LoyiCard

What LoyiCard does

LoyiCard (legal entity Loyalty Card S.L.) is a Madrid-based B2B SaaS company, founded in October 2019, that operates a mobile-wallet loyalty platform issuing digital stamp cards, points, cashback, VIP-tier, referral, birthday, and membership-anniversary programs into Apple Wallet and Google Wallet. The platform is structured as a core administration console plus two mobile apps (a customer-facing LoyiCard Mobile App and a staff-facing LoyiCard Stamper App for point-of-sale transactions), surrounded by interchangeable loyalty mechanic modules and add-on modules for campaigns, coupons, onboarding, rewards catalogs, and business intelligence. Customers join programs by scanning a QR code and saving the wallet pass directly to their device, avoiding app-download friction.

The underlying technology is built around the Apple Wallet and Google Wallet pass infrastructure, supplemented by an open Mobile Wallet API for CRM, ERP, and POS integrations, with named connectors to HioPos, LastApp, and Storyous. The platform supports real-time balance updates, geolocated push notifications, customer segmentation, and a multi-channel campaign engine spanning push, SMS, email, and beacons. Vertical-specific solutions have been developed for pharmacies (Go! Farma via partnership with Mediform), nightlife venues (VIP PASS WALLET), and local trade associations and municipalities.

LoyiCard monetizes via tiered monthly subscriptions: Starter at €30/month, Growth at €45/month, and Advanced at €60/month, with annual commitment pricing offering two months free and a custom Enterprise tier. Distribution is product-led through a 14-day free trial self-serve signup at app.loyicard.com, supplemented by sales-assisted demos for larger prospects via the Clientify scheduling tool. The customer base spans hundreds of Spanish SMBs across hospitality, beauty, retail, and fitness, alongside enterprise deployments with recognizable chains such as Brico Depot Club, Flying Tiger, and Adolfo Dominguez. Pricing signals and headcount of 1-10 indicate the company remains an early-stage, bootstrapped operator rather than a venture-backed scale-up.

Name

LoyiCard

Legal name

Loyalty Card S.L.

Website

https://loyicard.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LoyiCard is a Madrid-based B2B SaaS platform that enables merchants to issue digital loyalty and membership cards directly into Apple Wallet and Google Wallet, serving Spanish SMBs and select retail chains across hospitality, retail, pharmacy, nightlife, and local commerce verticals via tiered subscription plans.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYFSAMAEAI

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service)

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

SECONDARYFSAMAEAF

Merchant / Closed-Loop Wallets (Retail & Marketplace)

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

Keywords

• Mobile wallet loyalty
• Digital stamp cards
• Loyalty program platform
• Customer retention software
• Wallet marketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Plans (SaaS): Monthly or annual subscription-based pricing model with tiered plans (Starter, Growth, Advanced, Enterprise) offering different feature sets and customer capacity limits. Plans include 2 months free for annual commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

LoyiCard is a SaaS platform that enables businesses to create, manage, and analyze digital loyalty and membership cards stored natively in customers' Apple Wallet and Google Wallet, eliminating the need for a separate app download. It supports multiple loyalty mechanics — digital stamp cards, points, cashback, tiered VIP benefits, referrals, and birthday programs — along with multi-channel campaigns (push, SMS, email, beacon), coupons, rewards catalogs, business intelligence dashboards, and an Open API for CRM/ERP/POS integration. The platform is sold via tiered subscriptions (Starter, Growth, Advanced, Enterprise) and targets both small local businesses and large retail or hospitality chains, with vertical solutions for pharmacies (Go! Farma) and nightlife venues (VIP PASS WALLET).

Product overview

LoyiCard is a mobile wallet-based loyalty platform that operates as a unified ecosystem of interconnected modules rather than a single monolithic product. The core platform (LoyiCard Platform) and two mobile apps — the staff-facing LoyiCard Stamper App and the customer-facing LoyiCard Mobile App — form the foundational layer. Around this core, LoyiCard offers multiple interchangeable loyalty mechanics (Digital Stamp Card, Points Program, Cashback Program, Tiered/VIP Program, Referral Program, Birthday Program) as configurable modules, alongside advanced add-on modules including the Campaigns Module, Coupons Module, Onboarding Program, Membership Anniversary Program, Rewards Catalog, and Business Intelligence Module. A Welcome Pack of printable marketing templates and an Open API for external integrations extend the platform's reach. The product also includes vertical-specific solutions: Go! Farma for pharmacies, VIP PASS WALLET for nightlife venues, and a Local Trade Associations Solution. Pricing ranges from €30/month (Starter) to €60/month (Advanced), with an Enterprise tier and a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Mediform: LoyiCard solution for pharmacies - Go! Farma pharmacy loyalty solution
• VIP PASS WALLET
• Go! Farma

Products and services

• LoyiCard Platform

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mediform (Go! Farma)coreStrategic or Co-development PartnerVertical solution partner for pharmacy sector. Mediform operates Go! Farma, a specialized loyalty solution for pharmacies built on LoyiCard technology, targeting pharmaceutical retail with sector-specific features.
• Apple Inc.coreTechnology or IntegrationCore technology partner providing Apple Wallet infrastructure and Apple Push Notification (APN) service. LoyiCard digital cards are issued to and stored in Apple Wallet on iOS devices.
• ClientifyminorGTM or Marketing PartnerMeeting and demo scheduling platform used for booking sales demonstrations. Integrates with LoyiCard website for demo appointment booking.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antavo: Antavo is an enterprise loyalty cloud platform with tiers, points, coupons, and APIs — directly comparable to LoyiCard's Advanced/Enterprise tiers and Open API product.
• LoyaltyLion: LoyaltyLion is a SaaS loyalty platform with points, tiers, and rewards catalog functionality, closely matching LoyiCard's tiered/VIP and rewards catalog modules.
• Stamp Me: Stamp Me is a digital loyalty stamp-card app built around mobile wallet stamps; it competes head-on with LoyiCard's Digital Stamp Card module for SMB and chain retailers.
• Smile.io: Smile.io provides points, referral, and VIP loyalty programs, primarily for ecommerce; LoyiCard competes for the same merchant wallet with broader in-store and wallet-native capability.
• Thanx: Thanx is a digital loyalty and guest engagement platform for restaurants and retail, using deep card-linked data; comparable to LoyiCard's restaurant/cafe and tiered loyalty modules.
• PassKit: PassKit is a mobile wallet pass platform that lets businesses create and distribute Apple Wallet and Google Wallet passes for loyalty, membership, and coupons — the closest functional analog to LoyiCard's core wallet-card issuance flow.
• Kangaroo Rewards: Kangaroo Rewards is a cloud loyalty platform for SMB and mid-market retailers with points, coupons, and member tiers; directly comparable in target segment and feature scope to LoyiCard.

Broad incumbents

• Square Loyalty (Block): Square's built-in loyalty product serves SMB merchants with POS-integrated stamp and visit-based programs; it competes with LoyiCard's POS-integrated SMB offering but as part of a much broader commerce suite.
• Yotpo: Yotpo is a broader commerce marketing platform that includes loyalty, reviews, and SMS; it overlaps LoyiCard's campaigns, points, and reviews-adjacent functionality at larger enterprise scale.
• Comarch Loyalty: Comarch is a large IT vendor with an enterprise loyalty platform offering points, campaigns, and analytics; competes with LoyiCard's Enterprise tier and integrates with major POS/CRM systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@loyicard
• Facebookfacebook.com/LoyiCard
• LinkedInlinkedin.com/company/loyicard
• Instagraminstagram.com/loyicard_
• Xx.com/LoyiCard_es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoyiCard