hChoices

What hChoices does

hChoices, LLC is a privately held health technology company founded in 2014 and based in Eastlake, Ohio, that operates a wellness platform targeted primarily at public health organizations. The company's core offering is the Wellness Hub, a white-labeled, HIPAA-compliant online portal that consolidates health status tracking, surveys, educational content, wellness challenges, event calendars, social media integration, and a community resource directory for a regional population. Supporting products include a Social Media Content service (with publicly disclosed subscription tiers from $500 to $1,500 per month), a Daily Mental Health Check-In tool that uses a simple smiley-face interface to capture mental well-being signals, an affiliated 800+ video youth library branded "All Choices Matter," and the nonprofit "We Thrive Together," which has hosted over 6,000 virtual programs since the pandemic.

The business model is subscription-based and consultative. hChoices sells directly to county and municipal health departments via founder-led sales (Calendly scheduling under Steve Pelton), with Wellness Hub and Daily Check-In pricing negotiated per engagement and Social Media Content offered as a standardized monthly subscription. The company reports a go-live timeline of less than 30 days for the Wellness Hub and frames its value proposition around helping health departments execute their Community Health Improvement Plan (CHIP) goals and pursue Public Health 3.0 recognition. Beyond public health, the company also markets to schools, corporate employers, and organizations supporting at-risk community members.

hChoices is operationally small (1-10 employees, per firmographic data), appears to be bootstrapped with no disclosed funding rounds or institutional investors, and has a single named flagship customer — the Trumbull County Combined Health District — for the Live Well Trumbull countywide implementation. The company has no disclosed leadership team beyond the founder contact, no patents, no AI/ML capabilities described in source data, and no mobile applications; its distribution relies on its website, managed social media services, and direct outreach rather than channel partnerships.

Name

hChoices

Legal name

hChoices, LLC

Website

https://hchoices.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

hChoices, LLC is a privately held Ohio-based health technology company that provides a HIPAA-compliant Wellness Hub platform, social media content services, and a daily mental health check-in tool, primarily serving county and municipal public health departments pursuing Community Health Improvement Plan goals.

Ownership category

akta.pro rank

Product category

Corporate and Community Wellness Software

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090), Services-Advertising Agencies (7311)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Health, Wellness & Patient Communities (MPACAJAL), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Wellness platform services
• Community health programs
• HIPAA-compliant wellness
• Public health marketing
• Corporate wellness solutions

Headquarters

HQ city

Eastlake

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Social Media Content Packages: Monthly subscription packages for social media content creation and management. Four tiers ranging from $500-$1500/month, plus custom packages.
2. Wellness Hub Subscription: White-labeled online wellness portal subscription with secure, HIPAA compliant hosting. Includes proven framework, marketing plan and content library. Implementation support included.
3. Daily Mental Health Check-In Service: Real-time mental health assessment tool for at-risk community members. Supports schools, veterans, individuals with developmental disabilities, and seniors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

hChoices sells a HIPAA-compliant Wellness Hub portal as a white-labeled subscription product to public health departments, corporate employers, and youth-serving organizations. It bundles that technology with a managed social-media content service (priced at $500–$1,500/month), a Daily Mental Health Check-In tool, an 800+ video library ("Youth Tough Stuff: ALL CHOICES MATTER"), and virtual programming ("We Thrive Together") to give resource-constrained buyers turnkey digital wellness infrastructure.

Product overview

hChoices offers a suite of health technology solutions centered around its Wellness Hub platform, complemented by social media content services and mental health assessment tools. The Wellness Hub serves as the primary product—a white-labeled, HIPAA-compliant engagement portal that unifies community health initiatives. Supporting modules include the Daily Mental Health Check-In for real-time well-being tracking, Social Media Content for community engagement, and Youth Tough Stuff video resources. The architecture combines the core Wellness Hub platform with modular add-ons including virtual programming (We Thrive Together) and custom development services, enabling public health organizations to collect data, engage partners, deliver educational content, and demonstrate impact.

Differentiator

Problem solved

Functional benefit

Brands

• All Choices Matter: Youth wellness program featuring over 800 videos focused on career exploration, character development, life skills, life's tough stuff, and workforce readiness skills.

Quantifiable outcome

• Go-live timeline: less than 30 days for Wellness Hub implementation

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Trumbull County Combined Health DistrictcoreStrategic or Co-development PartnerImplementation partner for Live Well Trumbull countywide wellness hub. This is a flagship implementation of the Wellness Hub platform in Trumbull County, Ohio, demonstrating the company's ability to bring community resources together.
• We Thrive Together (Nonprofit)coreStrategic or Co-development PartnerAssociated nonprofit organization that has hosted over 6,000 virtual programs since the pandemic began. Provides virtual programming including games, classes, virtual trips, advocacy training, and educational presentations to combat social isolation and loneliness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellable: Employee wellness platform offering wellness programs, content, and challenges for corporate employers. Closely mirrors hChoices' corporate wellness use case and modular content/challenges offerings.
• Carrot Health: Health risk and social determinants of health platform for health plans, providers, and government programs. Overlaps with hChoices' community segmentation, risk profiling, and CHIP-aligned outcomes tracking.
• Unite Us: Cross-sector care coordination and social determinants of health platform serving health plans, providers, and government agencies. Operates a community resource directory and outcome-tracking similar to hChoices' Wellness Hub.
• findhelp (formerly Aunt Bertha): Social-care network connecting people to community resources, commonly used by health systems, health plans, and government agencies. Highly comparable to hChoices' role as a community resource hub for public health departments.

Broad incumbents

• Limeade: Established employee well-being platform used by large employers for engagement, wellness programs, and culture measurement. Competes for the same corporate wellness budget but at a much larger enterprise scale.
• Health Catalyst: Healthcare data and analytics platform serving health systems and government public health agencies. Comparable buyer segment (public health departments) and outcome-measurement value proposition, though a much heavier enterprise platform.
• HealthEC: Population health management platform for ACOs, health systems, and government payers. Comparable on population health outcomes reporting and CHIP-style program measurement, though at a larger enterprise scale.
• Virgin Pulse: Major enterprise well-being and engagement platform with a broad content library and analytics. Comparable in offering scope to hChoices' Wellness Hub and content pipeline, but focused on large employer contracts.

Emerging players

• VIDIA: Specialty community health and care navigation platform. Niche player comparable to hChoices' care navigation and resources directory use case for community health initiatives.

Regional players

• Foothold Technology / CharityTracker: Case management and outcomes-tracking software for human services and community-based organizations. Comparable to hChoices' social-service workflow and community outcomes-tracking capabilities for county-level deployments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hChoices