What Metolius does

Metolius Golf is a Fort Collins, Colorado-based vertical SaaS company that builds a cloud-based data integration, business intelligence, and marketing automation platform purpose-built for golf course operators and private clubs. Founded in 2019 by Ross Liggett (Managing Partner) and Eric Flynn (CTO), the platform connects to golf-specific tee sheet systems (Club Caddie, Lightspeed, ForeUp), POS platforms, CRMs, weather feeds, and digital advertising accounts via secure APIs on Google Cloud Platform, consolidating fragmented operational data into a unified warehouse that feeds role-based dashboards, custom reports, and multi-property portfolio rollups.

The product suite is organized around three core layers — Cloud Connect (BI and reporting), Cloud Automate (marketing automation and triggered campaigns), and Cloud Agency (full-service digital marketing execution) — augmented in 2025 by an AI Insights Platform that delivers natural-language intelligence, predictive demand forecasting, and revenue modeling, and an LLM Optimization service that configures golf course websites for discovery by AI search tools. Revenue is generated through tiered monthly SaaS subscriptions ($100 Basic, $175 Standard, $250 Advanced, custom Enterprise), one-time setup fees, add-on data source charges, and Cloud Agency professional services. The company serves over 600 golf courses and private clubs across North America and the UK, including named customers such as PGA WEST, St Andrews Links, Candia Woods Golf, and Pellucid Corp.

Metolius goes to market through a sales-led direct motion with a "Request a Demo" and pricing-page funnel, complemented by industry conference sponsorship (NGCOA Golf Business TechCon, GBTC Belfast) and content marketing via its blog and Golf Inc. Magazine editorial coverage. The company operates as a privately held LLC with no disclosed external institutional investors and a nine-person team spanning engineering, operations, and marketing functions.

Name

Metolius

Legal name

Metolius LLC

Website

https://metoliusgolf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Metolius Golf is a vertical SaaS platform that consolidates tee sheet, POS, CRM, and marketing data from golf courses and private clubs into unified dashboards, predictive AI insights, and marketing automation. It serves 600+ courses globally via tiered subscriptions and agency services.

Ownership category

akta.pro rank

Product category

Golf Business Intelligence and Marketing Automation Software

NAICS

Computer Systems Design and Related Services (54151), Golf Courses and Country Clubs (713910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf analytics platform
• Marketing automation software
• Business intelligence dashboards
• Tee sheet data integration
• Predictive AI intelligence

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Plans: Tiered monthly subscription plans (Basic at $100/mo, Standard at $175/mo, Advanced at $250/mo, Enterprise at custom pricing) providing access to the cloud analytics platform, data integrations, dashboards, and marketing automation capabilities. Add-on data sources available at $50/ea (Basic), $25/ea (Standard), $20/ea (Advanced), and included in Enterprise. Setup fees of $100 (Basic), $250 (Standard), and $1,000 (Advanced) apply for onboarding.
2. Professional Services: Technical services including dashboard customizations, custom data integrations, bespoke automation workflows, and implementation support. Marketing services including campaign strategy, creative production, and performance marketing execution are delivered as professional services under the Cloud Agency offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Metolius Golf operates a cloud-based SaaS platform that connects golf course operational systems (tee sheets, POS, CRM, weather, marketing and website analytics) into a unified data warehouse and delivers real-time role-based business intelligence dashboards, automated marketing campaigns, full-service digital marketing execution, and predictive AI-driven insights. It is sold to golf course operators and private clubs through tiered monthly subscriptions (Basic $100, Standard $175, Advanced $250, custom Enterprise) plus setup fees and add-on data sources, with Cloud Agency professional services layered on top.

Product overview

Metolius Golf is a unified golf business intelligence and marketing automation platform consisting of three core product layers: Cloud Connect for data consolidation and business intelligence dashboards, Cloud Automate for marketing automation and campaign execution, and Cloud Agency for full-service digital marketing. The AI Insights Platform, launched in 2025, adds natural-language intelligence capabilities. The platform operates through Dashboard.Golf as the central access portal and is offered across four pricing tiers (Basic at $100/mo, Standard at $175/mo, Advanced at $250/mo, and Enterprise with custom pricing) to serve single-course operators through multi-property portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Connect: Cloud-based business intelligence platform that centralizes reporting and dashboards for golf operators, aggregating data from tee sheets, POS, CRM, and marketing tools.
• Cloud Automate
• Cloud Agency

Products and services

• Cloud Connect (Business Intelligence) Cloud-based business intelligence platform that consolidates data from tee sheets, POS, CRM, weather, and marketing tools into unified, real-time, role-based dashboards with property and portfolio rollups and custom reports. Targeted at golf course general managers, F&B teams, and ownership groups across public courses, private clubs, and multi-course operators.
• Cloud Automate (Marketing Automation) Marketing automation engine that triggers email campaigns, ad audiences, and social promotions based on real-time booking, purchase, and CRM data, with a Campaign Builder for audience segmentation and personalized outreach. Designed for golf operators running tee time, membership, wedding, and event campaigns.
• Cloud Agency (Full-Service Digital Marketing) Done-for-you digital marketing execution for golf courses and clubs, including social media management, email campaigns, digital advertising on Meta, Google, and YouTube, graphic design, and strategic planning, with performance tracked in the Metolius dashboards.
• AI Insights Platform Predictive AI intelligence layer that applies natural-language processing and machine learning to golf course operational data to forecast demand, predict revenue trends, identify booking patterns, and produce automated recommendations on staffing, pricing, and promotions. Provided for golf course operators and ownership groups.
• Dashboard.Golf Portal Centralized portal and dashboard access point for golf operators to view analytics, reports, and business intelligence across their properties. Served as the standard platform access layer for Metolius Golf customers.
• LLM Optimization Service Service that configures structured data, schema markup, robots.txt, LLM.txt, and XML sitemaps for golf course websites so they are accurately read and recommended by AI search tools. Sold to golf operators as part of the marketing offering.

Quantifiable outcome

• 600+ golf courses and private clubs onboarded globally
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Club CaddiecoreTechnology or IntegrationClub Caddie is a leading golf tee sheet and course management platform integrated with Metolius via secure API connections. Metolius pulls tee sheet data (bookings, rounds, pricing) into its unified analytics warehouse, enabling real-time dashboards and demand analytics. Featured as a partner logo on the Metolius website.
• Lightspeed GolfcoreTechnology or IntegrationLightspeed is a golf management and POS platform integrated into the Metolius ecosystem. Through API connections, Metolius pulls transaction data, revenue breakdowns, and sales trends into its dashboards, providing real-time visibility into food and beverage, pro shop, and green fee revenue.
• ForeUpcoreTechnology or IntegrationForeUp is a tee sheet and golf management platform natively integrated with Metolius Golf. The integration enables automated data syncing of tee time bookings, utilization data, and pricing trends into Metolius dashboards for reporting and marketing automation.
• Meta (Facebook & Instagram)coreTechnology or IntegrationMeta Ads Manager is integrated with the Metolius platform for digital advertising management. Metolius uses Meta's advertising infrastructure for targeted ad campaigns on Facebook and Instagram, combining first-party customer data with Meta's automation to deliver targeted ads when tee time demand dips.
• GooglecoreTechnology or IntegrationGoogle integrations include Google Analytics, Google Tag Manager, and Google Ads. Metolius pulls website traffic data via GA4 and manages paid search campaigns through Google Ads, correlating web performance with tee sheet and revenue data in unified dashboards.
• Google Cloud Platform (GCP)coreTechnology or IntegrationMetolius operates entirely on Google Cloud Platform (GCP), which serves as the foundational cloud infrastructure provider. GCP provides the data storage (encrypted at rest), compute, network firewalls, identity and access management, and DDoS protection for the Metolius platform.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Club Automation: Club Automation provides club management software including member management, billing, and communication tools for health, fitness, and country clubs. It is comparable as an incumbent club-management platform with overlapping communication/marketing functionality that competes for the same private club technology budget.
• Salesforce: Salesforce (including Tableau and Marketing Cloud) provides enterprise BI, CRM, and marketing automation that competes conceptually with Metolius's analytics and marketing automation stack. It is comparable as a much larger incumbent offering overlapping analytics and marketing capabilities to enterprise golf operators.
• Lightspeed Golf: Lightspeed Golf provides golf-specific POS and tee sheet software used by many of the same operators Metolius serves, and through its broader Lightspeed commerce platform brings significantly more capital and product depth. It is comparable because it owns source system data Metolius integrates with and represents both a partner and a potential competitor in golf analytics.
• HubSpot: HubSpot is a leading marketing automation and CRM platform that golf operators could adopt as an alternative to Metolius's Cloud Automate offering. It is comparable as a broader marketing automation incumbent competing for the same marketing and CRM budget within golf operators.
• Jonas Club Software: Jonas Club Software is an established, full-suite club management platform for private clubs and golf facilities with broad functionality across accounting, POS, tee sheets, and member management. It is comparable as a broader incumbent in the golf/private club software market that could compete with or absorb Metolius's analytics value proposition.

Direct peers

• EZLinks Golf: EZLinks Golf provides tee sheet and online booking software widely used by golf courses in the U.S. It is comparable as a competing core platform in the golf course technology stack with overlapping functionality in tee time booking and course management.
• NorthStar Golf (NorthStar Technologies): NorthStar Technologies (NorthStar Golf) provides tee time management and golf course software to operators. It is comparable as a direct golf operations technology peer competing for the same course operator software wallet share.
• ForeUp: ForeUp provides tee sheet, POS, and marketing tools for golf courses and is one of Metolius's key integration partners. It is comparable as a competing golf operations platform that could expand its own analytics and marketing automation features to compete directly with Metolius.
• Club Caddie: Club Caddie is a golf tee sheet and course management platform that competes with Lightspeed and ForeUp in the golf operator software stack and is integrated with Metolius. It is comparable as both a partner data source and a direct competitor for golf course management technology spend.

Emerging players

• Pellucid Corp. Pellucid Corp. is a golf industry analytics and consulting firm referenced as a Metolius partner/customer. It is comparable as a golf-focused analytics provider that overlaps with Metolius in delivering business performance insights to golf operators.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Metolius8
• Facebookfacebook.com/metoliusgolf
• LinkedInlinkedin.com/company/metoliusgolf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metolius