PartnerSix consecutive years producing eLaLiga Santander, the official EA SPORTS FIFA competition in Spain organized by LaLiga and Electronic Arts. International reference for production values and innovative formats.
• Electronic ArtsflagshipStrategic or Co-development PartnerPartner with LaLiga for eLaLiga Santander official FIFA competition in Spain, featuring LaLiga Santander and LaLiga Smartbank teams.
• MediaMarktflagshipGTM or Marketing PartnerTitle sponsor of VALORANT Rising competition. Has driven development of the competition since launch, integrating into content generation for the Riot Games shooter audience.
• IntelflagshipGTM or Marketing PartnerTitle sponsor of VALORANT Rising competition and Crossfire Cup. Supporting competition development since VALORANT launch, integrated into content generation for the shooter audience.
• CorsaircoreGTM or Marketing PartnerSponsor of Liga Regional Norte and Liga Regional Sur competitions, providing gaming equipment support.
• SantandercoreGTM or Marketing PartnerSantander Mexico is official sponsor of Liga Regional Norte de League of Legends, produced by LVP.
• Burger KingminorGTM or Marketing PartnerSponsor of Liga Regional Sur competition, the League of Legends regional league for Argentina, Chile, and Peru.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Activision Blizzard: Publisher behind Overwatch League and Call of Duty League; a major third-party esports league operator that competes for publisher mandates and sponsorship spend in the same broader market as LVP.
• Riot Games: Publisher of League of Legends and VALORANT and LVP's largest client; Riot also operates its own competitive esports scenes and increasingly internalizes regional league production, creating direct overlap.
• Electronic Arts: Publisher of EA SPORTS FIFA/FC and LVP's client for eLaLiga; operates its own global esports programs (e.g., FC Pro) that compete with LVP in the football esports category.
• Garena: Free Fire publisher and LVP's flagship client; also runs its own esports operations in multiple regions, making it both a customer and adjacent competitive organizer in mobile esports.

Direct peers

• DreamHack: Esports events and gaming festivals operator combining competitive tournaments with gaming culture events; comparable scope of multi-title competition organization.
• StarLadder: Esports tournament organizer producing competitive events across multiple game titles; comparable in producing publisher-affiliated leagues and broadcast content.
• WePlay Holding: Esports tournament and broadcasting company operating competitive events and studio production; similar end-to-end model of tournament organization, broadcast, and content creation.
• PGL Esports: Esports tournament organizer producing major international competitions including CS majors; closely comparable business model of multi-title tournament production for publishers.
• ESL Gaming: World's largest esports tournament organizer operating multi-game leagues and competitions across multiple regions; directly comparable to LVP in producing publisher-affiliated leagues and major international events.
• BLAST Premier: Tournament organizer producing premium esports events across multiple titles; competes for publisher mandates and event production budgets in the same segment as LVP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LVPes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVP