Primal Health

Name

Primal Health

Legal name

Primal Health, LLC

Website

https://primalhealthllc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Dental Equipment and Supplies Manufacturing (339114), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Dental & Oral Health Supplements (HLAMALAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Oral microbiome products
• Dental hygiene supplements
• Pet oral care
• Microbiome modulation
• Prebiotic dental care

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct-to-Consumer Product Sales: Sales through company's own e-commerce websites (DailyDentalCares.com for human products, TEEFhealth.com for pet products). This channel accounts for 60% of total sales.
2. Wholesale Distribution: Sales to dental offices, veterinary offices, and retail partners. Accounts for 40% of total sales. Company is actively seeking additional distribution partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Primal Health sells consumable oral health products — fast-melt lozenges, water-additive powders, and toothpaste tablets — for humans (Daily Dental Care brand: pHossident and PROtektin) and pets (TEEF for LIFE brand: Protektin water powder). All products are built on the company's patented SMMRT Science microbiome modulation platform and are sold through the company's own e-commerce sites, Amazon, and wholesale channels to dental and veterinary professionals.

Product overview

Primal Health offers consumable oral health products for humans and pets built on its patented SMMRT Science technology platform. The product portfolio consists of two sub-brands: Daily Dental Care (human products) featuring pHossident fast-melt lozenges and PROtektin lozenges/water additives/toothpaste tablets, and TEEF for LIFE (pet products) featuring Protektin water powder. All products leverage selective microbial metabolism regulation to rebalance the oral microbiome without traditional antiseptics or antibiotics.

Differentiator

Problem solved

Functional benefit

Brands

• pHossident: Comprehensive natural oral care supplement designed to support overall tooth and gum health, available in lozenges and toothpaste tablets with several flavor options.
• PROtektin
• Daily Dental Care
• TEEF for LIFE

Products and services

• pHossident Oral Health Lozenges

Quantifiable outcome

• 76% of participants showed significant improvement in gum health after 6 weeks of SMMRT lozenge use 3x daily
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered potential - in negotiations, core - research validation and active recruitment.

• Long-term care providerspotential - in negotiationsStrategic or Co-development Partner · 13 March 2026Primal Health is in partnership negotiations with strategic partners in the long-term care space to expand distribution of their oral health products to elderly care populations.
• At-home care providerspotential - in negotiationsStrategic or Co-development Partner · 13 March 2026Primal Health is in partnership negotiations with strategic partners in the at-home care space to make oral health solutions accessible to patients receiving home-based care.
• National Institutes of Health (NIH)core - research validationOthersNIH funded clinical study (Grant: 1R43AG058326-01) demonstrating SMMRT technology efficacy: 76% improved gum health, 91% reduced bleeding gums, 100% decreased bacteria linked to gum disease/Alzheimer's, 95% reduced bad breath bacteria.
• Distribution partnersactive recruitmentChannel Partner/ Reseller/ DistributorCompany is actively seeking dedicated distribution partners to bring breakthrough supplements to consumers worldwide, with access to cutting-edge product, strong marketing support, and educational resources.
• Licensing partnersactive recruitmentOEM/ Whitelabel/ Licensing PartnerOpportunity for companies to integrate Primal Health's microbiome oral health technology into their product lines through licensing agreements, leveraging scientific advancements and science-backed formulations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stella & Chewy's: Premium pet nutrition and supplement brand (now owned by General Mills) offering oral health products. Comparable to Primal Health's pet oral care positioning and premium natural product positioning in the pet care retail channel.
• Hyperbiotics: Probiotic supplement company with oral care probiotic SKUs targeting the same microbiome-based health narrative as Primal Health. Comparable in using probiotic/prebiotic science to address oral-systemic health and selling via DTC channels.
• Pet Honesty: Direct-to-consumer pet supplement brand offering dental, skin, and joint products through Amazon and own website. Highly comparable to TEEF for Life in product format, customer segment, and omnichannel pet health positioning.
• PetLab Co. DTC pet supplements company with strong oral/dental product line and subscription model. Comparable to Primal Health's TEEF for Life brand in pet oral care, distribution channels (DTC + Amazon), and target customer (pet owners seeking preventive health).
• BURST Oral Care: DTC-focused oral care brand offering whitening, toothpaste, and oral care products sold primarily through subscription e-commerce. Directly comparable as a digitally native consumer oral care brand competing on differentiated formulations outside incumbent toothpaste categories.

Broad incumbents

• Church & Dwight (Arm & Hammer, Trojan): Owns Arm & Hammer (baking soda oral care), First Response, and other consumer health brands with strong retail presence. Comparable as an established consumer products company competing in the oral hygiene category with broad distribution.
• Procter & Gamble (Crest/Oral-B): Owns Crest, Oral-B, and other leading oral care brands with deep distribution and dental professional endorsements. Direct contextual competitor in oral care consumer products against which Primal Health must differentiate.
• Colgate-Palmolive: Global oral care leader (Colgate, Tom's of Maine, Meridol) with massive R&D, marketing, and dental professional relationships. Comparable as the dominant incumbent whose traditional antiseptic/antibiotic approach Primal Health's prebiotic platform seeks to disrupt.
• Kenvue (Listerine): Spun off from Johnson & Johnson, owns Listerine and other oral care brands with massive brand awareness. Relevant incumbent competing directly in the daily oral care consumer category that Primal Health targets.

Emerging players

• Designs for Health: Professional-grade nutritional supplement brand with practitioner channel distribution and growing oral/systemic health portfolio. Comparable in selling science-backed supplements through healthcare professional channels, though broader in scope than Primal Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dailydentalcarellc4864/videos
• LinkedInlinkedin.com/company/primalhealthllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primal Health