Maroochydore Rsl & Ex-Services Club

What Maroochydore Rsl & Ex-Services Club does

Maroochydore RSL & Ex-Services Club is a not-for-profit community club incorporated under the RSL of Australia (Queensland Branch) Maroochydore Sub Branch Inc., operating a single multi-purpose venue at 105 Memorial Avenue, Maroochydore, on Queensland's Sunshine Coast. It runs a comprehensive hospitality and entertainment operation comprising a Bistro, Café, Lounge Seventy Two, a daily Carvery Lunch, a 300-machine Gaming Room with TAB, Keno, and Bingo, a 1,000-guest capacity Events Centre with banqueting and conference facilities, weddings, Kidzone, free live entertainment, UFC viewing, and a Military Museum housed in the adjacent RSL House. Operational technology centres on hospitality and gaming infrastructure, including a Star Rewards points-based loyalty system on gaming machines, facial recognition technology deployed for harm-minimisation and exclusion enforcement, and an online booking layer (OpenTable) for dining and event functions.

Revenue is generated through four streams: gaming (300 machines, TAB, Keno, Bingo), membership subscriptions (Social A$5.50/yr, A$16.50/5yr, Junior/Teen A$5.50), food and beverage across multiple outlets, and venue hire for conferences, weddings, and corporate events. Distribution is predominantly physical — one venue, plus a free courtesy bus service, on-site promotions, and partner-discount channels. The customer base combines veterans and ex-service families (the RSL League mandate) with local community members, families using Kidzone and dining, and corporate/event clients using the Events Centre. All surpluses are reinvested under the 100% Community program, with over A$18M donated to veteran and community groups across South East Queensland in the past 14 years (A$2M+ in 2025 alone).

Name

Maroochydore Rsl & Ex-Services Club

Legal name

Returned & Service League of Australia (Queensland Branch) Maroochydore Sub Branch Inc.

Website

https://maroochyrsl.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Maroochydore RSL & Ex-Services Club is a not-for-profit community club on Queensland's Sunshine Coast operating a single multi-purpose venue with 300 gaming machines, multiple dining outlets, an events centre, and veteran-support services, reinvesting all surplus into veteran and community programs.

Ownership category

akta.pro rank

Product category

Community Club Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Caterers (722320), Food Service Contractors (722310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Karaoke Bars & Entertainment Bars (THAFAEAH)

akta.pro secondary industries

Nightlife & Club Guest List / Table Reservations (HSACALAG), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Community club hospitality
• Veterans services club
• Licensed gaming venue
• Event venue hire
• Family dining entertainment

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Gaming Revenue: Revenue from 300 gaming machines, TAB betting, Keno, and Bingo. Members earn Star Rewards Points when using membership cards on gaming machines, redeemable for beverages, meals or cash.
2. Membership Fees: Social memberships ($5.50 for 1 year, $16.50 for 5 years), Junior and Teen memberships ($5.50).
3. Food and Beverage: Bistro, Cafe, and Lounge Seventy Two dining outlets. Bistro serves lunch and dinner 7 days a week. Cafe serves breakfast and lunch. Carvery lunch available daily.
4. Events Centre Hire: Venue hire for conferences (up to 450 banquet style, 800 theatre style), weddings, corporate events, and functions. Multiple conference rooms including Ballroom and Boardroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Maroochy RSL is a not-for-profit licensed community club operating a multi-faceted hospitality venue featuring Bistro and Café dining, Lounge Seventy Two bar, a Gaming Room with 300 machines, TAB, Keno, Bingo, and live entertainment. The venue also includes a Kidzone children's play area, an Events Centre accommodating up to 1,000 guests, and conference and wedding facilities. The club operates a membership program with social, junior and teen tiers, and channels surplus revenue into veteran welfare and community donations.

Product overview

Maroochy RSL is a multi-faceted hospitality venue offering dining, gaming, entertainment, and events. The venue operates a Bistro, Café, and Lounge Seventy Two for food and beverage service, along with a Gaming Room (300 machines), TAB, Keno, and Bingo as gaming offerings. Entertainment includes live music, UFC viewing, and a Kidzone for children. The Events Centre hosts conferences, weddings, and functions for up to 1,000 guests. Membership programs provide access to dining specials and partner discounts. As a not-for-profit venue, the club channels revenue into veteran and community support through its 100% Community Program.

Differentiator

Problem solved

Functional benefit

Brands

• Gaming Room: Spacious gaming environment featuring 300 of the latest gaming machines with a fully stocked Gaming Bar and two smoking breakout areas.
• Lounge Seventy Two
• Carvery Lunch
• 100% Community

Products and services

• Bistro
• Café
• Lounge Seventy Two Modern lounge bar serving cocktails, share plates, local beers, and live entertainment in a retro-disco themed setting; named after the venue's 1972 opening year.
• Gaming Room
• Keno
• Bingo
• Events Centre Purpose-built events facility accommodating up to 1,000 guests with state-of-the-art audiovisual equipment, staging, and lighting for weddings, conferences, and functions.
• Conference Facilities
• Wedding Packages
• Kidzone
• Social Membership
• Junior and Teen Membership
• Courtesy Bus Service
• RSL League Membership
• Military Museum

Quantifiable outcome

• $2 million+ donated to veterans and community in 2025 alone
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Holiday Inn Express & Suites Sunshine CoastcoreGTM or Marketing PartnerLocated 400m from Maroochy RSL in Maroochydore City. Maroochy RSL Star Rewards members receive 15% off flexible rates. Hotel offers 181 rooms with complimentary Express Start breakfast, rooftop pool, and modern amenities.
• SEA LIFE Sunshine CoastcoreGTM or Marketing PartnerMulti-award winning attraction at The Wharf in Mooloolaba. Maroochy RSL members receive 20% off General Admission tickets (walk-up only). Features 11 interactive zones including Little Blue Penguins, Tidal Touch Pool, and 80m Ocean Tunnel.
• Vicki Stewart - McGrath Real EstateminorGTM or Marketing PartnerFree real estate information sessions for members on buying, selling, or investing in the local Sunshine Coast area. Vicki Stewart has been a successful sales professional since 1988.
• Earl and Turner Travel AssociatesminorGTM or Marketing PartnerLocal travel agency on King St, Cotton Tree with 140+ combined years of travel experience. Members receive 10% off Travel Insurance and complimentary 30min consultation. Specializes in cruises, tours, hotels, and complex flights.
• X-Golf MaroochydoreminorGTM or Marketing PartnerIndoor golf and entertainment facility. Members receive 5% off sim rental. Combines golf technology with hospitality, food and drink.
• Veteran MentorscoreStrategic or Co-development PartnerContact: Glenn Filtness 0416266763. Provides mentoring services to veterans within the Maroochy RSL support network.
• Waves of Wellness FoundationcoreStrategic or Co-development PartnerContact: Louise Ingoe 0459 041 832. Veteran wellness support organization partnered with Maroochy RSL.
• Veterans Mixed Martial ArtsminorStrategic or Co-development PartnerLocated at 18/4 Main Drive Bokarina. Contact: Gen 0460946328. MMA training for veterans.
• Saltwater VeteransminorStrategic or Co-development PartnerContact: Jen Reynolds [email protected]. Sailing-based veteran support programs.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Club South Pacific (Mooloolaba): Sunshine Coast-based licensed club with gaming, dining, and entertainment offerings, operating in the same regional catchment and competing for overlapping member and event customers.
• Southport Sharks: Gold Coast-based community club with substantial gaming, dining, sports bar, and family entertainment offerings and a strong membership and community-contribution identity, directly comparable to Maroochy RSL's format.
• Twin Towns Services Club: Large not-for-profit services club on the NSW/QLD border with multiple dining outlets, gaming floor, entertainment, events centre, and extensive community giving program. Operates a comparable multi-revenue, membership-based RSL/services club model.
• Tattersalls Club: Historic Brisbane members' club offering dining, bars, gaming, accommodation, and event spaces; comparable as an established Queensland membership-based hospitality and entertainment venue.
• Norths Leagues and Services Club: Brisbane-based leagues and services club operating gaming, multiple F&B outlets, events and conference facilities, and community programs under a membership model analogous to Maroochy RSL.

Others

• Clubs Queensland: Industry association representing Queensland clubs including RSLs. Relevant peer/ecosystem reference as the awarding body for the awards Maroochy RSL has won and a benchmark for industry KPIs.
• RSL Queensland (State Branch): State-level peak body for RSL sub-branches in Queensland. Comparable as the parent advocacy and welfare network that Maroochy RSL is affiliated with and uses for veteran services benchmarking.
• OpenTable:
• AHA (Australian Hotels Association) Queensland: Industry body for Queensland hotel, pub, and hospitality operators. Comparable as the broader industry advocacy and benchmarking counterpart to Clubs Queensland for the hospitality and gaming sector in which Maroochy RSL competes.

Broad incumbents

• The Star Gold Coast: Large integrated resort and casino on the Gold Coast with gaming, multiple restaurants, hotels, and a large events centre. Broad incumbent competing for Sunshine Coast gaming, dining, and event spend despite a broader portfolio focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maroochyrsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maroochydore Rsl & Ex-Services Club