Project Neutral
Project Neutral is a Toronto-based nonprofit providing a free household carbon footprint calculator and complementary engagement programs for Ontario residents, schools, employers, and municipalities.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Project Neutral firmographics
Firmographics- Name
- Project Neutral
- Legal name
- Project Neutral
- Website
- https://app.projectneutral.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Neutral is a Toronto-based nonprofit providing a free household carbon footprint calculator and complementary engagement programs for Ontario residents, schools, employers, and municipalities.
- Ownership category
- akta.pro rank
Project Neutral industry classification
Industry- Product category
- Climate Education Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
Keywords
Where Project Neutral is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Project Neutral business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Donations: Project Neutral accepts donations greater than $25 which receive a charitable tax receipt from MakeWay Charitable Society. The organization operates as a project on MakeWay's shared platform.
- Program Partnerships: Partnerships with municipalities (City of London, City of Mississauga), climate organizations, and employers fund specific programs like Green from Home workplace challenges.
- Funders and Grant Revenue: Funded by government and foundation grants including Climate Action and Awareness Fund, Climate Impact Fund, CIRA Community Investment Program, Dragonfly Fund (Tides Canada Foundation), TD Friends of the Environment Foundation, and RBC Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Calculator Access |
| Other | Multi-year contract | Green from Home Lunch & Learn |
| Other | Multi-year contract | Green from Home Team Challenge |
| Other | Multi-year contract | Green from Home Team Challenge Plus |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Project Neutral product offering
Product offeringCore offering
Project Neutral operates a free online household carbon footprint calculator that uses Ontario-specific emission factors to generate regionally accurate measurements, paired with a portfolio of community engagement programs that translate individual footprint data into collective climate action. Programs include workplace sustainability challenges (Green from Home), a curriculum-aligned classroom program (Keep it Cool Classrooms), a municipal community mobilization initiative (Low Carbon Communities), and a climate-focused podcast (Talk Climate to Me).
Product overview
Project Neutral offers a free household carbon footprint calculator as its core product, complemented by multiple community and workplace engagement programs. The Carbon Footprint Calculator measures climate impact across five categories (home energy, transportation, travel, food, waste) using a quick survey and optional deep-dive modules. Four main programs extend the platform: Talk Climate to Me (women's climate education), Keep it Cool Classrooms (student curriculum), Low Carbon Communities (municipal partnerships), and Green from Home Challenge (employee engagement with three tiers: Lunch & Learn, Team Challenge, and Team Challenge Plus). Regional Community Partnerships localize the platform for specific Canadian cities.
Differentiator
Problem solved
Functional benefit
Brands
- Talk Climate to Me: A fun, free, unscary, online, team-based climate education experience for women in Canada.
- Keep it Cool Classrooms
- Green from Home
- Low Carbon Communities
Products and services
- Household Carbon Footprint Calculator Free web-based calculator that measures household greenhouse gas emissions using Ontario-specific emission factors, with social benchmarking against other households, automated deep-dive modules for major emission categories, and curated action recommendations. Built for Ontario residents who want regionally accurate footprint measurement tied to local action pathways.
- Green from Home Challenge Workplace sustainability challenge that engages employees in measuring and reducing their household carbon footprints as part of an employer-sponsored program. Designed for Ontario employers and HR or sustainability teams seeking structured climate engagement content for staff.
- Low Carbon Communities Municipal community mobilization program that supports Ontario municipalities in engaging residents around household and community-level climate action, connecting individual footprint measurement to local climate plan implementation. Designed for municipal sustainability and climate action teams.
- Keep it Cool Classrooms Curriculum-aligned classroom program that brings climate literacy and carbon footprint measurement into Ontario schools through structured classroom activities tied to provincial educational standards. Designed for teachers, principals, and school district curriculum leads.
- Talk Climate to Me Podcast Climate-focused podcast produced by Project Neutral to extend climate literacy and engagement beyond its calculator and program audiences, featuring conversations on climate topics aligned with the organization's measurement-to-action mission. Designed for general public listeners interested in climate change.
Quantifiable outcome
- 269,250 tonnes of CO2e measured through the platform
- +2 more outcomes
Companies that use Project Neutral
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Project Neutral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Project Neutral partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, legacy, supporting and governance.
- MakeWay Charitable SocietycoreProject Neutral is a project on MakeWay's shared platform, which provides operational support, governance, and charitable expertise for changemakers. MakeWay issues charitable tax receipts for donations over $25.
- ClimateActionWRcoreClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. Partnership enables Project Neutral in Waterloo Region.
- City of LondoncoreLondon's CityGreen program supports residents in building a more sustainable and resilient city. Residents use Project Neutral's carbon calculator as part of the CityGreen initiative.
- City of MississaugacorePartnership with Mississauga's Climate Change Action Plan enables residents to use Project Neutral's carbon calculator to measure impact and take action.
- Collingwood Climate Action TeamcoreCollingwood Climate Action Team writes a new story about climate change in South Georgian Bay. Partnership enables Project Neutral in South Georgian Bay region.
- Green 13 TorontolegacyFounding partner that worked closely with Project Neutral in Toronto's Junction and Riverdale neighbourhoods at launch in 2010.
- Carbon Conversations TOsupportingLocal Toronto group that collaborates on climate action and supports Toronto's Greenest Neighbourhoods. Partnership allows exploration of lifestyle-emissions relationship.
- Green Neighbours Network of TorontosupportingGrassroots community network of people and groups helping to make Toronto neighbourhoods across the City of Toronto and the GTA greener, healthier, and more sustainable.
- Live Green TorontosupportingProgram that delivers initiatives addressing climate change and making Toronto greener as part of the #TransformTO strategy.
- Reep Green SolutionscoreReep Green Solutions co-leads ClimateActionWR (with Sustainable Waterloo Region) and partnered with Project Neutral for Kindred Credit Union challenge. Supported development of schools program.
- Technical Advisory PanelsupportingExpert panel including Ryan Zizzo (Mantle Developments), Mike Kennedy (SYSTEMIQ), Kevin Tse (Intl Energy Solutions Canada), and Laura Tozer (U of T) that reviews carbon benchmarking methodology and technical review process.
- Steering CommitteegovernanceGovernance body including Scott Coe (Ministry of Health), Mark Gallagher (Beresford Group), Joanna Kipp (Quinn+Partners), Karen Nasmith (SkiCan), Elizabeth Samuel (Manulife), and Laura Tozer (U of T).
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Project Neutral competitors and assessment
Company assessmentEmerging players
- Pachama: Forest carbon marketplace with a personal carbon footprint estimation tool. Emerging player in the consumer carbon engagement space with overlapping measurement and action offerings.
- Patch: API platform for carbon footprint calculations used by businesses to embed carbon data into their products. Emerging player with a different monetization model (B2B API) but overlapping carbon-accounting technology stack.
- Climate Neutral: Nonprofit certifier that helps brands measure, reduce, and offset their carbon footprint. Emerging player with similar nonprofit-driven climate education orientation but focused on brands rather than households.
Broad incumbents
- Watershed: Enterprise carbon accounting platform serving large companies with GHG measurement, reporting, and reduction. Broad incumbent operating in the same emissions-measurement space but at corporate scale rather than household.
- Greenly: Carbon accounting software platform for SMBs to measure and reduce their carbon footprint. Broad incumbent in carbon measurement but targeting businesses rather than consumers, with overlapping methodology and emission factors.
Direct peers
- Wren: Subscription-based personal carbon footprint subscription service that helps individuals calculate and offset their emissions monthly. Direct peer in household carbon measurement and behavior-change engagement.
- Terrapass: U.S. carbon offset retailer offering a household carbon footprint calculator alongside offset purchases. Direct peer in combining measurement with action, though Project Neutral is nonprofit and Terrapass is for-profit.
- CoolClimate Network (UC Berkeley): University of California Berkeley research group that operates a household carbon footprint calculator. Direct peer: similar consumer-facing calculator with localized emission factors and behavioral recommendations, focused on U.S. households.
Regional players
- ClimateActionWR: Waterloo Region climate change collaboration between organizations, residents, and municipalities. Direct regional peer and partner in distributing Project Neutral in the Waterloo Region.
- Reep Green Solutions: Waterloo Region-based environmental nonprofit offering household energy coaching and community climate action. Direct regional peer and active Project Neutral partner with overlapping household sustainability focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Neutral social profiles
Digital presenceProject Neutral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Neutral leadership team
Management profileNumber of profiles
Profiles5 records
Project Neutral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Neutral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Neutral
What does Project Neutral do?
Project Neutral operates a free online household carbon footprint calculator that uses Ontario-specific emission factors to generate regionally accurate measurements, paired with a portfolio of community engagement programs that translate individual footprint data into collective climate action. Programs include workplace sustainability challenges (Green from Home), a curriculum-aligned classroom program (Keep it Cool Classrooms), a municipal community mobilization initiative (Low Carbon Communities), and a climate-focused podcast (Talk Climate to Me).
Is Project Neutral a public or private company?
Project Neutral is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Neutral founded?
Project Neutral was founded in 2010. It employs 1 to 10 people.
Where is Project Neutral based?
Project Neutral is headquartered in Toronto, Canada, in the North America region.
How does Project Neutral make money?
Three revenue lines are on record. Donations are the primary driver. The others are program Partnerships and funders and Grant Revenue.
Who are Project Neutral's main competitors?
Emerging players on record are Pachama, Patch and Climate Neutral. Broad incumbents are Watershed and Greenly. Direct peers are Wren, Terrapass and CoolClimate Network (UC Berkeley). Regional players are ClimateActionWR and Reep Green Solutions.
Does Project Neutral have an API?
No public API is recorded for Project Neutral.
What industry is Project Neutral in?
Project Neutral's product category is Climate Education Services. Its primary akta.pro industry code is EUABAEAD, Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms. Its NAICS code is 813312 and its SIC code is 7370.