Arcona
Arcona is a private AR/XR metaverse platform enabling consumers to own geo-anchored digital land, trade NFTs, and earn through play-to-earn gaming using its ARCONA token, with a secondary B2B channel for AR content deployment.
- Company typePrivate
- Founded2018
- HeadquartersSaint Petersburg, Russia
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Arcona does
Arcona operates an AR/XR metaverse platform branded as Arcona Metareality (legal entity Arcona Technology) that overlays digital content onto real-world geographic locations, enabling users to discover, purchase, and develop virtual land parcels as NFTs through a web portal at portal.arcona.io and view them via the AR Viewer mobile application on iOS and Android. The platform's core technology is a planetary augmented reality space where digital assets are geo-anchored, accompanied by an in-platform NFT marketplace offering themed collections such as Nobility Titles, Domains, Castles, SkyShips, Gunners, Dragons, Wyverns, Sacred Places, and Wyvern Eggs, plus a Play-to-Earn (Play 2 Earn) mechanic that lets users exchange digital loot for real assets. Revenue is generated through one-time digital land sales (sold at varying quote-based prices by location desirability), transaction fees on NFT marketplace sales, fees associated with the native ARCONA cryptocurrency token (listed on third-party exchanges and supported by platform-side farming), and broader play-to-earn ecosystem engagement. Pricing for land, NFTs, and tokens is not publicly disclosed, and monetization flows through self-serve consumer channels rather than enterprise contracts.
The company serves three primary customer segments. Gamers and metaverse enthusiasts engage in AR-based exploration and play-to-earn gaming; NFT collectors and digital asset investors acquire land, castles, dragons, and related digital collectibles; and a secondary B2B segment seeks to deploy AR content and NFTs over real-world locations. Distribution is global and entirely self-serve, relying on app-store downloads, the web portal, an in-platform marketplace, third-party crypto exchanges, and partner relationships. Marketing is community-led, executed through Discord, Telegram, YouTube, Twitter/X, Instagram, Facebook, a blog, a white paper, and a referral program.
The entity has operated since 2018 under the Arcona Metareality brand, with a leadership team comprising founders (Ilia Korguzalov as CEO, Diana Sorina as Founder and CMO, Tania Chernick as Founder and CEO, Daniel Girdea as Co-founder, Igor Rozhdestvenskiy as CSO and Founder) alongside Ekaterina Rumiantseva as CFO/CXO and Aleks Zaulichnyy as Technical Director. Source materials do not disclose funding rounds, headcount, enterprise customers, patents, regulatory actions, or financial performance, and pricing for digital land, NFTs, and tokens is not publicly disclosed.
Arcona firmographics
Firmographics- Name
- Arcona
- Legal name
- Arcona Technology
- Website
- https://arcona.space
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Arcona is a private AR/XR metaverse platform enabling consumers to own geo-anchored digital land, trade NFTs, and earn through play-to-earn gaming using its ARCONA token, with a secondary B2B channel for AR content deployment.
- Ownership category
- akta.pro rank
Arcona industry classification
Industry- Product category
- Metaverse Platform
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Metaverse & Virtual Land NFT Marketplaces (FSADANAG)
- akta.pro secondary industries
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where Arcona is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Markets served
Arcona business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Land Sales: Sale of digital land parcels to users who want to own cyberspace locations in the Metareality platform. Land can be purchased through the portal.
- NFT Marketplace Transactions: Platform takes transaction fees from NFT sales including Nobility Titles, Domains, Castles, SkyShips, Gunners, Dragons, Wyverns, and Sacred Places.
- ARCONA Token Trading: Revenue generated through currency exchange fees and farming mechanisms for the ARCONA cryptocurrency token.
- Play-to-Earn Ecosystem: Users earn income through gameplay activities, with the platform monetizing through the broader ecosystem engagement and transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Land Purchase - Quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | NFT Marketplace - Variable pricing |
| Usage-based | Pay-as-you-go | ARCONA Currency - Market pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Arcona product offering
Product offeringCore offering
Arcona operates a planetary augmented reality metaverse (Metareality) where users can purchase geo-anchored digital land parcels over real-world locations, trade themed NFT collectibles (Castles, Dragons, Wyverns, SkyShips, Domains, Nobility Titles, Sacred Places, Gunners, Wyvern Eggs) through an in-platform marketplace, and earn income via a play-to-earn gaming layer. The AR Viewer mobile app delivers the AR experience, and the ARCONA cryptocurrency token powers transactions, farming, and exchange-based trading.
Product overview
Arcona is an AR/XR metaverse platform that creates a planetary augmented reality space where users can discover, own, and develop virtual land overlaid on real-world locations. The platform operates as a unified ecosystem consisting of the Arcona Metareality core platform, the AR Viewer mobile application for viewing AR content, Digital Land ownership with a World Map portal, an NFT Marketplace with various collectible categories (Nobility Titles, Domains, Castles, SkyShips, Gunners, Dragons, Wyverns, Sacred Places, Wyvern Eggs), and a Play 2 Earn feature that enables users to earn income through gameplay and exchange digital assets for real value.
Differentiator
Problem solved
Functional benefit
Brands
- Metareality: The planetary augmented reality space platform enabling digital land ownership, NFT deployment, and play-to-earn experiences
Products and services
- Arcona Metareality Platform Planetary augmented reality metaverse platform that overlays digital content onto real-world locations, enabling users to discover, own, and interact with virtual land and assets through the Arcona ecosystem.
- Digital Land Ownership Geo-anchored virtual land parcels across the globe that users can purchase through the portal and develop within the metaverse, functioning as NFTs on the platform.
- NFT Marketplace Digital marketplace for trading NFTs including Nobility Titles, Domains, Castles, SkyShips, Gunners, Dragons, Wyverns, Sacred Places, and Wyvern Eggs.
- AR Viewer Mobile Application Mobile application for Android and iOS that enables users to view and interact with augmented reality content overlaid on real-world locations within the Metareality platform.
- NFT Nobility Titles Digital collectible NFTs representing various nobility ranks within the Arcona Metareality ecosystem, tradable on the NFT marketplace.
- NFT Domains Digital domain NFTs within the Arcona Metareality metaverse, tradable on the NFT marketplace.
- NFT Castles Virtual castle NFTs that can be owned and deployed on digital land within the Arcona Metareality metaverse.
- NFT SkyShips Flying vessel NFTs available in the Arcona Metareality marketplace for deployment within the metaverse.
- NFT Gunners Combat unit NFTs for gameplay within the Arcona Metareality metaverse, available on the NFT marketplace.
- NFT Dragons Dragon creature NFTs available in the Arcona Metareality marketplace for ownership and deployment within the metaverse.
- NFT Wyverns Wyvern creature NFTs available in the Arcona Metareality marketplace for ownership and deployment within the metaverse.
- NFT Sacred Places Sacred location NFTs within the Arcona Metareality metaverse, available on the NFT marketplace.
- NFT Wyvern Eggs Egg NFTs that can hatch into wyvern creatures, available in the Arcona Metareality NFT marketplace.
- ARCONA Cryptocurrency Token Native cryptocurrency token used within the Arcona ecosystem for transactions, digital land purchases, NFT trading, and farming, with market-rate trading on third-party exchanges.
- Play-to-Earn Gaming Gaming and earning mechanism that allows users to earn permanent income by exchanging digital loot acquired in Arcona Metareality for real assets.
- B2B AR Deployment Solutions B2B offering for partners seeking to deploy AR experiences and themed NFTs over real-world locations using Arcona's metaverse infrastructure.
Quantifiable outcome
- Exchange digital loot for real assets through play-to-earn mechanics
Companies that use Arcona
Customer profileSegments3 records
Ideal customer profiles3 records
Arcona technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Arcona partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Arcona competitors and assessment
Company assessmentDirect peers
- Decentraland: Decentraland is a blockchain-based virtual world where users buy and develop parcels of digital land (NFTs) and trade digital assets. It directly competes with Arcona's core offering of NFT-based virtual land ownership and a tokenized marketplace economy.
- Sky Mavis (Axie Infinity): Sky Mavis operates Axie Infinity, a play-to-earn game built around creature NFTs (Axies) with a token economy and marketplace. Arcona's play-to-earn mechanics and creature NFTs (Dragons, Wyverns, Gunners) parallel Axie's NFT-and-game economy model.
- Somnium Space: Somnium Space is a VR metaverse with purchasable virtual land parcels (NFTs), an in-world economy, and a native token. Comparable to Arcona's planetary-scale digital land and NFT marketplace, though AR/VR-leaning rather than AR-only.
- The Sandbox: The Sandbox is a decentralized metaverse where users buy LAND NFTs, create voxel assets, and trade them on an in-world marketplace with the SAND token. It overlaps Arcona's land-sale and NFT marketplace model and is its closest conceptual competitor.
Broad incumbents
- OpenSea: OpenSea is the largest general-purpose NFT marketplace trading digital goods across multiple ecosystems. It is adjacent to Arcona's NFT marketplace but at much broader scale and without AR/metaverse anchoring.
- Niantic: Niantic operates Pokémon GO and other AR experiences that overlay digital content on real-world locations at planetary scale. It represents the broader incumbent in location-based AR that Arcona competes against technologically, although Niantic lacks a digital land NFT/ownership layer.
- Roblox: Roblox is a major user-generated gaming/metaverse platform with a digital economy, virtual items marketplace, and developer monetization. It is much larger and broader than Arcona but competes for immersive platform and virtual-goods attention.
Emerging players
- Enjin: Enjin provides blockchain-based NFT infrastructure, marketplaces, and in-game asset tooling for gaming ecosystems. It overlaps with Arcona's NFT marketplace and game-asset usage, though Enjin is more platform/SDK-focused than a consumer metaverse.
- Wilder World: Wilder World is a photorealistic metaverse with NFT-based virtual land, vehicles, and avatars on Unreal Engine. It competes with Arcona in the digital land and metaverse NFT marketplace category.
- Spatial: Spatial is a metaverse platform for building and exploring virtual spaces with AR/VR support and NFT-based experiences. It overlaps Arcona's AR/metaverse positioning and NFT integration model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arcona social profiles
Digital presenceArcona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcona leadership team
Management profileNumber of profiles
Profiles7 records
Arcona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcona
What does Arcona do?
Arcona operates a planetary augmented reality metaverse (Metareality) where users can purchase geo-anchored digital land parcels over real-world locations, trade themed NFT collectibles (Castles, Dragons, Wyverns, SkyShips, Domains, Nobility Titles, Sacred Places, Gunners, Wyvern Eggs) through an in-platform marketplace, and earn income via a play-to-earn gaming layer. The AR Viewer mobile app delivers the AR experience, and the ARCONA cryptocurrency token powers transactions, farming, and exchange-based trading.
Is Arcona a public or private company?
Arcona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arcona founded?
Arcona was founded in 2018.
Where is Arcona based?
Arcona is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Arcona make money?
Four revenue lines are on record. Digital Land Sales are the primary driver. The others are NFT Marketplace Transactions, ARCONA Token Trading and play-to-Earn Ecosystem.
Who are Arcona's main competitors?
Direct peers on record are Decentraland, Sky Mavis (Axie Infinity), Somnium Space and The Sandbox. Broad incumbents are OpenSea, Niantic and Roblox. Emerging players are Enjin, Wilder World and Spatial.
Does Arcona have an API?
No public API is recorded for Arcona.
What industry is Arcona in?
Arcona's product category is Metaverse Platform. Its primary akta.pro industry code is FSADANAG, Metaverse & Virtual Land NFT Marketplaces, with a secondary code of FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics). Its NAICS code is 7131 and its SIC code is 7990.