What Pellucid does

Pellucid Corp, founded in 2001 and headquartered in Buffalo Grove, Illinois, is a privately held business intelligence and data analytics firm serving the US golf industry. Operating as a virtual organization of 1-10 employees, the company delivers subscription software, recurring research publications, and bespoke consulting to golf course operators, multi-facility management companies, equipment manufacturers, lenders, and municipal golf stakeholders. Founder and President Jim Koppenhaver has led the firm since inception, supported by a long-standing strategic partnership with Stuart Lindsay of Edgehill Golf Advisors.

Pellucid's product portfolio centers on the Golf Market Research Center (GMRC), a web-based benchmarking platform tracking seven key performance indicators (rounds, golf revenue, capacity rounds, utilization, RevpAR, revenue per played round, and % achieved green fee). This is augmented by Cognilogic Facility Weather Impact (real-time facility-level Golf Playable Hours and Capacity Rounds) and Cognilogic Foresight (a 60-day weather-to-capacity forecast built on AccuWeather data). The Golf Local Market Analyzer (GLMA) provides nine-dimensional local market evaluation. Underlying technology integrates 2,000+ US weather stations, proprietary rules-based algorithms, and Alteryx GIS data layers. The GMRC 2.0 platform, delivered through Metolius, ingests nightly POS data from Lightspeed, Club Caddie, foreUP, and Club Prophet.

Revenue is generated through annual subscriptions ($240-$500 per facility for software, $495 for the Pellucid Publications Membership bundle), one-time reports ($120-$775), and professional services engagements ($7K-$10K for Facility Operations Reviews, $10K-$100K for Custom Projects). Distribution is sales-led and event-driven via the PGA Merchandise Show, Golf Industry Show, Golf Inc. Conferences, and the NGCOA SmartBuy partnership. The firm has 300+ paying newsletter subscribers and approximately 100 facilities participating in GMRC across 24 US markets.

Name

Pellucid

Legal name

Pellucid Corp.

Website

https://pellucidcorp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pellucid Corp is a privately held golf industry business intelligence firm offering weather impact analytics, facility performance benchmarking, and local market analysis tools to US golf course operators, management companies, and industry stakeholders.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Reports and Publications: Annual subscription-based access to industry reports and newsletters including Outside the Ropes, State of the Industry, Weather Impact Tracking, GMRC, and Pellucid Publications Membership. Recurring revenue from 300+ paying subscribers.
2. Software Licenses: Annual web-access licenses for Cognilogic, Foresight, and Golf Local Market Analyzer. Single facility or multi-facility pricing with annual renewal.
3. Professional Services - Facility Operations Review: One-time consulting engagement for facility operations analysis including market analysis, site visit, financial projections, and implementation recommendations. Price range $7,000-$10,000.
4. Custom Consulting Projects: Custom consulting projects ranging from $10,000-$100,000 depending on scope and duration. Typically 4-6 week assignments, some with 12+ month retainers.
5. Golfer Acquisition Program (GAP): Database and marketing services for customer acquisition. Basic order 10,000 emails for $1,450 with annual unlimited use license.
6. One-Time Reports: Single-report purchases including 60-day Foresight Snapshot ($150), Golf Local Market Analysis ($675-$775), and Cognilogic one-time reports ($120-$275).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pellucid Corp. sells subscription-based web-delivered analytics software, weather impact reporting, market research reports, and custom consulting services exclusively to the US golf industry. Its flagship products are the Golf Market Research Center (GMRC) performance benchmarking platform, Cognilogic Facility Weather Impact, Cognilogic Foresight 60-day forecasts, and the Golf Local Market Analyzer (GLMA). The company also generates revenue from newsletters (Outside the Ropes), annual industry reports (State of the Industry), Facility Operations Reviews, custom consulting projects, the Golfer Acquisition Program, and Sharper Edge Marketing services.

Product overview

Pellucid is a golf industry business intelligence and data analytics company offering a comprehensive portfolio of products and services for golf facility operators, course owners, equipment manufacturers, and industry observers. The core platform is the Golf Market Research Center (GMRC), a web-based application providing 7 Key Performance Indicators for facility performance tracking. This core product is supplemented by two flagship weather intelligence services: Cognilogic Facility Weather Impact (historical GPH/Capacity Rounds analysis) and Cognilogic Foresight (60-day weather forecasting). The Golf Local Market Analyzer (GLMA) provides geographic market analysis across 9 dimensions. Pellucid Publications Membership serves as the umbrella subscription bundle combining Outside the Ropes newsletter, State of the Industry Report, Weather Impact Tracking, and Market Scorecards. Additional services include the Facility Operations Review, Sharper Edge Marketing, Voice of the Local Golfer Survey, Golfer Acquisition Program (GAP), and Custom Projects. The company has driven industry innovation since 2001, establishing foundational metrics for golf playable hours, capacity rounds, and utilization measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Cognilogic: Industry-first web-based, real-time, facility-level weather impact reporting service providing Golf Playable Hours (GPH) and weather-adjusted Capacity Rounds (CR).
• Cognilogic Foresight
• Golf Local Market Analyzer (GLMA)
• Outside the Ropes (OtR)
• Golf Market Research Center (GMRC)
• State of the Industry Report
• Pellucid Publications Membership
• Golf Local Market Analysis
• Facility Operations Review (FOR)
• Golfer Acquisition Program (GAP)
• Sharper Edge Marketing
• Voice of Local Golfer Survey

Products and services

• Golf Market Research Center (GMRC) Web portal application providing golf facilities with comparative period performance tracking and local market benchmarking via 7 Key Performance Indicators (Rounds, Golf Revenue, Capacity Rounds, Utilization, RevpAR, Revenue per Played Round, % Achieved Green Fee). Available as GMRC 1.0 (manual entry) or GMRC 2.0 with automated nightly POS data submission. Flat $500/year per course pricing.
• Cognilogic Facility Weather Impact Industry's first and only web-based, real-time, facility-level weather impact reporting service providing Golf Playable Hours (GPH) and weather-adjusted Capacity Rounds (CR) metrics using a proprietary formula that incorporates temperature, precipitation, wind speed, daylight, and seasonal variables. Annual web-access license $240 (initial $275 with setup).
• Cognilogic Foresight Facility-level, web-delivered 60-day Capacity Rounds and weather forecast application developed in conjunction with Edgehill Golf Advisors and AccuWeather, providing real-time forward-looking weather translated into Pellucid's proprietary Capacity Rounds metric. $360/year per facility annual license or $150 single report.
• Golf Local Market Analyzer (GLMA) Web-access, real-time, unlimited annual use software providing 9-dimensional evaluation of any US location including population characteristics, golfer base, consumer rounds projections, supply equilibrium, facility velocity, utilization levels, and facility listings with mapping capabilities. Powered by Alteryx GIS data partnership since 2004.
• Facility Operations Review (FOR) Independent consulting engagement providing review of rounds, revenue and profitability performance, evaluation of current operations and costs, maintenance practices assessment, and 7-year projection workbook. Basic version $7,000-$10,000 with documented 5X ROI in Years 1 and 2 for clients implementing recommendations.
• Custom Projects Bespoke consulting engagements providing balanced and independent analysis of business situations and strategic guidance, typically 4-6 week assignments with some 12+ month retainers. Pricing ranges from $10,000-$100,000 depending on scope and duration.
• Golfer Acquisition Program (GAP) Direct marketing program enabling golf facilities to source and attract new customers from local markets using qualified golfer email databases with profile selects including gender, income, age, and interests. Basic minimum order: 10,000 emails for $1,450 with annual unlimited use license; documented 5-7:1 ROI.
• Sharper Edge Marketing Strategic marketing service providing monthly tracking and reporting, customer identification by type and value, email marketing to golfer databases, and rain check promotion programs. Documented 10-15% rounds increase at Heritage Bluffs GC via campaign to 40,000 golfers.
• Voice of the Local Golfer Survey Customer and local golfers survey vehicle providing market intelligence on facility share, competitive ratings, Net Promoter Score, and golfer behavior including course preferences and discount usage. Powered by V12 Group data partnership since 2008.
• Outside the Ropes Newsletter (OtR) Monthly 6-8 page e-newsletter offering analyses, observations and opinions on golf industry topics with supporting tables and graphs, including access to historical archives of 70+ articles. $250/year standalone or included in Pellucid Publications Membership. 300+ paying subscribers.
• State of the Industry Report (SOI) Annual scorecard of key industry health metrics covering US golfer base, participation trends, supply/demand levels, rounds demand, utilization rates, revenue metrics, and equipment spending. Includes 30-45 chart PowerPoint presentation and 90-minute video presentation. $275 annual subscription.
• US/Regional/Markets Weather Impact Tracking Monthly tracking of weather impact on rounds demand at national, 45 Pellucid weather-based regions, and 61 Golf Datatech markets/states level with GPH variance reports. $299/year ($25/month for 12 months).
• Golf Local Market Analysis Report 20-25 page market analysis report providing multi-dimensional evaluation of local market health including demographics, golfer base, supply/demand balance, and facility listings with Excel workbook. Weather-Enhanced report $775; Standard report $675; Data only $450.
• Pellucid Publications Membership (PPM) Comprehensive annual subscription bundle combining Outside the Ropes, State of the Industry Report, US/Regional/Markets Weather Impact Tracking, Top 25 US Golf Markets Scorecard, and National Golf Consumer Franchise Health Scorecard at $495/year with combined standalone value over $1,300.

Quantifiable outcome

• 5X return on investment for clients implementing FOR recommendations in Years 1 and 2
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• MetoliussupportingTechnology or Integration · 1 January 2021Metolius provides POS integration for GMRC 2.0 automated data submission. Pellucid-Edgehill Reporting Suite (PERS) consists of 5 GMRC reports delivered in the Metolius platform with nightly data updates.
• AccuWeathercoreTechnology or Integration · 1 January 2020Global weather and digital media leader, parent company of WeatherBank. Steve Root, WeatherBank CEO, is one of the most respected leaders in the weather industry. AccuWeather has documented superior forecast accuracy ranked #1 by ForecastWatch in the most comprehensive study of forecast accuracy (2015-2018, 120 million forecasts in 1,000+ locations). Integration resulted in 60-day golf weather forecasting capability.
• 1-2-1 MarketingsupportingImplementation/ SI/ Consulting Partner · 1 January 2015Leading provider of golf course websites and broadcast email programs. Built and hosts the Pellucid website. Also monitors Pellucid's broadcast email compliance with CAN-SPAM Act requirements.
• V12 GroupsupportingTechnology or Integration · 1 January 2008Leading provider of HH-level information enhancement across a variety of industries. Pellucid partnered with V12 since 2008 to produce a systematic Voice of the Local Golfer survey service for any golf course or location across the country.
• WeatherBankcoreTechnology or Integration · 1 January 2006Keystone to Pellucid's weather impact reporting specific to golf. Partnership since 2006 created benchmark capability for rules-based weather impact reporting on Golf Playable Hours down to individual facility level. WeatherBank maintains proprietary database of nearly 40,000 weather and environmental products.
• AlteryxcoreTechnology or Integration · 1 January 2004Leading provider of Geographic Information Systems (GIS) software products (Free Demographics, DemographicsNow.com). Pellucid has partnered with Alteryx since 2004 to produce and refine the Golf Local Market Analyzer web-delivered software tool specific to the golf industry.
• Edgehill Golf AdvisorscoreStrategic or Co-development Partner · 1 January 2001Stuart Lindsay of Edgehill has been Pellucid's 'alter-ego' since 2001 when Jim Koppenhaver and Stuart Lindsay met at The Brat Stop on the IL/WI border. The two firms have collaborated on nearly every Pellucid development in the industry with Edgehill providing vital industry experience, knowledge and strategic consulting. Edgehill conducts Facility Operations Reviews and provides expertise on golf forecasting applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MaritzCX: MaritzCX designs and runs customer experience and Voice-of-Customer programs for enterprises, including Net Promoter and competitive benchmarking. Pellucid's Voice of the Local Golfer survey shares the same survey-design, NPS and competitor-rating methodology, targeting golf operators in place of MaritzCX's general-enterprise clients.
• Edgehill Golf Advisors: Edgehill is Pellucid's closest operational partner, conducting Facility Operations Reviews and providing golf forecasting expertise used inside Cognilogic and Foresight. The two firms jointly participate in consulting engagements, and Edgehill's standalone FOR and benchmarking practices overlap directly with Pellucid's highest-margin services.
• Golf Datatech: Golf Datatech tracks rounds played, consumer behavior and equipment sales for the US golf industry and sells syndicated research and custom work to manufacturers, retailers and courses. Pellucid and Golf Datatech serve overlapping buyers (American Golf, Callaway, Titleist) with adjacent product/methodology that compete for the same market-research budget.

Others

• DTN: DTN provides weather, climate and agronomic data services to agriculture, energy and adjacent industries including golf course superintendents and turf managers. While DTN supplies weather forecasts at a different layer of the stack, it competes for the same facility-level weather intelligence budget that Pellucid's Cognilogic and Foresight products sell into.
• AccuWeather: AccuWeather is Pellucid's weather partner and parent of the acquired WeatherBank business, supplying forecast accuracy and historical data that powers Cognilogic and Foresight. As an adjacent provider of weather-driven decision services, it represents both an enabling supplier and a potential competitor at the broader weather-analytics layer.
• Plunkett Research: Plunkett Research publishes industry research, statistics and forecasts across vertical sectors including sports and recreation. It is a comparable single-vertical subscription research firm using a similar model of syndicated reports plus custom consulting, though with broader sector coverage than Pellucid's golf-only focus.

Broad incumbents

• Circana (formerly IRI / NPD Group): Circana is a global consumer and sports/leisure market-research firm offering point-of-sale tracking, consumer panels and category analytics. Many of Pellucid's methods (POS-linked benchmarking, consumer franchise analysis) trace to a CPG analytics tradition shared with IRI, and its team includes alumni of that firm, making it the closest broad-incumbent analog.
• National Golf Foundation: The NGF is the leading industry-funded research body for golf, producing participation, supply/demand and consumer studies distributed to operators, manufacturers and the media. Pellucid competes head-to-head with NGF reports (State of the Industry, golfer base analyses) while also licensing NGF-adjacent data into its own products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pellucid-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pellucid