What Carbon Conversations Toronto does

Carbon Conversations Toronto (CCTO) is a volunteer-led nonprofit organization founded in 2017 (operating since 2018) in Toronto, Canada, that delivers facilitated climate action programming to help individuals process climate-related emotions and translate concern into personal and collective action. The core offering is the "Climate Change and You" program — a six-week facilitated workshop series that guides participants through topics including carbon footprint, food and water, energy, consumption and waste, and travel and transportation. Supporting products include monthly virtual Climate Cafés for emotional processing, specialized workshops on climate conversations and emotions, a Climate Action Facilitator Training program, and mindfulness activities. The methodology and curricular content are adapted from Carbon Conversations UK, developed by psychotherapist Rosemary Randall and engineer Andy Brown, making the organization's primary intellectual property a licensed psychological and behavior-change framework rather than any proprietary software or technology platform.

The organization's underlying technology is minimal: no proprietary software, API, SDK, or AI components are disclosed. Programs are delivered through in-person and virtual facilitated group discussions, supported by a Wix-hosted website, email newsletter, and standard social media channels (Instagram, LinkedIn, Facebook, YouTube). The business model is community-led and grant/funder-supported rather than transaction-based. Core programs (Climate Change and You, Climate Cafés) are offered free to participants; the only direct revenue stream is the Climate Action Facilitator Training, priced at $300 per participant with a $100 refundable deposit. Additional revenue (undisclosed in amount) derives from organizational workshop bookings, partnerships (Carbon Conversations UK, Project Neutral, Terrera, Climate Psychology Alliance), sponsors, grants, and donations. The organization operates with 1-10 paid employees (effectively zero, given volunteer-led structure) and serves primarily climate-concerned individuals in Toronto, with secondary segments of corporations and local environmental groups.

Name

Carbon Conversations Toronto

Legal name

Carbon Conversations Toronto

Website

https://carbonconversationsto.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Carbon Conversations Toronto is a volunteer-led nonprofit that runs facilitated six-week climate action workshops and monthly emotional-processing Climate Cafés in Toronto, serving climate-concerned individuals through the UK Carbon Conversations psychological and behavior-change framework.

Ownership category

akta.pro rank

Product category

Climate Education and Engagement Workshops

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Climate change workshops
• Climate education programs
• Climate psychology facilitation
• Carbon footprint education
• Community sustainability programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Organizational partnerships and funding: CCTO operates as a volunteer-led nonprofit organization funded through partnerships and funders. Revenue appears to come from organizational sponsors, grants, and donations rather than direct program fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Carbon Conversations Toronto facilitates psychology-informed group workshops and programs that help individuals and organizations process the emotional dimensions of climate change and translate that processing into personal and collective climate action. The flagship offering is the six-week Climate Change and You workshop series, supplemented by monthly Climate Cafés for emotional support, targeted workshops on climate communication and emotions, and a paid Climate Action Facilitator Training program for individuals wishing to lead their own groups.

Product overview

Carbon Conversations Toronto (CCTO) is a volunteer-led community organization offering climate change engagement programs based on the UK Carbon Conversations model developed by psychotherapist Rosemary Randall and engineer Andy Brown. The core offering is the Climate Change and You Program—a six-week facilitated workshop series exploring how different areas of life relate to climate change. Supporting programs include monthly Climate Cafes for emotional processing, specialized workshops (Addressing the Climate Elephant, Climate Change and Our Emotions), and a Climate Action Facilitator Training program for those who wish to lead their own sessions. The organization also offers mindfulness activities and volunteer opportunities. All programs emphasize behavior-based approaches and helping participants navigate the emotional complexities of climate change.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Change and You Program A six-part facilitated workshop series helping participants explore the relationship between their lives and climate change, work through complex emotions, and learn practical steps to reduce their carbon footprint. Topics include carbon footprint, food and water, energy, consumption and waste, travel and transportation, and looking ahead. Designed for climate-concerned individuals in Toronto.
• Climate Cafés Monthly virtual gatherings providing a thinking and feeling space for participants to share feelings about climate and ecological crisis in a supportive environment. The program focuses on processing emotions rather than planning climate action or discussing policy. Free for adult participants with limited virtual spots.
• Addressing the Climate Elephant Workshop An interactive workshop that teaches participants how to have effective conversations about climate change with friends and family, addressing concerns in personal relationships and managing conflicts. Aimed at individuals seeking to improve climate communication skills.
• Climate Change and Our Emotions Workshop An interactive workshop that examines common emotional reactions to climate change (anxiety, overwhelm, feeling lost), offers a safe space to discuss concerns, explores motivations for climate action, and provides tips for moving forward on the carbon reduction journey. Targeted at individuals experiencing climate anxiety.
• Climate Action Facilitator Training A 2-day in-person training program in Toronto designed to build capacity for leading and facilitating Climate Change and You sessions. Participants learn about the psychology of climate change, behavior change processes, facilitation skills, and receive the Carbon Conversations Facilitator Guide. Cost is $300 per participant, with a $100 deposit refunded upon hosting a session.
• Mindfulness Colouring Activity A mindfulness activity available for individual or small group use that helps participants explore their reactions to the climate crisis through creative colouring.

Quantifiable outcome

• 52% reduction in participants feeling overwhelmed by climate change after program completion
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Carbon Conversations UKflagshipStrategic or Co-development PartnerCCTO is the Toronto chapter/adaptation of Carbon Conversations founded in the UK by Rosemary Randall and Andy Brown. The program materials and methodology are licensed from the UK organization, and CCTO applies the successful model to Toronto.
• Project NeutralcoreGTM or Marketing PartnerListed as a partner and funder; collaborates on climate action initiatives in Toronto
• TerreracoreGTM or Marketing PartnerListed as a partner and funder; awarded Earth Award Winners 2020 recognition to CCTO
• Climate Psychology AllianceminorStrategic or Co-development PartnerCCTO's Climate Café program is inspired by the work of Climate Psychology Alliance; their frameworks inform the psychological approach used in programs

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Project Neutral: Toronto-based climate action organization and explicit CCTO partner/funder, running neighborhood-level carbon footprint programs and community engagement. Comparable Toronto geography, volunteer model, and individual carbon-footprint reduction focus, with overlapping audiences.
• Carbon Conversations UK: Originating UK organization that created the Carbon Conversations model, facilitation materials, and behavior-change frameworks on which CCTO is built. CCTO is effectively the Toronto chapter of this peer, so methodology, audience (climate-concerned individuals), and program structure are aligned.
• Climate Psychology Alliance: UK-based alliance of psychologists and researchers whose frameworks directly inspire CCTO's Climate Cafés and emotional-processing approach. Operates in the same emotional/psychological response to climate change niche and serves climate-distressed individuals with similar therapeutic group models.
• Good Grief Network: U.S. nonprofit running peer-to-peer support circles and 10-Step programs for processing climate grief and eco-distress. Directly comparable to CCTO's Climate Cafés and Climate Change and You cohorts in format (facilitated small groups), audience, and emotional-first framing.

Emerging players

• Force of Nature: Youth-focused climate leadership and mental-health organization that runs cohort programs and workshops for young people processing climate anxiety. Comparable in mission and facilitation approach, but CCTO is broader in age and more Toronto-locally embedded.
• The All We Can Save Project: U.S. nonprofit built around the All We Can Save anthology, running circles, climate-emotional-support resources, and community programming. Comparable emotional-support framing and small-group facilitation, but operates nationally in the U.S. and leans toward female-led climate leadership rather than local-chapter model.
• Climate Mental Health Network: Network connecting mental-health professionals to climate-distressed individuals, with training and community programming for clinicians and the public. Comparable audience (climate anxiety) and overlapping facilitator-training angle, but more clinical/professional orientation than CCTO's community-led model.

Broad incumbents

• 350.org: Global climate movement with national/local chapters, mobilizing volunteers for climate action through campaigns, trainings, and events. Comparable volunteer-driven, community-engagement model but operates at vastly larger scale and is action/advocacy-led rather than psychology/behavior-change-led.
• Citizens' Climate Lobby Canada: Larger, advocacy-focused Canadian climate organization running volunteer chapters and training volunteers in lobbying and outreach. Comparable volunteer-chapter structure and behavior-change intent, but oriented toward policy advocacy rather than emotional processing and behavior change.

Regional players

• Pause on Plastic (Toronto): Toronto-area volunteer-led community group running workshops and campaigns on plastic reduction and sustainable consumption. Comparable volunteer-only model and Toronto geography with overlapping individual-behavior-change programming, though focused on a single environmental topic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/CarbonConversationsTO
• YouTubeyoutube.com/channel/UCacs15oJtmVk7g2wy4DhlYg
• LinkedInlinkedin.com/company/carbon-conversations-to
• Instagraminstagram.com/carbonconversationsto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbon Conversations Toronto